Kustomer vs Ada: Which is best for Shopify?

See how Kustomer and Ada compare to each other (and to Ringly.io) to help you decide what is the best platform for your Shopify store.

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Ruben Boonzaaijer, Co-founder

Last updated on

Quick summary

Feeling overwhelmed by endless features and mixed reviews while deciding between Kustomer and Ada for your customer support needs?

This guide is your shortcut to clarity. We’ll break down what truly matters, so by the end, you’ll know exactly which platform will make your support team shine. We’ll cover:

Main features and standout tools in both Kustomer and Ada
Ease of use, pricing details, and what’s included
Honest feedback from real users to highlight pros and cons
Which is best for Shopify

Why Ringly is the better choice ; )

Built for Shopify stores

With experience in both AI and e-commerce, we set out to become the best AI phone agent platform for online stores.

Stupid-simple user interface

Super easy to work with, and you can set it up without being tech savvy. If you create a free account you can see it for yourself though!

Quick and easy setup

Seth comes pre-trained on your store and is live in under 1 hour.

Kustomer vs Ada: TL;DR

Product Area	Kustomer	Ada	Ringly.io
Setup & Usability	Complex, training required	Very easy, drag-and-drop	Live in under 1 hour, no code
Channels Covered	Email, chat, phone, social	Web, chat, social, WhatsApp	Phone only; Shopify, e-commerce focus
AI Automation	Advanced, customizable workflows	Strong chatbot, efficient deflection	Self-learning, handles all calls
Analytics & Insights	Basic native, external needed	Basic, limited depth	Real-time, detailed, built for sales
Pricing	Expensive, annual contract only	Premium, custom quote, unclear	Simple, usage-based, no contracts
Best For	Enterprise, omni-channel support	Large, global, fast automation	E-commerce, Shopify, any business size
Special Features	Unified timeline, deep CRM	Multilingual, proactive chat	Order lookups, voice AI, Shopify

Kustomer - a quick overview

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Founded in 2015 by Brad Birnbaum and Jeremy Suriel, Kustomer is an omnichannel SaaS CRM platform headquartered in Short Hills, New Jersey.

Also read: Best Kustomer Alternatives

Kustomer serves customer service teams, support agents, and enterprises that prioritize efficient, data-driven customer engagement. Key features include omnichannel support, advanced workflow automation, AI-powered insights, and easy no-code customization.

Features

Unified Customer Timeline
Omnichannel Support
AI-Powered Automation
CRM Integration
Custom Workflows & Routing Rules

Pros and Cons

Pros

Unified Customer View
Automation Tools
Customization Options
Omni-Channel Support
Support Team

Cons

Complex Setup
Routing Limitations
Usability and Stability
Pricing Structure

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AI phone support for Shopify

Ringly.io resolves more than half of your support calls with AI

The AI phone agent picks up every call, looks up orders, handles returns, answers product questions, and escalates only the tricky ones.

Try for free → Generate demo calls →

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Ada - a quick overview

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Ada was founded in 2016 by Mike Murchison and David Hariri, focusing on AI-powered customer service software designed to help businesses automate and scale their customer support.

With a user base spanning numerous industries, Ada offers features like AI chatbots, seamless integrations with CRM systems, and customizable workflows that empower customer service teams to handle inquiries efficiently.

Features

AI-powered chatbot automation
No-code bot builder
Personalized customer experiences
Multilingual support
Proactive engagement

Pros and Cons

Pros

Very easy setup
Quick updates
Extensive global reach
Reduces agent workload

Cons

Basic reporting
Occasional bugs
Customization constraints
Mobile management missing
Custom quotes and higher costs

Pricing - Kustomer vs Ada

Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit each company's pricing page.

Kustomer pricing

Plan Name	Price (per user/month)	Key Features	Contract Length
Enterprise	$89 (annual billing)	Omnichannel support, automation & AI, reporting & analytics, integrations, customer timeline	Annual contract
Ultimate	$139 (annual billing)	All Enterprise features plus advanced AI, analytics, custom integrations, dedicated support	Annual contract
Enterprise Plus	Custom pricing	Advanced features, dedicated support, custom solutions	Annual contract

Ada pricing

Plan	Estimated Price Range	Key Features	Contract Length & Discounts
Core	Custom quote (est. $5,000+/mo)	- Conversational AI - Multi-channel support - Basic automation - Knowledge base integration - Customizable chatbot	Monthly or annual Annual discounts may be available
Advanced	Estimated $8,000–$12,000/mo	- All Core features - Segmentation - Predictive suggestions - Smart detect - Multilingual support - Advanced integrations	Monthly or annual
Pro	Custom quote (often $12,000+/mo)	- All Advanced features - Proactive campaigns - Proactive SMS - Goal/event tracking - A/B testing - Lead creation - Data enrichment	Monthly or annual

Ringly.io pricing

Ringly.io has simple pay per call pricing with no hidden fees or long-term commitments. You can try it for free, and it comes with a 30-day money back guarantee. You can scale up or down on month-to-month terms, or book a demo for fully tailored enterprise support.

