If you are leaving Ollie, pick by the snag: The Farmer's Dog for another fresh service in refrigerated boxes, Sundays for Dogs or Spot & Tango for no freezer, and Freshpet for fresh food sold off store shelves. Where a source states a price basis, the page gives it.
Ollie has plenty of happy owners, and the alternatives here are not a verdict against it. They are for the shopper who hit a specific snag and wants a swap that fixes that snag.
Why shoppers leave Ollie
On Trustpilot, Ollie holds a 4.7 rating across 11,277 reviews, and 84% of them are five-star (read October 16, 2026). One happy owner, Beth Russell, wrote: "Both of my dogs absolutely love the food. Every single flavor."
The complaints cluster around four themes, and each one shapes the picks below:
- Renewal price. Kathy Webb (August 2026) wrote that "my second order was automatically shipped and cost OVER FOUR TIMES more." An editorial review at topdownreviews.com called the step from $34 to $112 "the most common complaint in Ollie's customer reviews."
- Cancelling. Amanda Ferreira (September 2026): "Good luck trying to cancel your auto-ship!"
- Delivery. Melissa (September 2026) reported that "the package had been warm for long enough that the ice packs were empty."
- A picky dog. Sean (August 2026): "All 3 of them just stared at the food."
How we picked these brands
- Price with its own basis. Where a source states a basis (dog size, per day, per meal), the price below carries it. Sources differ, so the numbers are not directly comparable. Get a quote for your own dog.
- How you buy and how you stop. Subscription, store purchase or one-time order, plus whatever the brand says about cancelling.
- Storage. Frozen, refrigerated or shelf-stable.
- Format for a dog that refuses the food. Fresh, air-dried, dehydrated or raw.
- A real brand with one checkable difference. A working site and a feature you can verify.
At a glance
| Brand | Best for | Price (stated basis) | Known for |
|---|---|---|---|
| The Farmer's Dog | Closest like-for-like fresh | "Plans start at about $2/day"; varies with age, weight, activity, recipe | Fresh meals in refrigerated boxes |
| Nom Nom | Fresh frozen with a store option | $5 to $6 per day at 20 to 30 lbs, $7 per day at 30 to 40 lbs (its own table, May 28, 2025) | Meal clusters, "Find in Store" tool |
| Spot & Tango | Between kibble and fresh | UnKibble "Starting at $0.53/meal"; $2.00 to $4.00/day for a 30-pound dog (Petful) | UnKibble, shelf-stable |
| PetPlate | A lower stated entry price | "From $1.89/day" FreshCooked Full Plan after intro discount | Flash-frozen meals, topper plans |
| JustFoodForDogs | Vet-guided fresh with stores | $3.50 to $7.00/day for a 30-pound dog (Petful); 14-pack variety $119.00 | 12 retail locations |
| Open Farm | Sourcing and traceability | Gently cooked 16 oz $10.00, 8 lb $99.99; $2.50 to $5.00/day for a 30-pound dog (Petful) | Certified Humane, B Corp |
| Freshpet | Fresh off the shelf | $1.50 to $4.50/day for a 30-pound dog (Petful) | Refrigerated fridges at retailers |
| Sundays for Dogs | Fresher than kibble, no freezer | About $218/month for two 15 lb dogs (Kleekai, Oct 2026) | Air-dried, cancel anytime |
| The Honest Kitchen | Real-food recipes, no freezer | Whole Grain Salmon & Whitefish Clusters 18 lb $114.99 | Human-grade, B Corp |
| We Feed Raw | Committed raw feeders | Frozen raw $4.66/dog/day, freeze-dried $3.37, two 15 lb dogs (Kleekai) | Raw and freeze-dried raw |
1. The Farmer's Dog
The Farmer's Dog is a fresh-food service whose meals arrive in refrigerated boxes. The brand says plans "start at about $2/day," with the final cost varying by age, weight, activity and recipe.
