Bland AI vs Retell AI: Who has the Best AI Phone Agent for Shopify?

See how Bland AI and Retell AI compare to each other (and to Ringly.io) to help you decide what is the best platform for your Shopify store.
Last updated on
November 29, 2025
Maurizio Isendoorn, Co-Founder at Ringly.io
Ruben Boonzaaijer
Co-Founder

Stuck between Bland AI and Retell AI for your voice clone needs?

By the end of this article, you'll finally pick the right AI voice tool and stop wasting time on research.

We'll break down:

  • The must-have features, strengths, and weaknesses of Bland AI vs Retell AI
  • Real pricing comparisons and what actual users are saying
  • Which tool is best for shopify

Let's end the confusion and find your perfect voice AI solution.

Why Ringly.io is the better choice ; )

Built for e-commerce

With experience in both AI and e-commerce, we set out become the best AI phone agent platform for online stores.

Stupid-simple user interface

Super easy to work with, and you can set it up without being tech savvy. If you create a free account you can see it for yourself though!

Quick and easy setup

Our pre-trained AI phone support agent and will have your online store automated in minutes.
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Bland AI vs Retell AI - TL;DR

Product Area Bland AI Retell AI Ringly.io
Ease of Setup Hours of technical setup, users report frustration Better developer tools but still needs technical know-how Templates get you making calls in minutes, truly no-code
Voice Quality Decent quality but interruptions reported Good quality, some limitations in male voice options Superior natural-sounding voices with no interruptions
Reliability Users report calls dropping and AI not speaking Better but recent API changes caused production issues Nearly zero downtime, consistent performance even during peak times
Pricing Transparency Base rate $0.09/min but hidden costs for features Advertised at $0.07/min but adds up to $0.31/min with all components Slightly higher base rate but includes features others charge extra for
Customer Support Widely criticized as unresponsive in reviews Mixed reviews, some recent complaints about slow response times Proactive support team with quick response times
Scalability Claims to handle thousands of calls but reliability issues Limited by concurrency fees ($8 per additional concurrent call) Built for enterprise-level call volumes with no extra fees
Integration Options Basic API connections that require development work Strong API focus but technical setup required One-click integrations with major platforms plus no-code workflow tools

Bland.ai - a quick overview

Bland AI homepage screenshot
Bland AI homepage screenshot

Founded in San Francisco in 2023 by Isaiah Granet and Sobhan Nejad, Bland AI is a platform that's revolutionizing how big companies handle phone calls. Their AI-powered calling agents take on the heavy lifting of enterprise call volume, letting human agents focus on what really matters.

In the next section, we'll dive into Bland AI's standout features, the good and not-so-good parts, what it'll cost you, and what actual users are saying—all compared to

Features:

  • Ultra-Human Voice Agents
  • Conversational Pathways
  • Multi-Language Support
  • 24/7 Availability
  • Scale On Demand

Pros:

  • Cutting-Edge Technology
  • Continuous Improvement
  • Time-Saving
  • Strong Support Team
  • Intuitive Interface

Cons:

  • Reliability Issues
  • Setup Challenges
  • Customer Service Complaints
  • Customer Loss Risk
  • Performance Gap

Retell AI – Overview

Retell homepage screenshot
Retell homepage screenshot

Founded in the San Francisco Bay Area in 2023 by Todd Li, Evie Wang, Bing Wu, Weijia Yu, and Zexia Zhang, Retell AI is crushing it as the go-to platform for lightning-fast AI voice agent creation.

Features:

  • Voice AI API and Agent Builder
  • Built-in LLM Testing
  • Call Transfer Features
  • SIP Trunking Connectivity
  • Batch Calling Campaigns
  • Multilingual Support

Pros:

  • Natural-sounding voice agents
  • Quick response time
  • Easy setup and deployment
  • Cost-effective pricing
  • Excellent integrations
  • Responsive development team
  • Highly customizable

Cons:

  • UI improvements needed
  • Voice variety limitations
  • API changes without notice
  • Slow customer support
  • Account blocking issues
  • Platform still evolving

Pricing - Retell vs Bland

Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit the pricing page of Retell AI and Bland AI.

