Cart abandonment is a major issue for e-commerce, with 70.19% of carts left behind, leading to $4 trillion in lost sales annually. But the right tools can help recover lost revenue. Here's a quick look at the 7 best cart abandonment recovery tools of 2025 and what they offer:
- Ringly.io: AI-powered phone calls and SMS follow-ups, recovering up to 35% of carts.
- CartStack: Multi-channel campaigns (email, SMS, push notifications) with real-time email capture.
- Drip: Workflow automation for email, SMS, and on-site marketing.
- Omnisend: Multi-channel recovery with email, SMS, and Facebook retargeting ads.
- TxtCart: AI-driven SMS campaigns with 98% open rates and high ROI.
- OptiMonk: Exit-intent popups and personalized messages to prevent cart abandonment.
- Barilliance: Multi-channel solutions with triggered emails, browser notifications, and AI-driven personalization.
These tools leverage AI, automation, and multi-channel strategies to engage customers and recover lost sales. Below is a quick comparison of their features and pricing.
Quick Comparison
| Tool | Recovery Channels | AI Features | Starting Price |
|---|---|---|---|
| Ringly.io | Phone calls, SMS | Voice AI, personalized calls | $99/month |
| CartStack | Email, SMS, push | Behavioral analysis | $39/month |
| Drip | Email, SMS, on-site | Workflow automation | $39/month |
| Omnisend | Email, SMS, Facebook ads | Advanced segmentation | Free/$16/month |
| TxtCart | SMS | Conversational AI | $29/month |
| OptiMonk | Exit-intent popups | A/B testing, dynamic targeting | Free/$29/month |
| Barilliance | Email, notifications | Real-time behavioral tracking | $250/month |
These tools can help you reduce cart abandonment, boost conversions, and reclaim lost revenue.
Advanced Abandoned Cart Ecommerce Email Automation Hacks | Tutorial 2025
1. Ringly.io
Ringly.io uses AI-powered phone agents to reach out to customers 15 minutes after they abandon their shopping carts. This approach has helped recover about 35% of lost carts.
Recovery Channels
Ringly.io focuses on voice calls to re-engage customers. During the call, the AI agent immediately follows up with an SMS containing a checkout link and a discount code.
AI Features
Ringly.io's AI system is designed to provide personalized and efficient interactions:
- Calls customers by name and references specific cart details.
- Offers in-call support for product questions, shipping, and delivery.
- Operates 24/7 with instant response times.
- Communicates in 30 languages for global accessibility.
- Continuously improves through call analysis and performance tracking.
Cart Recovery Features
- Initiates calls 15 minutes after cart abandonment.
- Sends SMS follow-ups with checkout links right after the call.
- Provides tailored discount offers in real time.
- Integrates seamlessly with over 7,000 e-commerce platforms.
Pricing Options
| Plan | Monthly Base Cost | Minutes Included | Additional Minutes |
|---|---|---|---|
| Start | $99 | 250 | $0.36 per minute |
| Grow | $349 | 1,000 | $0.19 per minute |
| Scale | $1,099 | Custom | Custom pricing |
The Grow plan includes advanced features like self-learning AI and detailed call analytics. The Scale plan offers even more flexibility, such as custom agent setups and specialized integrations. For additional support, you can opt for extras like dedicated Slack assistance ($750/month) or custom integrations (starting at $500).
"This is such a great product. I have been with you for less than a week and already closed 3 deals with it." - Jim Miranda, Founder Elite Sales & Automation
Let’s move on to another effective solution for recovering abandoned carts.
2. CartStack
CartStack helps businesses recover over 15% of abandoned carts using automated, multi-channel campaigns. Its innovative email capture tool collects up to five times more emails by saving typed addresses in real time.
Recovery Channels
CartStack uses a variety of methods to reconnect with potential customers:
- Email Campaigns: Personalized messages that achieve impressive open rates of 40–60%.
- SMS Reminders: Timely texts to remind customers about their abandoned carts.
- Push Notifications: Alerts for both cart and browse abandonment.
Key Features for Cart Recovery
CartStack is packed with tools designed to boost conversions:
- Real-Time Email Capture: Automatically saves typed email addresses.
- Targeted Offers: Displays personalized deals when customers show exit intent.
- Browse Abandonment Tracking: Reaches out to shoppers who browse without buying.
- Conversion Nudges: Uses strategic prompts to encourage purchases.
- Form Autofill: Simplifies the checkout process for users.
