API integration for any tool
Seth can call any API during a call, so a tool that isn't on this page can still be connected if it has an API.
Ringly is the AI phone support app for Shopify brands. If your tool has an API, Seth, the AI phone agent, can use it while the caller is on the line.
What Seth can do with an API
- Seth calls the API while the caller is on the line, for example to check stock, look up a subscription or create a ticket in a help desk that has no one-click connection yet.
- AI Coach builds the integration for you: explain your support workflow in plain language, paste the tool's API documentation, and Coach sets up the skill.
- You can also teach Seth the skill yourself: when to use it, which API to call, and what to say with the answer. No code needed.
Is the blue one in a medium back in stock?
Called your inventory API with the product and size
Yes, the medium is back in stock as of this morning. Want me to text you the link?
How to build the integration
- Open AI Coach in Ringly and describe the workflow, for example "when a caller asks if something is back in stock, check our inventory system".
- Paste the tool's API documentation. Coach builds the skill: when Seth uses it, which API it calls, and what Seth says with the answer.
- Test it with a call. Prefer to do it by hand? Add a skill in Seth's settings with a "Call an API" action instead.
How a custom skill works
Questions about custom integrations
My tool isn't on the integrations page. Can Ringly still connect to it?
Yes, if the tool has an API. Seth, Ringly's AI phone agent, calls the API while the caller is on the line, for example to check stock, look up a subscription or create a ticket in a help desk that has no one-click connection yet.
Do I need a developer?
No. Open AI Coach, describe the workflow in plain language and paste the tool's API documentation. Coach builds the skill: when Seth uses it, which API it calls and what Seth says with the answer.
What do I need to have ready?
The API documentation of the tool and, usually, an API key.
Can other systems receive what happened on a call?
Yes, during the call. Seth can send details from the call to your system through a skill that calls your API, and Coach can set that skill up for you. Every call is also saved in Call history with the recording, transcript, summary and tags.
