Shopify doesn't give you a phone number. You get a store, a checkout, and a handful of support channels, but no way for customers to actually call you. That's a problem if you're trying to build trust, qualify for Google Merchant Center, or handle the kind of questions that don't fit neatly into a chat widget.

The fix is a third-party app. But the options range from $1.49/month call buttons to $349/month AI phone agents that look up orders and process returns on their own. Picking the wrong one either wastes money or leaves customers hanging.

We tested eight apps across three categories: click-to-call widgets, virtual business numbers, and AI-powered phone agents. The price gap between them is massive (a $1.49/month button versus a $349/month AI agent that actually answers calls), so picking the right one comes down to what problem you're solving.

Here's what we found after installing, configuring, and testing each one.

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How we evaluated these apps

We didn't just read feature pages. We installed each app, tested setup time, checked Shopify data integration, and compared real pricing. Here's what mattered most:

• Shopify integration depth: does the app pull in order data, customer info, and product details during a call? Or is it just a phone number with no context?
• Call handling type: a floating button, a virtual number with forwarding, or a full AI agent that answers and resolves calls?
• Pricing transparency: flat monthly fee, per-minute charges, or both? We calculated real costs at 100, 250, and 500 calls/month.
• App Store rating and reviews: we weighted both the score and volume. A 5.0 with 6 reviews tells a different story than a 4.8 with 29 reviews.
• Setup speed: some apps took two clicks. Others needed 30 minutes of configuration. For a Shopify store owner juggling ten other things, this matters.

If you want a deeper look at how phone support fits into your Shopify operation, our guide on setting up phone support for online stores covers the full process.

Quick comparison: all 8 apps at a glance

The 8 best Shopify phone number apps

1. Ringly.io

Best for: Shopify stores that want AI handling phone support, order lookups, and returns 24/7

Ringly.io isn't a phone number app in the traditional sense. It's an AI phone agent named Seth that answers your store's calls, pulls up orders in real time, processes returns, and handles FAQs without a human ever picking up. Over 2,100 Shopify stores use it right now, and the AI resolves about 73% of calls on its own.

The Shopify integration is the deepest on this list. When a customer calls about an order, Seth pulls up tracking info, delivery status, and product details instantly. No "let me look that up" stalling. According to Fortune Business Insights, the conversational AI market is projected to hit $17.97 billion in 2026, and e-commerce is the largest segment driving that growth.

Setup takes about three minutes. You connect your Shopify store, choose a voice, and Seth starts answering calls. No coding, no phone trees, no hold music.

Pricing

Overage: $0.19/minute. 14-day free trial available.

What works

• Deep Shopify order integration: real-time order lookups, returns processing, inventory checks, product questions. No other app on this list matches this depth.
• 73% autonomous resolution: nearly three out of four calls handled without a human, which directly cuts your customer service costs.
• 40 languages: supports customers globally without hiring multilingual staff.
• Smart escalation: complex calls get transferred to a human with full context. The AI knows when it's out of its depth.
• 3-minute setup: connect Shopify, pick a voice, go live. Fastest setup we tested.

What doesn't

• E-commerce focused: if you're not running an online store, this isn't built for you. It's Shopify-specific.
• Higher entry price: $349/month is more than a basic phone number. But if you're handling 500+ calls/month, the cost per call is under $0.70.

Why it ranks #1

No other Shopify phone app combines AI call handling with real-time order data the way Ringly does. If your store gets regular support calls, this pays for itself by replacing at least one full-time support agent.

Try Ringly.io free for 14 days and get Seth answering calls in under three minutes.

2. Consio

Best for: stores that need AI inbound support and outbound sales calling in one platform

Consio combines an AI voice agent for inbound calls with a power dialer for outbound campaigns. It's the only app on this list that does both. With a 4.8/5 rating across 29 reviews on the Shopify App Store and a "Built for Shopify" badge, it has the strongest social proof among the newer AI phone tools.

