#78716C
Custom integrations

API integration for any tool

Seth can call any API during a call, so a tool that isn't on this page can still be connected if it has an API.

Ringly is the AI phone support app for Shopify brands. If your tool has an API, Seth can use it while the caller is on the line.
At a glance
Setup
Paste the API documentation and AI Coach builds the integration, or add the API call to a skill yourself.
Account
You need the API documentation of the tool and, usually, an API key. Everything else on this page connects without any of that.

What Seth can do with an API

  • Seth calls the API while the caller is on the line, for example to check stock, look up a subscription or create a ticket in a help desk that has no one-click connection yet.
  • AI Coach builds the integration for you: explain your support workflow in plain language, paste the tool's API documentation, and Coach sets up the skill.
  • You can also teach Seth the skill yourself: when to use it, which API to call, and what to say with the answer. No code needed.
  • After every call, Ringly can send the call summary and transcript to a URL you choose, so any system can receive it.
Sample call
Caller
Is the blue one in a medium back in stock?
Called your inventory API with the product and size
Seth
AI agent
Yes, the medium is back in stock as of this morning. Want me to text you the link?

How to build the integration

  1. Open AI Coach in Ringly and describe the workflow, for example "when a caller asks if something is back in stock, check our inventory system".
  2. Paste the tool's API documentation. Coach builds the skill: when Seth uses it, which API it calls, and what Seth says with the answer.
  3. Test it with a call. Prefer to do it by hand? Add a skill in Seth's settings with a "Call an API" action instead.
Tracking for
API
runs through
, which is built into Ringly.

How a custom skill works

Questions about custom integrations

My tool isn't on the integrations page. Can Ringly still connect to it?

Yes, if the tool has an API. Seth calls the API while the caller is on the line, for example to check stock, look up a subscription or create a ticket in a help desk that has no one-click connection yet.

Do I need a developer?

No. Open AI Coach, describe the workflow in plain language and paste the tool's API documentation. Coach builds the skill: when Seth uses it, which API it calls and what Seth says with the answer.

What do I need to have ready?

The API documentation of the tool and, usually, an API key.

Can other systems receive what happened on a call?

Yes. After every call, Ringly can send the call summary and transcript to a URL you choose.

Let Seth handle the calls your team shouldn't

Go live in under an hour. Escalates only when needed, and brings in attributed orders along the way.
Dashboard showing Seth AI support's call metrics: 28.5x ROI, 64% resolution, 84% deflection, $25,801 revenue.