Pricing Options
| Plan | Monthly Cost | Key Features |
|---|---|---|
| Basic | $39 | Abandoned cart email campaigns |
| Pro | $69 | Multi-channel recovery (email, SMS, push) with additional conversion tools |
| Agency | $169 | Includes all Pro features, plus multi-user setup and white-label options |
All plans come with a 14-day risk-free trial and a 30-day guarantee. Pricing adjusts based on monthly order volume, and businesses with over 5,000 orders per month can request custom enterprise solutions. On average, CartStack users see a 15–20x return on investment.
Up next, we’ll explore more tools to help optimize cart recovery.
3. Drip
Drip is an e-commerce CRM platform designed to help businesses recover abandoned carts using automation and personalization. By leveraging smart tools, Drip simplifies the process of re-engaging potential customers.
Recovery Channels
Drip’s visual workflow builder supports multi-step recovery campaigns across various channels:
- Email Campaigns: Automatically send messages triggered by cart abandonment.
- SMS Marketing: Reach out directly to customers via text messages.
- On-site Marketing: Utilize popups, forms, and banners to capture leads and reduce abandonment.
The platform offers abandoned cart playbooks with proven strategies, which can be tailored using behavioral segmentation. Let’s dive into the tools Drip provides for cart recovery.
Cart Recovery Features
Drip is packed with features aimed at improving cart recovery efforts:
- Visual Workflow Builder: Easily design multi-step recovery campaigns with an intuitive drag-and-drop interface.
- Behavioral Segmentation: Target customers based on their shopping habits and behaviors.
- A/B Testing Tools: Experiment with email subject lines, content, and calls-to-action to find what works best.
- On-site Marketing: Set up targeted popups and forms to encourage customers to complete their purchases.
- Integration Capabilities: Seamlessly connect Drip with your existing marketing tools for a smoother workflow.
"Drip has made my life as a marketer so much easier. Its innovation lies in its simplicity. The Onsite popups blew my mind, and the workflows are so easy to use." – Tom Maya, Head of Marketing at We Are Beer
Pricing Options
| Subscriber Range | Monthly Cost | Email Send Limit |
|---|---|---|
| 1-5,000 | $39-$89 | Unlimited |
| 5,001-10,000 | $99-$154 | Unlimited |
| 10,001-25,000 | $169-$369 | Unlimited |
| 25,001-50,000 | $409-$699 | Up to 600,000 |
All plans come with A/B testing, free migration support, and on-site campaign capabilities. Businesses can save two months’ worth of costs by opting for annual billing. For organizations with more than 180,000 contacts, Drip offers custom enterprise solutions, complete with dedicated success managers.
4. Omnisend
Omnisend offers a robust cart recovery solution that uses multiple channels to reclaim lost sales effectively.
Recovery Channels
Omnisend leverages a variety of channels to bring customers back:
- Email Marketing: Automated cart recovery emails drive 22 times more orders compared to standard promotional emails.
- SMS Messaging: With a 98% open rate, SMS ensures immediate visibility.
- Push Notifications: Browser-based alerts provide quick customer re-engagement.
- Facebook Ads: Retargeting campaigns remind shoppers about items they left behind.
By tracking visitors through email addresses and browser cookies, Omnisend captures every opportunity to recover abandoned carts. These channels work seamlessly together, supported by powerful recovery tools to boost conversions.
Cart Recovery Features
Omnisend's recovery tools are designed to optimize every step of the process:
- Multi-Channel Automation: Combine email, SMS, and push notifications into cohesive workflows.
- Smart Timing: Send the first recovery message within 30 minutes of cart abandonment.
- Personalization Tools: Tailor messages with customer names and details about abandoned products.
- A/B Testing: Experiment with different messages to find what works best.
- Advanced Analytics: Use detailed dashboard insights to track and improve recovery performance.
"Shopping cart abandonment isn't just a metric - it's a direct indicator of friction in your customer journey." - Sadie Arnold, Senior Customer Success Manager at Omnisend
A standout example is Creality, a 3D printing company, which saw remarkable results with Omnisend's automated cart abandonment emails:
- 54% open rates
- 8% click rates
- Over $560,000 in recovered sales
Pricing Options
Omnisend offers flexible plans to suit different business needs:
| Plan | Monthly Cost | Features | Email Limit |
|---|---|---|---|
| Free | $0 | Basic features | 500 emails/month |
| Standard | From $16 | All features + unlimited push notifications | 6,000 emails for 500 contacts |
| Pro | From $59 | Unlimited emails with SMS credits | Unlimited |
Additional perks for paid plans include:
- Live chat support
- Product review publishing
- A Dedicated Customer Success Manager for accounts spending $400+ per month
Research shows that a three-message series delivers the best results. When combining email, SMS, and push notifications, recovery rates can jump from the typical 5–10% to as high as 20–30% or more.