The AI handles FAQs, sends SMS follow-ups, qualifies callers with an IVR, and routes high-intent calls to your team. On the outbound side, you can run segmented campaigns with automated voicemail drops.

Pricing

What works

• Helpdesk integrations: connects with Gorgias, Klaviyo, Kustomer, Richpanel, and Zendesk. If you already use one of these, calls link to existing tickets.
• Outbound power dialer: run sales campaigns, abandoned cart recovery, and re-engagement calls. Unique on this list.
• Lowest overage rate: $0.10/minute is the cheapest per-minute rate among the AI apps we tested.
• 29 reviews at 4.8/5: strongest review volume and score combo on this list.

What doesn't

• Outbound focus adds complexity: if you only need inbound support, the dialer features add clutter.
• AI depth unclear: Consio's AI handles FAQs and routing, but it's less clear how deep the Shopify order integration goes compared to Ringly.

Why it ranks #2

Best option if you want both inbound AI and outbound calling. The helpdesk integrations and $0.10/minute overage make it a strong value pick for stores already running a Shopify helpdesk.

3. Callflows

Best for: stores wanting a customizable AI phone agent with a visual flow builder

Callflows lets you build custom call handling flows without code. You define what the AI says, how it routes calls, and what data it pulls from Shopify. It supports 50+ languages and carries a "Built for Shopify" certification. It's relatively new (launched May 2025) but has a perfect 5.0/5 rating across 6 reviews.

Pricing

What works

• Flow builder: design exactly how calls are handled, step by step. More control than any other AI app here.
• Sentiment analysis (Pro plan): the AI detects frustrated callers and adjusts its approach or escalates.
• 50+ languages: broadest language support among the non-Ringly options.
• Built for Shopify certified: meets Shopify's highest standards for quality and integration.

What doesn't

• Only 6 reviews: strong rating, but limited social proof. It launched in mid-2025.
• Pro plan matches Ringly's price: at $349/month, you're paying Ringly-level pricing but getting fewer minutes (1,600 vs. 1,000) and no proven track record at scale.

Why it ranks #3

If you want granular control over how your AI agent handles calls, Callflows gives you more customization than anyone else. The trade-off is less proven reliability and a thinner review base.

4. Shopdigits

Best for: small stores wanting a virtual phone number with a mobile app

Shopdigits gives you a dedicated local or toll-free number with native iOS and Android apps. You call and text customers from your phone, see their order history during conversations, and manage voicemail. The $30/month plan adds a basic AI voice agent that answers incoming calls automatically.

Pricing

One-time number setup fee: $3.00.

What works

• Mobile apps: answer calls from your phone wherever you are. Good for solo operators.
• Order history in-call: see what a customer has purchased while you're talking to them.
• Abandoned cart calling: outbound feature for recovering lost sales.

What doesn't

• 3.4/5 rating: the lowest-rated app on this list (5 reviews, mixed sentiment).
• Basic AI: the voice agent on the $30 plan handles simple queries but can't match dedicated AI agents for depth.
• US/Canada only: no international number options.

Why it ranks #4

Shopdigits fills a specific gap: store owners who want to personally answer calls from their phone with Shopify context visible. If you're a one-person operation handling maybe 5-10 calls a day, this works. Beyond that, you'll outgrow it quickly. The 3.4 rating should give you pause, so test it during the trial before committing.

5. SBoard

Best for: the cheapest way to put a toll-free number on your Shopify store

If you just need a phone number for credibility (think Google Merchant Center verification, Facebook, or just looking legit), SBoard does the job for $8/month. It's a US toll-free number with call forwarding, voicemail, and SMS. No AI, no Shopify integration, just a phone number that rings your personal phone.

At 4.7/5 with 10 reviews, it's the highest-rated pure phone number app on this list.

