Unicall is a solid choice for Shopify AI voice.
They build great tools to handle incoming calls, gather all necessary details, and queue tickets for staff action.
However, if your goal is to stop wasting thousands a month on human agents just to handle repetitive "Where Is My Order" (WISMO) calls... Ringly.io is the better option.
Ringly is an AI agent that integrates with Shopify to resolve tickets (WISMO, Returns, Cancellations) without human help.
They offer a Guaranteed Resolution Rate of at least 60%, which Unicall cannot match
TL;DR Unicall vs. Ringly.io
Deep Dive: Unicall Inbound Calls
Unicall's strength is its AI-powered inbound phone platform. It is built for e-commerce teams to handle high call volumes by having the AI pick up inbound calls.
The key features are designed to maximize human agent efficiency.:
- Policy-Aware Answers: The AI agent reads your live store policies and pages to answer questions.
- Call Context & Tracking: They provide analytics, call recordings, and transcripts.
The Takeaway: Unicall is a solid platform for human-led support teams who need to filter calls.
Ringly's Resolution Ecosystem
Ringly.io is an autonomous AI support platform. It focuses purely on inbound support to improve overall customer experience and loyalty.
The AI agent's ability to solve problems is built on the Shopify integration and actions:
- Full Write Access: Unlike Unicall' AI (which routes), Ringly's AI agent can perform direct actions inside Shopify. Such as: initiating returns, exchanges, and processing refunds.
- Unique Insights: Ringly gives insights and analytics on every inquiry for continuous optimization.
- Custom Integrations: Ringly offers custom integrations beyond Shopify. This allows the AI to update your CRM or external platforms.
The Takeaway: Ringly's focus is on cost savings and scalability by automating a large part of phone support.
Pricing Models Explained: Usage vs. Performance
Understanding the pricing model is key to determining the long-term ROI.
The comparison clearly shows how Ringly’s model shifts the risk away from the merchant.
Where Unicall Falls Short
❌ Systemic Cost: Unicall' AI is built to take generic inbound calls. Not to fully automate phone support.
This means you still have to pay human agents to execute the final action (like issuing a refund).
❌ Limited Automation: It is a simple inbound agent. It cannot perform real actions inside of Shopify.
It lacks the native "automatic write-access" necessary to perform actions inside Shopify.
Meet Ringly.io: The AI Agent That Actually Solves Problems
Ringly.io is not just a "phone tool." Think of it as an autonomous AI agent that works directly for your Shopify store.
Most apps simply route phone calls to your cell phone. Ringly's human-like AI phone agent (Seth) answers the call and understands the customer's intent and the context of their inquiry.
Because it's connected to Shopify, it resolves most issues without human help.
✅ True Resolution, Not Just Routing. Ringly can look up tracking numbers, initiate returns, and check inventory levels in real-time.
✅ "No-Human-Needed": Our AI-powered system handles an average of 73% of all support calls. You only step in for the complex 27%, which can be transferred or transformed into tickets.
✅ ROI-First Pricing: Ringly offers a Guaranteed Resolution Rate. If your agent doesn't resolve at least 60% of calls, you don't pay until it does. It's the only zero-risk model for AI phone support in the Shopify ecosystem.
Feature Showdown: Autonomous Returns Processing
How Unicall Handles It:
With Unicall, the AI acts as a qualifier/screener. It gathers full context (reason, item, contact details) and then queues a notification for a human agent.
The human must then log into Shopify and manually approve and handle the return. This entire process takes 5–10 minutes of your agent's costly time.
How Ringly.io Handles It:
The AI answers. The customer says, "I need to return this." Ringly verifies the order, checks your policy, and, using its native write-access to Shopify. Zero human time spent, zero routing required.
Frequently Asked Questions
Is Ringly.io cheaper than Unicall?
For most merchants focused on support cost elimination, yes. Ringly.io offers performance-based pricing. By eliminating the need to pay human support agents, Ringly often reduces total support costs by 50% or more.
Can Unicall process refunds like Ringly?
No. Unicall AI agents do not have automatic write access to perform actions like refunds, returns, or exchanges. Ringly.io uses deep API integration to process these actions autonomously.
Stop Answering the Phone. Start Solving Problems.
Join the other Shopify stores switching from Unicall to Ringly.
Ringly also offers free 1:1 help and white-glove onboarding for every Shopify merchant:
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