Not every product belongs with a price tag sitting out in the open.
If you're running a B2B store, selling custom-built items, or dealing in high-ticket goods, showing a flat price can actually hurt your sales.
That's why Shopify merchants are increasingly turning to "call for price" apps.
These tools replace your visible prices with a request button, letting you capture leads and start real conversations before committing to numbers.
I tested the top options to help you pick the right one.
Here's what I found.
Editor’s note: Want to hear some sample support calls made for your Shopify store?
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What does "call for price" mean on Shopify?
A "call for price" setup removes the visible price from your product pages and replaces it with a button.
Customers click that button to request a quote, call you directly, or message via WhatsApp.
Why would you want this? A few common reasons:
- B2B and wholesale sales: Your pricing depends on quantity, customer relationship, or negotiated terms
- High-ticket items: Expensive products often require a conversation before purchase
- Custom products: Pricing varies based on specifications
- Competitive reasons: You don't want competitors seeing your rates
There are two ways to add this feature: apps or custom code.
Apps are the simpler path for most store owners, while code gives you free flexibility at the cost of technical complexity.
How to choose a Shopify call for price app
Before picking an app, think about what you actually need. Here are the key factors:
Request channels matter. Some apps only support email forms. Others add WhatsApp, phone calls, or all three.
If your customers prefer messaging over email, make sure the app supports that.
Visibility rules give you control. Can you hide prices for all products, specific tags, or only when customers aren't logged in?
B2B stores often need granular control here.
Quote management separates basic from advanced. Simple apps just capture inquiries. More robust options let you generate PDF quotes, track conversations, and convert quotes into draft orders directly in Shopify.
Integrations expand what's possible. If you use HubSpot, Klaviyo, or Zapier, check whether the app connects. This matters for B2B stores tracking leads through a CRM.
Pricing varies widely. You can spend $1.99 per month or $19.99 depending on features. Match your budget to your actual needs.
B2B stores typically need quote management and CRM connections. If you're just selling custom furniture to consumers, a simpler inquiry form might be enough.
Comparison table: top Shopify call for price apps
Here's a quick overview before we dig into each app:
Note: Globo Request a Quote, a previously popular free option, appears to have been delisted from the Shopify App Store as of early 2026.
If you were considering it, the alternatives below offer similar or better functionality.
The 5 best Shopify call for price apps
1. SetuBridge AI Request a Quote, Hide Price
SetuBridge AI Request a Quote is the most feature-rich option for B2B stores.
It carries the "Built for Shopify" badge and has been around since January 2020, making it one of the most established solutions in this space.
What sets SetuBridge apart is its depth. The app includes AI-driven lead scoring that automatically prioritizes high-value inquiries, PDF quote generation, and direct quote-to-order conversion. You can turn an approved quote into a Shopify draft order without leaving the admin.
The integration list is impressive: HubSpot, Klaviyo, Mailchimp, Zapier, Slack, and WhatsApp are all supported. For B2B stores that need their quote data flowing into CRM systems, this matters.
Setup takes more configuration than simpler apps.
One merchant noted it was "a little clunky on initialization with limited controls," though the same review praised support for helping get things sorted.
The setup process required more configuration than expected, but Setubridge has been great to partner with. Their team has been responsive, flexible, and helpful in refining and optimizing the app over time.
Pros:
- AI lead scoring prioritizes high-value inquiries automatically
- Quote-to-order conversion directly in Shopify admin
- 10+ integrations including HubSpot, Klaviyo, and Zapier
- Multi-language support for international B2B
Cons:
- Initial setup requires more configuration than basic alternatives
- Premium features cost more ($12.99-$19.99/mo for full capabilities)
- Some users report slow support response times
2. OC Call For Price
OC Call For Price costs $1.99 per month.
That's it. No tiers, no upsells, just a flat price that includes all features.
The app launched in January 2024 and has earned a perfect 5.0/5 rating from 6 reviews.
Every single review mentions responsive support as a highlight.
Features include email, WhatsApp, and phone call request options.
You can hide prices for all products, specific tags, or only for logged-out visitors. The button is fully customizable.
What you won't get: quote management, PDF generation, CRM integrations, or analytics. This is a straightforward inquiry capture tool.
Fantastic App, had a problem contacted the email provided and was fixed on the spot highly recommend downloading
Pros:
- Lowest price at $1.99/mo (hard to beat)
- Multi-channel inquiries: email, WhatsApp, and phone
- Perfect 5-star rating with praise for fast support
- Simple setup with no complexity
Cons:
- No quote management or PDF generation
- No CRM integrations
- Basic analytics only
3. Milople Call For Price
Milople Call For Price launched in May 2025 with a clear focus: WhatsApp-first communication.
If your customers prefer messaging over email or phone calls, this app is built for that workflow.
It replaces product prices with a customizable button and optionally adds a WhatsApp chat button that opens a direct conversation.
Pricing sits at $3.99 per month, or $39.99 per year if you want to save 16%. A 7-day free trial lets you test before committing.
The catch: this app is new with zero reviews. There's no user feedback to evaluate long-term reliability or support quality.
The developer's website provides more details on WhatsApp configuration.
Pros:
- WhatsApp integration as a primary feature
- Affordable at $3.99/mo
- Annual discount available (16% savings)
- No-code setup
Cons:
- Zero user reviews (unproven track record)
- No quote management features documented
- New developer with minimal app ecosystem
4. CWS Request Quote Hide Price
CWS Request Quote Hide Price comes from Capacity Web Solutions, a developer with apps on Shopify since 2019.
That longevity shows in the app's stability and documentation.