Pricing

What works

• $8/month entry point: cheapest toll-free number for Shopify we found.
• Call forwarding: rings your personal phone. No app to install on your phone, no VoIP setup.
• Availability scheduling: set business hours so calls go to voicemail after hours.

What doesn't

• No Shopify integration: you won't see order data when a call comes in. It's just a forwarded call.
• No AI: every call requires a human to answer. Or it goes to voicemail.
• US numbers only: no local or international options.

Why it ranks #5

SBoard is the "just give me a phone number" option. If your primary need is a credibility signal and you're happy forwarding to your personal phone, this is the cheapest path.

6. Unicall.ai

Best for: low-volume stores wanting AI phone support on a budget

Unicall.ai takes a different pricing approach: low monthly base fee plus per-minute usage charges. If you only get 20-30 calls a month, this can be cheaper than flat-rate AI plans. The AI handles order status, shipping updates, returns, and FAQs with real-time Shopify data sync.

Pricing

What works

• Low entry point: $19/month base is the cheapest AI agent option.
• Usage-based pricing: you only pay for minutes you actually use. Good for stores that get sporadic calls.
• Dedicated number: you get your own phone number (not shared).

What doesn't

• Costs scale fast: at 500 calls (1,000 minutes), the Launch plan costs $219/month. The Scale plan costs $199/month. At that volume, Ringly's $349/month for 1,000 included minutes is more predictable.
• 3.0/5 rating with 2 reviews: one five-star, one one-star. Not enough data to judge reliability.
• Limited customization: the negative review specifically called out insufficient customization options.

Why it ranks #6

Good entry point for testing AI phone support if you're not sure about call volume. But the per-minute model gets expensive fast once you scale past ~150 calls/month.

7. Phoneize

Best for: adding a floating "call us" or WhatsApp button to your store

Phoneize isn't a phone number provider. It adds a floating button to your store that either triggers a phone call or opens WhatsApp. You need your own phone number already. At 5.0/5 with 10 reviews and a "Built for Shopify" badge, it's well-built for what it does.

Pricing

What works

• Free plan: add a call button without spending anything.
• WhatsApp option: connect to WhatsApp instead of (or alongside) phone. Popular with international stores.
• 2-click setup: install and configure in under a minute. Works with all Shopify themes.

What doesn't

• Not a phone number: you need to already have a number. This just adds the button linking to it.
• No call tracking: on the free plan, you don't know how many people clicked. Pro adds Google Analytics tracking.

Why it ranks #7

If you already have a phone number and just want a visible button on your store, Phoneize does exactly that and does it well. It's not a phone support solution, it's a UX widget.

8. SimpleCall

Best for: the cheapest click-to-call button available on Shopify

SimpleCall adds a customizable click-to-call button to your store's footer or as a floating widget. At $1.49/month with a 3-day free trial, it's the cheapest paid option. You can choose between a sticky bottom bar or floating button, limit it to specific pages, and customize colors and text.

Pricing: $1.49/month. 3-day free trial.

What works

• $1.49/month: hard to beat on price for a call button.
• Page-specific visibility: show the button only on product pages, the contact page, or wherever it makes sense.
• Two layout options: sticky bar or floating button. Both are mobile-friendly.

What doesn't

• 3.9/5 rating: some users report bugs and limited customization. 2 of 15 reviews are one-star.
• Just a button: like Phoneize, this requires your own phone number. No AI, no call handling.
• No analytics: you can't track how many calls the button generates.

Why it ranks #8

SimpleCall is fine if you want the cheapest possible call button and nothing else. For a dollar more, Phoneize offers a free plan with WhatsApp support and better reviews.

