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AI phone support for Shopify brandsAI receptionist for ecommerce
Seth is an AI phone agent for Shopify stores: answers at 3am, reads the order, and handles returns and WISMO on the call.
$99/mo for the first 50 phone conversations, then $1.99 per conversation
Thanks for calling [redacted]. This is Kate.
Hello, my name is [redacted]. I'm calling about an order I placed on the 29th of August.
Can I give you an order number? I haven't heard anything about it being shipped.
You're all good, I see that order. It shipped out with USPS and is in transit right now. The last scan was in Salt Lake City this morning, and it's estimated to arrive around September 9th.
September 9th. Okay, thank you.
Are you talking about, I just want to make sure we're talking about the right order, [redacted]?
Got it. Give me just a second to pull up the details on that.
Looking up the order in Shopify
Order found
Yep, that's the right order. It's on its way right now, with the last update this morning. It's still estimated for September 9th.
Okay, great. Thank you so much.
Glad I could help. Anything else I can check for you?
Oh, no, that's it. Thanks so much. Okay, bye.
Alright, if that's all, thanks for calling. Have a great day.
Analyzing call
Listen to the real call
Store phone calls need order context
Most AI receptionists a store owner finds are made for appointment books, office routing and simple messages. Your phone rings for different reasons. A customer calls at 9pm because the tracking page looks wrong. A repeat buyer wants to exchange a size before the return window closes. A first-time shopper wants to know if your policy covers a gift order. During Black Friday, the queue fills with WISMO calls while your team is trying to answer tickets, pack orders and protect revenue.
The usual ai receptionist for ecommerce pitch can sound useful until the call needs Shopify context. A name, phone number and callback note still leave your team with the work. The caller expects the voice on the phone to know the order, the policy and what happened last time. If the AI can only collect a message, your support queue grows by another ticket.
Seth is built for the phone calls Shopify brands actually receive. It starts with the customer, their Shopify orders and prior call context. It looks up the order, requests the return, sends the email or transfers the call based on your rules. If you are comparing an ai receptionist for retail stores, read what AI receptionist software should include before you choose.
Seth handles the order calls your team repeats
- WISMO A caller asks where an order is, and Seth checks the Shopify order during the call before giving the answer it can support.
- Returns When a customer wants to send something back, Seth checks your policy, requests the return and sends the follow-up email.
- Exchanges A size, color or item change can be handled with policy context, then escalated when your team needs to decide.
- Subscriptions For subscription questions, Seth explains what it can from your content and escalates actions outside the supported phone workflow.
- Product advice Pre-purchase callers get answers from your website, help docs and policies, with a transfer when Seth is not sure.
- Inventory questions Seth can answer from the information you provide, and it escalates when real-time inventory is required outside a custom setup.
- Policy calls Shipping, return and store policy questions are answered in plain language from your own published content.
Seth does not take payments on the call, cancel subscriptions natively, provide real-time inventory except custom setups, act as a human answering service, provide message-taking by people or work as a chat product. When a call needs any of that, Seth follows your escalation rule. For a cost framework before you compare options, read how AI virtual receptionist pricing is usually structured. For staffed phone coverage comparisons, read human receptionist alternatives for store calls.
How it works
Set up Seth in under 1 hour
Catalog2,352 productsSyncedyourstore.com394 pagesSynced
Voice and greeting"Hi, this is Seth."Change
Step 2
Seth learns your store
He reads your catalog, website and policies. You pick the voice.
Your Ringly number+1 (415) 555 0134Live
Forward your current number
Use your Ringly number
Move your number to Ringly
Step 3
Put Seth on your phone line
Forward your current number or use the one that comes with Seth.
One public price for store calls
For a store, the useful question is what happens when order calls rise. Seth uses one public usage model. Only pay when Seth talks to a customer, and a two-minute call and a nine-minute call cost the same. See Ringly.io pricing details.
| Option | Price as published | What a store gets | Source |
|---|---|---|---|
| Ringly.io (Seth) | $99/mo for the first 50 phone conversations, then $1.99 per conversation | First 50 included, then $1.99 per conversation. Shopify phone agent for order calls, returns, transfers, transcripts and attributed revenue. | ringly.io |
| Goodcall | Starter $79/month per agent for 100 unique customers, $0.50 per customer after; Growth $129/month for 250. | AI answering for general small business calls. | goodcall.com |
| Rosie | Plans at $49, $149 and $299 per month. | AI answering for general small business calls. | heyrosie.com |
| Smith.ai human receptionists | Starter $300/month for 30 calls, $11.50 per extra call; Basic $810/month for 90 calls, $10.50 per extra call; Pro $2,100/month for 300 calls, $8.50 per extra call. | Human receptionists for call answering. | smith.ai |
Prices read on September 30, 2026 from each vendor's own pricing page.
