Wish you could finally pick a helpdesk tool and stop second-guessing? It's easy to feel lost comparing Gorgias and Richpanel—with so many confusing features, tangled pricing, and reviews pointing in every direction. You’re not alone! But by the time you finish this article, you’ll know exactly which tool fits your support needs. We’ll break down:
Key features, pros, and cons of Gorgias and Richpanel
Real pricing comparisons and what you actually get
User reviews and who each tool works best for
An even BETTER alternative you’ll want to check out!
Ready to cut through the noise? Let’s dive in!
Why Ringly.io is the better choice ; )
Built for e-commerce
With experience in both AI and e-commerce, we set out become the best AI phone agent platform for online stores.
Stupid-simple user interface
Super easy to work with, and you can set it up without being tech savvy. If you create a free account you can see it for yourself though!
Quick and easy setup
Our pre-trained AI phone support agent and will have your online store automated in minutes.
Founded in Paris in 2015 by Alex Plugaru and Romain Lapeyre, Gorgias is a leading AI-powered helpdesk platform designed for ecommerce brands. Now headquartered in San Francisco, Gorgias empowers over 12,000 online merchants—including major names like Steve Madden and Glossier—to deliver fast, automated customer support across email, live chat, social media, SMS, and more.
Built for ecommerce support teams seeking efficiency and growth, Gorgias offers advanced features such as conversational AI agents that automate up to 60% of inquiries, deep integrations with Shopify and other platforms, real-time dashboards, macros/templates for quick replies, robust reporting tools, and seamless team collaboration. Recognized as a certified B Corporation for its commitment to sustainable business practices and workplace equity.
In the following section we’ll break down Gorgias’s features, pros/cons, pricing details—and compare user reviews with Richpanel and Ringly.io to help you find the best fit for your business needs.
Gorgias's features
Conversational AI Agent: Gorgias’s AI agent autonomously answers customer questions, manages orders, and drives upsells across channels. This is more advanced than Richpanel’s surface-level AI, which mainly repurposes articles into generic responses. However, unlike Ringly.io’s phone-based agent that uses your actual content and updates daily for accuracy, Gorgias relies on pre-set workflows and may not offer the same real-time knowledge depth.
Multi-channel Support: Manage conversations from email, live chat, Facebook, Instagram (and WhatsApp via integrations) in one dashboard. Both Gorgias and Richpanel excel here; however, neither natively supports voice or phone automation like Ringly.io does—meaning if you want true omnichannel including automated calls or SMS during calls, you’ll need to look elsewhere.
Order Management Integration: Agents can view and manage Shopify (and other platform) orders directly within tickets. This matches Richpanel’s order management but lacks the instant real-time order status delivery by phone that Ringly.io provides—ideal for reducing “where is my order?” call volume instantly.
Automations & Macros: Automate repetitive tasks with rules/macros to tag tickets or send templated replies. While both platforms offer this feature set for efficiency gains over manual work (Richpanel included), these automations are mostly text-based; they don’t trigger actions like outbound recovery calls or custom CRM updates mid-call as found in Ringly.io.
Analytics & Reporting: Access 20+ pre-built reports plus customizable dashboards to track trends and team performance. This outpaces Richpanel’s often unreliable analytics but still focuses on ticket data—not deep call analysis with mood detection or actionable suggestions as seen in Ringly.io’s AI-powered call insights.
Self-service Portal/Knowledge Base: Customers can find answers via FAQs and help articles without contacting support agents. Both Gorgias and Richpanel provide this standard feature. However, only Ringly.io turns your existing docs into a live expert agent who speaks directly with customers by phone using up-to-date info—eliminating outdated answers entirely.
Multi-store Connections: Manage multiple stores from a single account—a must-have for larger e-commerce operations. Both competitors do this well, though neither offers seamless cross-store voice automation out-of-the-box like what you get with an integrated AI phone system such as Ringly.io.
Integrations & Customization: Connects easily to Shopify plus other major e-commerce tools; supports custom integrations through APIs. While robust compared to most helpdesks (including Richpanel), it doesn’t match the no-code action triggers during live calls offered by solutions focused on workflow automation beyond just messaging channels.
