By the end of this article, you'll have a crystal-clear winner that matches your needs perfectly.
For each AI agent platform, we'll break down:
To save you the time, we'll give it to you straight: Ringly.io is the best AI voice platform for Shopify.
Synthflow burst onto the scene in Berlin, Germany in 2023, founded by the dynamic trio of Albert Astabatsyan, Hakob Astabatsyan, and Sassun Mirzakhan-Saky. In just a short time, they've blown up to over 1,000 users, mostly small to medium businesses looking to build AI agents without coding.
They're the new kid on the block that's making a lot of noise in the industry by solving real problems for real businesses. If you're an SME looking to streamline your workflow, Synthflow has probably popped up in your research already - and for good reason.
Best for: Shopify stores that don't want to deal with customer service but just scale.
Product Hunt rating: 4.8/5 stars

Founded in 2024 in Rotterdam, the Netherlands, by Maurizio Isendoorn and Ruben Boonzaaijer, Ringly.io is revolutionizing e-commerce customer service with AI phone agents.

With 2,100+ customers, Ringly.io is the go-to solution for e-commerce stores looking to scale without scaling their support team. (BubbleCon 2024's "Most Innovative App")



| Plans | Price | Included | Contract | Cancellation | |
|---|---|---|---|---|---|
| Start | 99,- /mo |
✓ 250 call minutes, then $0.36/min |
Monthly | Anytime | Start 14-day free trial → |
| Grow (Most popular) | 349,- /mo |
✓ 1,000 mins, then $0.19/min ✓ Self-learning ✓ AI knows your customers ✓ 30-day onboarding |
Monthly | Anytime | Start 14-day free trial → |
| Scale | 1099,- /mo + setup fee |
✓ Custom price/min ✓ Custom agent & integrations ✓ Slack channel |
Custom | Custom | Book your demo → |
"it stands out significantly ahead"- Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.
"This is such a great product"- Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."
"It really sounds like a human"- Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.
Get started with Ringly.io for free
Best for: Developers that want to build AI voice agents
G2 rating: 4.6/5 (12 reviews)

Founded in the San Francisco Bay Area in 2023 by Todd Li, Evie Wang, Bing Wu, Weijia Yu, and Zexia Zhang, Retell AI is crushing it as the go-to platform for lightning-fast AI voice agent creation.
With over 3,000 businesses already on board, they're helping developers build human-like voice agents in just one day instead of months - a total game-changer for contact centers looking to level up their operations without the usual headaches.
The bottom line: Retell AI might be a cheaper generative AI agent builder for basic use but Synthflow AI offers a more complete package.
"Made our customer service smarter and faster" - Utkarsh M. We’ve been using Retell to build these voice agents for our customer service, for over a year. It’s so natural, people don’t even realize it’s not a human half the time. The responses are super quick too, like you’re having a real convo. It’s actually helped us cut down on how many calls our team has to take, and customers are definitely happier..less hold time and better answers. If you’re on the fence about trying it, just do it.
"Extremely slow customer service on discord even when unannounced API changes break product" - Jerry Y. The product is the same as others on the market -- we would switch instantly if there were no switching cost, these guys are not a reliable vendor.
Best for: Large enterprises that need a tailored AI solution.
Gartner rating: 4.6/5 (13 reviews)

Founded in 2017 in London, UK, Poly AI is an enterprise-grade conversational ai platform known to handle customer service calls with natural, human-like conversations. It was created by Nikola Mrkšić, Tsung-Hsien Wen, and Pei-Hao Su, who met while researching spoken dialog systems at Cambridge’s Machine Intelligence Lab.
Today, Poly AI serves 100+ enterprise customers, helping businesses with unique business requirements automate phone support at scale. Known for its best AI models and industry-specific solutions, it’s a go-to AI calling solution for companies looking to streamline inbound calls without sacrificing customer experience.
Ps. Wasn't Poly AI a chatbot? Yes, there was a private AI chatbot platform called Poly.AI, but they changed their name to PolyBuzz.
Bottom line: PolyAI might be better for huge companies, but Synthflow is more open about pricing and lets small businesses start using AI calls without a big commitment. If you want to try before you buy, Synthflow is your only option between these two.
"Conversational assistant of the highest quality" - Verified enterprise customer. The assistant itself is lifelike and constantly learning. The time saving it allows our staff onsite is the real value add. In comparison, competitor offerings seem robotic make customers feel like they are not being cared for.
"App is working slow" - Sagar R, Senior Recruitment Consultant. Sometimes the app is working slow and it will take time to initiate any command.
Best for: Enterprise companies that want a voice ai platform to streamline customer support and sales
Product Hunt rating: 3.0/5 (10 reviews)

Founded in San Francisco in 2023 by Isaiah Granet and Sobhan Nejad, Bland AI is an innovative platform for AI agents that interact with humans via the phone.
Bland AI is built for large enterprises that want to automate their customer support and sales with powerful AI, offering management of AI voice scalability and integrate seamlessly with CRMs and more. The platform stands out with its advanced capabilities like memory functionality across calls, conversational pathways, high-accuracy transcription, context-aware summarization, and confidence scoring.
Bottom line: Bland is cheaper to try and has more voice features, but Synthflow might be easier to set up and more reliable for serious businesses. If you're just testing the waters, Bland's simple per-minute pricing looks better, but for the long haul, Synthflow's volume discounts could save you big bucks.
"Extremely impressed" - Casper Boutens. Extremely impressed by Bland, the team is improving their product every week, they offer great support and all by all great phone calls made by their AI.
"Doesn't work at all" - Albert Salgueda. Doesn't work at all. I call and it doesn't speak, it gets interrupted... still not there.
Best for: Local businesses that want to streamline customer service
Product Hunt and Trustpilot rating: 3.6/5 (6 reviews)

