Voyado has earned recognition as an omnichannel customer experience platform, particularly among European retailers.
But it's not the only option out there, and depending on your business size, budget, or specific needs, one of these alternatives might be a better fit.
This guide compares 7 Voyado alternatives that offer similar capabilities: combining customer data, marketing automation, and personalization into unified platforms.
Whether you're looking for something more affordable, easier to implement, or with different strengths, you'll find options worth considering here.
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What is Voyado?
Voyado is a Swedish omnichannel platform designed specifically for retail and e-commerce businesses.
It brings together CRM, loyalty program management, marketing automation, and personalization in one system.
The platform excels at unifying customer data across channels, helping retailers understand purchase behavior, segment audiences, and deliver personalized experiences.
It's particularly popular among mid-market to enterprise retailers in Europe, though it's expanding globally.
Voyado's core value proposition is reducing the need for multiple disconnected tools. Instead of separate systems for email marketing, loyalty, and customer data, everything lives in one place.
This integration simplifies operations and provides a clearer view of the customer journey.
How we chose these Voyado alternatives
We evaluated platforms based on criteria that matter most to retailers considering Voyado:
- Omnichannel capabilities - The platform should handle multiple touchpoints (email, SMS, web, mobile) with unified customer data
- E-commerce and retail focus - Tools built specifically for retail use cases, not generic marketing platforms
- Pricing transparency - Clear pricing tiers or at least accessible entry points for different business sizes
- Implementation ease - How quickly you can get up and running without extensive technical resources
- Customer reviews and ratings - Real user feedback on platforms like G2, Capterra, and Shopify App Store
Each alternative on this list offers a different balance of these factors, so you can choose based on your priorities.
Comparison at a glance
1. Klaviyo
Klaviyo started as an email marketing platform for e-commerce but has evolved into a comprehensive B2C CRM serving over 193,000 brands.
It combines email, SMS, customer service tools, and AI-powered automation in one platform.
Key features:
- K:AI Marketing Agent - Analyzes your site, learns your brand voice, and creates campaigns automatically
- Advanced segmentation - Target customers based on hundreds of data points including purchase behavior, browsing history, and predicted actions
- Pre-built e-commerce automations - Abandoned cart, browse abandonment, welcome series, and win-back flows ready to deploy
- 350+ integrations - Native connections to Shopify, WooCommerce, BigCommerce, Magento, and major CRMs
- Customer Hub + Helpdesk - Self-service portal and ticket management for customer support
Pros:
- Generous free tier supporting up to 250 contacts and 500 emails monthly
- Industry-leading Shopify integration with real-time data sync
- Strong deliverability rates and sender reputation tools
- Intuitive visual flow builder for automation
Cons:
- Limited CRM capabilities compared to full CRM platforms like Salesforce
- No native loyalty program features (requires third-party integration)
- Pricing scales quickly as contact lists grow
Pricing: Free tier available. Paid email plans start at $20/month, email + SMS from $35/month. Pricing scales based on contact count.
Best for: E-commerce stores of all sizes wanting powerful email marketing with deep store integration. Particularly strong for Shopify merchants.
2. Bloomreach
Bloomreach operates as a Commerce Experience Cloud, combining search, merchandising, content management, and marketing automation.
It's designed for retailers who need sophisticated product discovery alongside marketing capabilities.
Key features:
- AI-powered site search - Semantic understanding that handles natural language queries and typos
- Real-time product recommendations - Personalized suggestions based on browsing and purchase history
- Merchandising tools - A/B testing, rule-based boosting, and AI-optimized product ranking
- Customer Data Platform - Unified profiles combining online and offline data
- Content management - Personalize website content based on visitor segments
Pros:
- Industry-leading search capabilities that improve conversion rates
- Strong for retailers with large, complex product catalogs
- Comprehensive commerce features beyond marketing automation
- Good for enterprise retailers with dedicated technical teams
Cons:
- Custom pricing only with no transparency on costs
- Complex implementation requiring technical expertise
- May be excessive for smaller retailers with simple catalogs
- Steep learning curve for non-technical users
Pricing: Custom pricing based on modules and usage. Contact for quote.
Best for: Large retailers with complex catalogs needing advanced search and merchandising capabilities alongside marketing automation.
3. Salesforce Marketing Cloud
Salesforce Marketing Cloud is the enterprise heavyweight in this space.
Built natively on the Salesforce platform, it offers comprehensive marketing automation with deep integration to Sales, Service, and Commerce clouds.
