OnBrand24 has been in the call center business since 1980.
That's over 40 years of handling customer support for brands across industries.
But times have changed. Ecommerce stores now need solutions that integrate with Shopify, handle Black Friday spikes without weeks of onboarding, and offer transparent pricing.
OnBrand24's custom quotes (starting at $5,000 minimum) and hourly rates of $100-149 don't always fit that picture.
If you're exploring alternatives, you're not alone. Common reasons businesses switch include long ramp-up periods, lack of AI automation, and pricing that's difficult to budget for.
This guide compares 7 alternatives ranging from AI-powered phone agents to traditional BPO providers, helping you find the right fit for your store.
What is OnBrand24 and why look for alternatives?
OnBrand24 is a full-service call center outsourcing provider based in Massachusetts.
They handle inbound and outbound calls, telemarketing, lead generation, and multi-channel support across phone, email, live chat, and social media.
Their client base spans B2B, B2C, ecommerce, retail, healthcare, and manufacturing.
For quality-focused operations with dedicated account management, they deliver.
But several factors push ecommerce brands to look elsewhere.
Pricing opacity. OnBrand24 doesn't publish pricing. Industry sources suggest a $5,000 minimum project cost and hourly rates between $100-149.
For a small Shopify store doing 500 calls per month, that math gets expensive fast.
Onboarding timeline. Reviews consistently mention "long ramp-up period and extensive onboarding" as a pain point.
One reviewer noted the service is "good for prospecting and outsource SDR... not in house, long ramp up period and extensive onboarding."
For fast-moving ecommerce, waiting months for agents to get up to speed means lost opportunities.
Technology gap. OnBrand24 focuses on human agents without the AI automation that newer competitors offer.
That means higher costs for handling routine inquiries like "where's my order?" and return requests.
Ecommerce integration. No native Shopify or WooCommerce integration is mentioned on their site.
Stores need workarounds to give agents access to order data.
OnBrand24 excels at quality but lacks the automation modern ecommerce stores need
Quick comparison: OnBrand24 alternatives at a glance
Before diving into details, here's how the 7 alternatives stack up.
Service model breakdown:
- BPO: Traditional human agents handling your calls
- AI: Automated voice agents or chatbots that resolve inquiries without humans
- Hybrid: AI handles routine tasks, humans step in for complex issues
Top OnBrand24 alternatives for ecommerce
1. Ringly.io
Best for: Shopify stores wanting AI phone support that resolves 70%+ of calls without human agents.
Ringly.io offers Seth, an AI phone support agent built specifically for ecommerce.
Unlike traditional call centers, Seth handles calls 24/7 without hourly agent fees.
Seth uses speech-to-text to understand callers, processes requests through natural language understanding, and responds via text-to-speech.
The result is natural-sounding conversations that handle order lookups, returns, and FAQs automatically.
Key features:
- Native Shopify integration (pulls order data, handles returns automatically)
- 40+ languages supported
- Setup in 3 minutes (no extensive onboarding)
- Call recordings and analytics
- Escalates to your human team when needed
Pricing:
The Ringly.io pricing includes a performance guarantee: pay $0 until Seth resolves at least 60% of calls on 100 calls within 21 days.
That removes the risk of paying for underperformance.
Why it beats OnBrand24: Transparent pricing vs. custom quotes. Minutes of setup vs. months of onboarding.
At roughly $0.38 per call with Seth vs. $2.35+ with human agents, the cost difference adds up.
Pros:
- Deep Shopify integration with real-time order lookup
- No minimum commitment or $5,000 project minimums
- 73% average resolution rate without human intervention
Cons:
- Best suited for Shopify stores (other platforms require API setup)
- AI handles routine calls; complex issues still need human backup
2. Helplama
Best for: Small ecommerce businesses needing affordable US-based agents with flexible contracts.
Helplama is a customer service outsourcing company focused on small to mid-size businesses.
They offer live chat, email, and phone support with US, UK, and Australian agents.
What sets them apart is the dedicated agent model. You get the same agents working your account long-term, not a rotating cast that has to relearn your products every week.
Key features:
- Dedicated agents (not shared across dozens of businesses)
- Zero-risk model with money-back guarantee
- Multi-channel: phone, email, live chat, social media
- Month-to-month contracts (no long-term commitments)
Pricing:
Pricing varies based on channels selected (email, chat, phone), coverage hours (business hours vs. 24/7), and agent location preference (US-based costs more than global).
Why it beats OnBrand24: Lower starting cost, dedicated agents who learn your brand, and the zero-risk guarantee removes the financial exposure of trying a new provider.