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5. TxtCart
TxtCart takes cart recovery to the next level with its AI-driven SMS marketing, delivering impressive results for e-commerce businesses across various industries. Unlike multi-channel solutions, TxtCart focuses exclusively on SMS to provide quick and personalized customer engagement.
Recovery Channels
TxtCart relies entirely on SMS as its recovery channel, leveraging its incredible engagement potential. With a 98% open rate within just 3 minutes, SMS proves to be a game-changer. TxtCart's approach has been shown to generate up to 3000% ROI, with click-through rates averaging around 30%.
Take Haute Home LA, for example: in just 5 days, they achieved $15,000 in sales with a 37.5% reply rate and an average order value of $1,937. Over 30 days, this resulted in $40,695 in revenue.
AI Features
TxtCart uses AI to power highly personalized, two-way SMS conversations that feel natural and human. Here's how the system works:
- Analyzes customer behavior and cart details to craft tailored messages.
- Creates engaging, personalized SMS content to boost interaction.
- Optimizes the timing of messages for maximum impact.
- Handles customer questions using a built-in knowledge base.
- Operates at 32x lower cost compared to human agents.
The results speak for themselves. Organi Grow Hair, for instance, achieved a 16.9x ROI and recovered $25,000 monthly through TxtCart's personalized campaigns, maintaining an impressive 42% reply rate.
Cart Recovery Features
TxtCart offers a suite of tools designed to maximize conversions and recover abandoned carts effectively:
- Engages customers with two-way, personalized SMS campaigns that address objections in real time.
- Advanced segmentation allows businesses to target customers based on multiple criteria.
- Real-time analytics help track campaign performance and optimize strategies.
- Custom AI agent personas ensure conversations align with your brand's tone and style.
"TxtCart allows us to scale our advertising with the profits it generates and has been extremely user-friendly and easy to set up." - Eric Castillo, Founder, Toroe Eyewear
Pricing Options
TxtCart uses a performance-based pricing model with four flexible plans:
| Plan | Monthly Fee | Recovery Fee | SMS Rate (US/CAD) | Features |
|---|---|---|---|---|
| Starter | $29 | 15% | $0.02/SMS | Basic features, 1 user seat |
| Growth | $79 | 10% | $0.015/SMS | Advanced segmentation, 5 user seats |
| Pro | $199 | 5% | $0.01/SMS | Premium support, 15 user seats |
| Enterprise | $499 | 2.5% | $0.007/SMS | Dedicated account manager, unlimited seats |
Every plan includes a 14-day free trial with $1,000 in commission credits. Plus, TxtCart guarantees a 10x ROI - or you don't pay.
CROSSNET's experience highlights TxtCart's effectiveness. Over 8 months, they generated $453,185 in revenue, recovered more than 3,000 orders, and engaged in 5,389 customer conversations.
"TxtCart has helped us scale significantly and provided support at every turn." - Sam Pezeshki, Founder, Joyride
Next, we'll dive into another innovative cart recovery solution.
6. OptiMonk
OptiMonk is designed to tackle cart abandonment head-on, using exit-intent popups and targeted messaging to help e-commerce businesses combat the industry’s 66.5% cart abandonment rate.
Recovery Channels
OptiMonk’s exit-intent popups activate when visitors are about to leave, addressing key issues like unexpected costs or slow delivery times.
Cart Recovery Features
OptiMonk provides a suite of tools aimed at reducing cart abandonment and increasing conversions:
- Dynamic Cart Value Targeting: Displays how much more a shopper needs to spend to qualify for free shipping, addressing a common reason for cart abandonment.
- Personalized Messaging: Sends tailored messages based on the items in a customer’s cart and their total order value.
- Exit-Intent Technology: Detects when a visitor is about to leave and triggers timely recovery messages.
- Smart Product Recommendations: Suggests complementary products to encourage higher average order values.
These features are available through pricing plans designed to accommodate businesses of all sizes.
