Step 1
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AI phone support for Shopify brandsShopify customer service outsourcing
Seth is the AI phone agent for Shopify stores: it answers 24/7, reads the order and caller history before hello, and escalates by your rules.
$99/mo for the first 50 phone conversations, then $1.99 per conversation
Thanks for calling [redacted]. This is Kate.
Hello, my name is [redacted]. I'm calling about an order I placed on the 29th of August.
Can I give you an order number? I haven't heard anything about it being shipped.
You're all good, I see that order. It shipped out with USPS and is in transit right now. The last scan was in Salt Lake City this morning, and it's estimated to arrive around September 9th.
September 9th. Okay, thank you.
Are you talking about, I just want to make sure we're talking about the right order, [redacted]?
Got it. Give me just a second to pull up the details on that.
Looking up the order in Shopify
Order found
Yep, that's the right order. It's on its way right now, with the last update this morning. It's still estimated for September 9th.
Okay, great. Thank you so much.
Glad I could help. Anything else I can check for you?
Oh, no, that's it. Thanks so much. Okay, bye.
Alright, if that's all, thanks for calling. Have a great day.
Analyzing call
Listen to the real call
Phone outsourcing breaks when Shopify context is missing
A late order call at 3am is hard to hand to a generic phone team. The customer is already worried, the order lives in Shopify, the last email may be in your helpdesk, and the answer depends on your policy. If the person on the phone has to ask for the order number, search several tabs and promise a callback, the customer still feels stuck.
That is the gap in much shopify customer service outsourcing. The agency may be experienced with support, but it still has to learn your store on your account. Catalog notes, exchange rules, subscription language, shipping policies and escalation rules all need training. During a Black Friday rush, that learning curve shows up as hold time, tickets that should have been solved on the call, and repeat calls from customers who got an incomplete answer the first time.
When you outsource Shopify customer service, the goal is practical. You want phone coverage without building another shift, and you want answers based on Shopify data. Seth is built for Shopify brands. It reads who is calling, their orders and what they said last time before hello. If you are comparing providers, this guide to customer service outsourcing companies gives you the checks to use before you forward your line.
Seth handles the calls Shopify stores get
- WISMO The caller is matched to Shopify orders, the order is looked up during the call, and the customer gets the next step by voice and email when needed.
- Returns and exchanges Your policy guides the conversation, the right details are collected, a return can be requested, and edge cases go to your chosen escalation path.
- Subscriptions Policy questions are answered from your store content, while requests that need native cancellation are passed to the right human or ticket queue.
- Product advice Website content, help docs and policies are used to answer pre-purchase questions, with escalation when the answer is not clear enough.
- Inventory questions Available inventory information can be discussed on the call, and real-time inventory questions are escalated unless you use a custom setup.
- Policy calls Shipping, return, exchange and store policy answers follow the language your store already publishes, with recordings and transcripts kept in the dashboard.
Seth does not take payments on the call, cancel subscriptions natively, provide real-time inventory unless custom, act as a human answering service, have people take messages, or replace chat. When a call needs one of those paths, Seth escalates by transfer, email, or a helpdesk ticket according to your rules.
How it works
Set up Seth in under 1 hour
Catalog2,352 productsSyncedyourstore.com394 pagesSynced
Voice and greeting"Hi, this is Seth."Change
Step 2
Seth learns your store
He reads your catalog, website and policies. You pick the voice.
Your Ringly number+1 (415) 555 0134Live
Forward your current number
Use your Ringly number
Move your number to Ringly
Step 3
Put Seth on your phone line
Forward your current number or use the one that comes with Seth.
Pricing is public and per conversation
Phone outsourcing should be easy to price before you forward calls. Ringly.io has one plan, no contract, and you only pay when Seth talks to a customer. A two-minute call and a nine-minute call cost the same. See the published price on Ringly.io pricing. Seth resolves 65% of your support calls, or that month comes back as credit (after 90 days on Pay per call).
| Option | Price as published | What a store gets | Source |
|---|---|---|---|
| Ringly.io (Seth) | $99/mo for the first 50 phone conversations, then $1.99 per conversation | First 50 included, then $1.99 per conversation | ringly.io |
| Smith.ai human receptionists | Starter $300/month for 30 calls, $11.50 per extra call; Basic $810/month for 90 calls, $10.50 per extra call; Pro $2,100/month for 300 calls, $8.50 per extra call | Human receptionists | smith.ai |
| Abby Connect | $165/month for 50 minutes, $329/month for 100 minutes | Human receptionists, priced per minute | abbyconnect.com |
| Hiring a customer service representative in the US, Bureau of Labor Statistics | Median pay $21.53 per hour, $44,770 per year, about $3,731 a month before taxes and benefits | One person covers one shift, not 24/7 | bls.gov |
Prices read on September 30, 2026 from each vendor's own pricing page.
