AI phone support for Shopify brandsSeth answers your store's phone at night, on weekends and on holidays, with the Shopify order in front of it. Callers get an answer, not a message for Monday.
$99/mo for the first 50 phone conversations, then $1.99 per conversation
It is 9pm and a customer calls because their order was due on Friday. Nobody picks up. They hear your greeting, leave no message, and write an angry email instead. You read it on Monday, after they have already made up their mind about your store.
The same thing happens on Sunday afternoons, on public holidays and during Black Friday, when every ringing phone is a refund request or a sale waiting for someone to answer.
The usual fix is an after hours answering service. A person picks up, takes a name and a number, and writes a note for the morning. That is better than voicemail, but the caller still has no answer. Your team opens the note, looks up the order, and calls back the next day. These services also bill by the minute or by a bundle of calls, so a busy weekend can change your bill. Our research on after hours answering services goes through how they work and where they stop.
For an online store, the question at 9pm is rarely complicated. Where is my order. Can I return this. Does it come in another size. The answer sits in Shopify. The person answering the phone just cannot see it.
Seth does not take orders or payments on the call, does not cancel subscriptions itself, and is not a human answering service that takes messages. When a call needs any of that, Seth transfers it to a person, emails the issue or creates a ticket in your helpdesk, for example in Gorgias, the way you set it up. Every call is saved as a recording and transcript in your dashboard, so your team reads what happened in the morning. Our guide to the 24/7 virtual receptionist compares the options in more detail.
Link your Shopify store and your helpdesk. Seth reads your website, help docs and policies, and the AI Coach sets up the integrations, so you do not need an engineer. Most brands go live in under an hour.
Keep your own number and forward calls to Seth, or use a number that comes with Seth. You can test it with demo calls during onboarding, and you pay when you switch Seth on.
Seth answers every call, looks up the order and does the work on the call. When a caller needs a person, Seth transfers the call, emails the issue or creates a helpdesk ticket, as you choose.
ShopifyGorgiasSethHuman services sell a bundle of calls or minutes and hand back a message. Seth is billed per phone conversation, so a two-minute call and a nine-minute call cost the same, and you only pay when Seth talks to a customer. Here is what each option charges, taken from the vendors' own pages. See the full plan details.
| Option | Price as published | What a store gets | Source |
|---|---|---|---|
| Ringly.io (Seth) | $99/mo for the first 50 phone conversations, then $1.99 per conversation | AI agent that answers 24/7 with the Shopify order in front of it. No contract. | ringly.io |
| Smith.ai | Starter $300/month for 30 calls, $11.50 per extra call. Basic $810/month for 90 calls, $10.50 per extra call. Pro $2,100/month for 300 calls, $8.50 per extra call. | Human receptionists, billed in call bundles | smith.ai |
| Ruby | $250/month for 50 minutes, $395 for 100 minutes, $720 for 200 minutes | Human receptionists, billed per minute | ruby.com |
| PATLive | $189/month for 100 minutes (about 40 calls), $2.09 per additional minute | Human answering service, billed per minute | patlive.com |
| Abby Connect | $165/month for 50 minutes, $329/month for 100 minutes | Human receptionists, billed per minute | abbyconnect.com |
| Hiring a US customer service representative | Median $21.53 per hour, $44,770 per year, about $3,731 a month before taxes and benefits (Bureau of Labor Statistics, May 2025) | One person covers one shift, not 24/7 | Bureau of Labor Statistics, bls.gov |
Prices read on September 30, 2026 from each vendor's own pricing page.
At 100 calls a month, about 80 are billed on Ringly.io, because spam, wrong numbers, hang-ups and calls passed straight to a person are not billed. That is about $159 a month all in. On Smith.ai Basic the same 100 calls cost $810 + 10 x $10.50 = $915. Our answering service pricing guide explains the billing models. Seth resolves 65% of your support calls, or you don't pay for that month. There is also a 30-day money back guarantee, and you can cancel anytime.
You can Try for free, no credit card required.
An after hours answering service picks up your phone when your team is offline, at night, on weekends and on holidays. Traditional services use people who take a message for the morning. Seth is an AI agent built for Shopify brands. It answers instantly, reads the caller's Shopify order, and resolves the question on the call, so callers are not left waiting until Monday.
Ringly.io is billed per phone conversation, never per minute. The price is $99/mo for the first 50 phone conversations, then $1.99 per conversation. A two-minute call and a nine-minute call cost the same. Spam, wrong numbers, hang-ups and silent calls are not billed. There is no contract, and you can set a monthly spend limit.
No, there is no contract with Ringly.io. It is month to month and you can cancel in Settings > Subscription. You can also set a monthly spend limit, and Seth pauses when it is reached. If you are not happy in the first 30 days, the $99 plan fee is refunded.
Most brands go live in under an hour. AI Coach sets up the integrations, so you do not need an engineer. You connect Shopify and your helpdesk, point Seth at your website, help docs and policies, then choose your escalation rules. Signup, onboarding and setup are free.
Yes. During onboarding, Ringly generates demo calls so you can hear Seth handle your store's questions before you switch it on. Signup, onboarding, setup and those demo calls are free, and no credit card is needed. You pay when you activate Seth.
Seth escalates instead of guessing. It answers from your website, help docs and policies, and when it is not sure, it follows the escalation you chose: a transfer to a person, an email, or a helpdesk ticket. Seth resolves 65% of your support calls, or you don't pay for that month, and most brands go live in under an hour.
It makes sure every evening and weekend caller reaches someone, so no call ends in voicemail. With Seth, the caller also gets the answer. Seth looks up the order, requests a return, sends an email or transfers the call. Your team starts the morning with recordings and transcripts instead of a pile of callbacks to make.
Seth, an AI agent, answers your phone 24/7, including at 3am, instantly and with no hold queue. It starts every call knowing who is calling, their Shopify orders and what they said last time. It is not a person reading from a script. If a caller needs a human, Seth passes the call on the way you have set it up.
Yes, you choose what happens when a caller needs a person. Seth can transfer the call to a human, email the issue to your team, or create a helpdesk ticket, for example in Gorgias. You can set this differently for business hours and after hours. Callers who only want a human are passed straight on and are not billed.
Yes. Seth answers 24/7, including at 3am, and starts each call with the caller, their Shopify orders and what they said last time. It can look up an order, request a return, send an email, or pass the issue on. Calls like WISMO can be handled without waking anyone up.
Yes, when Seth is set up for them. Medivita runs phone support in 8 countries on one AI account, with ten phone lines and four languages: English, German, Spanish, and Portuguese. For your store, language setup depends on your content, policies and call flows.
Yes, Seth can create a helpdesk ticket, for example in Gorgias, when a call needs follow up from your team. The ticket holds the issue so your team can pick it up in the morning. You can also choose to have Seth email the issue or transfer the call. The AI Coach sets up integrations, so you do not need an engineer.
Yes, you keep your own number by forwarding calls to Seth. Your customers keep dialing the number they already know, and Seth answers when you forward the call. If you prefer, you can use a number that comes with Seth instead. Both options work for after hours coverage, and you can test them with demo calls during onboarding.
