12 Brands Like Faherty Worth Buying in 2026

The closest brands to Faherty are Marine Layer for the soft knits, Outerknown for the surf shirts, Buck Mason for the tees, and Vuori for the stretch pants. There is no single replacement, because Faherty is really four brands sharing one label. Pick by the piece you actually wear.

Faherty has been family-owned since 2013, when twin brothers Alex and Mike Faherty started it with Kerry Docherty, and it grew into a certified B Corp with a very specific look: sun-faded prints, a knit that feels broken in on the first wear, and pants that behave like sweats. Most people searching for alternatives are not tired of that look. They are tired of paying for it, or they have bought enough of it that their closet has started to repeat itself.

So the useful question is not "what else is beachy". It is which part of Faherty you are trying to replace.

How we picked these brands

• The store has to work. Two brands sitting on the current top-ranking "brands like Faherty" lists cannot be bought from anymore. Richer Poorer's domain no longer resolves and Public Rec now redirects into NOBULL. Every link below was loaded before this went up.
• Real overlap with something Faherty sells. Not "casual clothing". A printed camp shirt, a soft knit, a stretch pant, a coastal sweater.
• A point of view on fabric. The thing people are replacing is usually a specific material, so a brand with no opinion about cloth is no help.
• Both wardrobes. Faherty sells to men and women in roughly equal measure. Nearly every competing list is menswear only.
• Credentials you can check. B Corp, Fair Trade Certified, Climate Neutral, an owned mill. Not the word "eco" in a footer.

If you want the broader landscape rather than Faherty-adjacent picks specifically, our roundup of the best DTC clothing brands covers a wider spread of price points and categories.

At a glance

First, work out which Faherty you are replacing

Almost every list of Faherty alternatives hands you one undifferentiated pile of brands. That is why the lists feel useless: a brand that nails the printed short-sleeve shirt is usually terrible at the stretch trouser.

There are four Faherty shoppers, and they need different answers.

The surf shirt buyer wants the washed or printed camp shirt with real coastal lineage. Katin, Vissla and Outerknown live here.

The soft knit buyer came for the Legend sweater knit and wants something equally comfortable to wear five days a week. Marine Layer, Buck Mason and Kotn are the swaps.

The stretch pant buyer came for Movement pants and stretch corduroy, and wants a trouser that moves like sweats without looking like them. Vuori is the obvious answer, Taylor Stitch the more structured one.

The coastal womenswear buyer is the one every other list forgets. Jenni Kayne, Saltwater Luxe and Alex Mill cover it.

1. Marine Layer

Marine Layer started in San Francisco in 2009 with one product, a tee in a Supima cotton and MicroModal blend, and has spent more than fifteen years adjusting the same fabric and fit rather than chasing new ones. That single-mindedness is why it feels closest to Faherty's knits.

The Re-Spun program, launched in 2018 and now run with 4Days, takes back up to 15 pounds of used textiles for resale, fiber-to-fiber recycling or downcycling, which is a more concrete circularity claim than most brands make.

Best for anyone whose favourite Faherty piece is a knit. If you want to go deeper on this specific texture, we compared the field in brands like Marine Layer.

2. Outerknown

Outerknown was co-founded by eleven-time World Surf League champion Kelly Slater with designer John Moore, and its first range went on sale in June 2015. The Blanket Shirt, in 100% organic cotton, is the piece people buy it for.

Its credentials are unusually specific. S.E.A. Jeans are organic cotton and Fair Trade Certified sewn at the Saitex facility in Vietnam, and the brand's compliance program was accredited by the Fair Labor Association in 2015.

Best for the shopper who chose Faherty partly on ethics and wants a swap with paperwork behind it. Prices sit at or above Faherty's, so this is a lateral move, not a cheaper one.

3. Buck Mason

Buck Mason did something almost no clothing brand does. In 2023 it bought the 150-year-old Mohnton Knitting Mills operation in Pennsylvania, kept the people already working there, and moved its Slub, Pima and Toughknit tees in-house, from domestically grown yarn through to cut and sew.

The look is less coastal than Faherty and more plain American: heavier tees, canvas jackets, straight denim.

Best for anyone who liked Faherty's fabrics but found the prints too much. If you want to know exactly where a garment was knitted, very few brands at this price can answer.

4. Taylor Stitch

Taylor Stitch runs a genuinely different buying model. Its Workshop, launched on the site in 2015, crowdfunds new products as discounted pre-orders before they get made, so nothing is produced into a warehouse and guessed at. It has passed 46,000 members and close to 900 releases.

Organic cotton runs through roughly 95% of the line, and the shirting is heavier and more structured than Faherty's.

Best for the shopper who wants the California workwear register rather than the beach one, and who does not mind waiting a few weeks for a piece to be made. We have a fuller list of brands like Taylor Stitch if that construction-first approach is what you are after.

5. Vuori

Vuori launched in Encinitas, California in 2015 and built its whole line on three pieces: the Kore Short, the Ponto Performance Pant and the Sunday Performance Jogger, all in its proprietary DreamKnit fabric. The brand is Climate Neutral Certified.

If the Faherty item you keep reaching for is the Movement pant, this is the closest thing available. It is a performance brand first, so do not expect the corduroy shirts or the prints.

Best for the stretch pant buyer, and for anyone who wants something they can walk, travel and sit on a plane in.

6. Katin

Katin has the deepest surf lineage on this list. Nancy and Walter Katin were making canvas boat covers in Southern California in 1954 when they started sewing custom surf trunks from the same heavy waxed-nylon thread and nickel grommets. Through the 1960s the trunks were worn by surfers including Gerry Lopez and Eddie Aikau, and the original shop still sews them to order.

The modern line is striped short-sleeve shirts, hoodies and trunks, and it is cheaper than Faherty across the board.

