Seth answers your store phone instantly, even at 3am. It sees the caller, their Shopify orders, and resolves support calls on the call.
In a normal online store, phone support is awkward. You want the phone answered, but hiring is a big step. The usual virtual receptionist for online stores is a human answering service or receptionist team, billed by the minute. They can greet callers, take messages, and forward calls, but they usually do not start with Shopify order context. So the call still lands with you when the shopper asks where an order is, wants a return, asks about an exchange, or needs an answer from your policies.
A customer calls at 3am about a late order. Another calls during a Black Friday queue because the tracking email did not help. Someone wants to know if a subscription issue can be fixed before the next shipment. If the service can only pass messages along, you pay for the conversation and then answer the same issue later. That is why cost is hard to compare. Minute plans look simple until longer calls, transfers, and repeat follow-up stack up. For a plain breakdown of reception pricing models, read how AI virtual receptionist cost is calculated.
Seth is built for Shopify brands. It answers instantly, looks at the caller, their orders, and what they said last time, then resolves the call or escalates it the way you choose.
Seth does not take orders or payments on the call, cancel subscriptions natively, act as a human answering service, provide message-taking by people, or work as a chat product. When a call needs those things, Seth transfers the call, emails the issue, or creates a helpdesk ticket, for example in Gorgias.
Connect Shopify and your helpdesk. AI Coach guides the setup, so you do not need an engineer. Seth learns from your website, help docs, and policies, then uses order context when a customer calls.
Keep your own phone number by forwarding calls to Seth, or use a number that comes with Seth. Most brands go live in under an hour, with business hours and escalation rules set by you.
Seth answers instantly, handles the call, and transfers, emails, or creates a helpdesk ticket when needed. Recordings, transcripts, and attributed revenue show in the dashboard after calls.
ShopifyGorgiasSethRingly.io has one plan for Seth, called Pay as you go. See the current Ringly.io pricing. Only pay when Seth talks to a customer. A two-minute call and a nine-minute call cost the same. For vendor context, read Ruby receptionist alternatives for stores.
| Option | Price as published | What a store gets | Source |
|---|---|---|---|
| Ringly.io (Seth) | $99/mo for the first 50 phone conversations, then $1.99 per conversation | First 50 included, then $1.99 per conversation. Shopify order context, 24/7 AI agent, recordings, transcripts, and attributed revenue. | ringly.io |
| Ruby | $250/month for 50 minutes, $395 for 100 minutes, $720 for 200 minutes | Human receptionists, billed per minute. | ruby.com |
| Smith.ai | Starter $300/month for 30 calls, $11.50 per extra call; Basic $810/month for 90 calls, $10.50 per extra call; Pro $2,100/month for 300 calls, $8.50 per extra call | Human receptionists, billed per call after the plan allowance. | smith.ai |
| Abby Connect | $165/month for 50 minutes, $329/month for 100 minutes | Human receptionists, billed per minute. | abbyconnect.com |
| PATLive | $189/month for 100 minutes, $2.09 per additional minute | Human answering service, published as about 40 calls on its 100 minute plan. | patlive.com |
Prices read on September 30, 2026 from each vendor's own pricing page.
At 100 calls a month, the rule of thumb is that about 80% of calls end up billed, so 100 calls is about 80 billable, about $159/mo all in for Ringly.io. Smith.ai publishes Basic at $810/month for 90 calls, then $10.50 per extra call, so 100 calls is $810 + 10 x $10.50 = $915. Ruby, Abby Connect, and PATLive publish minute plans, so the bill depends on call length.
Seth resolves 65% of your support calls, or you don't pay for that month. 30-day money back guarantee. Cancel anytime. Try for free, no credit card required.
Seth costs $99/mo for the first 50 phone conversations, then $1.99 per conversation. You only pay when Seth talks to a customer. Spam, wrong numbers, hang-ups, silent calls, callers who only want a human and get passed straight on, and your own team testing are not billed. As a rule of thumb, about 80% of calls end up billed, so 100 calls a month is about $159/mo all in.
Look for instant answering, Shopify order context, clear escalation rules, and useful call records. For an online store, the hard calls are usually WISMO, returns, exchanges, subscriptions, product advice, inventory questions, and policy calls. Seth starts with the caller, their Shopify orders, and what they said last time. It can look up orders, request returns, send emails, transfer the call, or create a helpdesk ticket.
You set the greeting during onboarding and decide how Seth should introduce your store. AI Coach helps set up integrations and call rules without an engineer. Seth answers from your website, help docs, and policies, so the greeting and answers match how your store already speaks to customers. Most brands go live in under an hour.
Yes, you can keep your own phone number by forwarding calls to Seth. You can also use a number that comes with Seth if you prefer. This lets you keep the number already on your store, packaging, ads, and emails while Seth answers the calls. You choose what happens when a customer needs a human.
Yes, Seth can answer in other languages when set up for them. The proof point we can share is Medivita, which runs phone support in 8 countries on one AI account, with ten phone lines and four languages: English, German, Spanish, and Portuguese. For your store, language setup depends on your content, policies, and call flows.
Seth answers outside business hours according to your escalation rules. It answers 24/7, including at 3am, instantly and with no hold queue. You can choose different escalation rules by business hours. For example, during open hours Seth can transfer to a human, and after hours it can email the issue or create a helpdesk ticket.
Yes, Seth can create a helpdesk ticket, for example in Gorgias, when you choose that escalation path. You decide when that should happen. Seth can also transfer to a human or email the issue. The rule can differ by business hours, so calls during open hours and after hours can be handled differently.
Seth escalates instead of guessing when it is not sure. You choose the escalation path: transfer to a human, email the issue, or create a helpdesk ticket. Seth answers from your website, help docs, and policies, plus Shopify order data on the call. If a request is outside what Seth does, it hands it off.
