12 Brands Like Lemme Worth Trying in 2026

The best alternatives to Lemme are Arrae for debloating, O Positiv and Love Wellness for Lemme Purr, Beam and Moon Juice for sleep and stress, Goli or Herbaland if you just want it cheaper, and Ritual if you are done with gummies. Lemme is a shelf, not one product, so shop by the bottle you are replacing.

Lemme launched in September 2022, founded by Kourtney Kardashian Barker with Simon Huck, and it grew faster than almost anyone expected. Four bestsellers, Purr, DeBloat, Glow and Chill, now sit in Target stores nationwide, and the brand is projected to pass $200 million in sales.

Credit where it is due. Lemme uses named, patented ingredient forms across the line, LactoSpore, DE111, KSM-66 and Cognizin among them, which is more than most gummy brands will put on a label. The formulas are vegan, gluten-free and non-GMO.

The reasons people go looking are usually practical. Products start around $30 a bottle and most are a 30-day supply, so every concern you want to cover is another $30 a month. Stack Purr, DeBloat and Sleep and you are at $90 before anything else. There is also the format itself: a gummy has to taste good and hold its shape, so it carries less active ingredient than a capsule of the same size.

So the useful question is not "what else looks like Lemme". It is "which Lemme bottle am I trying to replace". This list is built that way.

How we picked these brands

• It replaces an actual Lemme product. Every brand here maps to a specific shelf, Purr, DeBloat, Sleep, Glow, Matcha or the daily multi. Skincare and meal-delivery brands padding out other lists did not make it.
• A dose you can read. Either a stated amount per ingredient or a named, studied form, rather than a blend total that tells you nothing.
• A real direct-to-consumer store. You can buy from the brand, reach the brand, and see what it stands for.
• The format said out loud. Gummy, capsule or powder, named up front, because that is the actual trade you are making.
• Price in Lemme terms. Under, level with, or above roughly $30 a bottle, so you can see where each one lands before you click.

At a glance

1. Arrae

Arrae is the closest thing to a direct answer for Lemme DeBloat. Married co-CEOs Siff Haider and Nish Samantray started it in March 2020 with exactly two products, Bloat and Calm, and Bloat is still what the brand is known for. It comes as a capsule rather than a gummy, which is the whole point for anyone who felt the gummy version was doing too little.

Best for the shopper who liked what DeBloat promised and wants a bigger dose behind it. The company has since passed $100 million in revenue on a small range, which is unusual in a category built on launching constantly.

2. O Positiv

O Positiv is the brand Lemme itself names when it compares Lemme Purr to the competition. Brianna Bitton, a former Disney Imagineer, started it with Bobby Bitton after years of severe cramps and PMS, launching FLO PMS gummies in 2018. URO, its vaginal probiotic, became the bestseller, and a gummy version arrived in July 2026 at $33.99.

Best for the Purr shopper who wants the same category from a brand that has been in it longer. The range also covers PMS and menopause, so one brand handles more of the month.

3. Love Wellness

Love Wellness has been doing this since 2016, when Lauren "Lo" Bosworth founded it well ahead of the current wave. Good Girl Probiotics, its vaginal health probiotic, has sold over a million bottles, and the range now runs across gut, hair and skin probiotics too. The business reached roughly $50 million in annual net revenue before Bosworth handed the CEO role to Maria Dempsey.

Best for someone replacing two or three Lemme bottles at once, since the probiotic line covers Purr and Glow territory from a single brand. Prices generally sit under Lemme's.

4. Goli Nutrition

Goli Nutrition made the first apple cider vinegar gummy and still leads with it, 500mg of ACV plus vitamin B12 per gummy, now reformulated to zero sugar with an SNZ Tribac probiotic blend. The gummies are pectin-based rather than gelatin, so they are vegan.

Best for the shopper who likes the gummy habit and wants the monthly number to come down. At around $19 a bottle it is roughly a third cheaper than Lemme, which adds up quickly if you take something every day.

