12 Best Running Shoe Brands in 2026

A brand-level guide to running shoes: what each of 12 brands (Brooks, HOKA, ASICS, New Balance, Saucony, On, Nike, adidas, Altra, Mizuno, Tracksmith, NOBULL) is genuinely best at, plus how to match a brand to your feet and your runs.
Ruben Boonzaaijer
Written by
Ruben Boonzaaijer
Last edited 
June 16, 2026
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In this article

The most trusted running shoe brands in 2026 are Brooks, HOKA, ASICS, and New Balance, with Saucony, On, Nike, and adidas close behind. There is no single best brand, because fit is personal. The right one depends on your foot, your weekly miles, and whether you run easy, race, or both.

Every "best running shoe" list pushes the model of the month. That is useful on race day and useless if you just want to know which brand to trust. So this is a brand-level guide. Each entry tells you what the brand is genuinely best at and the kind of runner it fits, including a few newer direct-to-consumer names the big roundups skip.

How we picked these brands

  • Real-world track record. We leaned on what runners actually buy and re-buy at running specialty stores, not just lab scores. Proven comfort beats a spec sheet.
  • Fit and width range. Sizing is the number one reason a shoe works or hurts, so brands with real width options and honest fit scored higher.
  • A clear identity. The best brands are great at something specific (cushion, stability, racing, natural fit). That makes it easier to match a brand to your running.
  • Range to grow into. Daily trainer, race shoe, trail option. A brand that covers more of your running is one you can stay with.
  • Easy to try and return. Generous return windows and wide availability matter when you are buying fit you cannot feel through a screen.

At a glance

Brand Best for Price Known for
Brooks Beginners and everyday comfort Mid "Run Happy" cushioned daily trainers (Ghost, Glycerin)
HOKA Max cushion and long runs Mid to premium Maximalist stack and Meta-Rocker (Clifton, Bondi)
ASICS Stability and support Mid Gel-Kayano stability, wide widths
New Balance Width and fit precision Mid to premium Fresh Foam 1080, narrow to 4E widths
Saucony One brand, daily to race Mid Ride daily trainer and Endorphin super-shoes
On Responsive ride and style crossover Premium Swiss CloudTec cushioning (Cloudmonster)
Nike Racing and PRs Mid to premium Vaporfly carbon super-shoes, Pegasus
adidas Featherweight racing Budget to premium Adizero Adios Pro Evo, Adizero SL
Altra Natural fit and roomy toe box Mid Zero Drop platform and FootShape toe box
Mizuno Stable, smooth, firmer ride Mid Mizuno Wave plate (Wave Rider)
Tracksmith Running culture and boutique feel Premium Pebax Eliot Runner, heritage
NOBULL Lifting and running crossover Mid to premium Durable hybrid trainers (Drive, Journey)

1. Brooks

Brooks is the Seattle brand that walked away from everything except running, and it shows. The "Run Happy" lineup is built around dependable cushioned daily trainers like the Ghost, the softer Glycerin, and the supportive Adrenaline GTS. Nothing here is trying to win a marketing war, which is exactly why so many runners keep coming back.

Best for beginners and everyday runners who want forgiving, no-drama comfort, plus anyone with wider feet, since Brooks offers wide and extra-wide widths and a roomy toe box. It is consistently one of the top-selling brands at running specialty stores, with the Glycerin and Ghost near the top of the list.

2. HOKA

HOKA made its name by going big when everyone else went minimal. Its shoes pair tall, soft midsoles with a rolling Meta-Rocker shape that smooths out each stride. The lightweight Clifton and the plush, max-cushion Bondi are the two shoes most people meet the brand through.

Best for runners who want maximum underfoot cushioning, easier long runs, and gentler landings on the knees and hips. If you finish runs feeling beaten up, HOKA is usually the first brand worth trying. It currently sits at the top of specialty-store sales, led by the Clifton and Bondi.