User Experience & Onboarding: Known for a user-friendly interface that centralizes all communications efficiently—even merging customer accounts across platforms. Still, setup complexity can be higher than plug-and-play options like Ringly.io where even non-tech users are up-and-running in minutes without training required.
In summary: Gorgias leads traditional helpdesk software with strong multi-channel coverage and reliable automations—but its focus remains on text/chat/email workflows rather than proactive voice engagement or dynamic knowledge integration. For businesses seeking instant resolution over the phone using their own content—and wanting deeper workflow automation tied directly into every conversation—the next generation of tools offers clear advantages not found here.
Gorgias Pros and Cons
Centralized communications – Gorgias brings together emails, chats, phone calls, and social media messages into one inbox, making it much easier for teams to manage all customer interactions without switching between platforms.
Easy to use and intuitive interface – Users consistently mention that Gorgias is simple to learn and navigate, even for new team members, which helps teams get up to speed quickly.
Strong integrations – Gorgias integrates seamlessly with popular ecommerce platforms (like Shopify), as well as other tools, allowing for a more connected tech stack and streamlined workflows.
Helpful automation and tagging – The automation features (like tagging and canned responses) help teams prioritize and respond to common inquiries efficiently, saving time and reducing manual work.
Responsive customer support and regular updates – Many users praise Gorgias’s support team for being helpful and responsive, and they appreciate the regular webinars and updates that keep them informed about new features and improvements.
Cons
Expensive compared to alternatives – Several users feel that Gorgias is pricey, especially for small businesses, and that the cost can be a barrier compared to other customer support platforms.
Billing and refund issues – There are complaints about unexpected or uninformed billing, difficulties with downgrading plans, and a strict no-refund policy, which can lead to frustration if users are billed for services they don’t use.
Limited or weak chat and chatbot functionality – Some users find the live chat and chatbot features underwhelming or not worth the setup effort, which can be a drawback for teams relying heavily on chat support.
Occasional workflow interruptions from frequent updates – While regular updates are appreciated, some users mention that frequent changes can disrupt their workflow or slow down onboarding for new users.
Analytics and reporting could be better – Users note that the analytics and reporting features are not as robust as they would like, making it harder to get deep insights into customer support performance.
While Gorgias offers a lot of strengths, especially for ecommerce brands, some of these drawbacks—like high costs, billing frustrations, and limited chat features—are areas where Ringly.io has focused on providing a smoother, more transparent experience. For example, Ringly.io’s flexible pricing and straightforward billing help avoid the surprises some Gorgias users have reported, and our chat tools are designed to be both powerful and easy to set up, so teams can get value right away without extra hassle.
Founded in 2019 and based in San Jose, California, Richpanel is an AI-powered customer service platform designed specifically for ecommerce businesses. It offers a help desk and self-service portal that automates customer support, helping teams reduce response times and improve customer satisfaction.
Richpanel integrates deeply with ecommerce stores, providing features like omnichannel support, CRM integration, AI-driven responses, and advanced analytics. Its user-friendly design and robust functionality make it ideal for businesses aiming to streamline support and scale beyond traditional ticketing systems.
In the following section, we’ll explore Richpanel’s features, pros and cons, pricing, and user reviews, comparing them with Gorgias and Ringly.io to help you find the best fit for your ecommerce support needs.
Richpanel's features
Multi-channel Support – Richpanel lets you manage customer conversations across email, live chat, Facebook, Instagram, and WhatsApp from one dashboard. This is ideal for brands that want to centralize support, especially if they rely on WhatsApp (which Gorgias does not natively support). However, unlike Ringly.io, Richpanel does not offer native phone support or AI-powered voice automation, which limits its ability to handle real-time phone inquiries or automate voice-based workflows.
Multi-store Connections – You can connect and manage multiple ecommerce stores within a single Richpanel account, making it convenient for businesses running several brands. This is similar to Gorgias, but both platforms are focused on digital channels. Ringly.io, by contrast, extends this multi-store logic to phone support, letting you automate and personalize calls for multiple brands without extra setup.
