If you're running a growing ecommerce store, you probably know the feeling. The orders are flying in, but so are the phone calls.
Customers want to know, "Where is my order?" They have questions about returns, or they need help picking the right product.
Offering great phone support is important, but it can also take your time and resources.
Hiring more support staff gets expensive, and traditional solutions like IVR systems have their limitations. You end up stuck between managing a high volume of calls and trying to keep your team focused on growing the business.
It's a classic growing pain for online stores, especially when customers expect answers 24/7.
This is where an AI phone agent can help. It’s a modern tool designed for these exact challenges, able to resolve customer issues instantly, any time of day. In this guide, we'll take a close look at one of the solutions in this space: Ringly.io and its AI phone agent, Seth.
For the stores it serves, Seth already autonomously resolves 73% of calls, turning a major challenge into a streamlined part of the business. We'll cover how it works, who it's for, and what makes it a choice for online stores.
What is Ringly.io?
Ringly.io is an AI phone support platform built specifically for ecommerce businesses, with a strong focus on the Shopify ecosystem.
It is designed to handle the communication challenges that online retailers face every day.
The heart of the platform is Seth, a 24/7 AI phone support representative that automatically handles inbound customer calls. Think of Seth not as an answering machine, but as an integrated member of your support team.
Its main job is to understand what a customer needs and resolve their issue right then and there, without needing to pass the call to a human unless it's necessary. This frees up your team to focus on more complex tasks that grow your business.
Ringly.io is used by over 2,179 Shopify brands, and in October 2025, Seth achieved an average autonomous resolution rate of 73%. That means nearly three out of every four calls were handled from start to finish by the AI. Because it connects directly with your store's backend, Seth can do more than just read from a script.
It can check live order statuses, look up tracking information, and even start the return process, making it a helpful first point of contact for your customers.
How the Ringly AI receptionist for ecommerce works
When a customer calls, Seth uses real-time speech-to-text to understand what they're saying. It then uses a large language model to figure out what the caller wants and come up with the best response. Finally, it uses natural-sounding text-to-speech to talk back to the customer.
The features built specifically for ecommerce contribute to Seth's effectiveness.
Core capabilities for ecommerce
Ringly's integration with Shopify allows Seth to access your store's live data instead of just pulling answers from a static FAQ page.
It can look up real-time order statuses, provide complete tracking details including the carrier and estimated delivery date, and even handle return and exchange requests automatically.
This means Seth can manage conversations like:
- "I'd like to know where my package is."
- "How do I start a return for order #12345?"
- "What size do you think I should get in the blue jacket?"
For an even smoother experience, Seth can recognize customers by the phone number they're calling from. If that number is in your Shopify records, Seth can pull up their order history before the conversation even starts, creating a personalized and efficient interaction.
Knowledge and AI training
The setup process is straightforward. You can train Seth instantly by providing a link to your website or installing the Shopify app. Seth will automatically scan your site to learn about your products, shipping policies, and frequently asked questions.
One important feature is that Seth is trained to avoid "hallucinating," or making up answers.
If a customer asks something it doesn't know, it will say so and offer to escalate the call to a human. This brand safety feature protects your reputation and prevents customer frustration.
The system also flags these knowledge gaps for you, so you can easily update Seth's knowledge base and make it smarter over time.
Advanced call management and intelligent escalation
You have control over how calls are handled. You can set specific business hours for live agent transfers, and if a call comes in outside of those hours, Seth can automatically create a support ticket with a full transcript for your team to review later.
The escalation rules are also flexible. Seth can be configured to transfer a call to a human agent if a caller sounds angry, if they ask to speak to a person multiple times, or after a couple of failed attempts to resolve their issue. This ensures that complex situations are handled by a person, combining AI efficiency with human support.
Analytics and performance insights
The Ringly.io dashboard gives you a clear view of how your phone support is performing. You get access to call recordings, full transcripts, and key metrics.
With the Seth V2 update, the platform introduced more powerful performance insights. This includes a performance funnel to see how calls are being resolved, a breakdown of call categories like order status vs. returns, and a map showing where your calls are coming from.
Multilingual support and voice customization
If you sell to customers around the world, multilingual support can be challenging. Seth supports over 40 languages, allowing you to offer support to your global customer base without having to hire a team of multilingual agents. You can also customize Seth's voice, accent, and tone to match your brand's personality.
Target market: Why Ringly.io focuses on Shopify
The ideal customer for Ringly.io is a Shopify store owner or an ecommerce business that needs an efficient way to manage and scale its customer phone support. Ringly.io was purpose-built for the needs of online retailers.
Let's find out what sets it apart.
Deep Shopify integration for real-time data
Ringly.io's native Shopify integration allows it to access real-time order data, customer information, and your entire product catalog.
This means Seth can give specific, accurate, and helpful answers. For example, instead of saying, "You can find tracking information in your shipping confirmation email," Seth can say, "Your order #54321 shipped yesterday via UPS and is scheduled to arrive tomorrow."
