The Ultimate 2025 Guide: How to Outsource Shopify Phone Support the Right Way

Learn how AI phone support can revolutionize customer service for Shopify stores, offering 24/7 assistance and significant cost savings.
Published on
August 16, 2025
Maurizio Isendoorn, Co-Founder at Ringly.io
Maurizio Isendoorn
Co-Founder

AI phone support has transformed how Shopify stores handle customer service. With tools like Ringly.io, store owners can now provide 24/7 automated phone support that integrates directly with Shopify, offering real-time order updates, product recommendations, and return processing. Unlike traditional call centers, AI support eliminates fixed schedules, training needs, and inconsistent service, while reducing costs by up to 85%. Here's why Ringly.io stands out:

  • 24/7 availability with instant responses.
  • Costs between $0.21–$0.37 per call, saving money as you scale.
  • Seamless Shopify integration for live order tracking and product data.
  • Supports over 30 languages and accents for global reach.
  • Enhanced data security by staying within Shopify's ecosystem.

Setting up Ringly.io is simple: install it from the Shopify App Store, configure your agent, upload store FAQs and policies, and test before launch. Plans start at $99/month, with options for growing and large stores. Whether you're managing 10 or 60+ calls daily, Ringly.io adapts to your needs, delivering consistent, high-quality support without the hassle of traditional outsourcing.

Why AI Phone Support Beats Outsourced Call Centers

If you're a Shopify store owner looking for reliable phone support, AI is a game-changer compared to traditional call centers. Outsourced centers often come with fixed schedules, training headaches, and inconsistent service quality. But with Ringly.io's AI phone support, you get a solution that eliminates these issues while consistently delivering top-notch service to your customers.

24/7 Support Without Waiting

Customers don't stick to a 9-to-5 schedule when they need help. Whether it's a last-minute order inquiry on Christmas Eve or a product question during a busy lunch hour, they expect quick answers. Ringly.io's AI agents are always on, answering calls instantly - no matter the time or day. Compare that to call centers, which are bound by fixed hours and often leave customers stuck on hold.

Save Money While Scaling Effortlessly

The cost difference between AI support and traditional call centers is striking. With Ringly.io, you can reduce customer service costs by up to 85%. Call centers require ongoing expenses for hiring, training, and managing staff, plus overhead costs like office space and benefits - even during slow periods. Ringly.io simplifies things with a pay-as-you-go model, charging between $0.21 and $0.37 per call. You only pay for the calls you receive, and as your business grows, the AI scales seamlessly - no need for extra training or hiring.

Consistent Quality, Every Time

Human agents can have off days - fatigue, distractions, or uneven training can all affect service quality. Ringly.io eliminates this inconsistency. The AI follows your specific guidelines, knows your product catalog inside and out, and never forgets store policies. It delivers the same high-quality experience on every call, even handling multiple customers at once without causing busy signals.

Designed for E-Commerce

Traditional call centers often struggle to meet the unique demands of online retail, but Ringly.io is built with e-commerce in mind. It integrates directly with Shopify, giving it access to live order and customer data. This means it can provide instant order tracking updates, send SMS links with tracking details during calls, and offer smart product recommendations. It even helps recover abandoned carts by reaching out to customers and guiding them back to complete their purchases.

Stronger Data Security

Data protection is a big concern, especially when outsourcing to overseas call centers. Giving third parties access to sensitive customer information can lead to security risks. Ringly.io avoids this by keeping all customer data within the Shopify ecosystem and adhering to US data protection standards. This approach minimizes the risk of breaches and ensures that customer information stays safe.

Feature Ringly.io AI Support Outsourced Call Centers
Availability 24/7, instant response Limited hours, potential delays
Cost Usage-based, up to 85% savings Fixed costs and overhead
Consistency Same quality every call Varies by agent and situation
E-commerce Integration Real-time Shopify access Generic training, limited access
Data Security Kept within Shopify ecosystem Risk of third-party breaches
Scalability Handles unlimited calls instantly Limited by staffing

When it comes to delivering exceptional customer service, Ringly.io's AI phone support addresses the shortcomings of traditional call centers, offering Shopify store owners a smarter, more efficient solution.

How to Set Up Ringly.io for Your Shopify Store

Ringly.io

Getting Ringly.io's AI phone support up and running for your Shopify store is a simple process. In just a few steps, you’ll have an AI agent ready to assist your customers over the phone. Here’s how to set it up.