Founded in 2021 in Palo Alto, California by Bob Summers, Goodcall is revolutionizing customer service and sales with its innovative Agentic Voice AI. With over 2,000 users, Goodcall helps local businesses streamline their operations by automating call handling and sales processes, ensuring no opportunity is missed.
Key features include 24/7 call handling, lead capture and qualification, customizable AI skills, appointment scheduling, and seamless CRM integration. By offering detailed call analysis and optimizing workflows, Goodcall is designed to enhance customer service, and stay ahead in today’s fast-paced market.
"Incredible product" - Danny Lannon. saves me so much time, and I've been able to capture leads in an entirely new way. 100% worth it and saves me a ton of time.
"Customer dis-service" - Merle Craner. When I call a customer service number, I expect a number of options to eventually get to a person to deal with the problem. Goodcall starts immediately with upsell options to service I don't want or need. There is no interaction, just a constant sales pitch. If you have the patience, you will be told they can't help with the problem and provide another number to go through the exact same process again.
Best for: Businesses looking to scale customer service operations and want many voices and characters.
Trustpilot rating: 3.6/5 (259 reviews)

Founded in 2022 in Mountain View, California, Play AI was created by Hammad Syed and Mahmoud Felfel. The company specializes in transforming written text into realistic, natural-sounding voiceovers and AI voice agents, making it easy for anyone to integrate lifelike voices into their projects.
With a focus on AI voice generation, Play AI offers a wide array of features including voice cloning, support for 142 languages, emotion-driven voices, speaking styles, and advanced audio analytics. The intuitive user interface ensures that users, regardless of technical expertise, can easily create custom voice solutions.
Compared to Synthflow's pricing (starting at $29/month with just 50 minutes, up to $1,400+/month for agency level), Play AI offers more minutes and voice options at lower price points, though Synthflow focuses more on complete call handling rather than just voice generation.
"Disappointing experience" - Raja Mohammad Zishanullah. I purchased the unlimited plan on Play.ht. The service is incredibly slow and plagued with frequent errors, making it nearly unusable. The newer voice models sound robotic and lack the natural flow that was initially promised. Customer service has been consistently poor, with slow and unhelpful responses. Overall, Play.ht has been a huge disappointment, and I would strongly advise avoiding their service.
"Excellent convenient service" - Core Partners Studio. Excellent convenient service for voiceover, a large database of realistic voices, very convenient to work as a team, great tech support. We will continue to work further!
Best for: developers building AI voice products
Product Hunt + Trustpilot rating: 4.4/5 (19 reviews)

Founded in San Francisco in 2020 by Jordan Dearsley and Nikhil Gupta, Vapi is a cutting-edge platform that combines conversational ai with a configurable API that enables developers to build sophisticated voice artificial intelligence products and scale phone operations effortlessly.
With over 100,000 developers building on Vapi's infrastructure, the company has quickly established itself as a go-to solution for creating great voice experiences.
Vapi stands out with its powerful features including multilingual capabilities, automated testing, tool calling functionality, API-native architecture, and the flexibility to bring your own models and run A/B experiments.
Synthflow starts at $29/month for just 50 minutes, jumping to $450/month for their Pro plan with 2,000 minutes ($0.13/min for extra), and goes up to $1,400/month for agencies. Unlike Vapi's simple per-minute model, Synthflow bundles features like concurrent calls and workflows into tiered packages.
Bottom line: Vapi seems better for developers who want control, while Synthflow might be easier for non-technical folks who want a ready-made solution - if you can get past their customer service issues.
"Amazing tool as well as after hours support on a Saturday night" - Robert Peter. Amazing system that they are building. I had issues on a Saturday night, and received a phone call from one of the technicians Sahil and he helped me through my issue. What dedication. I saw some of the other reviews, and they seem to be related to billings, and stuff that could easily be spoken about. I just wanted to give a shout out to this guy for his passion and dedication to the project.
"Unreliable" - Brent P, managing member. Support is non-existent and documentation is extremely poor. I spent a lot of time setting up an assistant which was working ok. Then they had a developer conference and rolled out a lot of new features and EVERYTHING broke. I spent hours and hours trying to get it working again to no avail. Emailed them and was told the "bugs" would be fixed tomorrow... then tomorrow.. then tomorrow. REALLY FRUSTRATING.
We've checked out all the AI voice assistants options so you don't have to waste time figuring it out yourself. Each product has its own strengths, but three clear winners stood out from the pack:
For most businesses, especially online stores, Ringly.io is the clear winner. It costs 80% less than human agents, works instantly without any technical setup, and is the only option with a 110% money-back guarantee. Why struggle with complicated systems when you could be converting more customers today?
Ready to see how Ringly.io can transform your customer support? Create a free account at Ringly.io today.