You can adjust deliveries online at any time. It suits you if you liked Ollie's format and only want a different company. For more options in this style, see our list of brands like The Farmer's Dog.
2. Nom Nom
Nom Nom sells Fresh Frozen recipes plus Scoopable Meal Clusters (Chicken & Sweet Potato, Beef & Potato) that you scoop straight from the freezer. It also has a "Find in Store" tool.
Its own pricing table, dated May 28, 2025, lists $5 to $6 per day for a dog of 20 to 30 lbs and $7 per day for 30 to 40 lbs. The company says you can reschedule or cancel in your account, by email, or by calling or texting (415) 991-0669. It is a poor fit if you have no freezer room.
3. Spot & Tango
Spot & Tango offers UnKibble, a shelf-stable "fresh dry" food of gently cooked whole ingredients pressed into a kibble-like format, alongside fully fresh meals. The homepage lists UnKibble "Starting at $0.53/meal" with no dog size given. Petful (June 2026) put UnKibble at $2.00 to $4.00 a day for a 30-pound dog.
A 14-Day Happy Pup Guarantee covers you if your dog doesn't enjoy the food. Choose it if you want a step up from kibble without thawing anything. Someone who wants a fully fresh bowl should look at its fresh meals or at another brand here.
4. PetPlate
PetPlate makes flash-frozen, gently cooked meals developed with vet nutritionists, and it offers a topper plan if you want to mix with what you already feed. Its FAQ lists the FreshCooked Full Plan "From $1.89/day" after the intro discount, with no dog size attached.
The brand offers a 100% money-back guarantee on your first order if you and your dog are "not completely satisfied." The meals are flash-frozen.
5. JustFoodForDogs
JustFoodForDogs is the pick if you want a fresh brand with physical stores. It runs 12 retail locations across New York, California, Washington and Illinois, with store pickup and delivery. Formats include frozen and shelf-stable lines (JustFresh and Pantry Fresh), and it has a Custom Diet service run by a board-certified veterinary nutritionist.
The JustFresh Allergy-Friendly Favorites Variety Pack (14 Pack) is $119.00. Petful (June 2026) put the brand at $3.50 to $7.00 a day for a 30-pound dog. Get a quote for your own dog before you commit.
6. Open Farm
Open Farm leads with sourcing. Its homepage lists Certified Humane and B Corp among its certifications, along with "100% traceable ingredients." It sells kibble, wet and a gently cooked line, so one brand can cover several formats.
Gently cooked Harvest Chicken is $10.00 for 16 oz and $99.99 for 8 lb. Petful (June 2026) listed its Slow Cooked line at $2.50 to $5.00 a day for a 30-pound dog. Its homepage lists free shipping on orders over $50. If you like this brand's sourcing, our Open Farm alternatives page goes further. If your complaint about Ollie was the renewal price, check your own quote first.
7. Freshpet
Freshpet sells fresh food off the shelf, with no subscription needed. Its refrigerated fridges sit in retailers including PetSmart, Walmart, Target, Kroger, Publix and Whole Foods Market, and there is also a Freshpet Delivery option with customized meal plans.
Petful (June 2026) gave $1.50 to $4.50 a day for a 30-pound dog. The brand also has a "find a fridge near you" tool for the store route.
8. Sundays for Dogs
Sundays for Dogs makes gently air-dried food that is shelf-stable for about 12 months unopened, so there is no freezer and no thaw. Its homepage promises "Cancel or change anytime. No commitments." and a 14-Day Money Back Guarantee, which speaks directly to the auto-ship worry.
One reviewer at Life With Kleekai (October 8, 2026) pays around $218 a month for two 15 lb Alaskan Klee Kai dogs on the beef recipe. That is one household's bill with small dogs, so your cost will differ. If you want something that looks and cooks like fresh meals, air-dried is a different product.
