45 Shopify Black Friday Cyber Monday statistics for 2026

Shopify merchants just posted the biggest Black Friday Cyber Monday weekend in the platform's history. $14.6 billion in sales, 81 million shoppers, and a peak of $5.1 million per minute. If you sell on Shopify, the numbers below tell you what to plan for in 2026, from mobile traffic patterns and AI-driven shopping to the customer support surge that hits every store the moment the discounts go live.

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Key highlights

Shopify merchants hit a record $14.6 billion in BFCM 2025 sales, up 27% year over year
81+ million consumers worldwide bought from Shopify-powered brands
Peak sales hit $5.1 million per minute at 12:01 p.m. EST on Black Friday
94,900+ merchants had their best-selling day ever on Shopify
AI traffic to US retail sites jumped 670% on Cyber Monday alone
Customer support volume spikes 80% or more during BFCM week
Mobile commerce now accounts for 54-57% of all BFCM online sales

Record-breaking sales on Shopify

Shopify merchants generated $14.6 billion in sales over BFCM 2025 weekend, up 27% from the prior year. On a constant currency basis, growth was 24%. (Source)

81+ million consumers worldwide bought from Shopify-powered brands during the weekend. That's roughly one in four Americans, and a meaningful slice of every major Shopify market outside the US. (Source)

Peak sales reached $5.1 million per minute at 12:01 p.m. EST on Black Friday. That's the exact second most brands launch their official site-wide promo, and it stresses every part of the stack. (Source)

More than 94,900 merchants had their highest-selling day ever on Shopify. For reference, that's almost 5% of all active Shopify stores hitting a lifetime peak in a single four-day stretch. (Source)

More than 15,800 entrepreneurs made their very first sale on Shopify during BFCM. If you launched before the weekend, there's a 1-in-200 chance your first customer came during BFCM. (Source)

If you want a broader view of the platform, our Shopify store statistics page breaks down store counts, revenue, and growth trends across the full ecosystem.

Shopper behavior and order patterns

The average cart value on Shopify during BFCM 2025 was $114.70. Cart size went up even though discounts pulled individual item prices down. (Source)

The average BFCM cart held 3.4 items, up from roughly 2.1 outside of the weekend. Shoppers stacked more per order, which is good for average order value but bad for support teams fielding multi-item return requests later. (Source)

16% of all Shopify orders were cross-border during BFCM 2025. That's a meaningful chunk of revenue that comes with extra complexity: duties, carriers, language, and time zones. (Source)

The top five selling countries on Shopify were the US, UK, Australia, Germany, and Canada. Same top five as 2024, but the gap between the US and the rest widened. (Source)

Los Angeles, New York, London, San Francisco, and Miami were the top five selling cities globally. LA held the top spot for the third year running. (Source)

The hottest product categories were cosmetics, apparel tops and pants, activewear, and fitness and nutrition. That lines up with Ringly's core ICP: high-AOV, repeat-purchase categories where customers call with product questions and order changes. (Source)

Brands in those categories can dig deeper in our beauty ecommerce trends and health and wellness ecommerce trends breakdowns.

Industry-wide BFCM 2025 totals

US online sales on Black Friday 2025 hit a record $11.8 billion, up 9.1% YoY. The fourth consecutive record year for the day, per Adobe Analytics. (Source)

Cyber Monday 2025 brought in $14.25 billion in US online sales, up 7.1% YoY. That makes it the single largest online shopping day ever in the US. (Source)

Cyber Monday peak hours hit $16 million in ecommerce sales per minute between 8 and 10 p.m. EST. Evening was the new "lunch break" for 2025 shoppers. (Source)

The five-day Cyber 5 period totaled $44.2 billion online, up 7.7% YoY. Thanksgiving alone added $6.4 billion to that number. (Source)

Globally, Cyber Week 2025 hit $336.6 billion in sales, up 7% YoY. Salesforce analyzed data from 1.5 billion shoppers across 89 countries. (Source)

US sales during global Cyber Week totaled $79.6 billion, up 5% YoY. The US still drives the largest country share, but growth outside the US is faster. (Source)

Mobile commerce during BFCM

Mobile accounted for 54-57% of all online BFCM sales in 2025. 2025 marked the first full Cyber 5 where mobile crossed 50% of online spend. (Source)