Install the Ringly.io App from Shopify App Store

Shopify App Store

Start by installing the Ringly.io app directly from your Shopify admin panel. Navigate to Apps > App Store in your Shopify dashboard, search for "Ringly.io", and select the official app.

Once you’ve located the app, click "Add app" and then "Install app" to integrate it with your Shopify store. This step allows Ringly.io to access your order history, customer details, and product catalog - everything it needs to provide accurate and helpful phone support. After installation, you’ll be redirected to the Ringly.io setup dashboard within your Shopify admin.

Configure Your AI Agent Settings

After installing the app, it’s time to customize your AI agent to align with your brand and service standards. The setup wizard will guide you through the process of selecting your agent’s voice, language, and conversational tone. With support for over 30 languages and accents, you can tailor the agent to suit your customer base.

Give your AI agent a name and choose a voice that reflects your brand’s personality. Next, set your business hours and time zone. While the AI agent operates 24/7, these settings ensure it provides accurate information about when human support is available.

During this step, you can also define call escalation rules. For example, you can program the AI to transfer calls to a human agent if it encounters repeated failed attempts or detects customer frustration. This ensures that even tricky situations are handled smoothly.

Add Store Information and FAQs

To ensure your AI agent provides accurate answers, equip it with all the essential information about your store. Start by uploading your store policies, such as shipping details, return and refund procedures, sizing guides, and warranty terms. You can add this information as text files, paste it directly into the platform, or provide URLs for the AI to learn from.

Next, upload your product catalog, including detailed descriptions, specifications, pricing, and availability. Since Ringly.io integrates seamlessly with Shopify, it automatically syncs with your current inventory, enabling it to provide real-time product information during calls.

To enhance the AI’s effectiveness, create a detailed FAQ section that includes answers to common customer questions. Cover topics like shipping times, product care, sizing, compatibility, and ordering processes. Adding information about promotions, discounts, and seasonal policies will further improve the agent’s ability to assist customers. Be sure to update this section regularly as your store evolves.

Test Your Setup and Launch

Before making the AI agent available to customers, thoroughly test its functionality. Use the phone number provided by Ringly.io to make test calls, asking a variety of questions - such as checking order statuses, product availability, return policy details, and scenarios designed to trigger call escalation.

Review the call recordings and feedback provided by Ringly.io to fine-tune the agent’s responses and update your knowledge base as needed.

"What I like most about Ringly is that it allows me to see what issues were the most frequent. I can identify the key areas where users need the most help."

Once you’re confident in the AI’s performance, update your customer service number to the one provided by Ringly.io to officially launch the service.

After going live, keep an eye on your call history and analytics. Ringly.io’s insights will help you identify the most common customer questions, so you can continuously refine your AI agent’s responses and expand its knowledge base over time.

Best Practices for AI Phone Support Success

Getting the most out of your Ringly.io AI agent is key to ensuring customer satisfaction and protecting your brand's reputation. By following these strategies, you can keep your AI running smoothly and delivering the best possible service.

Keep Your Information Current

Your AI agent is only as good as the data it relies on. If product details, pricing, or policies are outdated, customers can quickly become frustrated, which could harm your business. Regular updates are essential to ensure your AI provides accurate and helpful responses.

For example, when you introduce new products, change prices, or update specifications, make sure your product catalog reflects these changes immediately. While Ringly.io automatically syncs with Shopify for most product updates, some details - like in-depth descriptions, care instructions, or compatibility notes - may need to be updated manually.

FAQs should also be refreshed regularly. Add answers to new customer questions and remove outdated content, like expired promotions. Pay close attention to shipping details, which can fluctuate due to seasonal demand, supplier changes, or inventory shifts.

Policy changes require immediate action. If you revise your return window, adjust shipping rates, or modify warranty terms, make sure this information is uploaded to your AI's knowledge base right away. This ensures customers with recent inquiries receive accurate and up-to-date answers.

In addition to keeping your data fresh, analyzing call insights can help fine-tune your AI's performance.

Use Call Data to Improve Performance

Ringly.io's analytics dashboard is a goldmine for improving your AI agent. It provides detailed insights into customer interactions, helping you identify areas for improvement.

Start by reviewing call summaries to detect common patterns. If customers frequently ask about unclear product features or sizing, update your knowledge base to address these gaps.

Mood detection tools can highlight instances where customers felt frustrated or confused. Use this data to pinpoint where your AI struggled and expand its knowledge base in those areas.