9. The Honest Kitchen
The Honest Kitchen makes human-grade dehydrated and dry cluster recipes and is a B Corp. The recipes are shelf-stable dehydrated and dry clusters, which suits owners who want real-food recipes out of a pantry.
The Whole Grain Salmon & Whitefish Whole Food Clusters 18 lb bag is $114.99. Shipping is free on US orders of $49 or more, and the brand offers a 90 Day Money Back Guarantee. It is a dry-style food, so it won't replace a thawed, fresh-cooked bowl.
10. We Feed Raw
We Feed Raw sells frozen raw and freeze-dried raw (beef, turkey, chicken, duck, lamb), formulated by an animal nutritionist. Life With Kleekai recommends it for picky eaters. The same reviewer paid $4.66 per dog per day for frozen raw and $3.37 for freeze-dried, for two 15 lb dogs (October 14, 2026).
The frozen line needs freezer space. If you would rather not handle raw meat, pick something else from this list.
How to choose an Ollie alternative
If the renewal price was the shock, compare each brand's quote for your own dog's weight, because the figures above use different bases. Our best dog food brands list is a wider place to compare.
If cancelling worried you, Sundays states "Cancel or change anytime. No commitments." Nom Nom says you can reschedule or cancel in your account, by email, or by calling or texting.
If thawed boxes or freezer space was the issue, go shelf-stable: Sundays, Spot & Tango UnKibble or The Honest Kitchen.
If your dog refused the food, change the format: air-dried (Sundays), dehydrated (The Honest Kitchen) or raw (We Feed Raw). Check the guarantees advertised by some of these brands: 14 days at Spot & Tango and Sundays, 90 days at The Honest Kitchen, and PetPlate's first-order guarantee.
If you are shopping beyond food, our best DTC pet brands list covers the rest of the pet aisle.
Frequently asked questions
Why is my second Ollie box so much more than the first?
Kathy Webb wrote that her second order "cost OVER FOUR TIMES more." An August 2026 review at topdownreviews.com described a first box of about $34, then about $112 every two weeks. Ollie's homepage offered 50% off the first box on October 16, 2026, so intro discounts vary by date.
Is Ollie worth it?
Trustpilot shows Ollie at 4.7 across 11,277 reviews, with 84% five-star. Complaints focus on renewal price, cancelling, thawed deliveries and dogs that refuse the food. The Better Business Bureau gives Ollie a B rating, lists it as not accredited, and shows 16 complaints in three years (October 2026).
What is the closest alternative to Ollie?
The Farmer's Dog is a fresh service that delivers in refrigerated boxes. Nom Nom, PetPlate and JustFoodForDogs are other fresh options on this list.
Is there a cheaper dog food like Ollie?
Compare the table above, but treat it carefully. The stated figures use different bases (per day for a 30-pound dog, per meal, per month for two dogs), so they cannot be ranked directly. A quote for your own dog is the only fair comparison.
Can I feed fresh dog food without a freezer?
Yes, with shelf-stable options. Sundays for Dogs is air-dried, Spot & Tango's UnKibble is shelf-stable and The Honest Kitchen makes dehydrated clusters. Freshpet is sold from refrigerated fridges at retailers.
Is there fresh food I can buy without a subscription?
Yes, in some cases. Freshpet sells from refrigerated fridges in retailers including PetSmart, Walmart, Target, Kroger, Publix and Whole Foods Market. Nom Nom has a "Find in Store" tool, and JustFoodForDogs lists store pickup and runs 12 retail locations across New York, California, Washington and Illinois.
What if my dog won't eat the new food?
Check the guarantee before you order. Spot & Tango advertises a 14-Day Happy Pup Guarantee, Sundays a 14-Day Money Back Guarantee, The Honest Kitchen a 90 Day Money Back Guarantee and PetPlate a money-back guarantee on your first order. Ollie's own guarantee, per topdownreviews.com, "will refund the starter box if your dog won't eat it."