The feature set sits between OC's simplicity and SetuBridge's depth.
You get quote-to-order conversion, unlimited custom form fields, multi-language support via Shopify Markets, and WhatsApp integration.
Support gets consistent praise. Multiple reviews mention "Hitesh" by name for quick response times and custom configuration help. One merchant has been using the app for over three years.
A detailed user guide is available for setup assistance.
We have been using this app for a few years now and are very happy with it. We have not had any problems and the best part is that the after sales service for any edits is excellent too!
Pros:
- Quote-to-order conversion built in
- Unlimited custom form fields
- Multi-language via Shopify Markets
- Proven reliability (since 2019)
- Excellent support with named team members
Cons:
- Mid-range pricing (not cheapest, not most featured)
- Limited integrations compared to SetuBridge
- Setup may require theme selector configuration
5. Alternative options worth watching
While the four apps above cover most use cases, a few other options exist:
Quote Snap by Q:Omega ($6.74/mo) offers B2B quote tracking and appears in some Shopify forum recommendations.
However, I couldn't verify current features and pricing, so it's worth checking the app store directly if you need more options.
Code-based solutions remain free but require editing your theme's Liquid files.
This approach works if you have a developer on staff and only need basic "contact us for price" text.
Apps vs. code: which approach is right for you?
You can hide prices without an app by editing your Shopify theme code. The question is whether it's worth the tradeoff.
The code approach involves editing Liquid files in your theme. Here's a basic example:
{% if product.price == 0 %}
<span class="call-for-pricing">Call For Pricing</span>
{% else %}
<span class="product-price">{{ product.price | money }}</span>
{% endif %}
The problem? Finding the right file varies by theme. Prices often display in multiple locations (product pages, collection pages, search results), and you'll need to update each one.
If you're not comfortable with code, there's real risk of breaking your layout.
When code makes sense:
- You have a developer on staff
- Your requirements are simple (just hiding prices)
- Budget is extremely tight
When apps make sense:
- You want quote management and PDF generation
- You need support when things break
- Your team isn't technical
- You want WhatsApp or multi-channel options
For most merchants, apps are the faster and safer path. At $1.99 to $7.99 per month, the cost is minimal compared to debugging theme code.
Automate customer calls with AI phone support
Here's what happens after you add a "call for price" button: you get more phone calls.
That's the point, of course. But those calls take time. Someone has to answer questions about pricing, look up orders, and handle the same inquiries repeatedly.
Ringly.io offers a solution. Their AI phone agent, Seth, handles inbound calls 24/7.
It answers questions, looks up order status from Shopify, processes returns, and only escalates to your team when necessary.
For stores using call-for-price buttons, this means:
- 24/7 availability: Calls get answered even outside business hours
- Order lookups: Seth pulls data directly from your Shopify store
- Escalation when needed: Complex pricing discussions route to humans
- Cost savings: About 70% of calls resolve without human intervention
Pricing starts at $99/mo for 250 minutes.
If you're generating significant call volume from your quote buttons, automating the routine inquiries makes sense.
Start a free trial to see how it works with your store.
Choosing the right Shopify call for price app
Here's the quick summary based on what you need:
Best for B2B stores with complex requirements: SetuBridge AI Request a Quote gives you quote management, AI lead scoring, and CRM integrations. The setup takes longer, but the depth pays off for high-volume B2B.
Best for budget-conscious stores: OC Call For Price at $1.99/mo includes email, WhatsApp, and phone options with perfect reviews for support.
Best for WhatsApp-first communication: Milople Call For Price is purpose-built for WhatsApp, though it's new and unproven.
Best for established B2B with proven reliability: CWS Request Quote Hide Price has been stable since 2019 with strong support and quote-to-order conversion.
Start with a free trial on whichever app fits your needs. Most offer 5-7 day trials, which is enough time to test with real customers.
And if those quote buttons start generating more phone calls than you can handle, Ringly.io's AI phone agent can help automate the routine ones.
Frequently Asked Questions
What is a Shopify call for price app?
A Shopify call for price app hides visible product prices and replaces them with a button that lets customers request a quote, call, or message you. It's commonly used for B2B stores, wholesale, custom products, and high-ticket items where pricing isn't fixed.
Can I set up call for price on Shopify without an app?
Yes, you can add call for price functionality by editing your theme's Liquid code. However, this requires technical knowledge and carries risk of breaking your layout. Apps are simpler for most merchants.
Which Shopify call for price app is best for B2B stores?
SetuBridge AI Request a Quote is the best call for price option for B2B stores. It includes quote-to-order conversion, AI lead scoring, PDF generation, and integrations with HubSpot, Klaviyo, and Zapier.
What's the cheapest Shopify call for price app?
OC Call For Price is the cheapest call for price app at $1.99 per month. It includes email, WhatsApp, and phone request options with no hidden tiers or upsells.
Does call for price work with WhatsApp on Shopify?
Yes, several call for price apps support WhatsApp. Milople Call For Price is built specifically for WhatsApp-first stores, while SetuBridge and OC Call For Price also include WhatsApp as an inquiry channel.
Can I convert quotes to orders with a Shopify call for price app?
Some apps support quote-to-order conversion. SetuBridge AI Request a Quote and CWS Request Quote Hide Price both let you turn approved quotes into Shopify draft orders directly from your admin panel.
How do I handle increased phone calls from call for price buttons?
If your call for price setup generates more phone inquiries than your team can handle, consider AI phone support. Ringly.io's Seth agent answers calls 24/7, looks up order data, and resolves about 70% of calls without human intervention.
