Running a Shopify store without knowing your real profit is like flying blind.
TrueProfit has become a popular choice for merchants who want real-time profit analytics, but it's not the only option out there.
Whether you're looking for something more affordable, need multi-platform support, or want deeper customer insights, there are plenty of TrueProfit alternatives worth considering.
Let's break down what each alternative offers so you can find the right fit for your business.
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What is TrueProfit and who is it for?
TrueProfit is a real-time profit analytics tool built specifically for Shopify stores. It automatically tracks your net profit by factoring in cost of goods sold (COGS), shipping costs, transaction fees, and ad spend from platforms like Facebook, Google, and TikTok.
The app offers three pricing tiers:
Source: https://apps.shopify.com/trueprofit
TrueProfit works well for Shopify merchants who want automated profit tracking without manual spreadsheet work.
However, some merchants look for alternatives due to pricing, order limits, or the need for features like multi-platform support or deeper customer analytics.
How we selected these TrueProfit alternatives
We evaluated these tools based on what actually matters when you're running an ecommerce business:
- Pricing transparency - Clear pricing without hidden fees or confusing tiers
- Platform compatibility - Shopify-native tools plus multi-platform options
- Feature depth - Beyond basic profit tracking to analytics that drive decisions
- User ratings - Real merchant feedback from the Shopify App Store
- Specific use cases - Tools that solve different problems for different business types
Each alternative on this list serves a slightly different need. Some focus on simplicity and affordability, others on advanced analytics, and a few on multi-platform selling.
TrueProfit alternatives comparison
Here's a quick overview of how these tools stack up:
The 7 best TrueProfit alternatives
1. BeProfit
BeProfit positions itself as the most powerful profit analysis solution for ecommerce merchants, with a key advantage over TrueProfit: multi-platform support.
What makes it different:
Unlike TrueProfit, which focuses solely on Shopify, BeProfit connects Shopify, Amazon, and WooCommerce stores in one dashboard. This is a game-changer if you're selling across multiple channels and want unified profit analytics.
Pricing:
Source: https://beprofit.co/pricing
Key features:
- Real-time P&L dashboard with customizable reports
- Multi-platform aggregation (Shopify + Amazon + WooCommerce)
- LTV cohort analysis and predictive analytics
- Marketing profit analysis across all major ad platforms
- Product returns analysis with cost tracking
- Shipping profitability insights
- Discount impact analysis
Pros:
- Best-in-class multi-platform support
- Advanced analytics like LTV cohorts and profit simulators
- Comprehensive reporting with industry benchmarks
Cons:
- Higher starting price than TrueProfit
- Can be overwhelming for simple needs
Best for: Merchants selling across multiple platforms who need unified profit tracking and advanced analytics.
2. Profit Calc
Profit Calc takes the opposite approach from BeProfit. Instead of feature overload, it focuses on simplicity and ease of use.
What makes it different:
This is a lightweight app that installs directly into your Shopify admin. There's no complex setup or learning curve. You connect your ad accounts, set up your costs, and see your profit in minutes.
Pricing:
Source: https://www.profitcalc.io
Key features:
- One-click profit calculations
- AliExpress Chrome extension for dropshippers
- Ad platform integrations (Facebook, Google, Snapchat, TikTok)
- Automated calculations for revenue, shipping, taxes, ad spend, COGS
- Key metrics dashboard (gross margin, profit margin, AOV, ROI)
Pros:
- Simple, intuitive interface
- Lower starting price than TrueProfit
- Great for dropshippers with AliExpress integration
Cons:
- Limited advanced features
- No LTV or cohort analytics
- Shopify-only
Best for: Solo founders and small teams who want straightforward profit tracking without complexity.
3. Lifetimely
Lifetimely by AMP takes profit tracking a step further by focusing on customer lifetime value (LTV) and predictive analytics.
What makes it different:
While most profit tools show you what happened, Lifetimely uses AI to predict what will happen. Their predictive LTV model draws from billions of customer data points globally to forecast future customer value.