87.3 million Americans shopped online on Black Friday 2025. Most of them did it from a phone, often while in a store or at a family gathering. (Source)

75.9 million US consumers shopped online on Cyber Monday 2025, up from 64.4 million in 2024. The year-over-year jump is roughly 18%, the largest in five years. (Source)

46.9 million of those Cyber Monday shoppers used a mobile device, up from 40.4 million in 2024. If you haven't audited your mobile checkout, that's the first thing on your 2026 BFCM list. (Source)

Mobile web conversion rates held at 3.3%, less than half of desktop's 6.5%. Mobile brings the traffic, desktop still closes the deals. (Source)

For more on the mobile shift, see our mobile commerce statistics and ecommerce conversion rate statistics pages.

AI and agentic commerce

AI traffic to US retail sites jumped 670% on Cyber Monday 2025. The full holiday season saw a 760% increase compared to 2024. (Source)

AI referrals converted 31% better than other traffic sources during the 2025 holiday season. The gap roughly doubled year over year. (Source)

AI agents influenced 20% of all Cyber Week orders globally, worth $67 billion in sales. Salesforce's Agentforce alone powered nearly 61 million orders. (Source)

AI agent conversations grew 42% on Black Friday compared to Thanksgiving Day. Shoppers used AI assistants for product research, comparison, and support. (Source)

Salesforce Agentforce Service resolved more than 4.2 billion case interactions during Cyber Week 2025. That's what a mature AI support layer looks like at scale. (Source)

If your store isn't tapping into AI for traffic, sales, and support, you're leaving the fastest-growing channel on the table. See our future of AI in ecommerce and AI in retail statistics breakdowns for the broader trend.

Customer support volume during BFCM

Customer support volume spikes 80% or more during BFCM week, and some stores see 2-4x their normal ticket load. Every missed call, abandoned chat, or slow email response is a refund request in waiting. (Source)

71% of shoppers expect a response within five minutes during the holiday season. That's a brutally short SLA when your normal queue is already backed up. (Source)

61% of customers say they'll switch to a competitor after one bad support experience. Black Friday is the worst possible day to lose a customer over a slow reply. (Source)

Companies combining AI self-service with human agents cut their cost per interaction by 53%. That's the only economically sane way to scale through Cyber Week. (Source)

Temp agents cost $15-25/hour and need 2-4 weeks of training before they're useful. For a small Shopify team, hiring two temps for BFCM week means $2,400-4,000 in labor plus the training time. (Source)

For the full playbook on this, see our guides on Black Friday customer service for ecommerce, handling high call volume in ecommerce, and ecommerce customer service during peak season.

If your store is a small team, our Shopify customer service for small teams article walks through exactly how to get through BFCM without burning out or missing calls. And if you don't have a store number yet, start with setting up a Shopify phone number.

If you want to see what AI phone support would sound like on your own store before the 2026 BFCM surge, try Ringly.io free for 14 days. Seth gets answering calls in about three minutes.

Shopify's infrastructure at peak

Shopify's infrastructure processed 2.2 trillion edge requests over the BFCM weekend. Up from 1.19 trillion in 2024, an 85% jump. (Source)

The platform served 90 petabytes of data during BFCM 2025. For context, that's the equivalent of streaming ~22 million hours of 4K video. (Source)

Performance peaked at 489 million requests per minute on edge and 117 million per minute on app servers. That's up from a 2024 peak of 284 million and 80 million respectively. (Source)

API requests hit a peak of 31.8 million per minute. If you run custom integrations, the apps you rely on were pushed to their limits. (Source)

Shopify processed 14.8 trillion database queries and 1.75 trillion writes. The short version: the platform held up, even when one brief incident on Cyber Monday made headlines. (Source)

Shipping, returns, and post-BFCM reality

US BNPL spending hit a record $1.03 billion on Cyber Monday 2025, up 4.2% YoY. Buy now, pay later crossed the $1 billion single-day mark for the first time ever. (Source)

Black Friday order volume jumped 164% compared to a typical Friday for fulfillment providers. If your 3PL wasn't pre-prepped, you saw delays within 24 hours. (Source)