Self-service Portals – Richpanel provides customer self-service portals where users can check order status, request returns, or get answers from your knowledge base without agent intervention. This reduces ticket volume and improves customer satisfaction. Gorgias offers similar self-service via chat, but neither platform automates these actions over the phone like Ringly.io, which can instantly answer order status questions and resolve issues in real-time voice conversations.
Automated Workflows – Richpanel includes rule-based automations for ticket routing, tagging, and prioritization, helping teams stay organized and efficient. Gorgias offers more advanced automation and AI-driven workflows, but both are limited to digital channels. Ringly.io takes automation further by handling entire customer journeys over the phone, including abandoned cart recovery and custom actions triggered during live calls.
Reporting & Analytics – Richpanel offers basic analytics on team performance, ticket resolution, and customer satisfaction. However, users often report slow loading times and unreliable data compared to Gorgias, which provides more robust, customizable dashboards and deeper insights. Ringly.io’s AI call analysis goes beyond both by breaking down every phone conversation, tracking caller mood, and surfacing actionable trends from voice interactions.
Integrations – Richpanel integrates with Shopify, WooCommerce, Magento, and popular CRMs, allowing you to sync customer data and automate workflows. Gorgias supports a similar range of ecommerce platforms. Ringly.io, however, offers no-code integrations with over 7,000 tools via Zapier or Make.com, and uniquely enables real-time actions (like sending SMS or updating CRMs) during live phone calls, not just after tickets are created.
AI & Automation – Richpanel’s AI is primarily used to surface help articles and provide canned responses, which many users find generic and less effective than Gorgias’s conversational AI. Neither platform offers AI-powered phone agents or voice automation. Ringly.io stands out here, with AI agents that can answer questions, recover carts, check orders, and transfer calls—all in natural conversation, not just text.
Pricing & Support – Richpanel is generally more affordable than Gorgias, with pricing based on users or order volume, making it attractive for smaller teams. However, this comes with trade-offs: slower performance, less reliable analytics, and fewer engineering resources for support and updates. Ringly.io, while not a direct replacement for digital helpdesks, offers a unique value proposition by automating phone support and reducing manual workload, which can lead to even greater cost savings and efficiency for businesses overwhelmed by repetitive calls.
Richpanel Pros and Cons
Pros
Unified Multichannel Inbox – Richpanel brings together conversations from email, live chat, social media, and more into a single, organized view, making it easier for teams to manage high volumes of inquiries efficiently and reduce response times.
User-Friendly Interface – Users consistently praise Richpanel’s clean, intuitive interface, which makes onboarding quick and daily use straightforward, even for less tech-savvy team members.
Powerful Automation & Self-Service – The automation tools and self-service portal help resolve repetitive queries, cut down on email volume, and free up agents to focus on complex issues.
Excellent Customer Support – Many reviewers highlight Richpanel’s responsive and hands-on support team, who assist with setup, training, and ongoing customization to fit unique business needs.
Customizable Workflows & Integrations – Richpanel offers flexibility with integrations (e.g., Shopify, WooCommerce, Magento) and is willing to customize workflows for businesses with complex operations.
Improved Team Efficiency – By consolidating tools and automating routine tasks, teams report significant time savings and improved consistency in customer responses.
Cons
High Pricing – Several users mention that Richpanel is more expensive than other customer service platforms, which can be a barrier for smaller businesses or those with tight budgets.
Learning Curve for New Users – While the interface is user-friendly, some teams experience an initial adjustment period, especially when switching from simpler, email-only workflows.
Limited Mobile Access – Users have noted the lack of a dedicated mobile app, which can be inconvenient for teams needing on-the-go access. (At Ringly.io, we’ve prioritized mobile accessibility to ensure your team can respond anytime, anywhere.)
Missing Features for Some Use Cases – A few reviewers found certain features missing at launch or not as robust as needed for their specific workflows, though they noted Richpanel’s willingness to address these gaps over time.
Language Limitations – The back office is not available in all languages, which can be a challenge for international teams or those with non-English-speaking staff. (Ringly.io’s platform is built with multilingual support in mind to help global teams collaborate seamlessly.)
