TL;DR: the fastest way to add phone support
Adding a phone number to your online store used to mean hiring a call center. In 2025, you can install an app like ringly.io and have an AI assistant handle your customer service in minutes. Instead of managing an endless email inbox, you can customize an AI agent to resolve WISMO and returns over the phone, automatically.
How to add a phone number to the Shopify admin
If you just want to display your contact information without automation, you can do this through your Shopify admin. This ensures your customer knows how to reach you, even if you only offer email or sms support.
- Log in to your admin and go to settings.
- Navigate to the settings page and click on store details.
- In the contact information section, you can add a phone number in the phone number field.
- To show this on your site, go to online store > pages and create a contact us page using the page template labeled contact.
What people also ask about Shopify phone support
When you add phone support to your Shopify store, you might run into common technical questions. Here are the answers to the most frequent searches:
- How do I make a phone number required at checkout? go to shopify admin > settings > checkout. In the customer information section, set the phone number to required.
- Can I use Shopify's built-in tools for calls? Shopify does not have a built-in phone system. You must use a third-party provider or an app from the Shopify app store.
- How do I display a clickable phone number in my footer? Use the theme editor to add a text block. link the text using the format tel:+1234567890.
Setting up ringly.io: the best way to add phone support
While a built-in contact form is a start, apps like Ringly allow you to automate the entire customer phone experience. It is easy to use and connects directly to your shopify store data. Ringly is specifically designed to handle high volumes of customer interactions without the need for manual call agents.
Step 1: install the ringly app
Head to the shopify app store and search for ringly.io. Once you install it, the app will walk you through a quick configure process. You will need to grant the app permissions in your shopify admin so the ai assistant can check order tracking and address updates in real-time. This native integration allows the ai agent to have full write access to your store.
Step 2: get your business phone number
Inside the ringly setting dashboard, you can select a local or toll-free phone number. This becomes the primary customer contact point for your online store. You do not need a separate provider; everything is handled inside the automation platform.
Step 3: customize your AI agent and order status features
. You can customize how your voice agent sounds and what feature options it offers. Ringly's AI actually handles about 73% of support calls on average across 2,100+ stores.
- Order status: The AI automatically checks the order status and item details directly from Shopify.
- Instruction: give your agent specific rules from your shopify help center or your own help center.
- Escalation: if the AI cannot help, it can create a ticket in your helpdesk or transfer to a live support agent.
How to display your phone support on the storefront
. Once your voice ai is ready, you need to make sure the customer can find it.
- Header/footer: add your new toll-free number to your theme settings.
- Contact page: update your contact us page to highlight that phone support is available 24/7.
- Confirmation email: In your Shopify admin, go to settings > notifications and edit your confirmation email to include the phone number for order tracking help.
Conclusion: why automation beats manual support
Manually answering support calls is a bottleneck for any growing e-commerce brand. By using ringly.io, you integrate a system that automatically resolves an average of 73% of inquiries. Whether it is a technical support question, a return request, or a simple address change, AI handles it so you do not have to. This results in a much higher resolution rate than traditional human-only support.
Ready to transform your customer support? Stop letting your email pile up. Book a call today to see a demo of how Ringly's AI voice agents can transform customer interactions on your Shopify store with a 60% resolution guarantee.
