Sprinklr has long been the go-to name for enterprise customer experience management.
It promises everything: social listening, publishing, customer care, and analytics under one roof.
But here's the catch: many teams find themselves drowning in features they never use, fighting with a steep learning curve, and staring at opaque enterprise pricing that requires a sales call just to get a ballpark figure.
If you're reading this, you probably know the feeling. Maybe your team is spending more time configuring Sprinklr than actually using it.
Maybe the platform slows to a crawl when you need it most. Or maybe you're just tired of paying for complexity you don't need.
I spent time testing and researching the leading Sprinklr alternatives to see which ones actually deliver on the promise of unified customer experience without the headaches.
This guide covers 7 platforms that offer genuine alternatives, with specific pricing, use cases, and honest assessments of where each shines (and where it doesn't).
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What is Sprinklr and why look for alternatives?
Sprinklr is a unified customer experience management (CXM) platform that brings together social media management, customer care, marketing, and analytics into a single ecosystem. It's designed for large enterprises that need to manage complex, multi-channel customer interactions at scale.
The platform's breadth is genuinely impressive.
You can publish content across dozens of social networks, monitor brand mentions in real-time, route customer service tickets, and generate detailed analytics reports, all from one interface.
But that breadth comes with trade-offs. Based on user reviews and my own testing, here are the most common reasons teams start looking elsewhere:
- Complexity overload: Too many features and settings create a steep learning curve. Teams often use only a fraction of what's available.
- Performance issues: The platform can slow down significantly when handling large datasets or when multiple teams work simultaneously.
- Opaque pricing: Enterprise-tier custom pricing means you need multiple sales calls just to understand what you'll pay.
- Support challenges: Users report inconsistent support quality and slow response times for technical issues.
- Dated AI capabilities: Compared to newer platforms, Sprinklr's AI and automation features feel behind the curve.
Source: G2 Sprinklr Service Reviews
How I evaluated these Sprinklr alternatives
To make this comparison useful, I tested each platform against consistent criteria:
- Ease of use: How quickly can a new team get productive? I looked at onboarding flows, interface design, and documentation quality.
- Feature balance: Does the platform offer enough capability without overwhelming users? Sometimes less is more.
- Pricing transparency: Can you understand costs without talking to sales? Clear pricing builds trust.
- AI and automation: Modern CX platforms need intelligent features that actually save time, not just check boxes.
- Integration ecosystem: How well does it connect to your existing tech stack? CRM, helpdesk, and commerce integrations matter.
I tested these platforms hands-on where possible, supplemented with user reviews from G2, Capterra, and Reddit discussions.
Sprinklr alternatives at a glance
Before diving into each option, here's a quick comparison of all 7 alternatives:
1. Sprout Social
Best for: Mid-market to enterprise teams wanting intuitive social management
Sprout Social consistently ranks as the top alternative for teams that want powerful social media management without Sprinklr's complexity.
Founded in 2010 and headquartered in Chicago, the platform has built a reputation for clean design and fast time-to-value.
The interface feels modern and uncluttered. Within an hour of signing up, most teams can connect their social accounts, schedule their first posts, and start monitoring engagement through the Smart Inbox. That's a stark contrast to Sprinklr's multi-week implementation timelines.
Key features:
- Publishing and scheduling with optimal send time recommendations
- Smart Inbox for unified message management across networks
- AI-powered alt text generation for accessibility
- Review management for Google Business and other platforms
- Competitor analysis and paid social reporting (Professional tier+)
- Salesforce Service Cloud integration
Pricing:
What works well:
- Fast onboarding and intuitive interface
- Excellent analytics and reporting capabilities
- Strong customer support reputation
Limitations:
- Per-seat pricing gets expensive as teams scale
- Limited customer care and commerce features compared to full CX suites
- Social listening requires add-on fees on lower tiers
Bottom line? Sprout Social delivers roughly 80% of Sprinklr's social management capabilities with about 50% of the complexity.
For teams primarily focused on social marketing rather than full CX orchestration, that's a worthwhile trade.
Source: Sprout Social Pricing
2. Emplifi
Best for: Enterprise brands wanting unified social, care, and commerce
Emplifi takes a different approach to the CX platform problem.
