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Feeling overwhelmed by endless features and mixed reviews while deciding between Kustomer and Ada for your customer support needs?
This guide is your shortcut to clarity. We’ll break down what truly matters, so by the end, you’ll know exactly which platform will make your support team shine. We’ll cover:
Founded in 2015 by Brad Birnbaum and Jeremy Suriel, Kustomer is an omnichannel SaaS CRM platform headquartered in Short Hills, New Jersey.
Also read: Best Kustomer Alternatives
Kustomer serves customer service teams, support agents, and enterprises that prioritize efficient, data-driven customer engagement. Key features include omnichannel support, advanced workflow automation, AI-powered insights, and easy no-code customization.
Pros
Cons
Ada was founded in 2016 by Mike Murchison and David Hariri, focusing on AI-powered customer service software designed to help businesses automate and scale their customer support.
With a user base spanning numerous industries, Ada offers features like AI chatbots, seamless integrations with CRM systems, and customizable workflows that empower customer service teams to handle inquiries efficiently.
Pros
Cons
Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit each company's pricing page.
Ringly.io has simple, usage-based pricing with no hidden fees or long-term commitments. Test drive it risk-free for 14 days, then scale up or down on month-to-month terms, or book a demo for fully tailored enterprise support.
Kustomer is best for enterprises needing a unified, omni-channel customer service platform. It offers deep customization and advanced AI, making it ideal for complex, relationship-based support. Setup may require more training compared to simpler solutions.
"Omnichannel platform for all interactions" – Anonymous, Customer Support Manager
Kustomer lets us handle chats, emails, calls, social media, SMS and WhatsApp in one place... The flexibility to customize the platform based on our business needs makes it stand out...
"Complex setup compared to competitors" – Cate Marquez, Customer Experience Officer
While Kustomer’s timeline layout gives great context for each customer interaction... the initial setup was more complicated than Zendesk or Ada and required more training time...
Ada is ideal for teams seeking fast, scalable, no-code AI automation for customer support, especially across multiple languages. It is praised for its intuitive setup, though integrating advanced features can be more complex than with some competitors.
"Highly responsive team & easy automation" – Rina K., Sr. CS Strategist
Ada’s team has been very supportive whenever we’ve encountered problems... Setup was intuitive and ongoing maintenance is simple thanks to their proactive support...
"Challenging integrations vs other chatbots" – Anonymous (Capterra reviewer)
Integrating new features or adding channels can be complex with Ada... This slows down our ability to expand functionality quickly compared with platforms like Intercom or Kustomer...
No current reviews are available for Kustomer or Ada on Product Hunt or Trustpilot as of July 2025.
Ringly.io is known for its simplicity, and a focus on e-commerce, with features like order status lookups. It has a 4.8 star rating from 12 reviews on Product Hunt and other platforms.
"it stands out significantly ahead" - Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.
"This is such a great product" - Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."
"It really sounds like a human" - Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.
"How to automate customer service? -> Ringly.io" - Sidra Husnain, Founder.
Best for Shopify stores looking for the best way to offer 24/7 AI phone support at a fraction of the cost.
How it went when I tried setting up Ringly:
After I installed the Shopify app, the only thing I had to do was to upload my data to the knowledge base. (website was uploaded automatically)
After I did that, I could already speak to my agent via a web call.
Setting it live was as simple as picking a phone number with my area code from the dashboard. I was able to connect the number with 1 click. (The number is also free and included)
There was not really anything else to the setup.
They claim that out of the box, their agents resolve an average of 73% of support calls. They back that up with data from over 2,100 active Shopify stores.
Signup -> onboarded took only 4 minutes and 12 seconds. Most of that time was spent waiting for the knowledge to be uploaded.
Over the first 2 weeks I used it (14-day free trial), it resolved 76% of my calls on its own.
The rest of the calls were escalated to a support ticket by my agent.
(update: the more calls you get, the smarter it gets. As of today, my resolution rate is 79%.)
Standout Features (pros):
Pricing is on a results basis; you don't pay until your agent has at least a 60% resolution rate
Shopify integration is native. It will allow your agent to solve order status and refund requests on the phone.
Reviews are overall very positive, mainly because of the results-based pricing. If you don't pay unless you get results, every customer gets results.
Cons:
What’s unique about Ringly is that it is the first AI phone support tool built for Shopify.
Editors note: Ringly.io opened 5 spots for Shopify stores to pay $0 until AI resolves 60% of your support calls. You can book a call to claim it.
Choosing the right support automation platform depends on your size, complexity, and goals. Kustomer, Ada, and Ringly.io each bring something unique to the table, but your decision will come down to the specific needs of your business—especially if you’re in e-commerce.
Ready to transform your support and phone sales with AI? Get started free with Ringly.io today.