Plans	Price	Included	Contract	Cancellation
Pay per call	$99/mo	✓ First 50 included, then $1.99 per call ✓ Spam, hang-ups and wrong numbers are free	Monthly	Anytime	Try for free →
Custom	Talk to us	✓ 1,000+ calls a month	Custom	Custom	Book a demo →

See pricing →

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Online customer reviews: Kustomer vs Ada

What users are saying about Kustomer:

Kustomer is best for enterprises needing a unified, omni-channel customer service platform. It offers deep customization and advanced AI, making it ideal for complex, relationship-based support. Setup may require more training compared to simpler solutions.

"Omnichannel platform for all interactions": Anonymous, Customer Support Manager
Kustomer lets us handle chats, emails, calls, social media, SMS and WhatsApp in one place... The flexibility to customize the platform based on our business needs makes it stand out...

"Complex setup compared to competitors": Cate Marquez, Customer Experience Officer
While Kustomer’s timeline layout gives great context for each customer interaction... the initial setup was more complicated than Zendesk or Ada and required more training time...

What users are saying about Ada:

Ada is ideal for teams seeking fast, scalable, no-code AI automation for customer support, especially across multiple languages. It is praised for its intuitive setup, though integrating advanced features can be more complex than with some competitors.

"Highly responsive team & easy automation": Rina K., Sr. CS Strategist
Ada’s team has been very supportive whenever we’ve encountered problems... Setup was intuitive and ongoing maintenance is simple thanks to their proactive support...

"Challenging integrations vs other chatbots": Anonymous (Capterra reviewer)
Integrating new features or adding channels can be complex with Ada... This slows down our ability to expand functionality quickly compared with platforms like Intercom or Kustomer...

No current reviews are available for Kustomer or Ada on Product Hunt or Trustpilot as of July 2025.

What users are saying about Ringly.io:

Ringly.io is known for its simplicity, and a focus on e-commerce, with features like order status lookups. It has a 4.8 star rating from 12 reviews on Product Hunt and other platforms.

"it stands out significantly ahead" - Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.

"This is such a great product" - Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."

"It really sounds like a human" - Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.

"How to automate customer service? -> Ringly.io" - Sidra Husnain, Founder.

Kustomer vs Ada: Which is best for you?

Who Kustomer is best for…

Large businesses or enterprise teams that need to manage many customer conversations across email, chat, phone, SMS, and social media, all in one place.
Companies with complex workflows who want advanced automation, deep CRM tools, and the ability to customize how tickets are routed and tracked.

Who Ada is best for…

Fast-growing enterprises that want to automate FAQs and repetitive questions across website, app, and social messaging with almost no coding.
Teams needing global reach, since Ada supports more than 50 languages for automated customer chats.

Who Ringly.io is best for…

Shopify stores that need phone support

Why Ringly.io is a Better Choice

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‍Best for Shopify stores looking for the best way to offer 24/7 AI phone support at a fraction of the cost.

How it went when I tried setting up Ringly:

After I installed the Shopify app, the only thing I had to do was to upload my data to the knowledge base. (website was uploaded automatically)

After I did that, I could already speak to my agent via a web call.

Setting it live was as simple as picking a phone number with my area code from the dashboard. I was able to connect the number with 1 click. (The number is also free and included)

There was not really anything else to the setup.

They claim that Seth, their AI phone agent, resolves up to 90% of support calls. They back that up with 200,000+ calls handled.

Signup -> onboarded took under 1 hour. Most of that time was spent waiting for the knowledge to be uploaded.

Over the first 2 weeks I used it, it resolved 76% of my calls on its own.

The rest of the calls were escalated to a support ticket by my agent.

(update: the more calls you get, the smarter it gets. As of today, my resolution rate is 79%.)

Standout Features (pros):

Very easy setup (almost none)
65% resolution guarantee

Pricing is $99/mo for the first 50 calls, then $1.99 per call. If Seth resolves under 65% of calls in a month, that month comes back as credit (after 90 days on Pay per call).

Shopify integration is native. It will allow your agent to solve order status and refund requests on the phone.

Reviews are overall very positive, mainly because of the 65% resolution guarantee.

Cons:

Phone support only

What’s unique about Ringly is that it is the first AI phone support tool built for Shopify.

Final Thoughts: Kustomer vs Ada vs Ringly.io

Choosing the right support automation platform depends on your size, complexity, and goals. Kustomer, Ada, and Ringly.io each bring something unique to the table, but your decision will come down to the specific needs of your business, especially if you’re in e-commerce.

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Kustomer: The best fit for large or enterprise teams that prioritize unified customer data, deep workflow customization, and omnichannel communication.
Ada: Perfect for fast-moving businesses looking for rapid chatbot automation with a user-friendly, no-code setup.
Ringly.io: The top choice for Shopify stores

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Ready to transform your support and phone sales with AI? Get started free with Ringly.io today.

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