We built Ringly.
We're Maurizio and Ruben. We built Seth, the AI phone agent that resolves phone calls for Shopify brands.
- Started
- 2024
- Based in
- Rotterdam, NL
- Outside investors
- None
- Calls answered
- 200,000+
Maurizio Isendoorn
Co-founder. Builds the AI agent.
I build Seth: the phone agent, the integrations, the Shopify connection. I also help brands set up the AI and fix things, so if you email us about your agent setup you'll probably get me. I read call transcripts for fun.
Follow Maurizio on LinkedIn
Ruben Boonzaaijer
Co-founder. Marketing and sales.
I'm on marketing and sales, so I'm usually the first human you talk to. Before Ringly I ran an AI agency, so I've seen a lot of AI that overpromises. We try not to build that here. When I get lonely, I call Seth. He's the only friend I have who picks up.
Follow Ruben on LinkedInWhy we built it
Before Ringly, Maurizio ran a Shopify store, so he knows what customer support costs a small brand in hours and attention. Ruben ran an AI agency and came across AI voice early. We were sold pretty much immediately.
We started Ringly in 2024, but we built Seth in summer 2025 for Shopify brands: look up the order, recognize customers, give product advice, hand over to a person when he should. And we're still making him better.
Where we work: 41st floor, Wilhelminakade, Rotterdam.
Stores that let Seth answer the phone
“My customers also feel like it’s a normal person. They feel like they can communicate if they have questions.”
Claudia DrogeFounder of TechCraft Studio
88%Never passed to humans
Talk to us directly
Email us, we usually respond the same day. Or book a call and one of us shows up.
Or skip the call and get started with Seth for free