Bland AI pricing

Bland AI offers straightforward per-minute pricing, but watch out for those hidden costs! While their base rate looks attractive, you'll quickly find yourself paying extra for features that Ringly.io includes standard. Their enterprise tier requires custom negotiations, making it hard to budget without lengthy sales conversations.

Plan Tiers Price Features Contract Length
Standard $0.09/minute
  • Basic AI voice and language selection
  • API access
  • 100 calls/day limit
Monthly
Enterprise Custom pricing
  • Custom models
  • Higher call limits
  • Dedicated infrastructure
  • API upgrades
  • Enterprise support
Custom
Cancellation Fees: No policy disclosed
Refund Policies: No policy disclosed
Extra Costs: Additional fees for custom voices, multilingual support, and concurrency

Retell AI pricing

Retell AI uses a complex "pay-as-you-go" model that looks cheap at first, but adds up FAST once you actually use it. While they boast about "no platform fees," you'll end up paying separately for each component of your calls. Their enterprise tier has a long 6-month minimum contract that locks you in.

                                                     
Plan TiersPriceFeaturesContract Length
Pay-as-you-go  $0.07-$0.31/minute (depends on components used)  
     
  • Voice: $0.07-$0.08/min
  •  
  • LLM: $0.006-$0.50/min
  •  
  • Telephony: $0.015/min
  •  
  • Knowledge Base: $0.005/min
  •  
 
 
     
  • $10 free credits (60 mins)
  •  
  • 20 concurrent calls
  •  
  • 10 free Knowledge Bases
  •  
  • Discord support only
  •  
 
Monthly
Enterprise  Custom pricing  
     
  • "As low as $0.03/min" (claimed)
  •  
 
 
     
  • 50+ concurrent calls
  •  
  • Slack channel support
  •  
  • Compliance features
  •  
  • Onboarding meeting
  •  
 
6-month minimum
 Cancellation Fees: No policy disclosed
 Refund Policies: No refunds offered
 Extra Costs: Phone numbers ($2/month), Extra Knowledge Base ($8/month), Verified Phone Number ($100/month), Batch Call ($0.005/dial), Branded Call ($0.10/call), Concurrency ($8/concurrency)  

Ringly.io pricing

Ringly.io has simple, usage-based pricing with no hidden fees or long-term commitments. Test drive it risk-free for 14 days, then scale up or down on month-to-month terms—or book a demo for fully tailored enterprise support.

Plans Price Included Contract Cancellation
Start 99,- /mo ✓ 250 call minutes, then $0.36/min
Monthly Anytime Start 14-day free trial →
Grow (Most popular) 349,- /mo ✓ 1,000 mins, then $0.19/min
✓ Self-learning
✓ AI knows your customers
✓ 30-day onboarding
Monthly Anytime Start 14-day free trial →
Scale 1099,- /mo + setup fee ✓ Custom price/min
✓ Custom agent & integrations
✓ Slack channel
Custom Custom Book your demo →

Compare plans →

What users are saying about Bland AI:

Bland is known for its human-like conversations for enterprises, with advanced features, while staying user-friendly. Bland has a 3.0-star rating from 10 reviews on Product Hunt, which means that users are generally not very positive.

"Extremely impressed" - Casper Boutens. Extremely impressed by Bland, the team is improving their product every week, they offer great support and all by all great phone calls made by their AI.

"Doesn't work at all" - Albert Salgueda. Doesn't work at all. I call and it doesn't speak, it gets interrupted... still not there.

What users are saying about Retell:

Retell is well known for its advanced AI features for developers. It has a 4.6 star rating from 12 reviews on G2. Overall, users seem to like Retell AI's interactive voice platform.

"Made our customer service smarter and faster" - Utkarsh M. We’ve been using Retell to build these voice agents for our customer service, for over a year. It’s so natural, people don’t even realize it’s not a human half the time. The responses are super quick too, like you’re having a real convo. It’s actually helped us cut down on how many calls our team has to take, and customers are definitely happier..less hold time and better answers. If you’re on the fence about trying it, just do it.