Pros:
- Flexible pricing without rigid contracts
- US-based agents available (clear option, not hidden)
- Money-back guarantee if service quality drops
- 92% average monthly CSAT performance
Cons:
- Smaller scale than OnBrand24 (less suited for enterprise)
- No AI automation included
3. GlowTouch (now UnifyCX)
Best for: Mid-size ecommerce brands needing 24/7 multi-channel support with global delivery.
GlowTouch has provided outsourced customer service for 20+ years with centers on 3 continents.
They specialize in ecommerce and retail support with a focus on first-contact resolution.
The company is transitioning to the UnifyCX brand, positioning itself as a technology-driven BPO with AI augmentation capabilities.
Key features:
- 24/7 voice, email, and chat support
- Global delivery network for around-the-clock coverage
- Rapid scaling for seasonal spikes (Black Friday, holidays)
- NMSDC Minority Business Enterprise certified
Pricing:
No public pricing is available. You'll need to request a quote based on your specific needs.
Why it beats OnBrand24: Better ecommerce specialization with 20+ years of focused experience.
Global presence allows for true 24/7 coverage without premium night/weekend rates that domestic-only providers charge.
Pros:
- Strong ecommerce and retail experience
- Scalable for holiday peaks without long ramp-up
- Global coverage without timezone limitations
Cons:
- Custom pricing (no transparent rates published)
- Traditional BPO model without native AI automation
4. Capacity
Best for: Ecommerce companies wanting AI-powered automation with 250+ integrations.
Capacity is an AI-powered contact center platform that combines automation with human escalation.
They serve brands like PacSun and Culligan with measurable results.
Founded in 2017, Capacity focuses on deflecting routine inquiries through AI while providing real-time coaching for human agents when needed.
Key features:
- AI handles FAQs and routine inquiries automatically
- 250+ integrations (CRM, helpdesk, ecommerce platforms)
- Real-time agent assist for human agents
- Analytics and reporting dashboards
- Workflow builder for non-technical teams
Pricing:
Public pricing isn't disclosed. The ROI calculator on their site helps estimate potential savings based on your current costs.
Why it beats OnBrand24: AI deflection reduces cost per interaction significantly. In the PacSun case study, 85% of inquiries were resolved by AI with 19% conversion from AI recommendations.
That's automation delivering both cost savings and revenue.
Pros:
- High automation rate reduces headcount needs
- Strong integration ecosystem (250+ connectors)
- Proven ecommerce case studies with published results
Cons:
- Enterprise-focused (may be overkill for small stores doing under 1,000 calls/month)
- Pricing not publicly available
5. Support Services Group
Best for: Ecommerce brands needing dedicated account management with omnichannel support.
Support Services Group provides customer support outsourcing with a focus on dedicated account management. Every client gets a personal point of contact, not a generic support queue.
Key features:
- Omnichannel support (phone, email, chat)
- Dedicated account manager for each client
- Scalable teams for seasonal peaks
- Quality monitoring and performance metrics
- Month-to-month flexibility
Pricing:
No public pricing is available. Custom quotes are required.
Why it beats OnBrand24: More personalized account management and flexibility in scaling up or down based on seasonal demand. If your Black Friday volume is 5x your normal month, they adjust without requiring year-long commitments at peak pricing.
Pros:
- Dedicated account manager (not rotating contacts)
- Flexible scaling for holiday and promotional peaks
- Strong quality assurance processes
Cons:
- No transparent pricing published
- Traditional model without AI automation
6. Intercom
Best for: Ecommerce stores prioritizing chat-first support with AI automation.
Intercom is a customer messaging platform that combines AI chatbots with human support.
While not a call center, it handles the majority of customer interactions for many ecommerce stores before they become phone calls.
Their Fin AI Agent resolves between 50-87% of conversations automatically, depending on the business.
Key features:
- Fin AI Agent for automated chat responses
- Real-time web chat and in-app messaging
- Knowledge base integration
- Targeted messaging and proactive support
- 450+ app integrations
Pricing:
Fin AI Agent costs $0.99 per resolution on top of seat pricing. A resolution is only charged when the customer confirms satisfaction or doesn't follow up.
Why it beats OnBrand24: Handles most customer inquiries via chat before they become phone calls.
The pay-per-resolution model for AI means you only pay when it actually works.
Pros:
- Strong AI automation with Fin chatbot (50-87% resolution rates)
- Modern interface and quick setup
- Startup program: 90% off + 1 year free Fin for eligible companies
Cons:
- Chat-focused (not a phone solution)
- Can get expensive at scale with seat-based pricing plus usage charges
7. Atento
Best for: Enterprise ecommerce brands needing large-scale BPO with Latin America coverage.
Atento is one of the largest customer experience and BPO providers globally, with 25+ years of experience.