AI Limitations – While Richpanel’s AI features are helpful, users report that human oversight is still needed for complex or nuanced customer issues, meaning automation doesn’t fully replace agent expertise.
Pricing - Gorgias vs Richpanel
Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit each company's pricing page.
Gorgias pricing
Plan
Monthly Price (Monthly Billing)
Tickets Included
Key Features
Contract Length
Starter
$10
50
Unlimited users; Facebook & Instagram integrations; Live chat & chat campaigns; Basic support channels
Monthly or Annual
Basic
$60
300
All Starter features + more ticket volume; up to 500 user seats; Multi-channel support (email/chat/social); Shopify/WooCommerce integration
Monthly or Annual
Pro
$360
2,000
All Basic features + higher ticket volume; advanced reporting/automation options; Up to 500 user seats
Monthly or Annual
Advanced
$900
5,000
All Pro features + priority support; advanced automation templates/integrations; Up to 500 user seats
Monthly or Annual
Enterprise
Custom
Custom
All Advanced features + custom integrations/support/SLA agreements. Tailored for large orgs.
Negotiable
Add-ons / Overage Fees: - Extra tickets: Typically $0.36–$0.40 per manual ticket, depending on plan/volume. - Automation: Additional cost based on % of tickets automated. - Voice/SMS: Voice at ~$2.40/ticket and SMS at ~$1.60/ticket.
Automation Pricing Example (Basic Plan): - Base price with no automation: $60/month - With ~20% automation: $140/month - With ~30% automation: $174/month - With ~50% automation: $203/month (Automation pricing scales similarly across other plans.)
Other Terms
Contract Length: Monthly contracts available for all standard plans. Users can also pay annually and receive a discount (about 2 months free per year, or approximately 16–17% off annual commitment).
Cancellation Fees: No explicit cancellation fee for monthly subscriptions—service continues until the end of the current billing cycle after cancellation request is submitted. For annual contracts, early termination may result in being charged the remaining balance for the term if specified in your order form.
Refund Policies: Generally no refunds are provided for unused time or prepayments unless required by law or granted at Gorgias' sole discretion.
Plans scale primarily by number of billable tickets per month. User seat limits are generous (up to 500 on most paid tiers). Overages can add up quickly if you exceed included ticket volumes. Automation costs are layered onto base plan prices.
Richpanel pricing
Plan Name
Price (Monthly)
Price (Annual, per user)
Key Features
Contract Length
Cancellation Fees
Refund Policy
Free
$0
N/A
Live chat, Help Center, 10 help center flows, 3 agents, basic integrations
Monthly
No
No
Starter
$29/user
$24/user ($288/year)
Live chat, email, help center, Shopify/WooCommerce/Magento integrations, up to 1 store
Monthly/Annual
No
No
Regular
$49/user
$40/user ($480/year)
All Starter features, up to 2 stores, higher conversation limits
All Pro features, >5000 orders/month, custom connectors, API, dedicated account manager
Custom
No
No
Annual Discounts: Annual plans offer savings of 17–19% compared to monthly rates.
Contract Length: All standard plans are available as monthly subscriptions; annual billing is optional for a discount.
Cancellation Fees: There are no cancellation fees for downgrading or canceling; users must cancel before the next billing cycle to avoid charges.
Refund Policy: No refunds or money-back guarantees are advertised for paid plans.
Free Trial: A 14-day free trial is available for paid plans.
Unlimited Agents: Some sources mention unlimited agents on certain plans, but per-user pricing is standard for Starter, Regular, and Pro.
Key Feature Groupings:
All plans: Live chat, email, help center, basic integrations (Shopify, WooCommerce, Magento), multi-channel inbox.
Pro & above: WhatsApp, Aircall, advanced automation, higher order/conversation limits.
Custom: API access, custom connectors, dedicated account manager, workload management, live dashboards.
Limitations:
Pricing and features may vary for enterprise/custom plans; contact Richpanel sales for tailored quotes and advanced needs.
No explicit refund or money-back guarantee is listed in the terms or pricing pages.