"Extremely slow customer support on discord even when unannounced API changes break product" - Jerry Y. The product is the same as others on the market -- we would switch instantly if there were no switching cost, these guys are not a reliable vendor

What users are saying about Ringly.io:

Ringly.io is known for its simplicity, and a focus on e-commerce, with features like abandoned cart recovery and order status lookups. It has a 4.8 star rating from 12 reviews on Product Hunt and other platforms.

"it stands out significantly ahead"- Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.

"This is such a great product"- Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."

"It really sounds like a human"- Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.

"How to automate customer service? -> Ringly.io" - Sidra Husnain, Founder.

Why Ringly.io is a Better Choice

Best for Shopify stores looking for the best way to offer 24/7 AI phone support at a fraction of the cost.

How it went when I tried setting up Ringly:

After I installed the Shopify app, the only thing I had to do was to upload my data to the knowledge base. (website was uploaded automatically)

After I did that, I could already speak to my agent via a web call.

Setting it live was as simple as picking a phone number with my area code from the dashboard. I was able to connect the number with 1 click. (The number is also free and included)

There was not really anything else to the setup.

They claim that out of the box, their agents resolve an average of 73% of support calls. They back that up with data from over 2,100 active Shopify stores.

Signup -> onboarded took only 4 minutes and 12 seconds. Most of that time was spent waiting for the knowledge to be uploaded.

Over the first 2 weeks I used it (14-day free trial), it resolved 76% of my calls on its own.

The rest of the calls were escalated to a support ticket by my agent.

(update: the more calls you get, the smarter it gets. As of today, my resolution rate is 79%.)

Standout Features (pros):

  • Very easy setup (almost none)
  • Pay on results pricing

Pricing is on a results basis; you don't pay until your agent has at least a 60% resolution rate

Shopify integration is native. It will allow your agent to solve order status and refund requests on the phone.

Reviews are overall very positive, mainly because of the results-based pricing. If you don't pay unless you get results, every customer gets results.

Cons:

  • Phone support only

What’s unique about Ringly is that it is the first AI phone support tool built for Shopify.

Editors note: Ringly.io opened 5 spots for Shopify stores to pay $0 until AI resolves 60% of your support calls. You can book a call to claim it.

Bland AI vs Retell AI: Which is Best for You?

Let's cut through the noise and figure out which AI calling solution fits YOUR use case like a glove. After digging into features, pricing, and of course customer satisfaction, here's who each platform works best for...

Who Bland AI is best for...

  • Enterprise teams with technical resources - If you've got developers who can spend time tweaking and optimizing, Bland's customizable Pathways system might be worth the setup headaches
  • Sales teams focused on outbound calls - Their low latency can help sales reps save time on repetitive outreach calls (just watch out for those customer loss reports!)

Who Retell AI is best for...

  • Developers building voice AI applications - Their API-first approach and testing tools make it ideal for technical teams building custom solutions
  • Budget-conscious startups (who don't mind hidden fees) - That "$0.07/minute" looks great until you add LLM costs, telephony fees, and all those little extras

Who Ringly.io is best for...

  • Shopify brands that need phone support

Find the best AI phone call solution

Look, at the end of the day, your business needs calls that actually work. Not calls that sound like robots or drop in the middle of important conversations with customers.

After diving deep into Bland AI, Retell AI, and Ringly.io, here's what we've learned:

  • Bland AI works if you've got tech people who can babysit it and you don't mind some setup headaches. Their $0.09/minute pricing model seems simple, but watch out for those add-ons. Go with Bland if you're willing to risk some customer complaints for a slightly lower base rate.
  • Retell AI is solid for developers who want API access and don't mind piecing together different components. Their "$0.07/minute" pricing structure looks cheap until you add up all the extra fees. Choose Retell if you're technically savvy and don't mind being locked into a 6-month contract for enterprise features.
  • Ringly.io is best for Shopify stores

Bottom line? The cheapest option isn't always the best value. When AI calling goes wrong, you don't just lose the cost of the call, you lose the customer. Ringly.io's focus on reliability over rock-bottom pricing means you'll actually make more money in the long run.

Want to compare other competitors in the market?

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