The top four US carriers saw transit times slow by 9% to 37% during BFCM. Customers don't know or care about carrier congestion. They just see a late package and call support. (Source)

Holiday returns now account for 20-25% of all holiday purchases. Apparel rates can hit 50%. That's a huge post-BFCM support cost. (Source)

Return request volumes jump 25-45% in the week after Christmas. Your support team's BFCM work doesn't end on December 2, it ends sometime in late January. (Source)

Users acquired during BFCM can have up to 18% lower weekly retention by week 3. And their 6-month repeat rate runs roughly 30% below non-holiday cohorts. (Source)

If you want more on returns and post-purchase support, see our ecommerce returns statistics, how to reduce refund rate on Shopify, and Shopify return policy best practices pages.

If your BFCM postmortem showed too many missed calls and slow responses, that's fixable before 2026. Start a free Ringly.io trial, paste your Shopify URL, and Seth starts answering calls on your store within minutes.

What this means for Shopify merchants in 2026

The top-line story is simple: BFCM keeps getting bigger, mobile keeps eating share, and AI is now a meaningful acquisition channel instead of a novelty. If you run a Shopify store, your 2026 BFCM plan needs to account for all three.

The harder story sits underneath the revenue numbers. A 27% increase in sales means a bigger increase in support tickets, because discount shoppers are less loyal, order more per cart, and return more often. Your customer support team structure from October won't survive December without either a lot of extra hiring or a lot of automation.

This is exactly where an AI phone agent earns its keep. Seth, Ringly.io's AI agent, picks up the phone the second it rings, looks up orders in real time, handles WISMO calls, processes simple returns, and escalates anything complicated to your human team. Setup takes about three minutes and doesn't require any dev work. For BFCM, that means you stop leaking sales to busy signals and missed calls.

We've written in detail about missed calls in ecommerce, call deflection strategies, and how to scale customer service without hiring if you want the tactical playbook.

Ready to hear what AI phone support sounds like for your store? Start your 14-day free trial. Setup takes about three minutes, no code required.

Frequently asked questions

How much did Shopify merchants sell during BFCM 2025?

Shopify merchants sold a record $14.6 billion during the 2025 Black Friday Cyber Monday weekend, up 27% year over year (24% in constant currency). More than 81 million consumers worldwide bought from Shopify-powered brands.

What was the peak sales rate on Shopify during BFCM 2025?

Peak sales on Shopify hit $5.1 million per minute at 12:01 p.m. EST on Black Friday 2025. For the broader US ecommerce market, Cyber Monday 2025 peaked at roughly $16 million per minute between 8 and 10 p.m. EST.

How much did US consumers spend online during Cyber Week 2025?

US consumers spent $44.2 billion online during the five-day Cyber 5 period (Thanksgiving through Cyber Monday), up 7.7% YoY. Cyber Monday alone hit $14.25 billion, the single largest online shopping day in US history.

What percentage of BFCM 2025 sales came from mobile?

Mobile accounted for 54-57% of all online BFCM sales in 2025, the first full Cyber 5 where mobile crossed the 50% line. Mobile web conversion held at 3.3% vs desktop's 6.5%, meaning mobile drives the traffic but desktop still closes deals at a higher rate.

How big was the AI impact on BFCM 2025?

AI traffic to US retail sites jumped 670% on Cyber Monday and 760% across the full holiday season. Globally, AI agents influenced 20% of Cyber Week orders, worth roughly $67 billion in sales, and AI referrals converted 31% better than other traffic sources.

What are the top product categories on Shopify during BFCM?

The top categories during Shopify BFCM 2025 were cosmetics, apparel (tops and pants), activewear, and fitness and nutrition. These are high-AOV, repeat-purchase categories where customers tend to call with product and order questions.

How much does BFCM increase customer support volume?

Customer support volume during BFCM week spikes 80% or more for most ecommerce stores, and some see their ticket volume jump 2-4x. 71% of shoppers expect a response within five minutes, and 61% will switch to a competitor after one bad support experience.

What is the BFCM return rate for ecommerce?

Holiday returns account for 20-25% of all holiday purchases across ecommerce, and apparel returns can hit 50% in some regions. Return request volumes typically spike 25-45% in the week after Christmas, meaning the BFCM support surge doesn't actually end in December.