Pricing:
Source: https://www.lifetimely.io
Key features:
- Predictive LTV using AI trained on billions of customers
- Daily automated P&L reports sent to your inbox
- CAC analysis with payback period tracking
- Customer journey mapping from acquisition to LTV
- Custom dashboards with scheduled email reports
- Attribution across all major ad platforms
- Sales forecasting with "what-if" scenarios
- Ask Amp AI for instant business insights
Pros:
- Best-in-class LTV and predictive analytics
- All features available on every paid plan
- Native Shopify + Amazon support
- Strong integration ecosystem (Klaviyo, Recharge, ShipStation)
Cons:
- Higher price point than TrueProfit
- Can be overkill for stores not focused on retention
Best for: Brands focused on customer retention, repeat purchases, and long-term growth who need predictive insights.
4. SimplyCost
SimplyCost is proof that profit tracking doesn't have to be expensive or complicated.
What makes it different:
At $4.99 per month with unlimited everything, SimplyCost is the most affordable option on this list. It's a no-frills tool that does one thing well: track your profit automatically.
Pricing:
14-day free trial available.
Source: https://apps.shopify.com/simplycost
Key features:
- Profit dashboard with real-time tracking
- Ad platform integrations (Facebook, Google, TikTok, Pinterest, Snapchat)
- Custom one-off and recurring expenses
- Processing fees setup for each payment gateway
- Shipping costs by weight, quantity, and order value
- COGS tracking
- Multi-currency support
- Data export capabilities
Pros:
- Extremely affordable at $4.99/mo
- Simple, one-plan pricing with no confusion
- "Built for Shopify" badge - meets Shopify's highest standards
- 4.6/5 rating with 93% five-star reviews
Cons:
- Basic feature set compared to premium tools
- No LTV or advanced analytics
- Limited integrations
Best for: Merchants on tight budgets who need simple, reliable profit visibility without breaking the bank.
5. Profitario
Profitario offers a unique pricing model with a genuine free tier that includes all features, making it ideal for stores just starting out.
What makes it different:
Unlike most "free" tiers that limit features, Profitario's free plan includes everything - you're only limited by order volume (100 orders/month). This lets you test the full product before committing.
Pricing:
Source: https://apps.shopify.com/profitario
Key features:
- Automated data import from Shopify, AliExpress, Facebook, PayPal, Google Ads
- Multi-store support for managing multiple Shopify stores
- Multi-currency handling
- Custom dashboards and reports
- VAT manager for tax calculations
- Dispute integration tracking
- AliExpress Chrome extension
- CSV cost upload and product cost import
Pros:
- Genuine free tier with all features
- Affordable paid plans starting at $20/mo
- Strong AliExpress integration for dropshippers
- Multi-store support at lower tiers
Cons:
- Smaller user base (45 reviews vs 700+ for top competitors)
- Per-order overage fees on Basic plan
- Mixed customer support reviews
Best for: Small stores wanting to start free and scale, plus dropshippers using AliExpress.
6. Sellerboard
Sellerboard is primarily known as an Amazon FBA analytics tool, but their Shopify app brings the same detailed profit tracking to Shopify merchants.
What makes it different:
If you sell on both Amazon and Shopify, Sellerboard offers a unique advantage. You can track profits across both platforms with the same methodology and reporting style.
Pricing (Shopify):
Source: https://apps.shopify.com/sellerboard-profit-ltv-customer-lifetime-value-analytics
Key features:
- Real-time profit dashboard with detailed breakdowns
- LTV tracking and customer analytics
- COGS tracking by batch, period, percentage, or fixed values
- UTM-based advertising efficiency tracking
- Flexible spreadsheet reports with email scheduling
- User access management by account and products
- Multi-store aggregation
Pros:
- Very affordable starting at $9/mo
- Excellent for Amazon + Shopify sellers
- 30-day free trial (longer than most competitors)
- Detailed cost breakdowns
Cons:
- Shopify features less developed than Amazon features
- Smaller Shopify user base (60 reviews)
- Some reports of data import issues
Best for: Sellers using both Amazon and Shopify who want consistent profit tracking across platforms.
7. Bloom Analytics
Bloom is a newer entrant built by the team behind Report Pundit (50,000+ merchants). It focuses on visual profit analytics with a unique approach to tracking.
What makes it different:
Bloom uses a proprietary "Bloom Pixel" for 99% accurate customer journey tracking. Their interactive "Profit Map" visualizes how different metrics impact your net profit in a tree graph format.