3. ASICS

ASICS is the Japanese stalwart whose name stands for "a sound mind in a sound body," and stability is its calling card. The Gel-Kayano has been a go-to support shoe for decades, the Gel-Nimbus covers plush neutral cushioning, and the bouncy Novablast has become a favorite first "real" running shoe.

Best for runners who overpronate or simply want a structured, supportive ride, and for beginners who want one shoe that does a bit of everything. ASICS also offers wide widths, and it has been one of the faster-growing brands in running stores lately.

4. New Balance

New Balance wins on fit. Almost no other brand offers the same spread of width options, from narrow (B) through standard (D) and wide (2E) to extra-wide (4E), so you can dial in your exact size. The Fresh Foam X 1080 is its soft, premium daily trainer, and the FuelCell line handles faster days and racing.

Best for runners who have struggled to find a shoe that actually fits their foot width, and anyone who wants a plush everyday trainer. Some New Balance models are still made in the USA, and the brand has been both a top seller and one of the fastest growers in specialty stores.

5. Saucony

Saucony has been making running shoes since 1898, and today it covers the whole range from easy miles to race day under one roof. The Ride is its versatile everyday trainer, the Triumph adds plush max cushioning, and the Endorphin line (Speed, Pro) brings carbon-plated speed.

Best for runners who want a single brand they can grow with, from their first easy runs in the Ride to a goal race in an Endorphin. The Ride in particular gets recommended again and again as a friendly first daily trainer.

6. On

On is the Swiss brand with the cushioning you can see. Its patented CloudTec pods compress and spring back to give a distinctive, responsive feel, and the Cloudmonster and Cloudsurfer have become its signature road shoes. The look carries off the run as well as on it.

Best for runners who want a snappy, modern ride and a shoe that doubles as a clean everyday sneaker. It is also a genuine favorite at specialty stores, sitting among the top-selling brands. Worth noting: On sits at the premium end, and some runners find the ride firmer than they expected, so try before you commit.

7. Nike

Nike changed racing when it put a carbon plate and ultralight foam into the Vaporfly, and its super-shoes (Vaporfly, Alphafly) have since carried runners to multiple marathon records. For everyday miles, the long-running Pegasus is the dependable workhorse most people start with.

Best for racers and goal-chasers who want a proven super-shoe for race day, plus a reliable do-everything trainer in the Pegasus. The carbon shoes are an investment and wear out faster than a daily trainer, so most runners save them for key sessions and races.

8. adidas

adidas brings serious racing pedigree, headlined by the Adizero Adios Pro Evo, one of the lightest racing shoes ever made and a favorite for record attempts. The everyday Adizero SL has earned a reputation as a fast, fun trainer that does not cost super-shoe money.

Best for racers who want a featherweight competition shoe, and tempo runners who want speed in their daily rotation without the premium price. The range runs wide, from budget-friendly trainers up to the elite Pro Evo, so there is an adidas for most price points.

9. Altra

Altra does running shoes differently. Founded in 2009 in Utah, every shoe uses a Zero Drop platform, meaning the heel and forefoot sit at the same height, paired with a FootShape toe box that lets your toes spread out naturally. It is a deliberate, foot-first take on fit.

Best for runners who want a natural stride and a genuinely roomy toe box, which makes it popular with wide feet and anyone whose toes feel cramped in standard shoes. The Lone Peak is a trail favorite too. Ease in gradually, since the zero-drop platform asks more of your calves and Achilles at first.

10. Mizuno

Mizuno is the Japanese brand built around the Mizuno Wave, a plate in the midsole that spreads out impact for a stable, smooth heel-to-toe transition. The Wave Rider has been its bestselling daily trainer since 1998, and the newer Neo Vista adds more cushion and a rockered ride.

Best for runners who like a firmer, more grounded feel and a stable, smooth ride rather than a soft, squishy one. If maximal foam is not for you and you want something that feels planted and controlled, Mizuno is the classic answer.

11. Tracksmith

Tracksmith is the Boston brand rooted in running culture, known first for its heritage apparel and now for footwear. Its debut shoe, the Pebax-powered Eliot Runner, is a true-to-size daily trainer named after local running landmarks, and the brand hosts community races like the Twilight 5000.