Instead of bolting together acquired products, they built a unified platform that combines social media marketing, customer care, and social commerce from the ground up.
The standout feature is their pricing model. Unlike virtually every competitor, Emplifi doesn't charge per user seat.
All plans include unlimited users and unlimited owned profiles. You pay based on business outcomes and usage, not headcount.
For growing teams, this can mean significant cost savings compared to Sprinklr's traditional per-seat enterprise pricing.
Key features:
- Unified social marketing, care, and commerce in one platform
- AI co-pilot for content creation and customer service replies
- Unlimited user seats on all plans
- 70% faster case handoff through AI-powered routing
- Social listening and sentiment analysis
- Influencer marketing and live commerce capabilities
Pricing:
Emplifi offers three solution packages, each with Essential, Advanced, and Intelligent tiers:
- Social Marketing: Planning, publishing, and analytics
- Social Care: AI-powered customer service and case management
- Social Commerce: Ratings, reviews, UGC, and live shopping
All pricing is custom (contact sales), but the unlimited user model provides predictability that per-seat platforms can't match.
What works well:
- Unified data model eliminates silos between marketing and care teams
- Unlimited users reduce collaboration friction
- Strong AI capabilities built natively into workflows
Limitations:
- May exceed the needs of smaller teams
- Custom pricing requires sales engagement
- Learning curve for organizations new to unified CX platforms
Notable customers include IKEA, Delta, Canon, Sony, and Domino's Pizza.
If your organization struggles with data silos between marketing, care, and commerce teams, Emplifi's unified approach is worth serious consideration.
Source: Emplifi Platform
3. Hootsuite
Best for: Large or distributed teams managing many social channels at scale
Hootsuite is the granddaddy of social media management platforms, founded in 2008 and used by thousands of organizations worldwide.
If Sprinklr feels like overkill but you still need enterprise-grade capabilities, Hootsuite often hits the sweet spot.
The platform's biggest strength is its extensive network support.
While many tools focus on the major platforms (Facebook, Instagram, X, LinkedIn), Hootsuite supports a broader range including Pinterest, YouTube, TikTok, and emerging networks. For global brands with diverse social presences, this matters.
Key features:
- Unlimited post scheduling across all major networks
- AI assistant (OwlyGPT) for content generation
- Canva and Adobe Express integration
- All-in-one inbox for engagement
- DM automations for Instagram and other platforms
- Competitor benchmarking (5-20 competitors depending on tier)
- Sentiment analysis and image recognition
- Team approval workflows and custom permissions
Pricing:
Hootsuite offers a 10% discount if you skip the trial and commit to an annual plan upfront.
What works well:
- Extensive social network support
- Flexible licensing models
- Mature, stable platform with predictable performance
Limitations:
- Analytics lack depth for advanced customer journey analysis
- Interface feels dated compared to newer platforms
- Per-user pricing scales linearly with team growth
For teams that prioritize reliability and broad network support over cutting-edge AI features, Hootsuite remains a solid Sprinklr alternative.
Source: Hootsuite Plans
4. Agorapulse
Best for: Mid-sized teams wanting power without complexity
Agorapulse has built a loyal following among social media managers who want robust capabilities without enterprise bloat.
The platform emphasizes user-friendliness, transparent pricing, and customer support that actually responds quickly.
With over 31,000 marketers using the platform, including brands like Ogilvy, WWF, and Atari, Agorapulse has proven it can scale from small agencies to larger teams while maintaining its approachable ethos.
Key features:
- Unified social inbox for all networks
- Unlimited post scheduling
- AI Writing Assistant and alt text generator
- Ad comments moderation (Professional tier+)
- Automated moderation rules (Advanced tier+)
- Team performance and ROI reporting
- Sentiment detection
- Canva, Zapier, and Google Analytics integrations
Pricing:
What works well:
- Clean, intuitive interface with fast onboarding
- Transparent pricing with no hidden fees
- Award-winning customer support (24/7 on all plans)
Limitations:
- 10-profile limit on most tiers (extra profiles cost $10/month each)
- Some enterprise governance features only available on Custom tier
- Social listening requires separate add-on
Agorapulse is the platform I recommend when teams tell me they're overwhelmed by Sprinklr but still need more than basic scheduling. It hits a sweet spot of capability and usability that's hard to beat.
