Finding the right A/B testing tool can feel like searching for a needle in a haystack.
Convert.com has worked well for many teams, but its pricing structure and feature set don't fit everyone.
Whether you're looking for something more affordable, faster-loading, or with different capabilities, there are plenty of Convert alternatives worth considering.
Here's what makes each option unique so you can find the tool that actually fits your needs.
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How we evaluated these Convert alternatives
To make this comparison useful, we looked at each tool through a consistent lens:
- Pricing transparency: Can you actually see what you'll pay, or is everything "contact sales"?
- Feature set: Does it cover the basics (A/B testing, reporting) plus any standout capabilities?
- Ease of use: Can non-technical team members create tests, or do you need a developer?
- Performance: How much does the testing script slow down your site?
- Best fit: Which type of team or use case is this tool actually designed for?
Here's the short version: there's no single "best" tool. The right choice depends on your traffic volume, technical resources, and budget.
Top 7 Convert alternatives compared
1. VWO
VWO (Visual Website Optimizer) is the enterprise-grade experimentation platform that thousands of businesses including Amazon, Disney, and Nike rely on.
With 15+ years in the market and over 2 million experiments run, it's one of the most mature options available.
Key features:
- Web and mobile app A/B testing
- Multivariate testing and feature flags
- Heatmaps, session recordings, and form analytics
- Personalization with AI-assisted optimization (VWO Copilot)
- Bayesian statistics for accurate reporting
- 8+ SDKs including Node.js, Python, Java, iOS, and Android
Pricing:
30-day free trial available, no credit card required.
Best for: Mid-market to enterprise companies that need a comprehensive experimentation platform covering web, mobile apps, and server-side testing.
Pros:
- Comprehensive feature set for entire optimization lifecycle
- Mature platform with strong enterprise security (GDPR, SOC 2, ISO 27001)
- 24/7 support with 99% CSAT (vs 94% industry average)
- AI-assisted optimization suggestions
Cons:
- Expensive add-ons can inflate costs
- Complex pricing structure
- Can be overwhelming for small teams
2. Optimizely
Optimizely positions itself as "Optimizely One," an operating system for marketing teams.
Trusted by 9,000+ businesses including Salesforce, Zoom, and Shell, it's arguably the most comprehensive digital experience platform on the market.
Key features:
- Web and Full Stack experimentation
- Feature management and progressive delivery
- Content management and commerce platform
- AI-powered Opal for content generation and testing
- Omnichannel experimentation
- 350+ language support for localization
Pricing:
No transparent pricing available, enterprise-focused.
Best for: Large enterprises with complex experimentation needs and the budget to match.
Pros:
- Most advanced feature set available
- Server-side capabilities for complex use cases
- Strong integrations ecosystem
- AI-powered content and testing tools
Cons:
- High cost (enterprise-only pricing)
- Steep learning curve
- Overkill for small teams
- No transparent pricing
3. Mida
Mida is the new kid on the block, positioning itself as a lightweight, fast-loading alternative to heavier platforms.
Its key selling point is a 17.2KB script, about 10X smaller than Convert's.
Key features:
- Visual editor for A/B testing
- Split URL and multivariate testing
- Feature flags
- AI-generated variations from text prompts
- Anti-flicker technology
- Real-time analytics
Pricing:
$399/mo if billed monthly for Growth plan.
Best for: Performance-conscious teams, Shopify stores, and startups wanting transparent, usage-based pricing.
Pros:
- 10X smaller script than competitors (17.2KB)
- Faster load times
- Transparent pricing with free tier
- Unlimited A/B testing on all plans
- AI-generated variations
Cons:
- Newer platform with smaller feature set
- Less mature than VWO or Optimizely
- Limited advanced testing capabilities
4. Personizely
Personizely is an all-in-one CRO suite that combines A/B testing with personalization and smart widgets.
It's particularly popular among e-commerce stores, with 2,600+ stores worldwide including Davines and Corona.
Key features:
- A/B testing for content, themes, pricing, and full pages
- Website personalization
- Smart widgets (popups, overlays)
- Visual widget builder with drag-and-drop
- 30+ integrations including Shopify and Wix
- Advanced visitor targeting
Pricing:
20% discount for annual billing. 14-day free trial, no credit card required.
Best for: E-commerce stores and budget-conscious teams wanting widgets and testing in one affordable tool.
Pros:
- Most affordable option on this list
- Includes widgets and personalization
- Unlimited goals
- Strong Shopify and Wix integrations
- Easy setup (1-click for Shopify/Wix)
Cons:
- No multivariate testing
- Limited server-side capabilities
- Lower visitor limits than competitors
5. Omniconvert
Omniconvert takes a different approach, combining A/B testing with surveys and advanced segmentation.
It's built for data-driven marketers who want to understand the "why" behind test results.
Key features:
- A/B testing with WYSIWYG editor
- Website personalization
- Advanced segmentation (40+ criteria)
- Surveys (NPS, CSAT, CES)
- Session recordings
- AI-generated surveys
Pricing:
Best for: Data-driven marketers and teams that want testing combined with customer research.