Best for the surf shirt buyer who would rather have the real history than a reference to it.

7. Vissla

Vissla has been building surf apparel out of what other industries throw away since 2013. Its Upcycled Coconut boardshorts use Cocotex yarn spun from coconut husks blended with Repreve recycled polyester, and the Creators and Innovators prints come from artists working inside the surf world rather than a trend agency.

This is the most graphic-heavy brand here, so it suits one specific Faherty shopper and not the others.

Best for the printed camp shirt, at a noticeably lower price. If you wear Faherty in solid colours, skip it.

8. Alex Mill

Alex Mill was founded by Alex Drexler after a decade spent working in fabric mills, with Somsack Sikhounmuong, previously creative director at J.Crew and Madewell, running design. The Jo Shirt is the signature piece, and the line runs to shirting, khakis and slub tees for both men and women.

Think of it as Faherty's relaxed fit with the prints turned off and the tailoring turned up.

Best for anyone who likes how Faherty wears but wants clothes that also work at an office. Pricing sits in a similar band.

9. Jenni Kayne

Jenni Kayne is the California lifestyle answer, launched by the designer at nineteen and now running apparel and home together in one earthy, neutral palette. The Fisherman Sweater, made in cotton, cashmere and alpaca, is what the brand is known for.

It is the most expensive brand on this list, and it earns that with yarn quality rather than detailing. The silhouettes are simple on purpose.

Best for the coastal womenswear buyer who wants Faherty's ease in a quieter, more neutral register.

10. Frank And Oak

Frank And Oak started in Montreal in 2012 and became a certified B Corporation in 2019, which makes it a rare like-for-like swap on Faherty's own credential. It works in hemp, post-consumer recycled cotton, ethically sourced yak wool and kapok.

The aesthetic is more Scandinavian than Californian: cleaner lines, fewer prints, a colder palette.

Best for the ethics buyer who wants the certification without the premium. Prices generally run below Faherty's.

11. Kotn

Kotn is a certified B Corporation that sources 100% long-staple Egyptian cotton, the Giza 94 variety, directly from smallholder farms in the Nile Delta and Faiyum, paying farmers above market rates rather than buying through brokers. A portion of every purchase funds its ABCs Project, which has built schools in rural Egypt.

The catalogue is deliberately narrow: tees, tanks, crews, easy shirting, in solid colours.

Best for the value buyer who wants to replace Faherty's basics and knows exactly where the cotton came from.

12. Saltwater Luxe

Saltwater Luxe is a Los Angeles womenswear label from Christa Bischofberger and Kristy Kalsman, built around limited-edition fabrics, unusual textures and hand-sewn detailing across tops, dresses, rompers and bottoms.

It is the smallest brand here and the one that leans hardest into the beach-to-dinner idea that Faherty's womenswear plays with.

Best for the shopper who found Jenni Kayne too neutral and wants prints, drape and movement instead.

How to choose

If your favourite Faherty piece is a knit, go to Marine Layer first and Buck Mason second. Marine Layer matches the softness, Buck Mason matches the durability.

If it is a printed short-sleeve shirt, Katin and Vissla both cost less and both have genuine surf histories, with Katin the more wearable of the two.

If it is the Movement pant or the stretch corduroy, Vuori is the answer, and it is the only brand on this list built around that specific problem.

If you picked Faherty for the B Corp certification, Frank And Oak and Kotn hold the same credential at lower prices, and Outerknown goes further with Fair Trade Certified sewing if budget is not the constraint.

If you are shopping womenswear, start with Jenni Kayne for neutral knits and Saltwater Luxe for prints and drape.

And if the honest driver is price, the cheapest routes here are Kotn, Frank And Oak and Katin. It is worth also looking at brands built on a low-markup model, which we cover in brands like Quince, though you trade away the coastal design signature to get there.

Frequently asked questions

What kind of brand is Faherty?

Faherty is an American coastal lifestyle brand founded in 2013 by twin brothers Alex and Mike Faherty with Kerry Docherty, and it is still family owned. It is a certified B Corp best known for its Legend sweater knit, stretch corduroy, Movement pants, and its ongoing collaborations with Native designers including Doug Good Feather of the Standing Rock Lakota and Dakota Nations.

What is the closest brand to Faherty?

Marine Layer is the closest overall, because it shares the soft-knit obsession and the relaxed West Coast fit at a slightly lower price. Outerknown is closer on surf shirts and sustainability, and Vuori is closer on stretch pants.

Which brands like Faherty are cheaper?

Kotn, Frank And Oak, Katin and Vissla all sit below Faherty on price. Kotn and Frank And Oak are the value picks for basics, while Katin and Vissla are cheaper routes to the printed and washed surf shirts.

Are there sustainable alternatives to Faherty?

Yes, and several have credentials you can verify. Frank And Oak and Kotn are both certified B Corporations, Outerknown sews its S.E.A. Jeans in a Fair Trade Certified facility, and Vuori is Climate Neutral Certified.

Which brands make something like the Faherty Legend sweater knit?

Nobody sells the exact fabric, since it is proprietary. Marine Layer's Supima and MicroModal blend is the nearest equivalent for softness, and Buck Mason's mill-knit tees are the nearest for structure and longevity.

Which brands like Faherty make womenswear, not just menswear?

Marine Layer, Outerknown, Alex Mill, Jenni Kayne, Frank And Oak and Kotn all run full women's lines, and Jenni Kayne and Saltwater Luxe are womenswear brands specifically. Most published lists of Faherty alternatives skip this entirely.

Does anything replace Faherty's stretch corduroy pants?

Vuori's Ponto and Sunday Performance styles are the closest on comfort and stretch, though they read more athletic. Taylor Stitch is the better match if you want the corduroy texture and a more structured trouser.