If you run an online store, you know the feeling. The phone rings, and it's a mad dash to answer.
Customers want help now, not in a few hours. Juggling calls while trying to run a business can feel like you're always one step behind.
That's where AI phone agents have stepped in, promising 24/7 service, instant answers, and a break for your team from the same old questions.
But not all AI agents are created equal. We're going to look at two popular choices for Shopify stores, Callfy.ai and Ringly.io.
On the surface, they look similar since they both use AI to handle calls. But once you look closer, you'll see they're designed for completely different tasks. We'll break down what each one does, its strengths, and its pricing so you can decide which one, if either, makes sense for your business.
Callfy.ai vs. Ringly.io: Core differences
Even though both tools use conversational AI to talk to customers, they have very different jobs. It's like comparing a salesperson to a customer support manager.
One focuses on closing deals and bringing in revenue, while the other is all about solving problems and keeping customers happy for the long run.
What is Callfy.ai?
Callfy.ai is a highly specialized AI tool with one main job: recovering abandoned carts. It isn't there to answer general support questions; it’s there to win back lost sales.
Here’s how it works. When a customer adds items to their cart but leaves without buying, Callfy.ai gets to work. It makes proactive outbound calls and sends SMS messages to that customer.
The AI then starts a natural, persuasive conversation to find out why they left. Was shipping too expensive? Did they get distracted? Was the price a little steep?
Depending on the conversation, it can offer a custom discount code or just a friendly nudge to get them to complete the purchase. It’s all about handling sales objections on the spot and turning a potential lost sale into revenue.
What is Ringly.io?
Ringly.io gives you a different kind of AI assistant: a full-service AI phone support representative named Seth. Instead of making outbound sales calls, Seth’s job is to handle all your inbound support calls, 24/7.
When a customer calls your support line, Seth picks up right away. It’s trained to handle all the common questions that usually clog up your support team’s inbox, like "Where's my order?", "How do I make a return?", or "Can you tell me more about this product?".
Across more than 2,100 Shopify stores, Seth resolves about 73% of calls without ever needing a human. It’s designed to automate phone support, cut costs, and make sure your customers always get a fast, helpful answer.
And for those tricky situations it can't handle, it smoothly passes the call to a human agent on your team.
Core use cases: Callfy.ai vs. Ringly.io
So, the main difference between Callfy.ai and Ringly.io is strategy.
Are you trying to fix one leak in your sales funnel, or build a stronger foundation for your entire customer experience? This infographic helps visualize the difference.
Callfy.ai is a "specialist" tool. It’s laser-focused on a single, high-impact problem: cart abandonment.
Its value is straightforward to measure, you just look at how much revenue it has recovered. If your store has a huge issue with people leaving items in their cart, and that's your number one headache, a tool like Callfy.ai can be a targeted solution.
It’s a direct, revenue-generating move.
On the other hand, Ringly.io is a "foundational" platform. It’s designed to rethink your whole approach to phone support.
Its value is measured in a few different ways: lower support costs (because you need fewer human agents answering the same calls), better team efficiency (because your team can focus on complex issues), 24/7 availability (so you never miss a call), and higher customer satisfaction (because people get instant answers).
Think about it this way. A store that’s mostly struggling with its conversion rate at the final step might look at Callfy.ai.
But a store that’s swamped with "where is my order?" calls, return requests, and other general questions would get far more value from Ringly.io's broader skill set.
Ultimately, Ringly.io is designed for businesses focusing on scaling their support operations for the long term.
When you automate the 70-80% of support calls that are simple and repetitive, you free up your human agents to handle the complex, relationship-building conversations that really drive loyalty.
Its focus is on building an efficient, scalable customer service operation, as opposed to a direct sales recovery function.
Feature comparison: Callfy.ai vs. Ringly.io
Let's get past the high-level stuff and into the details of what these platforms actually do. Here’s how they compare on key features.
AI conversation and task handling
Callfy.ai is all about outbound, persuasive conversations. Its AI is trained to understand and counter common sales objections. It knows how to respond when a customer says, "shipping is too expensive" or "I'll think about it."
You design these conversations using a visual, drag-and-drop workflow builder, creating a sequence of calls and texts meant to nudge the customer over the finish line.
Ringly.io, however, is built for inbound, informational, and action-oriented conversations. Seth, the AI rep, connects directly to your Shopify store's backend.
This deep integration is a key feature. It means Seth can pull up live order information, check shipping statuses, look up product details from your catalog, and even start the return process based on your store’s policies. This allows it to perform actions based on real-time data, resolving a wide range of customer issues independently.
Integrations and ecosystem
Callfy.ai’s main integration is, of course, with Shopify. The context also mentions an integration with Klaviyo, which makes perfect sense. Its focus is on the marketing and sales tech stack, helping you line up your cart recovery calls with your email and SMS marketing campaigns.
Ringly.io also has a deep, native Shopify integration, but its ecosystem is built around the customer service and operations world. It connects with essential support tools like Gorgias and Zendesk, allowing for smooth ticket creation and agent handoffs.
It also works with automation platforms like Zapier, which means you can connect it to thousands of other apps. This positions Ringly.io as a central hub, not just a single-purpose tool.