Pros:
- Combines testing with research (surveys)
- Strong segmentation (40+ criteria)
- Free plan for up to 50,000 visitors
- AI-generated surveys
- Staging environment for testing
Cons:
- Pricing not fully transparent
- Can be complex for beginners
- Less focused on pure A/B testing
6. Crazy Egg
Crazy Egg has been around since 2005 and is trusted by over 436,000 websites.
It started as a heatmap tool and has since added A/B testing capabilities, making it ideal for teams that want visual behavior insights alongside experimentation.
Key features:
- Heatmaps (click, scroll, attention)
- Session recordings
- A/B testing (Plus plan and above)
- Error tracking
- CTAs and surveys
- Web analytics
- AI analysis for heatmaps
Pricing:
All plans billed annually. No overages ever. Unlimited domains and team members on all plans.
Best for: Visual learners and UX-focused teams who want heatmaps combined with testing.
Pros:
- Excellent visualizations (heatmaps, scrollmaps)
- Affordable starting price
- Easy to use
- Unlimited domains and team members
- No overages ever
- Free plan available for basic analytics
Cons:
- A/B testing only on Plus plan and above
- Limited advanced testing features
- Basic personalization capabilities
7. AB Tasty
AB Tasty is an experience optimization platform that recently joined forces with VWO.
It serves 1,000+ brands including Disney, L'Oreal, and Sephora with a focus on personalization and feature experimentation.
Key features:
- A/B/n and multivariate testing
- Personalization with AI-based targeting
- Feature flags and progressive deployment
- Widget library for website engagement
- Product recommendation API
- Mobile SDKs (Android, iOS)
- Bayesian statistics
Pricing:
No transparent pricing. Now part of VWO ecosystem.
Best for: Enterprise teams wanting integrated solutions with VWO's broader platform.
Pros:
- Strong personalization capabilities
- Comprehensive widget library
- AI-based targeting
- Enterprise-grade security
Cons:
- Now part of VWO (future roadmap uncertain)
- No transparent pricing
- Complex feature set
Feature comparison table
Which Convert alternative should you choose?
The right tool depends on your specific situation. Here's how to think about it:
Choose VWO if: You're a mid-market or enterprise company that needs comprehensive experimentation across web, mobile apps, and server-side.
You have the budget for a premium solution and want the most mature platform.
Choose Optimizely if: You're a large enterprise with complex needs and want an all-in-one digital experience platform.
You need the most advanced feature set and have the resources to support it.
Choose Mida if: Performance is your top priority. You want a lightweight tool that won't slow down your site, and you appreciate transparent, usage-based pricing.
Choose Personizely if: You're on a budget and want an affordable tool that combines testing with widgets and personalization.
You're running an e-commerce store on Shopify or Wix.
Choose Omniconvert if: You care as much about understanding your customers as testing changes. You want surveys and segmentation alongside A/B testing.
Choose Crazy Egg if: You're a visual learner who wants to see exactly how visitors interact with your site before running tests. You need an affordable entry point.
Choose AB Tasty if: You're already in the VWO ecosystem or need strong personalization capabilities with enterprise support.
Getting started with A/B testing
Whatever tool you choose, the fundamentals of good experimentation stay the same:
- Start with research. Use heatmaps, session recordings, or surveys to understand where visitors struggle.
- Form a clear hypothesis. What change do you expect to make, and why?
- Run one test at a time. Don't muddy your results by changing multiple variables.
- Let tests run to significance. Don't call winners too early.
- Document and share learnings. Failed tests teach you as much as winners.
A/B testing is a skill that improves with practice. The best tool is the one you'll actually use consistently.
Frequently Asked Questions
What is the most affordable Convert alternative for small businesses?
Personizely starts at $39/month and includes A/B testing, widgets, and personalization. Crazy Egg starts at $29/month if you mainly need heatmaps and basic testing. Both offer free trials to test before committing.
Which Convert alternative has the best free plan?
Mida offers a genuinely useful free plan with up to 5,000 visitors and unlimited A/B testing. Omniconvert's free tier covers up to 50,000 visitors but with limited features. Crazy Egg has a limited free plan focused on analytics rather than testing.
Do I need technical skills to use these Convert alternatives?
Most tools on this list offer visual editors that non-technical team members can use. VWO, Optimizely, and Mida all have no-code options. However, server-side testing and advanced implementations typically require developer support.
Which Convert alternative is best for e-commerce stores?
Personizely is built specifically for e-commerce with strong Shopify and Wix integrations. VWO and Optimizely also have robust e-commerce capabilities but at higher price points. Mida works well for Shopify stores focused on performance.
How do I migrate from Convert to another platform?
Most platforms offer migration support. Start by exporting your test data and user segments from Convert. Install the new platform's tracking code (usually a simple script), then recreate your active tests. Run both platforms in parallel briefly to ensure data consistency before fully switching over.
What is the fastest-loading A/B testing tool?
Mida emphasizes its 17.2KB script size, which is about 10X smaller than Convert's. VWO also focuses on performance with its Asynchronous SmartCode designed to minimize impact on page load times.