Keep an eye on resolution rates to see how often your AI successfully resolves issues without escalating to human support. A drop in this metric might signal that your AI needs additional training or that your knowledge base requires updates for new products or policies.

Finally, monitor peak call times to anticipate when customers are most likely to need help. This information can guide staffing decisions, ensuring you have human backup ready during busy periods like sales or product launches. It also ensures your AI is equipped with the most current information when demand is highest.

Next, focus on tailoring your AI to meet the specific expectations of US customers.

Configure for US Customers

US customers have particular expectations when it comes to phone support, and configuring your AI to align with these preferences can make a big difference. Ringly.io offers localization options to help your AI sound natural and professional to American shoppers.

Start by setting your AI to US English from Ringly.io's language options. This ensures proper pronunciation of product names, addresses, and common phrases. Choose a voice that feels natural to US listeners, avoiding accents or speech patterns that might seem out of place.

Make sure all currency displays are in US dollars ($), such as "$19.99", to match what customers see on your website when discussing prices, shipping fees, or refunds.

Use the US date format (MM/DD/YYYY). Whether referencing order dates, delivery deadlines, or return windows, your AI should present dates in a way that's familiar to American customers, like "12/15/2024" or "December 15th, 2024."

Stick to imperial measurements for product dimensions and weights. For example, describe sizes as Small, Medium, or Large (or numerical sizes like 8, 10, 12), provide weights in pounds and ounces, and list dimensions in inches and feet. If temperature comes up, use Fahrenheit.

Lastly, follow US spelling conventions. Use "color" instead of "colour", "gray" instead of "grey", and "jewelry" instead of "jewellery." These small details help your AI sound natural and show customers that you care about the little things that matter to them.

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Ringly.io Pricing Plans: Pick the Right Option

Choose a pricing plan that fits your store's call volume and support needs, ensuring smooth and scalable AI phone support for your Shopify business. Each plan includes core AI phone agent features and integrates seamlessly with Shopify.

Understanding your current call volume is key to picking the right plan. If your store handles less than 250 minutes of calls each month, the Start plan has you covered. For stores managing between 250 and 1,000 minutes, the Grow plan offers additional features and more included minutes. Larger stores with higher call volumes will benefit from the Scale plan, which provides custom setups and dedicated support. Let’s break down the details of each plan to help you decide.

Start Plan: Basic AI Phone Support

Perfect for smaller stores, the Start plan delivers essential AI support at a budget-friendly rate of $99 per month. It includes 250 minutes of call time, making it ideal for Shopify stores just starting with AI phone support or managing moderate customer service demands.

With the Start plan, you get access to unlimited AI agents, support for 30 languages, and the ability to upload your store’s knowledge base, including FAQs and policies. The AI can handle common customer inquiries, such as checking order status, providing product details, and answering policy-related questions.

If you go over the included 250 minutes, additional usage is billed at $0.36 per minute. For instance, if your store uses 300 minutes in a month, you’d pay $99 plus an extra $18 for the additional 50 minutes, totaling $117.

The plan also includes a 14-day risk-free trial, giving you the chance to test the system with your customers. This trial period allows you to see how the AI performs with your specific products and customer service needs.

The Start plan works best for stores handling around 10–15 calls daily or those experimenting with AI phone support for the first time.

Grow Plan: More Minutes and Advanced Features

For $349 per month, the Grow plan offers 1,000 minutes of call time and advanced features designed to enhance your customer service. Additional minutes are billed at just $0.19 per minute.

This plan includes self-learning AI capabilities, which means your agent improves over time by analyzing successful interactions. You’ll also gain access to detailed call insights and analytics, helping you track customer satisfaction, resolution rates, and recurring inquiry trends.

The Grow plan comes with a 30-day priority onboarding process, ensuring your AI is tailored to your store’s unique needs. This includes personalized setup assistance and optimization advice based on your product catalog and policies.

This plan is ideal for stores managing around 30–50 calls per day or those looking for deeper insights into their customer service performance.

Scale Plan: Tailored Solutions for Large Stores

Designed for large Shopify stores, the Scale plan costs $1,099 per month with a $4,000 setup fee. It features custom per-minute rates based on your store’s call volume, making it a flexible option for high-volume businesses.

The Scale plan offers a custom agent configuration and integrations tailored specifically to your store. This could include advanced product recommendation logic, CRM integrations, or specialized call routing based on customer segments.

You’ll also receive monthly optimization recommendations from Ringly.io’s team, who analyze your call data to improve resolution rates and customer satisfaction. Additionally, you’ll have access to a private Slack channel for direct communication with the support team.