Pricing:
Key advantage: No overage fees or penalties for exceeding order limits.
Source: https://www.bloomanalytics.io
Key features:
- Bloom Pixel for 99% accurate customer journey tracking
- Interactive Profit Map visualization
- Ad-channel level attribution (campaign and ad-level)
- Conversion funnel analysis from product views to purchases
- Product profitability with contribution margin analysis
- Customer segmentation by behavior and value
- MER, ROAS, and CPA tracking across channels
- Visual profit trend tracking
Integrations:
- Shopify, Amazon
- Google Ads, Bing Ads, Meta, Pinterest, TikTok, Snapchat
- Bold Subscriptions
- ShipStation, ShipHero
- GA4
Source: https://www.bloomanalytics.io
Pros:
- Unique visual analytics and Profit Map
- No overage fees - fair pricing model
- Strong attribution accuracy with Bloom Pixel
- Built by experienced Shopify app developers
Cons:
- Newer tool with smaller user base
- Less established than competitors
- Some features still evolving
Best for: Data-driven marketers who want visual insights and fair pricing without overage surprises.
Which TrueProfit alternative should you choose?
The right choice depends on your specific situation. Here's a simple framework:
Choose BeProfit if: You're selling across multiple platforms (Shopify + Amazon + WooCommerce) and need unified analytics.
Choose Profit Calc if: You want simplicity and affordability, especially as a dropshipper using AliExpress.
Choose Lifetimely if: Customer retention and LTV analysis are critical to your growth strategy.
Choose SimplyCost if: Budget is your primary concern and you need basic, reliable profit tracking.
Choose Profitario if: You want to start with a free tier and scale up, or you manage multiple Shopify stores.
Choose Sellerboard if: You sell on both Amazon and Shopify and want consistent reporting across both.
Choose Bloom if: Visual analytics matter to you and you want to avoid overage fee surprises.
Making the switch from TrueProfit
If you're currently using TrueProfit and considering a switch, here are a few things to keep in mind:
Data migration: Most alternatives can import historical Shopify data, but you may need to re-enter custom costs and COGS.
Check if your current tool offers data export before canceling.
Trial periods: Take advantage of free trials to test alternatives before committing. Most offer 14-30 day trials.
COGS setup: Each tool handles COGS differently. Some use per-product costs, others use batch uploads or percentage-based calculations. Factor in setup time.
Integration differences: Verify that your ad platforms, shipping apps, and other tools integrate with your new choice.
Get accurate profit tracking for your Shopify store
Profit tracking isn't just about knowing your numbers. It's about making informed decisions that grow your business. Whether you stick with TrueProfit or switch to one of these alternatives, the key is having real-time visibility into what's actually making you money.
At Ringly.io, we understand how important accurate data is for scaling your store.
Our AI phone support agent Seth integrates with your Shopify data to handle customer calls about orders, returns, and product questions. While you're tracking profits, Seth can be resolving customer issues 24/7.
Ready to streamline your operations? Start your free trial and see how AI-powered phone support can complement your profit tracking workflow.
Frequently Asked Questions
Which TrueProfit alternative has the best free plan?
Profitario offers the most generous free plan with all features included, limited to 100 orders per month. Bloom and Lifetimely also offer free tiers but with more restrictions.
Are there any TrueProfit alternatives that work with Amazon?
Yes, BeProfit, Lifetimely, and Sellerboard all support both Shopify and Amazon. BeProfit also adds WooCommerce support for true multi-platform selling.
What's the cheapest TrueProfit alternative?
SimplyCost at $4.99/month is the most affordable option, offering unlimited features at that price point. Profitario's free tier is also a great budget option for stores under 100 orders/month.
Which TrueProfit alternative is best for dropshipping?
Profit Calc and Profitario both offer strong AliExpress integrations with Chrome extensions for syncing orders and costs automatically.
Do any TrueProfit alternatives offer lifetime value (LTV) analytics?
Lifetimely specializes in LTV analytics with predictive AI. BeProfit (Ultimate plan) and Sellerboard also offer LTV tracking features.
Can I switch from TrueProfit without losing my historical data?
Most alternatives can import your Shopify order history, but custom COGS data and settings will need to be reconfigured. Export your data from TrueProfit before canceling to be safe.