Key features:
- Agentforce - AI agents that automate campaign creation, personalization, and optimization
- Journey Builder - Visual tool for orchestrating cross-channel customer journeys
- Einstein AI - Predictive analytics for customer behavior, send-time optimization, and content recommendations
- Email Studio, Mobile Studio, Social Studio - Specialized tools for each channel
- Loyalty Management - Build and manage dynamic loyalty programs (add-on)
Pros:
- Extremely powerful with comprehensive feature coverage
- Deep integration with Salesforce CRM and other clouds
- Scales to any size organization
- Strong analytics and reporting capabilities
Cons:
- High cost starting at $1,500/month for basic editions
- Complex implementation taking months rather than weeks
- Requires dedicated administrators and developers
- Excessive for smaller businesses without enterprise requirements
Pricing: Growth Edition starts at $1,500/month (annual billing). Advanced Edition at $3,250/month.
Personalization and Loyalty Management are separate add-ons starting at $8,000 and $20,000 monthly respectively.
Best for: Large enterprises already using Salesforce CRM with complex, multi-channel marketing needs and dedicated technical teams.
4. Omnisend
Omnisend is an email and SMS marketing platform built specifically for e-commerce.
With over 150,000 brands using it, the platform focuses on ease of use and affordability while offering all features on every plan.
Key features:
- Email and SMS marketing - Campaigns and automation for both channels
- Pre-built e-commerce workflows - Abandoned cart, welcome series, order confirmation, and more
- Popups and forms - Exit-intent technology, teasers, landing pages, and Wheel of Fortune
- Unlimited segmentation - Segment based on shopping behavior, engagement, and profile data
- Web push notifications - Browser-based messaging for re-engagement
Pros:
- Very affordable with plans starting at $16/month
- All features available on all plans (no tier restrictions)
- Easy to set up with one-click integrations for major platforms
- Strong free plan supporting up to 250 contacts
- 24/7 live chat and email support on all plans including free
Cons:
- Less advanced than Klaviyo in terms of AI and predictive features
- Limited CRM features compared to dedicated CRM platforms
- No native loyalty program management
- Smaller integration ecosystem than larger competitors
Pricing: Free plan available (250 contacts, 500 emails/month). Standard plan from $16/month. Pro plan from $59/month with unlimited emails and bonus SMS credits.
Best for: Small to mid-size e-commerce businesses wanting affordable, easy-to-use marketing automation without feature restrictions.
5. ActiveCampaign
ActiveCampaign serves over 180,000 businesses with a focus on sophisticated marketing automation combined with CRM capabilities.
It offers 950+ automation recipes, making it popular for businesses wanting powerful workflows without enterprise complexity.
Key features:
- Multi-step marketing automation - 950+ pre-built recipes plus custom workflows
- Built-in CRM - Sales automation, pipeline management, and lead scoring
- Active Intelligence - AI-powered automation builder, campaign creation, and predictive sending
- Landing page builder - Create pages without separate tools
- 1,000+ integrations - Connect with Shopify, WooCommerce, Salesforce, and more
Pros:
- Powerful automation capabilities at a reasonable price
- CRM included at higher tiers (no separate sales tool needed)
- Good value for the feature set provided
- Strong deliverability and sender reputation
Cons:
- Learning curve for advanced automation features
- Limited e-commerce specific features compared to Klaviyo or Omnisend
- No native loyalty program functionality
- Reporting could be more comprehensive
Pricing: Starter plan from $15/month. Plus plan from $49/month. Pro plan from $79/month.
Enterprise from $145/month. All prices based on 1,000 contacts and annual billing.
Best for: Businesses wanting strong marketing automation with integrated CRM capabilities, particularly B2B or hybrid B2B/B2C companies.
6. SAP Emarsys
SAP Emarsys is a customer engagement platform focused on lifecycle marketing and personalization. Now part of SAP, it serves mid-market to enterprise retailers with omnichannel marketing automation and strong retail-specific features.
Key features:
- Lifecycle marketing - Stage-based marketing programs for different customer phases
- AI product recommendations - Personalized suggestions across channels
- Marketing automation - Cross-channel campaigns spanning email, mobile, web, and in-store
- Customer Data Platform - Unified profiles with online and offline data
- Loyalty integration - Connects with existing loyalty programs
Pros:
- Strong retail focus with industry-specific features
- Good omnichannel capabilities for consistent messaging
- AI-driven personalization across touchpoints
- Part of SAP ecosystem for existing SAP users
Cons:
- Custom pricing only with no public pricing information
- Implementation can be lengthy and resource-intensive
- Requires technical resources for setup and management
- Less flexible than some cloud-native competitors
Pricing: Custom pricing. Requires demo and consultation.