Setup speed and ease of use
Some call center platforms can take time to implement and may require specialized technical skills. With Ringly.io, you can set up Seth in a few minutes.
The process is designed for non-technical teams. You can get started by installing the Shopify app or providing a link to your website.
There's no code to write and no complex configurations to navigate. This accessibility means you can start automating your phone support almost immediately.
High resolution rate and brand safety
The average autonomous resolution rate of around 73% represents savings in both time and money. When many calls are handled without human intervention, your team is freed up to focus on tasks that drive revenue and growth.
Brand safety is also a focus. The anti-hallucination feature ensures Seth does not provide incorrect information, while the smart escalation rules guarantee that any customer who needs to speak with a person can do so easily.
This design allows you to leverage the efficiency of AI while maintaining the quality of your customer experience.
Ringly.io pricing
Ringly.io offers a straightforward pricing structure designed to fit stores at different stages of growth. The company also offers a performance guarantee.
The performance guarantee
Ringly.io offers a performance guarantee. You can start for $0 and pay nothing until it works.
Here’s how it works: for the popular Grow plan, billing ($349/month) only begins after Seth successfully resolves at least 60% of 100 eligible calls within a 21-day period. If Seth doesn't hit that performance benchmark, you pay nothing.
This model allows you to test its ROI before making a financial commitment.
Pricing plans at a glance
Here's a breakdown of the main plans available:
Available add-ons
For businesses that need more, Ringly.io offers several add-ons to customize your plan. You can get a dedicated Slack channel for priority support ($299/mo) or work with the Ringly team on custom integrations with your other business systems (starting at a one-time fee of $500).
Integrations and security
Ringly.io is designed to fit into your existing tech stack, with key integrations that connect it to the tools you already use.
Key integrations
- Shopify: This is the deepest and most important integration, giving Seth real-time access to all your order, product, and customer data.
- Twilio: The platform uses Twilio for its underlying phone and calling infrastructure, ensuring high-quality, reliable connections for every call.
- Helpdesks: When a call needs to be escalated, Seth can automatically create a ticket in popular helpdesks like Gorgias and Richpanel. The ticket includes a full transcript, so your human agents have all the context they need to help.
- Zapier & Make.com: These workflow automation tools allow you to connect Ringly.io with thousands of other apps. You could set up automations to add a new lead to your CRM, send a follow-up SMS after a call, or trigger any number of other actions.
Security and compliance
As a company based in the Netherlands, Ringly.io operates under the data protection regulations of GDPR. The company states that it takes commercially reasonable measures to protect all customer data. It also ensures compliance with local telecommunications regulations in all countries where it provides phone numbers.
Is Ringly.io right for your store?
For growing ecommerce businesses, managing phone support can be a balancing act. Ringly.io offers a solution that addresses common pain points.
The potential benefits include cost savings (the average cost per call with Seth is $0.38 compared to $2.35 with a human agent), 24/7 customer availability, improved first-response times, and the ability to scale your support capacity without scaling your headcount.
Ringly.io is a specialized tool that excels for ecommerce stores, particularly those on Shopify, that need a simple, powerful, and fast-to-deploy solution for automating phone support.
If you are looking for a way to improve both your operational efficiency and your customer experience, Ringly.io is an option to consider.
You can start a 14-day free trial of Ringly.io today to experience the benefits. With the performance guarantee, you can be sure you won't pay until it proves its value to your store.
Frequently Asked Questions
How quickly can I set up Ringly.io for my Shopify store?
You can get Ringly.io up and running in just a few minutes. The process is designed for non-technical users. Just install the Shopify app or provide a link to your website, and Seth (the AI agent) will start learning about your business right away.
What makes Ringly.io different from a generic AI phone bot?
The main difference is its deep, native integration with Shopify. Unlike generic bots, Ringly.io can access real-time order data, customer information, and your product catalog. This allows it to give specific, accurate answers about order status, tracking, and returns, rather than just reading from a script.
Can the Ringly.io AI agent handle calls in multiple languages?
Yes, it supports over 40 languages. This allows you to offer consistent phone support to your customers around the world without needing to hire a multilingual support team.
What happens if the AI agent can't answer a customer's question?
It is trained to not make up answers. If it doesn't know the answer to a question, it will say so and offer to transfer the call to a human agent based on rules you set. This ensures your customers always get the right information and complex situations are handled by a person.
Is there a free trial for Ringly.io?
Yes, Ringly.io offers a 14-day free trial. Plus, there's a unique performance guarantee: for the popular Grow plan, you don't pay anything until the AI successfully resolves at least 60% of 100 eligible calls.
How does the pricing for Ringly.io work?
Ringly.io has a few pricing tiers based on call volume, starting at $99/month. The most popular plan, Grow, is $349/month and includes 1,000 minutes and deep Shopify integration. There are also add-ons available for extra support or custom integrations.