5. Grüns

Grüns takes the opposite approach to buying a bottle per concern. Each daily pack is eight gummies built from about 60 whole-food ingredients, covering more than 20 vitamins and minerals plus prebiotic fiber, adaptogens, spirulina and chlorella. A pouch holds 28 single-serve packs.

Best for anyone whose Lemme routine quietly grew to three or four bottles and who would rather have one. It is the priciest gummy here and eight a day is a real commitment, so it suits people who will actually do it. If you are weighing it against the big greens powders instead, our AG1 alternatives roundup covers that side of the shelf.

6. Bloom Nutrition

Bloom Nutrition is what the daily habit looks like as a drink. Mari Llewellyn and Greg LaVecchia co-founded it in 2019, and the Greens and Superfoods powder blends 30+ ingredients including prebiotics, probiotics, digestive enzymes, spirulina and chlorella. The line has since expanded into greens gummies and colostrum.

Best for the DeBloat or Lemme Matcha shopper who already makes a morning drink and would rather stir something in than remember a bottle. Digestive enzymes and prebiotics are doing the same job DeBloat is aimed at, in a different delivery.

7. Beam

Beam was started in 2018 by two former pro athletes, NHL player Matt Lombardi and Kevin Moran, out of Boston. Dream Powder is the product people know, a bedtime cocoa built on reishi, magnesium, L-theanine, apigenin and a low dose of melatonin.

Best for the Lemme Sleep or Lemme Chill shopper who wants an evening routine rather than a chew before bed. It is a warm drink, which some people love and some people will never keep up with, so be honest about which you are. We go deeper on the sleep-and-recovery shelf in our roundup of brands like Beam.

8. Moon Juice

Moon Juice began in 2011 as a juice shop in Venice, California, founded by Amanda Chantal Bacon, and became an adaptogen-led supplement brand. Magnesi-Om shows the difference in approach: 310mg of magnesium and 112mg of L-theanine per serving in a two-ingredient formula, with nothing hidden behind a blend name.

Best for the Chill or Glow shopper who wants to read the label and know exactly what is in the scoop. It is premium, and it is a powder rather than a gummy, so it changes the routine as well as the price.

9. The Nue Co.

The Nue Co. is here for the people who bought Lemme partly because of how it looks. Jules Miller founded it in 2017 across London and New York as a supplement line, then moved into scent with Functional Fragrance in 2019 and Forest Lungs in 2020, and it now sits in Ulta Beauty.

Best for the shopper who treats supplements as part of a routine rather than a chore. It is genuinely expensive, and the fragrance side is not a supplement at all, so go in knowing you are paying for the design and the ritual as much as the formula.

10. Perelel

Perelel fills a gap Lemme does not cover. Founded in 2020 by Alex Taylor, Victoria Thain Gioia and OB/GYN Dr. Banafsheh Bayati, it is the first prenatal vitamin brand co-founded by an OBGYN, and it sells stage-specific packs for preconception, each trimester, and after birth rather than one prenatal for the whole journey. Products are third-party tested.

Best for anyone pregnant, postpartum, or trying to conceive, where dosing changes month to month and a general wellness gummy is not the right tool.

11. Herbaland

Herbaland proves the sugar and the price are both choices rather than constraints. It is Canada's largest nutritional gummy manufacturer, producing more than 70 million gummies a year at its own facility in Richmond, British Columbia, with a sugar-free vegan range and 100% compostable packaging.

Best for the shopper who genuinely enjoys the gummy ritual and only wants the sugar and the cost out of it. It is also a Certified B Corporation, which is rare in this category and worth something if you care where your supplements are made.

12. Ritual

Ritual is the clean break. Its Made Traceable approach names the supplier behind each ingredient, the multivitamins are USP Verified and Non-GMO Project Verified, and the delayed-release capsules are built to dissolve in the small intestine. Ritual also published a peer-reviewed clinical study on Essential for Women 18+ reporting vitamin D up 43% and omega-3 DHA up 41% after twelve weeks against placebo.