Best for: Mid-market to enterprise retailers wanting lifecycle-focused marketing automation, particularly those already using SAP systems.
7. Braze
Braze is a customer engagement platform built for mobile-first brands. It specializes in real-time, cross-channel messaging with particular strength in mobile app engagement and journey orchestration.
Key features:
- Cross-channel messaging - Push notifications, email, SMS, in-app messages, WhatsApp, and content cards
- Real-time personalization - Instant content adaptation based on user behavior
- Canvas - Visual journey builder for complex customer flows
- BrazeAI - Generative AI for content creation and optimization
- Mobile SDKs - iOS and Android development kits for deep app integration
Pros:
- Excellent mobile and app capabilities
- Real-time data processing for immediate personalization
- Strong for app-based businesses and mobile-first brands
- Good for global brands needing multi-region support
Cons:
- Enterprise pricing not accessible to smaller businesses
- Complex for smaller teams without technical resources
- Excessive for businesses focused only on basic email marketing
- Requires technical implementation for full capabilities
Pricing: Custom pricing based on usage and features.
Best for: Mobile-first brands, app-based businesses, and global enterprises needing sophisticated real-time engagement across multiple channels.
Which Voyado alternative should you choose?
The right choice depends on your business size, budget, and specific needs. Here's a simple framework to help you decide:
Small e-commerce stores (under $1M annual revenue): Start with Omnisend for affordability or Klaviyo if you're on Shopify and want room to grow.
Both offer free tiers to test before committing.
Mid-market retailers ($1M-$50M): Klaviyo offers the best balance of features, ease of use, and e-commerce focus.
If you need more enterprise features or are part of the SAP ecosystem, consider SAP Emarsys.
Large enterprises ($50M+): Salesforce Marketing Cloud for comprehensive needs and existing Salesforce users.
Bloomreach if search and merchandising are critical to your business.
Mobile-first brands and apps: Braze is the clear leader for app-centric engagement and real-time personalization.
B2B or hybrid businesses: ActiveCampaign with its integrated CRM may be a better fit than pure e-commerce tools.
Consider your priorities: budget constraints, implementation timeline, existing tech stack, and whether you need specific capabilities like advanced search, loyalty programs, or mobile app engagement.
Don't forget about phone support
While these platforms excel at digital marketing automation, many retailers overlook an important channel: the phone.
Voyado and most alternatives focus heavily on digital touchpoints like email, SMS, and web.
But customers still call, and those calls often represent high-value interactions or urgent issues.
AI phone agents can complement these marketing platforms by handling inbound calls 24/7.
At Ringly.io, our AI phone agent Seth integrates with Shopify, looks up orders in real-time, processes returns and exchanges, answers FAQs, and escalates to human agents when needed. Seth resolves approximately 73% of calls without human intervention.
If you're evaluating customer experience platforms, consider whether you need phone support alongside your digital channels.
A truly complete omnichannel strategy includes voice, not just clicks. You can start a free trial to see how AI phone support fits into your customer experience stack.
Frequently Asked Questions
Which Voyado alternative offers the best free plan?
Both Klaviyo and Omnisend offer strong free plans supporting up to 250 contacts. Klaviyo's free tier includes 500 emails and 150 SMS credits monthly, while Omnisend offers 500 emails and 60 SMS credits. For pure email marketing, Omnisend's free plan is slightly more generous with unlimited features.
Are there any Voyado alternatives with transparent pricing?
Yes. Klaviyo, Omnisend, and ActiveCampaign all publish clear pricing on their websites. Bloomreach, SAP Emarsys, Braze, and Salesforce Marketing Cloud require custom quotes, which typically indicates enterprise-focused pricing.
Which Voyado alternative works best with Shopify?
Klaviyo has the strongest Shopify integration with real-time data sync and native features. Omnisend also offers excellent Shopify integration at a lower price point. Both are Shopify Plus certified partners.
Can I use these Voyado alternatives for B2B marketing?
While most alternatives focus on B2C e-commerce, ActiveCampaign and Salesforce Marketing Cloud work well for B2B with their CRM capabilities and lead scoring features.
Do any Voyado alternatives include loyalty program features?
SAP Emarsys includes loyalty program integration. Salesforce Marketing Cloud offers Loyalty Management as a separate add-on starting at $20,000/month. Most other platforms require third-party loyalty integrations.
How long does implementation typically take?
Omnisend and Klaviyo can be set up in hours or days. ActiveCampaign typically takes 1-2 weeks. Enterprise platforms like Salesforce, SAP Emarsys, and Bloomreach often require 2-6 months for full implementation.