"The user interface is excellent, and customer support is responsive and efficient." - Anik P, Assistant Manager
Pricing Options
OptiMonk offers flexible pricing to fit a variety of business needs:
| Plan | Monthly Pageviews | Domains | Monthly Price | Annual Price (25% off) |
|---|---|---|---|---|
| Free | 10,000 | 1 | $0 | $0 |
| Essential | 20,000 | 2 | $29 | $19 |
| Growth | 100,000 | 4 | $99 | $69 |
| Premium | 500,000 | 10 | $249 | $179 |
| Master | Custom | Unlimited | Custom | Custom |
Every plan includes unlimited campaigns and users. For businesses looking for advanced features, the AI-Powered CRO & Personalization package starts at $198/month, offering tools like Smart A/B Testing and a Smart Product Page Optimizer.
"But what I like the most is that you can make money with OptiMonk. There are lots of special features, that allow popups to be personalized and triggered at the best moment and place." - Zsolt D, CEO
Stay tuned as we dive into the final cart recovery solution in the next section.
7. Barilliance
Barilliance helps businesses increase their conversion rates by up to 30% through a multi-channel solution that’s easy to implement - requiring just a single code addition for setup.
Recovery Channels
Barilliance employs a variety of recovery channels to re-engage customers:
- Personalized triggered emails: Tailored messages sent based on user behavior.
- Browser notifications: Alerts to bring customers back to their carts.
- Social media retargeting: Ads that follow users across platforms.
- Onsite banners: Dynamic prompts to keep shoppers engaged.
- Cross-device recognition technology: Ensures seamless tracking across multiple devices.
Its campaigns are structured for maximum impact, sending the first email within an hour of cart abandonment, a second at the 24-hour mark, and a final reminder at 72 hours. These efforts work together, powered by advanced AI, to optimize recovery rates.
AI Features
Barilliance uses AI to create personalized and effective recovery strategies, including:
- Smart product recommendations: Suggesting items based on individual preferences.
- Real-time behavioral segmentation: Grouping customers dynamically based on their actions.
- Intelligent upselling suggestions: Highlighting complementary products.
- AI-driven triggered messaging: Automating responses tailored to user behavior.
Cart Recovery Features
Barilliance offers a suite of tools designed to recover abandoned carts effectively:
- Pre-built "Save Your Cart" functionality
- Browse abandonment triggers
- Visit summary notifications
- Mobile-optimized email templates
- Cross-device recognition for seamless tracking
- A/B testing for campaign optimization
- Email suppression rules to prevent over-messaging
- Personalized product recommendations
"The results speak for themselves - 390% increase in revenue from our Cart Abandonment strategy"
- Dane Walker, Marketing Director at Princess Polly
Pricing Options
Barilliance operates on a performance-based pricing model, making it accessible for businesses of all sizes:
| Feature | Details |
|---|---|
| Contract Terms | No lock-in period |
| Payment Model | 100% performance-based |
| Starting Price | $250 per feature per month |
| Scalability | Suitable for small to enterprise-level businesses |
| Value Rating | 4.7/5 |
"The conversion rates we have obtained through the email my cart program have exceeded our expectations and we have seen an immediate ROI"
- Patrick Paroline, Vice President of Sales, INYOPools
Features and Pricing Overview
Here's a quick rundown of the tools, their recovery methods, AI capabilities, and pricing structures.
Recovery Methods and AI Capabilities
| Tool | Primary Recovery Methods | AI Features | Notable Results |
|---|---|---|---|
| Ringly.io | AI Phone Calls, SMS | Voice AI, Personalized Conversations | Automated calls within 15 minutes of cart abandonment |
| CartStack | Email, SMS, Push Notifications | Behavioral Analysis | Multi-channel recovery starting at $39/month |
| Drip | Email Automation | Customer Segmentation | Real-time popups |
| Omnisend | Email, SMS, Push Notifications | Advanced Segmentation | 6,000 emails on Standard plan ($16/month) |
| TxtCart | SMS | Conversational AI, Two-way Conversations | $1M+ revenue for Joyride with 20x ROI |
| OptiMonk | Popups, Exit Intent | A/B Testing | Advanced popup personalization |
| Barilliance | Email, Browser Notifications | Real-time Behavioral Tracking | - |
Next, let's explore how pricing aligns with these features.