How to choose the right Shopify phone number app

The "best" app depends on what you're actually solving for. Here's a quick decision framework:

• Choose Ringly.io if: you want AI answering calls with full Shopify order lookups, returns processing, and 24/7 coverage. Best for stores getting 100+ support calls/month.
• Choose Consio if: you need both inbound AI support and outbound sales calling, especially if you already use Gorgias or Zendesk.
• Choose Callflows if: you want granular control over call handling with a visual flow builder and don't mind a thinner review base.
• Choose Shopdigits if: you're a solo operator who wants to personally answer calls from your phone with Shopify customer data on screen.
• Choose SBoard if: you just need a cheap toll-free number for credibility and you'll handle calls yourself.
• Choose Unicall.ai if: you get fewer than 100 calls/month and want to test AI support with pay-per-minute pricing.
• Choose Phoneize if: you already have a number and just need a visible button (or WhatsApp widget) on your store.
• Choose SimpleCall if: you want the absolute cheapest call button and nothing more.

The voice AI market is growing at 34.8% annually, from $2.4 billion in 2024 to a projected $47.5 billion by 2034. Gartner predicts AI will reduce contact center labor costs by $80 billion in 2026 alone. The shift from basic phone numbers to AI-powered phone agents is happening fast, especially in e-commerce (the largest segment of the conversational AI market, according to Fortune Business Insights).

If you're still forwarding calls to your personal phone, it might be time to look at what AI voice support can actually do for your Shopify call center.

Ready to see what AI phone support looks like for your store? Start your free trial. Setup takes three minutes.

Frequently asked questions

Does Shopify come with a phone number?

No. Shopify doesn't include a built-in phone number or voice support feature. You need a third-party app from the Shopify App Store to add phone capabilities to your store. Options range from simple call buttons to full AI phone agents.

What's the cheapest way to add a phone number to Shopify?

SBoard offers a US toll-free number starting at $8/month. If you just need a call button linking to your existing number, Phoneize has a free plan. For the cheapest paid button, SimpleCall is $1.49/month.

Can an AI phone agent actually handle Shopify customer calls?

Yes. Apps like Ringly.io resolve about 73% of customer calls without human intervention. The AI looks up orders, tracks shipments, processes returns, and answers product questions in real time. Complex issues get escalated to a human with full context. Our guide on AI answering services covers how this works in detail.

Do I need a phone number on my Shopify store?

It depends on your business. A phone number builds trust (especially for high-AOV products), helps with Google Merchant Center verification, and gives customers a way to reach you for urgent issues. If you sell products over $100, phone support can directly reduce cart abandonment and returns.

What happened to EasyCall for Shopify?

EasyCall has been removed from the Shopify App Store. The app is no longer available for new installations. If you see it recommended in other articles, those lists are outdated. The apps in this guide are all currently available and actively maintained.

How much does AI phone support cost per call?

It varies. Ringly.io averages about $0.70/call on the Grow plan (based on ~2-minute average calls). Consio runs about $0.60/call on the Standard plan. Unicall.ai starts at $0.40/call but scales with usage. Our breakdown of ecommerce phone support costs covers the full math.

Can these apps integrate with Gorgias or Zendesk?

Consio has direct integrations with both Gorgias and Zendesk, plus Klaviyo, Kustomer, and Richpanel. Ringly.io integrates natively with Shopify and offers custom integrations on the Scale plan. The other apps on this list are standalone.

The bottom line

If you're looking for a Shopify customer service app that handles phone support, what you need depends on where you are in your business. A solo founder selling 10 orders a day just needs a $8/month toll-free number from SBoard. A growing brand handling 500+ calls a month needs Ringly.io or Consio to automate the volume.

The one thing every store should avoid: ignoring phone support entirely. Customers who call are often your highest-intent buyers, and 80% of businesses plan to integrate AI voice technology into customer service by 2026. Missing those calls means missing revenue.

Whether you add a $5 call button or a full AI phone support system, having some way for customers to reach you by voice matters more than which app you pick. And if you're spending more than a few hours a week on the phone yourself, that's a sign you've outgrown the manual approach and should look at what AI tools for Shopify can automate.

Try Ringly.io free for 14 days and see how many calls Seth can handle for your store.