This table reflects the most up-to-date public information as of July 2025. For the most accurate and detailed pricing for your specific use case, consult Richpanel directly.
Ringly.io pricing
Ringly.io has simple, usage-based pricing with no hidden fees or long-term commitments. Test drive it risk-free for 14 days, then scale up or down on month-to-month terms—or book a demo for fully tailored enterprise support.
Total reviews and average rating: G2: 680+ reviews, 4.6 out of 5 stars Capterra: 131+ reviews, 4.7 out of 5 stars No verified Trustpilot or Product Hunt ratings found as of July 2025.
What users are saying about Gorgias:
"Game changer" – Verified User in Consumer Services Incredible service and fast response time... Being able to work with emails, chats and social media all with the same platform saves a lot of time...
"Outages interrupt daily tasks" – Verified User in Consumer Services Outages often interrupt the daily tasks... While integration options are strong, reliability can be an issue at times...
Richpanel
Total reviews and average rating: G2: ~30+ reviews (estimate), 4.6 out of 5 stars Capterra: 10+ reviews, 4.8 out of 5 stars No verified Trustpilot or Product Hunt ratings found as of July 2025.
What users are saying about Richpanel:
"Helped us scale support" – Ralph Christian team member (title not specified) What we like best is how seamlessly it brings together all our customer conversations across channels into one unified view... The interface is clean and intuitive, onboarding was quick...
"Lack of ownership & reporting issues vs competitors" – Anonymous Shopify reviewer It's a hosted platform so we don't get to own the IP... Would be great if we could own customizations for our business needs... Additionally, some ex-users report unreliable reporting compared to Gorgias—90% who switched back cited inaccurate data as a key reason for leaving Richpanel.
Important notes:
Both platforms have strong user satisfaction on major review sites. Neither has significant presence on Trustpilot or Product Hunt; exercise caution if you rely heavily on those sources. Critical feedback for both often centers around reliability (for Gorgias) and customization/reporting limitations (for Richpanel), especially when compared directly by users who have tried both systems.
What users are saying about Ringly.io:
Ringly.io is known for its simplicity, and a focus on e-commerce, with features like abandoned cart recovery and order status lookups. It has a 4.8 star rating from 12 reviews on Product Hunt and other platforms.
"it stands out significantly ahead" - Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.
"This is such a great product" - Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."
"It really sounds like a human" - Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.
Growing ecommerce brands with higher support volume. If you’re running an established or scaling online shop and need to manage lots of tickets from email, live chat, and social media, Gorgias brings everything into one easy-to-use dashboard.
Teams looking for deep Shopify and ecommerce integrations. Gorgias connects directly to Shopify and other platforms so your team can manage orders, refunds, and returns without leaving the helpdesk.
Support teams that love detailed reporting and automations. If tracking metrics and creating automated rules for ticket routing and replies matters to you, Gorgias provides strong analytics and AI-driven workflows.
Companies that rely on written support (not calls or voice). Gorgias is best if most interactions happen on chat, email, or social—not over the phone—since its voice features are only add-ons and not as powerful as some newer solutions.
Who Richpanel is best for…
Small and mid-sized ecommerce stores on a budget. If you want key omnichannel support features without the higher price tag of Gorgias, Richpanel offers solid value, especially for teams handling chat, email, Facebook, Instagram, and WhatsApp.
Support teams that want to set up fast and easily. Richpanel’s clean interface and unified inbox make switching from email support or less complex platforms straightforward.
Brands that want to empower customers with self-service. If you’d like your customers to check order status or solve problems on their own through help centers and portals, Richpanel makes it possible, cutting down on repetitive tickets.
Teams focused on digital channels, not phone calls. Richpanel is a good fit for those who don’t need built-in voice or phone automation, but want an all-in-one solution for written channels.
Who Ringly.io is best for…
Businesses of any size wanting to automate phone support with AI. Ringly.io is perfect if you want your customers to get real, human-like help by phone—whether they’re checking order status, recovering abandoned carts, or asking product questions.
Shops overwhelmed by repetitive “Where is my order?” and product calls. If you or your team spend too much time on the phone answering the same questions, Ringly.io’s self-learning AI handles those calls 24/7, freeing up your staff.