Best for runners who care as much about craft and culture as performance and want a more boutique, design-led brand. It sits at the premium end, and the catalog is smaller than the giants, so it suits someone buying into the whole brand rather than shopping purely on price.

12. NOBULL

NOBULL started in Boston in 2015 making no-frills gym shoes and has since built out for runners who also train. The Drive is its hybrid trainer, stable enough to lift in yet smooth enough to run in, while the Journey is its dedicated cushioned running shoe. Durable SuperFabric uppers are a signature.

Best for hybrid athletes who lift, cross-train, and run, and want one tough, versatile shoe instead of a closet full. If your week is part gym and part easy miles, NOBULL covers more of it than a pure running brand would.

How to choose a running shoe brand

The honest answer is that the best brand is the one that fits your foot and your running, so match it to your situation:

  • New to running? Start with Brooks, ASICS, or Saucony. Their everyday trainers (Ghost, Novablast, Ride) are forgiving, easy to love, and hard to get wrong.
  • Wide feet or cramped toes? Look at New Balance (true 2E and 4E widths), Brooks (wide and extra-wide), Altra (roomy FootShape toe box), or ASICS wide options.
  • Want maximum cushioning? HOKA and New Balance lead on soft, protective rides for long days and tired legs.
  • Chasing a PR? Nike, adidas, and Saucony make the proven carbon super-shoes; save them for races and key workouts.
  • Prefer a natural, low-drop feel? Altra is the clearest pick, with Mizuno for a firmer, stable everyday ride.
  • Run and lift in the same week? NOBULL is built for that crossover.
  • Care about style and running culture? On crosses over to everyday wear, and Tracksmith leans into heritage and craft.

One more thing: road and trail are different jobs. Most of these brands make both, but if you log serious trail miles, look specifically at a brand's trail line (Altra's Lone Peak and HOKA's trail range are good starting points) rather than running your road shoe into the dirt.

Frequently asked questions

What is the best running shoe brand for beginners?

Brooks, ASICS, and Saucony are the safest first picks. Their core daily trainers (the Brooks Ghost, ASICS Novablast, and Saucony Ride) are cushioned, versatile, and forgiving, which is exactly what a new runner wants before they know their preferences.

Which running shoe brand is best for wide feet?

New Balance offers the widest range of true width options, from narrow up to extra-wide (4E). Brooks and ASICS also stock wide and extra-wide sizes, and Altra's FootShape toe box gives toes room to spread even in standard width.

Is HOKA or Brooks better?

Neither is universally better, they just feel different. HOKA gives you taller, softer, max-cushion rides with a rocker shape, while Brooks tends toward a more traditional, balanced cushioned feel. If you want plush and protective, try HOKA; if you want familiar and dependable, try Brooks.

What brand do most marathon runners wear?

At the elite end, carbon super-shoes from Nike, adidas, and Saucony dominate start lines because of their proven speed. For everyday marathon training, plenty of runners log their miles in Brooks, HOKA, ASICS, and New Balance daily trainers and save the super-shoes for race day.

How often should I replace my running shoes?

Most running shoes last roughly 300 to 500 miles before the midsole cushioning breaks down. Lightweight carbon racing shoes wear out faster, so most runners reserve them for races and key sessions rather than daily use.

Are expensive running shoes worth it?

For everyday running, a solid mid-priced daily trainer from any brand on this list will serve most runners well. Premium carbon super-shoes are worth it mainly if you are racing and chasing a specific time, since their benefit shows up at faster paces and they wear out sooner.

More brand guides

Looking for more? These guides round up the best brands in other categories.

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Ruben Boonzaaijer
Article by
Ruben Boonzaaijer

Hi, I’m Ruben! A marketer, Claude addict, and co-founder of Ringly.io, where we build AI phone reps for Shopify stores. Before this, I ran an AI consulting agency, which eventually led me to start Ringly together with Maurizio. Good to meet you!