Source: Agorapulse Pricing
5. Brandwatch
Best for: Data-driven brands prioritizing analytics and social listening
Brandwatch positions itself as "the most intelligent social suite," and for good reason.
While other platforms treat social listening as a feature, Brandwatch treats it as a core competency.
If understanding your customers at scale is your priority, this is where Brandwatch shines.
The platform combines consumer intelligence, social media management, and influencer marketing into one suite.
It's consistently recognized as a leader in analyst reports, including the Forrester Wave 2024 for social suites.
Key features:
- Consumer intelligence with deep research capabilities
- AI-powered trend detection and forecasting
- Social content calendar and publishing
- Unified social inbox for engagement
- Influencer discovery and campaign management
- Image recognition for visual brand monitoring
- Sentiment analysis across 100m+ sources
- Historical data access (up to 13 months)
Pricing:
Brandwatch offers custom enterprise pricing based on specific needs. They have three main solution areas:
- Consumer Intelligence
- Social Media Management
- Influencer Marketing (Influence)
What works well:
- Best-in-class social listening and analytics
- Deep consumer intelligence capabilities
- Powerful visualization and reporting tools
Limitations:
- Steeper learning curve than simpler platforms
- Primarily analytics-focused (less emphasis on publishing)
- Enterprise pricing requires sales engagement
For organizations where understanding customer sentiment and market trends is mission-critical, Brandwatch offers capabilities that Sprinklr's listening tools simply can't match.
Source: Brandwatch
6. Khoros
Best for: Brands combining social marketing with customer care and communities
Khoros (now part of IgniteTech after a 2025 acquisition) takes a unique approach to customer experience.
While most platforms focus on social media management, Khoros emphasizes branded communities and customer care as equal pillars.
The platform powers 300+ of the world's most vibrant brand communities, handling 1.8 billion community site visits annually.
For organizations where peer-to-peer support and customer community are strategic priorities, Khoros offers something genuinely different.
Key features:
- Branded online communities with peer-to-peer support
- AI-powered digital customer service
- Omni-channel contact center capabilities
- Social media publishing and engagement
- Workflow automation and case routing
- Enterprise-grade security and governance
- Custom integrations with CRM and helpdesk systems
Pricing:
Khoros offers three main solutions with custom enterprise pricing:
- Khoros Communities: For building branded customer communities
- Khoros Service: For AI-powered customer care
- Khoros Social Media Management: For cross-channel social marketing
What works well:
- Industry-leading community platform capabilities
- Strong self-service and deflection metrics
- Deep customer care workflow automation
Limitations:
- Complex for teams focused purely on social marketing
- Heavier implementation than simpler alternatives
- Recent acquisition creates some uncertainty about future roadmap
Customer metrics shared by Khoros illustrate the potential impact: $500 million saved annually through self-service, 2-5x more revenue from engaged community members, and 25% NPS lift from community visitors.
Source: Khoros
7. Buffer
Best for: Small businesses and creators seeking simplicity and value
Buffer is the anti-Sprinklr. Where Sprinklr throws everything at the wall, Buffer does a few things exceptionally well: scheduling, basic analytics, and team collaboration.
It's the tool I recommend when teams are overwhelmed by complexity and just need to get content out consistently.
The free plan is genuinely useful, not just a teaser. You can connect up to 3 social channels, schedule 10 posts per channel, and access basic analytics.
For solo creators or small businesses just starting with social media, that's often enough.
Key features:
- Visual content calendar with drag-and-drop scheduling
- AI Assistant for content creation and repurposing
- First comment scheduling for Instagram and LinkedIn
- Hashtag manager for saving and reusing tag sets
- Link in bio tool (Start Page)
- Community inbox for comment replies
- Basic analytics with audience demographics (paid tiers)
- Canva, Unsplash, Zapier integrations
Pricing:
Buffer also offers a 50% discount for nonprofit organizations.
What works well:
- Extremely easy to use with minimal learning curve
- Affordable pricing that scales gradually
- Fast setup (under 10 minutes to first scheduled post)
Limitations:
- Limited features for enterprise needs
- Basic analytics compared to dedicated social listening tools
- No native CRM or helpdesk integrations
Buffer won't replace Sprinklr for enterprise CX orchestration.