Analytics and business intelligence
Callfy.ai provides analytics that are tightly focused on its one job: cart recovery. You’ll see dashboards showing you how much revenue has been recovered, your recovery rate, and the most common reasons customers give for abandoning their carts.
It's incredibly valuable data for optimizing your checkout process and has been called a "CRO cheat code."
Ringly.io provides broader analytics since it handles all inbound support calls. You get full call transcripts, recordings, and insights into why your customers are calling in the first place.
Are people constantly confused about a specific product? Is your return policy unclear? This positions it as a comprehensive "voice of the customer" platform, providing insights to improve overall business operations.
Language and setup
Callfy.ai supports over 50 languages. It also promotes a quick 5-minute setup using its visual builder to get your first campaign live.
Ringly.io supports 40 languages, which still covers a massive global audience.
Its setup is also designed for simplicity. You can get Seth live in about 3 minutes. There's no complex flow-building because the AI is already pre-trained on the most common e-commerce support tasks.
You just connect your store, pick a phone number, and it's ready to go. This no-code approach makes it incredibly easy for non-technical teams to get started right away.
Pricing models: Callfy.ai vs. Ringly.io
The pricing models for these services reflect their different approaches and can affect upfront risk and return on investment.
Callfy.ai pricing
Callfy.ai uses a pay-for-performance model, where you primarily pay based on results. It’s a revenue-sharing system.
- First 10 Free: $0/month, and you pay a 15% commission on sales recovered. The first 10 recoveries are completely commission-free.
- Pro: $149/month + a 7% commission on recovered sales. This plan includes a 30-day free trial.
- Enterprise: $399/month + a 5% commission on recovered sales. This also includes a 30-day free trial.
This model can be suitable for businesses that prefer to test a service without a large upfront commitment.
You’re paying for direct, measurable results. If it doesn't recover any sales for you, your costs are minimal. It’s a low-risk way to tackle a very specific sales metric.
Ringly.io pricing
Ringly.io uses a more standard subscription-based model that’s based on call volume.
- Start: $99/month for 250 call minutes.
- Grow: $349/month for 1,000 call minutes.
- Scale: $1,099/month for 3,000 call minutes.
While a subscription may seem different from a revenue-share model, Ringly.io includes a performance guarantee. With the popular Grow plan, you get a 14-day free trial, and you pay $0 until it resolves 60% of calls.
This is designed to reduce the investment risk. You don't have to wonder if it will work for your store; you get to see it in action, handling your real customers' calls, and you don't pay a dime until it hits that performance benchmark.
Callfy.ai vs. Ringly.io: Which is right for your store?
After all that, which one should you pick? The answer really boils down to what problem you're trying to solve.
Choose Callfy.ai if: Your single biggest, most urgent challenge is a high cart abandonment rate.
You're looking for a specialized tool that can directly pay for itself by recovering lost revenue, and you're comfortable with a revenue-sharing model that ties cost directly to performance. It's a tactical solution for a specific sales problem.
Choose Ringly.io if: You're looking for a long-term, scalable solution to automate your entire phone support operation.
Your main goal is to reduce operational costs, make your team more efficient, offer 24/7 support, and get deep insights into what your customers are really thinking. It's designed as a foundational platform that can scale with a growing business.
For many growing stores, managing customer support challenges like constant calls, after-hours tickets, and repetitive questions can be a significant operational bottleneck. Addressing this area can help build a more efficient and customer-friendly brand.
The performance guarantee allows businesses to evaluate the platform's impact before making a financial commitment.
Ready to see how a dedicated AI phone rep can resolve over 73% of your support calls, risk-free? Start your 14-day trial of Ringly.io and have Seth answering calls in minutes.
Frequently Asked Questions
What is the main difference in a Callfy.ai vs. Ringly.io comparison for a Shopify store?
The biggest difference is their job. Callfy.ai is a specialist tool for outbound calls to recover abandoned carts. Ringly.io provides a comprehensive inbound AI support agent, Seth, to handle customer service calls like order tracking and returns.
When considering Callfy.ai vs. Ringly.io, which is better for reducing support costs?
Ringly.io is designed specifically to reduce support costs by automating up to 73% of inbound calls. Callfy.ai is focused on increasing revenue through cart recovery, not cutting operational costs.
How does the pricing differ when looking at Callfy.ai vs. Ringly.io?
Callfy.ai uses a revenue-sharing model, where you pay a commission on the sales it recovers. Ringly.io has a subscription model based on call minutes, but it comes with a guarantee where you don't pay until it proves its effectiveness.
In the Callfy.ai vs. Ringly.io debate, which one is easier to set up?
Both are designed for quick setup. Ringly.io boasts a 3-minute setup because its AI, Seth, is pre-trained for e-commerce support. Callfy.ai has a 5-minute setup using a visual builder for its outbound campaigns.
If I need to handle customer questions about my products, which tool should I choose in the Callfy.ai vs. Ringly.io choice?
Ringly.io is the clear choice here. Its AI agent, Seth, integrates with your Shopify store to answer product questions, check order statuses, and handle returns, acting as a full-service support rep. Callfy.ai focuses only on sales objections for abandoned carts.
Can both tools in the Callfy.ai vs. Ringly.io comparison handle multiple languages?
Yes, both offer multilingual support. Callfy.ai supports over 50 languages for its outbound sales calls, while Ringly.io supports 40 languages for inbound customer support.