Custom integrations connect your AI agent to tools like inventory systems and loyalty programs, enabling accurate, real-time responses to complex customer inquiries.

This plan is best suited for large stores with high call volumes, typically handling 60 or more calls daily.

Plan Monthly Cost Setup Fee Included Minutes Extra Minutes Best For
Start $99 None 250 $0.36 per min Small stores, 10–15 calls/day
Grow $349 None 1,000 $0.19 per min Growing stores, 30–50 calls/day
Scale $1,099 $4,000 Custom Custom rate Large stores, 60+ calls/day

No matter the plan, you’ll benefit from core AI phone agent features, Shopify integration, and support for multiple languages, ensuring your customer service grows alongside your business.

Get Started with Ringly.io AI Phone Support

Adding AI phone support to your Shopify store is simple and efficient. Ringly.io offers 24/7 automated phone support, capable of managing up to 70% of calls automatically, which means happier customers and lower costs for your business. And the best part? The setup is quick, leading to immediate improvements in your operations.

Here’s how to get started:

  1. Install Ringly.io from the Shopify App Store.
  2. Connect your store and follow the on-screen prompts to finish the setup.

It’s that straightforward. Once installed, Ringly.io begins working right away, streamlining customer interactions.

Take Sarah, for example. She runs a Shopify store and saw her support workload shrink dramatically. On top of that, her customer satisfaction soared, and automated cart recovery calls boosted her sales.

The platform boasts a 4.8/5 rating on Product Hunt, reflecting how easy the setup is and the instant value it delivers. Many users even report slashing their support costs by up to 85% after switching to AI phone support.

Your AI agent will handle a variety of tasks, including:

  • Checking order statuses
  • Offering product recommendations
  • Guiding returns
  • Answering policy-related questions

For more complex issues, the system seamlessly transfers calls to human agents. With support for over 30 languages and integration with more than 7,000 tools, Ringly.io is designed to grow alongside your business.

You can start with a free trial to see the benefits firsthand. Once you choose a plan that fits your store’s needs, you’ll also gain access to detailed analytics, showing exactly how your AI agent enhances customer service and cuts down operational costs.

The entire setup takes less than an hour. By integrating Ringly.io into your Shopify store, you can turn customer support into a 24/7 automated system that boosts the shopping experience while keeping expenses in check. Install Ringly.io today from the Shopify App Store and take your customer service to the next level.

FAQs

How does Ringly.io protect sensitive customer data within the Shopify platform?

Ringly.io prioritizes data security by following strict industry standards and regulations. To keep sensitive customer information safe, the platform uses encryption for data both in transit and at rest, ensuring protection at every stage.

On top of that, Ringly.io implements strict access controls, allowing only authorized personnel to access data. These safeguards help maintain a secure environment within the Shopify ecosystem, ensuring your customers' information is treated with care and confidentiality.

How do I set up the Ringly.io AI agent to handle specific customer service situations like returns or detailed inquiries?

To get started with the Ringly.io AI agent for handling customer service tasks like processing returns or managing detailed inquiries, the first step is to install the Ringly.io app from the Shopify App Store. Once installed, the app provides a straightforward, step-by-step guide to walk you through the setup process.

You'll begin by creating custom workflows that define specific scenarios, or intents, the AI should recognize - such as a return request or a detailed customer question. By training the AI with relevant data, it learns to identify these situations accurately. Next, you’ll configure automated responses and set up escalation rules for situations that require human involvement. This way, the AI can either resolve the issue directly or pass it along to a live agent seamlessly.

The setup process is designed to be simple and adaptable, making it easy to tailor the AI’s behavior to your store’s unique customer service needs.

How can I use Ringly.io's analytics dashboard to enhance customer service and address common issues?

Ringly.io's analytics dashboard equips store owners with tools to enhance customer service by offering key insights into call outcomes, frequent topics, and resolution times. By digging into this data, you can spot patterns in customer concerns and adjust your support processes to handle issues more quickly and efficiently.

The detailed call breakdowns allow you to fine-tune your support strategies and offer focused training for your team. This not only improves efficiency but also helps create more personalized interactions, which can significantly elevate customer satisfaction. These insights provide a pathway to continually improving your service approach, ensuring a smoother and more positive experience for your customers.

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Ringly.io is the first AI phone agent platform built for online e-commerce stores

Ringly.io is the first AI phone agent platform built for online e-commerce stores

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