But for teams drowning in Sprinklr's complexity who really just need reliable publishing and engagement, Buffer is a breath of fresh air.
Source: Buffer Pricing
Choosing the right Sprinklr alternative for your needs
With 7 solid options, how do you pick? Here's a decision framework based on team size and priorities:
For enterprise unified CX: Emplifi or Sprout Social
If you need true unified CX (not just social management), Emplifi's unlimited user model and unified data approach make it compelling. Sprout Social works well if you want strong social capabilities with room to grow into broader CX later.
For analytics-first organizations: Brandwatch
When understanding your customers and market is the primary goal, Brandwatch's consumer intelligence capabilities are unmatched by generalist platforms.
For community and care focus: Khoros
If branded communities and customer self-service are strategic priorities, Khoros offers specialized capabilities that general social platforms lack.
For mid-market balance: Agorapulse or Hootsuite
Agorapulse wins on usability and transparent pricing. Hootsuite wins on network support and enterprise reliability. Both hit a sweet spot for growing teams.
For budget-conscious simplicity: Buffer
When you need to get content out consistently without complexity, Buffer delivers exceptional value. Start free and upgrade only when you need to.
Key questions to ask during evaluation:
- What's your primary use case (marketing, care, or both)?
- How important is time-to-value? Can you wait weeks for implementation?
- What integrations are must-haves for your existing tech stack?
- Do you need unlimited users, or is per-seat pricing acceptable?
My recommendation: Start with free trials of 2-3 platforms that fit your use case.
Nothing beats hands-on testing for understanding which interface and workflow feels right for your team.
Streamline your customer experience with the right tools
The right platform depends on your specific needs, not just feature count. Sprinklr isn't inherently wrong, it's just not right for every team.
Sometimes you need a specialized tool, not a Swiss Army knife.
As you evaluate these alternatives, consider where AI can further streamline your customer experience.
While these platforms handle social and digital channels, many businesses still struggle with phone support. That's where modern AI solutions come in.
Ready to automate your phone support? Try Ringly.io's AI phone agent Seth free for 14 days and resolve up to 73% of calls without human intervention.
Seth integrates with your existing systems to handle order lookups, returns, and FAQs, escalating only when necessary.
Frequently Asked Questions
What are the best sprinklr.com alternatives for small businesses?
For small businesses, Buffer offers the best value with a genuinely useful free plan and affordable paid tiers starting at $6 per channel. Agorapulse is also a solid choice if you need more robust features and can justify the $79/month starting price.
Which sprinklr.com alternatives offer the best analytics and reporting?
Brandwatch leads for deep consumer intelligence and social listening analytics. Sprout Social offers the best balance of usability and reporting depth for most teams, with excellent customizable reports starting at the Professional tier.
Are there any free sprinklr.com alternatives worth considering?
Buffer offers the most capable free plan, allowing 3 social channels and 10 scheduled posts per channel. For teams needing more, most alternatives offer 14-30 day free trials to test before committing.
How do sprinklr.com alternatives compare on pricing transparency?
Agorapulse, Buffer, Sprout Social, and Hootsuite all publish clear pricing on their websites. Emplifi, Brandwatch, and Khoros use custom enterprise pricing that requires sales contact.
Which sprinklr.com alternative is easiest to learn for new teams?
Buffer has the gentlest learning curve, with most users productive within minutes. Agorapulse and Sprout Social also prioritize usability and offer fast onboarding compared to enterprise-heavy platforms.
Can sprinklr.com alternatives handle enterprise-scale operations?
Yes. Emplifi, Sprout Social Enterprise tier, Hootsuite Enterprise, and Khoros all serve large enterprises with thousands of users and millions of customer interactions. The key is choosing based on your specific needs (social, care, or community) rather than assuming you need everything.
What should I consider when migrating from Sprinklr to an alternative?
Plan for data export (historical posts, analytics, audience data), team retraining, workflow recreation, and integration reconfiguration. Most platforms offer migration assistance, especially at enterprise tiers. Start with a pilot team before rolling out organization-wide to identify any workflow gaps early.
