It costs roughly $25 an hour to keep a human seat filled, yet your team still spends half their day answering "Where is my order?"
You have a team for phone support, but you are still burning cash on simple tasks that should be automated or outsourced.
But there is a fix.
This guide will go over the best SupportYourApp alternative for eCommerce.
First, we compare human-led teams against AI agents.
Then, we break down the costs and setup times for each.
Editor’s note: Want to hear some sample calls made for your Shopify store?
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What is SupportYourApp?
SupportYourApp is a "Support-as-a-Service" company founded in 2010.
They provide outsourced customer support with human-led teams for companies like Calm, MacPaw, and Mastercard.
Their model is designed to manage the entire support operation.
They cover everything from Tier 1-3 technical support and social media management to back-office tasks over email, chat, and phone.
They also have their own AI voice agents and chatbots that can handle up to 80% of simple, repetitive questions. This allows their human agents to focus on more complex issues.
What is Ringly.io?
Ringly.io provides a different approach. It is a specialized SaaS platform with an AI phone agent named Seth, designed for e-commerce businesses that use Shopify.
Seth's function is to automate inbound phone support. It answers calls 24/7, looks up order statuses, processes returns, and answers common questions by syncing with Shopify data and a knowledge base.
As of late 2025, Seth has achieved an average resolution rate of 73% across more than 2,100 Shopify stores.
The platform can be set up in about three minutes.
Ringly.io is designed for Shopify stores seeking to manage costs, improve efficiency, and offer 24/7 phone support without hiring additional staff.
Core services and approach
The primary difference between these two services is their core philosophy.
One focuses on outsourcing a support department, while the other centers on automating a specific function. This visual comparison breaks down the two distinct models.
The SupportYourApp model
When you partner with SupportYourApp, you are using a Business Process Outsourcing (BPO) model. You hire them to build and manage a support team for you with their trained agents.
The main advantage is access to a large, scalable team with experience in different industries. They can cover all your channels and allow you to hand off your support function.
The setup involves a multi-week process that includes kickoff meetings, agent selection, and a 30-day training period. This approach ensures agents have a deep understanding of your business, which requires a significant time investment.
The Ringly.io model
Ringly.io operates on a Software as a Service (SaaS) model.
You pay a subscription to use their AI agent, Seth, to handle your phone support.
This model offers cost-effectiveness, with a reported 83% savings over a human agent, 24/7 availability, and a setup time of a few minutes.
An AI agent like Seth from Ringly.io syncs with your Shopify store and knowledge base instantly.
This allows it to provide consistent answers from the first call. Ringly.io is designed to resolve common e-commerce phone queries.
Feature and capability comparison
Let's review the specific capabilities of each service.
Channel coverage
SupportYourApp: This service is omnichannel. Their teams are equipped to handle customer queries on email, live chat, phone, and social media. They can also manage back-office tasks like data entry.
Ringly.io: This platform is phone-centric. It was built to manage inbound voice calls, a time-consuming channel for many e-commerce stores.
AI and automation specifics
SupportYourApp: They use AI to support their human teams. Their Voice AI can automate up to 80% of simple requests, with more complex issues handed off to a person. Their agents also use AI tools to find answers more quickly.
Ringly.io: This platform focuses on automation. The AI agent, Seth, handles calls from start to finish, achieving a 73% average resolution rate. The service provides call recordings, transcripts, and analytics.
Integrations and ecosystem
SupportYourApp: They plug into a wide range of helpdesks and CRMs. Think Zendesk, Salesforce, Gorgias, and Intercom, they're built to slide right into your existing workflows.
Ringly.io: The key integration here is a deep, native one with Shopify. This allows Seth to pull real-time order status, customer info, and product details. For escalations, it connects smoothly with helpdesks like Gorgias and Zendesk to create tickets for your human team.
Feature comparison table
Pricing comparison
Understanding costs is essential when evaluating solutions. Here’s how the two services compare.
SupportYourApp pricing
SupportYourApp uses a custom pricing model, which is common for BPO services. They provide a quote based on specific business needs.
Their pricing page shows four tiers: Essential, Growth, Advanced, and Enterprise. The cost depends on team size and work complexity.
While specific prices aren't listed, Clutch.co reports a minimum project size of $1,000+ and an hourly rate under $25.
This flexible model can make it challenging to predict exact monthly costs, especially with fluctuating call volumes.
Ringly.io pricing
Ringly.io uses a transparent, tiered SaaS pricing model.
- Start Plan: $99/month for 250 call minutes.
- Grow Plan: $349/month for 1,000 call minutes.
- Scale Plan: $1,099+/month for 3,000+ minutes, including custom setup and a private Slack channel.
This structure allows businesses to select a plan based on call volume and scale as needed.
Choosing the right solution
The ideal choice depends on your business model, specific support challenges, and long-term goals.
Choose SupportYourApp if:
- You need to hand off your entire customer support operation across multiple channels like email, chat, and social media.
- Your customer questions are often complex and require human empathy and critical thinking.
- You operate in industries like SaaS, Fintech, or Healthcare, in addition to e-commerce.
- You are looking for a partnership where a dedicated team manages everything and you have the budget for a full BPO solution.
Choose Ringly.io if:
- You are a Shopify store with a high volume of repetitive phone calls.
- Your primary goal is to offer 24/7 phone support, reduce wait times, and manage costs efficiently.
- You prefer a self-service tool that can be set up in minutes without a lengthy onboarding process.
- You value transparent pricing and need a solution that can scale with your call volume.
Next steps for phone support automation
For Shopify stores experiencing high volumes of repetitive phone calls, a dedicated AI phone agent can be an effective solution. Ringly.io's AI agent, Seth, is designed to answer calls and resolve common issues 24/7, with a setup time of just a few minutes.
Automating phone support can help streamline operations. If this approach aligns with your business needs, you can explore how it works.
Start a free trial to learn more.
Frequently Asked Questions
What is the main difference between SupportYourApp and Ringly.io?
The main difference is the service model. SupportYourApp offers a full-service outsourced team (BPO), while Ringly.io provides a specialized AI phone agent for Shopify stores (SaaS). It's a choice between hiring a team versus using a tool.
Which service is faster to set up?
Ringly.io is faster to implement. Its AI agent, Seth, can be set up in about three minutes. SupportYourApp requires a multi-week onboarding and training process for its human teams.
How do their pricing models differ?
Ringly.io has transparent, tiered pricing plans starting at $99/month. SupportYourApp uses a custom pricing model based on team size and project complexity, with projects often starting at $1,000+.
Which option is better for a Shopify store?
For a Shopify store with high phone call volume, Ringly.io offers a specialized and cost-effective solution. SupportYourApp is a better fit if you need to outsource all support channels, including email, chat, and social media, not just phone calls.
How do their AI capabilities compare?
Both use AI differently. SupportYourApp uses AI to assist its human agents and automate simple queries. Ringly.io is an AI automation tool where its agent, Seth, handles entire calls autonomously, achieving a 73% resolution rate.
Can SupportYourApp and Ringly.io be used together?
Yes. A business could use Ringly.io to automate inbound phone support and escalate complex issues that require a human touch to an outsourced SupportYourApp team.