Pricing Structure Overview
| Price Tier | Monthly Cost | Ideal For | Features Included |
|---|---|---|---|
| Basic | Free - $30 | Startups, Small Stores | Email reminders, basic templates |
| Professional | $30 - $150 | Growing Businesses | Multi-channel recovery, A/B testing |
| Enterprise | $150+ | Large E-commerce | Full customization, advanced analytics |
"The ROI has been amazing and I'm excited for the future!" - Phil, CEO, Chaser Brand
Performance and Integration
Here’s how these tools stack up in terms of performance:
- Average revenue per recipient: $3.65
- SMS engagement rates: 39.07% open rates and 23.33% click-through rates
Integration options include:
- Compatibility with e-commerce platforms
- Seamless CRM integration
- Connections with marketing automation tools
- Synchronization with analytics platforms
- Payment gateway integration
Many users report significant order recovery thanks to these seamless integrations.
Key Considerations for Selection
When choosing a recovery tool, keep these factors in mind:
- Channel Coverage: Does it support your preferred communication channels?
- Automation Capabilities: Are automated workflows available?
- Customization Options: How personalized can you make your campaigns?
- Scalability: Does the tool grow with your business, and is pricing reasonable?
- Analytics & Reporting: Are performance tracking features robust enough for your needs?
Picking the right tool can make a huge difference in recovering lost revenue.
Summary
Cart recovery tools play a crucial role in reclaiming lost revenue, addressing the staggering $18 billion in annual losses caused by an average cart abandonment rate of 70% through targeted, multi-channel outreach.
When choosing a cart abandonment solution, businesses should focus on three key areas:
Integration Capabilities
- Smooth integration with e-commerce platforms, CRM systems, and automation tools.
Recovery Features
- AI-powered personalization and behavior tracking.
- Exit-intent technology to engage customers before they leave.
- A/B testing for refining campaign effectiveness.
- Automated follow-ups across multiple channels, including email, SMS, and push notifications.
Performance Metrics
- Abandoned cart emails boast a 46.1% open rate.
- Conversion rates for these emails reach 4.64%, far outperforming the 0.17% seen with standard promotional emails.
- SMS communications enjoy an impressive 98% open rate.
These numbers highlight the immense potential of a well-executed cart recovery strategy.
"Cart abandonment has become one of these essential messages for ecommerce brands everywhere. First, it recaptures a significant portion of sales. But secondly, consumers increasingly expect to receive them." - Greg Zakowicz, Omnisend senior ecommerce expert
To further enhance cart recovery efforts, businesses should consider the following optimizations:
- Display shipping costs upfront to avoid surprises.
- Provide multiple payment options for convenience.
- Offer instant customer support to address concerns.
- Ensure mobile-friendly designs for seamless browsing.
- Use trust indicators and security badges to build customer confidence.
FAQs
How does AI improve cart abandonment recovery tools?
AI takes cart abandonment recovery to the next level by offering personalized and timely customer interactions. By analyzing customer behavior - like browsing habits and purchase history - it crafts reminders that feel tailored to each shopper. Imagine receiving a message that highlights the exact items you left in your cart. That kind of relevance makes the communication far more engaging and effective.
On top of that, AI-powered phone agents can step in shortly after a cart is abandoned. Using natural language processing, these agents create a conversational, almost human-like experience. They can address concerns, answer questions, and gently guide customers back to their purchase. This blend of personalized communication and quick follow-up not only recovers lost sales but also strengthens the bond between businesses and their customers.
What should I look for in a cart abandonment recovery tool for my online store?
When choosing a cart abandonment recovery tool for your online store, it's important to focus on features that boost customer engagement and help recover lost sales. Tools with automated follow-ups - whether through emails, SMS, or even phone calls - can reconnect with shoppers shortly after they leave items in their cart. Using multiple channels increases your chances of bringing customers back.
It's also essential to pick a tool that integrates smoothly with your e-commerce platform and is easy to use. Look for options that offer detailed analytics, so you can monitor performance and refine your strategies over time. Ultimately, choose a solution that fits your business needs and helps create a smoother shopping experience, reducing the likelihood of cart abandonment in the first place.
Why are multi-channel strategies more effective for recovering abandoned carts?
Multi-channel strategies work wonders for recovering abandoned carts because they let businesses connect with customers through various touchpoints like email, SMS, and even phone calls. By reaching out through the channels customers prefer, businesses create more chances to remind them about their unfinished purchases and nudge them toward completing the transaction.
Studies back this up - engaging customers across multiple channels can lead to noticeably higher conversion rates and increased sales. Shoppers who interact with brands on several platforms often spend more and are more likely to respond to personalized, timely follow-ups. This method doesn’t just help recover lost sales; it also builds stronger customer loyalty and satisfaction by delivering a smooth, tailored shopping experience.
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