Every year, online retailers lose $18 billion due to abandoned carts.
The global cart abandonment rate is at 70.19%.
The top reasons? 48% of shoppers leave due to unexpected costs, and 41% due to high delivery fees.
Phone support automation can help recover these customers by reaching customers quickly.
Within the critical 2-hour window when they're most likely to complete their purchase.
Key Takeaways:
With the right timing, personalized messages, and tools, phone automation can turn abandoned carts into sales.
Understanding Phone Automation for Cart Recovery
What is Phone Automation?
Phone automation uses AI to reach out to customers who leave items in their carts without completing a purchase.
It does this through personalized, data-driven calls that feel relevant and timely.
By analyzing customer data, the system can mention specific products and give personal advice.
For instance, if someone abandons a $200 handbag, the system might call to offer a 10% discount to encourage the purchase.
Advantages of Phone Automation for Cart Recovery
Phone automation has dozens of benefits:
First of all, it's much faster. You will be able to reach out to customers in seconds if you wish to do so.
I wouldn't recommend that personally, but contacting them within 2 hours is vital.
This 2 our window is critical to getting the sale.
Secondly, AI doesn't just recognize when a cart is abandoned.
It also considers details like cart value, customer history, and past purchases.
With this information, it will find the best thing to say to the customer.
"Combining phone calls with other channels like email and SMS can increase recovery rates by up to 45%. This multi-channel approach has proven particularly effective during peak shopping periods when competition for customer attention is highest."
And lastly, AI agents are much cheaper than hiring humans, while being more consistent overall.
Best Practices for Using Phone Automation in Cart Recovery
Timing Your Calls
Timing is everything when it comes to cart recovery.
Did you know that 45% of recoveries happen within the first two hours after cart abandonment?
To make the most of this window, set your automation system to reach out within 30 minutes to 2 hours.
This is when customers are most likely to complete their purchase because their intent is still fresh.
Acting quickly can also help prevent them from shopping with competitors.
But timing alone isn’t enough; what you say during the call matters just as much.
Personalizing Your Messages
Personalized messages make automated calls more effective.
Address the customer by name, reference the specific items in their cart, and consider offering a time-limited discount.
Don’t forget to include a clear next step, such as instructions on how to complete their purchase.
For example, a concise and direct message could be:
"Hi [Customer Name], your [Product Name] is still waiting in your cart. Complete your purchase in the next hour and enjoy 10% off!"
Combining Phone with Other Channels
Using phone automation alongside other communication methods can significantly improve your cart recovery results.
A multi-channel approach ensures you connect with customers through various touchpoints, increasing the chances of conversion.
Here’s how you can structure a multi-channel strategy:
For this to work smoothly, make sure your phone automation system integrates with your email and SMS platforms.
This way, your communication feels cohesive and well-coordinated.
Implementing Phone Automation Tools
Once you understand the key practices, the next step is choosing the right tool to make phone automation work for your business.
Ringly.io stands out as a top choice for e-commerce, offering AI-powered features, multi-language options, and easy integrations.
Ringly.io: A Phone Automation Solution
What It Does:
- Automates outbound calls to recover abandoned carts
- Multi-language Support Communicates with customers in 18 languages
- Integration Options Links with over 7,000 tools, including major e-commerce platforms
- Customizable Workflows: Adjust call scripts and schedules to fit your brand Analytics
- Dashboard provides insights into recovery rates and call performance
Pricing starts at $99 per month, which includes one phone number and enough AI capacity for small business needs.
Conclusion: Improving Recovery Rates with Phone Automation
Key Points
Phone automation can be a game-changer for recovering abandoned carts.
The secret to success?
Acting quickly and strategically when implementing recovery efforts.
Platforms like Ringly.io stand out by offering AI-powered phone agents and easy-to-use integrations.
These tools fit seamlessly into existing e-commerce systems.
Here’s how you can start leveraging phone automation to improve your cart recovery efforts.
That's it for today's blog!
