Every day your team spends four hours just telling people where their packages are, you are losing money you could use to scale.
You built a big brand to create something great, not to run a call center that repeats tracking numbers all day.
It feels like your talented staff is drowning in simple tasks while your real growth goals sit on the back burner.
But there is a fix.
This guide shows you how to use AI to handle your phone support for order status calls.
First, we will look at how AI agents "read" your store.
Then, we will show you how to automate returns and complex questions without hiring more people.
Editor’s note: Want to hear some sample support calls made for your Shopify store?
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What is an AI call agent for Shopify?
An AI call agent for e-commerce is completely different from older, press-one-for-sales phone systems.
It's also more capable than a simple chatbot on your website.
Think of it as a smart voice assistant that works around the clock. It understands natural language, remembers past conversations, and can perform actions by connecting to your business tools.
The main advantage is its ability to integrate directly with platforms like Shopify.
This means it's not just reading from a script; it's tapping into your live store data to give customers up-to-the-second information. This connection turns the AI from a passive message-taker into an active problem-solver.
How AI call agents access real-time Shopify data
An AI knows where a customer's package is through a direct integration with the Shopify platform, usually via a dedicated Shopify App you install in your store.
This app creates a secure bridge between the AI and your store’s database.
When a customer calls, the AI can instantly look them up by their phone number or ask for an order number. From there, it queries your Shopify data in real-time, finds the information, and delivers a clear answer in seconds.
A customer calls, the AI identifies them, fetches live order data, and provides an accurate update on the spot.
The process is seamless, as this diagram illustrates:
The power of a native Shopify integration
A deep, native integration is key to this functionality. Voice bots not specifically designed for e-commerce may require more complex setup or custom development to connect with Shopify.
Even then, they might not be able to access the specific data points needed.
This is why solutions built specifically for Shopify can be particularly effective.
For instance, Ringly.io's AI agent, Seth, is an example of a tool designed for Shopify merchants. It connects with the platform's data structure for orders, customers, and returns. The setup process is designed to take a few minutes without requiring code.
What specific data can an AI pull from Shopify?
A well-integrated AI can pull useful information from your store during a live call, not just tracking numbers.
- Order Status: The AI can confirm if an order is paid, pending, or fulfilled.
- Fulfillment and Tracking: It can provide the current shipping status, the carrier name (like FedEx or UPS), the tracking number, and the estimated arrival date.
- Customer Details: Using the caller's phone number, the AI can pull up their customer profile from Shopify, allowing it to personalize the conversation.
- Product Information: The AI can see the specific items within an order, allowing it to answer more detailed questions.
- Return Eligibility: It can instantly check an order's purchase date against your store's return policy to tell a customer if their items are eligible for a return.
Beyond order status: Additional AI agent capabilities
Pulling order status is a primary function, but capable AI agents can also automate a range of other post-purchase support tasks.
This frees up human agents to focus on conversations that drive revenue and build loyalty.
Automate returns and exchanges
Handling returns is another repetitive task an AI can streamline. It can check if an order is eligible for a return based on your store's policies, such as a 30-day window.
If eligible, the AI can initiate the return process in Shopify.
For example, Ringly.io's AI agent, Seth, can handle these requests automatically. Your team just needs to approve the return in your Shopify admin.
Answer product and policy questions
The best AI call agents can also act as an extension of your knowledge base. You can train them on your FAQs, product specifications, and shipping policies.
When this knowledge is combined with live order data, the AI can answer complex questions.
For example, a customer might ask, "Is the t-shirt from my last order eligible for a return?" The AI can check both your return policy and the order date to give a fast, accurate answer.
A look at popular AI call agents for Shopify
With the rise of AI, several tools have emerged to help Shopify stores automate phone support. Let's look at a few of them.
Ringly.io
Ringly.io offers a specialized AI phone representative named Seth, built for Shopify stores.
It is used in over 2,100 Shopify stores and resolves an average of 73% of calls without human help.
A key feature is its deep, native Shopify integration, which allows Seth to handle order lookups, returns, and exchanges.
The tool can be set up in a few minutes without coding. Other features include 24/7 availability, support for over 40 languages, call recordings, and escalation rules to transfer calls to a human agent when the AI is unsure of an answer.
It also offers a performance-based guarantee, where billing begins after the tool meets a specific resolution threshold.
Unicall.ai
Unicall.ai is an AI voice agent available on the Shopify App Store.
It provides a dedicated phone number and is designed to handle common e-commerce questions. It syncs with Shopify to provide real-time order status, shipping updates, and some assistance with returns.
User feedback on the Shopify App Store is mixed. As of July 2025, it holds a 3.0-star rating based on two reviews.
Some users praise its simple setup, while others have noted areas for improvement.
Ava AI
Ava AI is an AI phone support tool that can answer calls, provide order updates, and offers a feature for editing orders over the phone.
It connects to your Shopify store to perform these tasks and can handle multiple calls at once.
Reviews mention a desire for more customization options in some cases.
The tool's website also highlights its application for appointment-based businesses, such as salons and clinics, alongside e-commerce.
Pricing comparison of Shopify AI call agents
When comparing tools, price is always a factor. Here’s a quick breakdown of how these three services structure their pricing.
The value of AI call agents for support teams
AI call agents can pull real-time order status from Shopify, offering a valuable tool for online brands.
The benefits include providing customers with instant, 24/7 answers to common questions, which can help reduce support costs and improve efficiency.
This also frees human agents from repetitive tasks, allowing them to focus on more complex customer conversations.
To achieve these results, it's important to choose a solution with a strong e-commerce focus.
AI tools with deep, native integrations are often more effective than generic platforms adapted for Shopify.
Getting started with phone support automation
An AI call agent can be an effective way to solve the WISMO problem and scale your support without a proportional increase in staff.
Tools that offer a free trial, like Ringly.io, can be a good way to see what AI can do for your store.
Ready to see how an AI call agent can transform your customer support? Try Ringly.io for free and let Seth start resolving your customer calls today.
Frequently Asked Questions
Besides pulling real-time order status from Shopify, what else can an AI call agent do?
They can do much more! A good AI agent can also process returns and exchanges, answer questions about your products or store policies, and escalate complex calls to a human agent when needed.
How quickly can an AI call agent access Shopify order status during a call?
It happens almost instantly. Because of the direct integration with Shopify, the AI can access the information in just a few seconds, giving your customer a fast and accurate update without any hold time.
Is it secure for an AI call agent to pull order data from Shopify?
Yes, it's secure. Reputable AI agents like Ringly.io use a secure, official Shopify App to create a safe connection to your store's data. No sensitive information is compromised.
What information does an AI call agent need to find a customer's order?
The AI typically identifies the customer using their phone number (caller ID). If that doesn't work, it will simply ask for their name or order number to find the correct information in your Shopify store.
In what languages can AI call agents provide order status updates?
Leading AI agents like Ringly.io's Seth can handle calls in over 40 languages. This means you can provide instant support to your customers, no matter where they are in the world.