Brands who want real omnichannel automation—including voice, SMS, and integrations. Ringly.io doesn’t just work with digital channels; it plugs into your existing workflows and connects to 7,000+ apps via Zapier or Make, no coding needed.
Companies who need easy, transparent pricing and fast onboarding. With simple month-to-month plans, a 14-day free trial, and no long-term commitments, Ringly.io works for startups, growing businesses, and established brands—no surprises, just value.
Why choose Ringly.io overall? Unlike Gorgias and Richpanel, which focus heavily on chat, email, and ticket management, Ringly.io brings the full power of AI to your phone support—making it truly omnichannel. That means faster answers, fewer repetitive tickets, and happier customers. From first setup to daily use, it’s designed to work for teams of any size: plug-and-play simplicity, powerful automation, and pricing that flexes as you grow.
Why Ringly.io is a Better Choice
Highly Rated: 4.8/5
Founded in 2024 in Rotterdam, the Netherlands, by Maurizio Isendoorn and Ruben Boonzaaijer, Ringly.io is revolutionizing e-commerce customer service with AI phone agents. Designed for online businesses, Ringly handles customer calls on autopilot—solving support issues, recovering abandoned carts, and even boosting sales—at just 20% of the cost of human agents.
With 2,300+ customers, Ringly.io is the go-to solution for e-commerce stores looking to scale without scaling their support team. With award-winning technology (BubbleCon 2024's "Most Innovative App"), Ringly.io transforms your phone system into a revenue-driving powerhouse—without the headaches of traditional call centers.
Features that make Ringly.io the #1 alternative to Gorgias and Richpanel:
No-code setup, instant results – Ringly.io is ready to go in minutes. Just add your website, docs, or text—no engineering required—and your AI phone agent instantly understands your business. It even updates automatically as your website changes.
AI-powered sales & support – Ringly.io does both inbound and outbound calls. Recover 35%+ of abandoned carts with automated follow-up calls, provide real-time order tracking from Shopify, and convert more customers with personalized AI-driven conversations—not just reactive support.
Advanced analytics for smarter decisions – Ringly.io gives you real-time call data, customer intent tracking, and performance reports—helping you optimize support and sales strategies.
Scalable pricing without enterprise contracts – Ringly.io offers transparent, scalable pricing—pay for what you use, no locked-in contracts.
Conclusion: Gorgias vs Richpanel vs Ringly.io
Choosing the right ecommerce support platform comes down to your support needs, the channels your customers use most, and how much you want to automate—especially on voice.
Here are the main takeaways and when each platform makes the most sense:
Gorgias: Best for growing ecommerce brands who want robust ticketing and automations across email, chat, and social. Its deep Shopify integration and detailed reporting are standout features, but it’s strongest on written channels (not voice), and can be pricey as you scale.
Richpanel: A solid, affordable choice for small to mid-sized stores seeking fast setup and an all-in-one multichannel inbox for written support. Great for empowering customers with self-service—but limited if you ever want to offer automated, human-like phone support.
Ringly.io: Ideal if you want to truly automate your phone support and create a seamless omnichannel experience. Ringly’s AI phone agents handle calls, recover abandoned carts, answer order status inquiries, and integrate natively with your favorite tools—with easy setup, transparent pricing, and no long-term commitments.
Ultimately, while Gorgias and Richpanel set the bar high for digital support, Ringly.io quietly stands out as the smarter, future-proof option—especially for brands tired of repetitive calls and eager to unlock new efficiency with voice and automation.
Tired of manual phone support or losing sales to slow response times? Ringly.io automates it all—with a “human-sounding” AI agent that’s ready to go in minutes.
Need actionable analytics and real cost savings? Only Ringly delivers real-time call insights and pay-as-you-grow pricing—without hidden fees or complex contracts.
Want to delight customers across every channel—not just chat or email? Make your support truly omnichannel with Ringly.io—and watch your team (and customers) love the results.
Still not sure? Try Ringly.io risk-free and experience firsthand how easy customer service automation can be. Your support team—and your bottom line—will thank you.
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