Every missed call to your Shopify store is a direct hit to your bottom line and your brand’s reputation.
You have worked too hard to build your team and your traffic just to let sales slip through the cracks.
It is difficult to manage a growing staff while still worrying about the calls that go to voicemail after hours or spikes.
But there is a fix.
This post will go over how to stop missing eCommerce phone support calls.
First, we will look at the true cost of missed calls.
Then, we will show you how to set up an automated system that handles your orders and returns 24/7.
Editor’s note: Want to hear some sample support calls made for your Shopify store?
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The hidden costs of missed phone calls
The most direct cost of a missed call is a lost sale. When customers cannot get a quick answer, they often leave their cart and look for other options.
Beyond that single transaction, there are other effects to consider.
An unanswered call can also affect a brand's reputation. It may seem as though customers are not valued, which can lead to negative reviews and a decrease in trust. For small teams managing multiple tasks, it can be challenging to answer every call, particularly after business hours.
Staffing phone lines 24/7 with human agents can be expensive.
The average cost per call for a human agent is about $2.35. Today's customers often expect immediate support at any time, a standard that can be difficult to meet with a human-only team.
Meet Seth: The AI phone agent from Ringly
This is the problem Ringly.io was created to solve for Shopify stores.
The platform features Seth, an AI phone support representative who functions like a member of your team. It operates 24/7 and is designed to answer every call.
Seth's primary role is to answer all calls promptly, understand customer needs using natural language, and provide accurate, helpful information.
The goal is not to replace your team but to enhance their efficiency.
By handling common questions, which account for about 73% of all calls, Seth allows your human agents to focus on more complex conversations that require a personal touch.
How Ringly helps with missed phone calls
A key benefit of using an AI agent like Seth is its 24/7 availability. It works nights, weekends, and holidays, ensuring your customers always receive an answer, regardless of when they call.
Scalability is another advantage. A human agent can only handle one call at a time, leading to hold times during busy periods.
Seth can manage over 15 conversations simultaneously without a decrease in quality, so every caller receives immediate assistance.
A key feature of Seth is its native Shopify integration. It connects directly to your store to access real-time order history, product information, and shipping updates.
If a customer calls from a number linked to their Shopify account, Seth recognizes them and can pull up their recent orders for a more personalized experience. It also supports over 40 languages, helping you offer consistent support to a global customer base.
Key features for managing customer calls
Here are a few core features that help Seth manage customer calls effectively.
Automated order and return management
A common e-commerce question is, "Where is my order?" Seth can answer this in seconds by securely verifying the customer's identity and providing live tracking information directly from your Shopify data.
It can also initiate returns and exchanges based on your store's policies. Seth guides customers through the process, which can save your team manual work and maintain a smooth customer experience.
Instant answers to product and policy questions
Ringly.io automatically trains Seth on your store's knowledge base, including your FAQs, product pages, and policies.
This allows it to answer a wide range of questions with accuracy.
For example, it can answer questions like, "Is this shirt 100% cotton?" or "What's your warranty policy?" This ensures every customer receives a consistent, on-brand answer, which helps build trust.
Smart call routing when a human touch is needed
Seth is designed to recognize its limitations. It will not invent an answer if it is unsure, which is important for protecting your brand's reputation.
Instead, it follows a simple escalation path. If a question is too complex or a customer sounds frustrated, Seth automatically transfers the call to a human agent.
It also provides your agent with the full conversation history so they can step in with context. You can also set custom rules, such as transferring a call if a customer becomes angry.
Actionable insights from call data
The analytics dashboard in Ringly.io provides a clear view of your customer conversations. It offers AI-written summaries, mood detection, and full transcripts for every call.
This data helps you identify common customer issues, find gaps in your knowledge base, and improve your service without listening to hours of call recordings.
To get a better sense of how an AI phone agent can interact with customers in real-time, watch this short demo of Seth, the AI from Ringly, handling a typical e-commerce support call.
Why over 2,179 Shopify stores use Ringly
Ringly.io was built specifically for Shopify. This deep integration allows Seth to have more helpful and personalized conversations than a general-purpose AI.
The setup process is another notable feature.
You can get your store live with a no-code, 3-minute setup by installing the Shopify app and choosing a phone number. It is simpler than the complex implementations many enterprise systems require.
Ringly.io also offers a risk-free guarantee. You pay nothing until Seth autonomously resolves at least 60% of 100 or more eligible calls.
This ensures you see a clear return on investment. Stores report an average 5.9x ROI and an 83% reduction in cost-per-call compared to a human agent.
How to set up Ringly in 3 minutes
A missed phone call at your e-commerce store can be a lost opportunity to make a sale and build customer loyalty. Ringly is a purpose-built solution to capture those opportunities and provide support.
Getting started is easy:
1.
Sign up for a 14-day free trial. You’ll get access to all the features to see how it works for your store.
2.
Connect your Shopify store by installing the app. Seth will automatically train on your store's data in just a few minutes.
3.
Choose a phone number, and your AI phone agent is officially ready to answer every call.
Ready to ensure you never miss another customer call? Start your free trial and capture every sale, risk-free.
FAQs about our AI phone support
does ringly offer a guarantee? Yes. You don’t pay until we resolve at least 60% of your calls autonomously. We are committed to providing a cost-effective solution that actually solves your customer support volume, rather than just routing it.
does ringly work with my current helpdesk? Yes. Ringly can escalate tickets to your existing helpdesk, and you have full control over what gets escalated. We work seamlessly with platforms like Gorgias, Richpanel, and others. For complex queries that the AI doesn't resolve, it creates a ticket with a full transcript so your team has all the context.
how does the ai handle order tracking? Our ai pulls data directly from Shopify to answer "where is my order" questions on every live phone call. This ensures a responsive customer experience without needing a full-time receptionist to manually look up tracking numbers.
can i forward my existing number? Absolutely. You can use call forwarding to send your business calls to Ringly whenever you need us to handle the call, whether that is during peak hours or after business hours.
how do i get started? We offer a free trial so you can see how our ai-powered virtual receptionist service handles your phone lines and takes messages first-hand. Simply tell us about your business and connect your store to begin.