Best for the shopper who decided the format was the issue all along and wants one bottle with paperwork behind it. If you came to Lemme from the drugstore aisle rather than TikTok, our guide to brands like Olly covers that side of the switch.

How to choose a brand like Lemme

Name the bottle you are replacing and the list gets short fast.

Lemme Purr. O Positiv or Love Wellness. Both have been in vaginal health longer than Lemme has existed, and both usually cost less per bottle.

Lemme DeBloat. Arrae if you want it in a capsule with a bigger dose, Bloom Nutrition if you would rather drink your digestive support in the morning.

Lemme Sleep or Lemme Chill. Beam for a bedtime drink, Moon Juice if you want the magnesium and L-theanine amounts printed where you can see them.

Lemme Glow. Love Wellness for the probiotic route to hair and skin, Moon Juice if you want the premium version.

The daily multi. Ritual, for the testing and the published study. Grüns if you want the whole-food, everything-in-one-pack version instead.

You just want it cheaper. Goli at around $19 a bottle, or Herbaland if sugar-free matters as much as the price.

You are pregnant or trying. Perelel, which changes the formula by stage instead of selling one prenatal for nine months.

One thing worth saying plainly: a gummy is a lighter formula by design. There is only so much you can fit into something that has to taste good and hold together. That is a trade, not a scandal, and plenty of people are happy to make it because the supplement they actually take beats the one they skip. If you are still mapping the wider category, our guide to the best DTC supplement brands covers the whole landscape rather than one shelf.

Frequently asked questions

Who owns Lemme and when did it launch?

Lemme launched in September 2022, founded by Kourtney Kardashian Barker with Simon Huck. It sold direct to consumer first and later expanded into Target, where four bestsellers, Purr, DeBloat, Glow and Chill, are now stocked nationwide.

Why is Lemme expensive?

Products start around $30 a bottle and run up to about $80, and most are a 30-day supply, so each concern is a separate monthly cost. Part of that price goes to named patented ingredient forms like KSM-66 and LactoSpore, which cost more than generic equivalents. Goli and Herbaland sit noticeably lower if price is your main issue.

What is the closest thing to Lemme Purr?

O Positiv's URO and Love Wellness's Good Girl Probiotics. Both are vaginal health probiotics from brands that have been in the category since 2018 and 2016 respectively, and Lemme's own comparison content names both as its competition.

What can I take instead of Lemme DeBloat?

Arrae Bloat is the most direct swap, and it comes as a capsule rather than a gummy, which lets it carry more per serving. Bloom Nutrition's Greens and Superfoods is the alternative if you would rather get digestive enzymes and prebiotics in a morning drink.

Are gummy supplements weaker than capsules?

Usually, at the same size. A gummy has to spend most of its volume on the base, flavour and sweetener, so there is less room for the active ingredient, and gummy formulas tend to be dosed lighter as a result. The counterpoint is real though: consistency matters more than a perfect label.

Is there a cheaper alternative to Lemme gummies?

Goli is the obvious one, at around $19 a bottle versus Lemme's $30 starting point. Herbaland is also in the lower band and its range is sugar-free, so you get the price and the sugar handled at the same time.

Are Lemme supplements third-party tested?

Lemme leads with named patented ingredient forms rather than a specific third-party testing certification, so check the individual product page for what it claims. If verified testing is your deciding factor, Ritual is USP Verified and Perelel states third-party testing across its range.

What is a good Lemme alternative for sleep?

Beam's Dream Powder, which uses reishi, magnesium, L-theanine, apigenin and a low melatonin dose in a bedtime cocoa. Moon Juice's Sleepy Magnesi-Om is the simpler option if you want magnesium and L-theanine with the amounts stated and nothing else in the tin.