They serve telecom, retail, ecommerce, finance, and healthcare industries.
The company is transitioning to a "Business Transformation Outsourcing" model that combines traditional BPO with AI consulting and CX strategy.
Key features:
- Large-scale call center operations
- CRM integration and customer relationship management
- Multilingual support (Spanish, Portuguese, English)
- Enterprise-grade quality monitoring
- AI-augmented BPO services
Pricing:
Enterprise-only pricing. No public rates available.
Why it beats OnBrand24: Better coverage for Latin American markets with local presence and native Spanish/Portuguese support. Larger scale operations for enterprise needs with volume-based discounts.
Pros:
- Enterprise-scale operations (largest footprint of alternatives reviewed)
- Strong Latin America presence and multilingual support
- CX consulting capabilities alongside execution
Cons:
- Enterprise-focused (not ideal for small or mid-size stores)
- Complex onboarding similar to OnBrand24
How to choose the right OnBrand24 alternative
The right choice depends on your call volume, budget, and preference for AI versus human support.
By business size
Small stores (under 500 calls/month): Ringly.io Start plan at $99/month or Helplama at $399/month. AI handles routine inquiries affordably, and there's no minimum commitment to test either.
Mid-size stores (500-2,000 calls/month): Ringly.io Grow plan at $349/month or GlowTouch for human agents. The mix of AI automation plus human backup for escalations works well at this volume.
Enterprise (2,000+ calls/month): Atento, Support Services Group, or Ringly.io Scale. Dedicated teams, account management, and custom integrations become important at scale.
By priority
Cost efficiency: AI-first solutions like Ringly.io cost less per interaction than human agents. At ~$0.38 per call versus $2.35+ for human agents, the savings compound with volume.
Human touch: Traditional BPO providers like Helplama, GlowTouch, and Support Services Group provide trained human agents for brands where personal interaction matters most.
Shopify integration: Ringly.io offers native Shopify integration with automatic order lookup, return processing, and customer data retrieval. No workarounds needed.
Chat-first: Intercom handles customer inquiries via chat before they become phone calls, reducing overall support volume.
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Start with call volume, then decide if AI automation fits your customer service style
Start automating your ecommerce phone support today
OnBrand24 has 40+ years of experience, but the ecommerce landscape has changed. Today's stores need transparent pricing, fast deployment, and native platform integrations.
AI-powered solutions like Ringly.io can resolve 70%+ of calls at a fraction of traditional BPO costs.
Traditional providers like Helplama and GlowTouch offer human agents with more flexible contracts than OnBrand24's custom quotes.
The right choice depends on your call volume, budget, and customer service philosophy.
For Shopify stores specifically, Ringly.io offers a risk-free way to test AI phone support.
With the performance guarantee, you pay nothing until Seth resolves 60% of your calls. Then choose a plan that fits your volume.
Try Ringly.io free for 14 days
Frequently Asked Questions
What is the best OnBrand24 alternative for small ecommerce stores?
For small stores under 500 calls per month, Ringly.io ($99/month) or Helplama ($399/month) are the most accessible options. Ringly.io uses AI to automate calls, while Helplama provides human agents with flexible month-to-month contracts.
How much does an OnBrand24 alternative cost for ecommerce?
Costs vary significantly by service model. AI-powered alternatives like Ringly.io start at $99/month. Human agent BPO services like Helplama start at $399/month. Enterprise providers like Atento and GlowTouch require custom quotes based on volume.
Which OnBrand24 alternative offers native Shopify integration?
Ringly.io offers native Shopify integration with automatic order lookup, return processing, and customer data retrieval. Intercom also integrates with Shopify for chat-based support. Most traditional BPO providers require manual workarounds.
Can an OnBrand24 alternative handle seasonal ecommerce spikes?
Yes. GlowTouch and Support Services Group specialize in rapid scaling for Black Friday and holiday peaks. Ringly.io's AI handles increased volume without additional setup since there are no human agents to train.
What OnBrand24 alternative works best for AI automation?
For phone calls, Ringly.io's Seth AI agent resolves 73% of calls without human intervention. For chat, Intercom's Fin AI achieves 50-87% resolution rates. Capacity offers enterprise-grade AI automation with 250+ integrations.
Is there an OnBrand24 alternative with transparent pricing?
Ringly.io, Helplama, and Intercom all publish their pricing online. Traditional BPO providers like GlowTouch, Support Services Group, and Atento require custom quotes.
Which OnBrand24 alternative is best for multilingual ecommerce support?
Ringly.io supports 40+ languages for AI phone support. Atento offers strong Spanish and Portuguese coverage with Latin America operations. GlowTouch provides global delivery across 3 continents for 24/7 multilingual coverage.