At 100 calls a month, the rule of thumb is about 80% billed, so Ringly.io is about $159/mo all in. At 100 calls a month on Smith.ai Basic, the published math is $810 + 10 x $10.50 = $915. Brands typically see $10-$100 revenue per conversation attributed to Seth. For background, read this AI and human phone support cost comparison. Custom plan from 1,000+ calls a month. Monthly spend limit in Settings, Seth pauses at the cap. 30-day money back guarantee. Cancel anytime. Try for free.
Shopify brands on Ringly’s AI phone support
88% of calls handled without a human at TechCraft Studio.
79% of calls resolved end to end at BioLongevity Labs.
1,595 calls answered in 90 days at Gear Rider, with no phone rep.
78% of calls resolved without a human at Luxevéria.
8 countries where Medivita runs phone support, on 1 Ringly account.
71% of calls resolved without a human at Herbionyx.
6.7x the phone volume at Hey Zeyla, with no new hire.
78% of calls resolved without a human at Vynzo.
Seth costs $99/mo for the first 50 phone conversations, then $1.99 per conversation. You only pay when Seth talks to a customer. Spam, wrong numbers, hang-ups, silent calls, callers passed straight to a human and your own team testing are not billed. About 80% of calls end up billed, so 100 calls a month is about $159/mo all in.
There is no contract. Ringly.io is month to month and you can cancel in Settings. You can also set a monthly spend limit in Settings, and Seth pauses when it reaches the cap. There is also a 30-day money back guarantee on the $99 plan fee, so you can switch Seth on without being locked in.
Most brands go live in under 1 hour. AI Coach sets up integrations, so you do not need an engineer. You connect Shopify and your helpdesk, point Seth at your website, help docs and policies, then choose how calls should escalate. Signup, onboarding, setting Seth up and the demo calls generated during onboarding are not billed.
Yes. Try for free: signup, onboarding, setting Seth up and the demo calls generated during onboarding are free. You hear how Seth handles your store's questions before you switch it on. You pay when you activate Seth. If you are unhappy in the first 30 days, the $99 plan fee is refunded.
Yes, Seth can look up Shopify orders and request returns on the call. It starts with who is calling, their orders and what they said last time. It handles calls like WISMO, returns, exchanges, subscriptions and policy questions. It does not take payments by phone, and it does not cancel subscriptions. When unsure, it escalates.
The call escalates according to the rules you set. Seth can transfer the caller to a human, email the issue, or create a helpdesk ticket. You can use different rules during and outside business hours. The dashboard keeps the recording and transcript, so your team can see what was asked and what happened next.
Yes, Seth answers 24/7, including at 3am, instantly and with no hold queue. You can set different escalation rules by business hours. For example, during open hours Seth can transfer to a human, and after hours it can email the issue or create a helpdesk ticket for your team to follow up.
Yes, Seth can answer in other languages when set up for them. Medivita runs phone support in 8 countries on one AI account, with ten phone lines and four languages: English, German, Spanish and Portuguese. For your store, language setup depends on your content, policies and call flows.
Does it work with Gorgias?
Yes, Seth can create a helpdesk ticket, for example in Gorgias, when that is how you want escalations handled. You choose the escalation path for your store. It can transfer to a human, email the issue, or create a ticket. The rule can also differ by business hours, so after-hours calls can follow a different path.
How does Seth know what to say about my store?
Seth answers from your website, help docs and policies, plus Shopify order data on the call. If Seth is not sure, it escalates instead of guessing. AI Coach sets up the integrations, so you do not need an engineer. The dashboard keeps recordings, transcripts and attributed revenue so you can see what happened on each call.
Can I keep my phone number?
Yes, you can keep your current number by forwarding calls to Seth. If you prefer, you can also use a number that comes with Seth. Forwarding lets customers keep calling the number they already know while Seth answers, reads the Shopify context and follows your escalation rules. You decide when forwarding starts and can change routing as your process changes.
How do you scale Shopify support?
Give routine calls to Seth before they reach your team. That keeps phone coverage running 24/7 without adding another shift. You can also set a monthly spend limit in Settings, and Seth pauses at the cap. For higher call volume, there is a custom plan from 1,000+ calls a month. Your team can focus on calls that need judgment.
How is an AI phone agent different from a traditional call center?
Seth answers every call at once with no hold queue, while a call center staffs seats and shifts. Seth starts each call with the caller, their Shopify orders and what they said last time. You pay per phone conversation, not per seat. A human team can still make sense if you want people on every conversation.
Will Seth replace my support team?
No, Seth takes the repeated phone work so your team can focus on calls that need judgment. It handles routine calls like order status, returns, exchanges and policy questions. When it is not sure, it escalates instead of guessing, by transfer to a human, email or helpdesk ticket. You set the rules for when your team gets involved.