At 100 calls a month, the rule of thumb is about 80% of calls end up billed, so Ringly.io is about $159/mo all in. For Smith.ai on Basic at 100 calls a month, the published math is $810 + 10 x $10.50 = $915. Custom plan from 1,000+ calls a month.
Seth resolves 65% of your support calls, or that month comes back as credit. Conditions include 90 days on the plan, 300+ conversations in those 90 days and setup conditions. 30-day money back guarantee. Cancel anytime. Set a monthly spend limit in Settings, and Seth pauses at the cap. Try for free.
Shopify brands on Ringly’s AI phone support
88% of calls handled without a human at TechCraft Studio.
79% of calls resolved end to end at BioLongevity Labs.
1,595 calls answered in 90 days at Gear Rider, with no phone rep.
78% of calls resolved without a human at Luxevéria.
8 countries where Medivita runs phone support, on 1 Ringly account.
71% of calls resolved without a human at Herbionyx.
6.7x the phone volume at Hey Zeyla, with no new hire.
78% of calls resolved without a human at Vynzo.
Seth costs $99/mo for the first 50 phone conversations, then $1.99 per conversation. You only pay when Seth talks to a customer. Spam, wrong numbers, hang-ups, silent calls, callers passed straight to a human, and your own team testing are not billed. About 80% of calls end up billed, so 100 calls a month is about $159/mo all in.
No, there is no contract. Ringly.io is month to month, and you cancel in Settings → Subscription. On card billing the plan ends right away. On Shopify billing, Seth keeps working until the end of the paid period. You can also set a monthly spend limit, and Seth pauses at the cap. If you are not happy in the first 30 days, the $99 plan fee is refunded.
Most brands go live in under 1 hour. AI Coach sets up the integrations, so you do not need an engineer. You connect Shopify and your helpdesk, point Seth at your website, help docs and policies, then choose how calls escalate. Signup, onboarding, setup and the demo calls generated during onboarding are free.
Yes, Seth can look up orders, request returns, send emails, transfer the call, or create a helpdesk ticket. It reads the caller's Shopify orders before speaking, so WISMO and return calls start with the order in front of it. It also covers exchanges, subscriptions, and policy questions, and escalates when unsure.
Seth answers from your store's website, help docs and policies, and it escalates when it is not sure instead of guessing. It also starts calls with Shopify order context and what the caller said last time. That matters for ecommerce because a vague answer can create more work. You choose how uncertain calls are handled, including transfer, email or helpdesk ticket.
Seth escalates using the rule you choose. It can transfer the call to a human, email the issue or create a helpdesk ticket, for example in Gorgias. Escalation can differ by business hours. Seth is designed to answer from your store content and Shopify context, then pass the call on when the request needs your team or when it is not sure.
Yes, Seth answers 24/7, including at 3am, instantly and with no hold queue. You can set different escalation rules for business hours and after hours. For example, during open hours Seth can transfer to a human, and after hours it can email the issue or create a helpdesk ticket.
Yes, Seth can answer in other languages when set up for them. Medivita runs phone support in 8 countries on one AI account, with ten phone lines and four languages: English, German, Spanish, and Portuguese. For your store, language setup depends on your content, policies, and call flows.
Does it work with Shopify and Gorgias?
Yes. Seth is built for Shopify brands and starts each call with the caller, their Shopify orders, and what they said last time. It can also create a helpdesk ticket, for example in Gorgias, when you choose that escalation path. AI Coach sets up the integrations without an engineer.
How does Seth know what to say about my store?
Seth uses your Shopify data, website, help docs and policies. It starts every call with full context: who is calling, their Shopify orders and what they said last time. AI Coach sets up integrations, no engineer needed. When Seth handles a call, recordings, transcripts and attributed revenue appear in the dashboard, and orders placed after a call show up as Seth-attributed revenue.
Can I keep my current phone number?
Yes. You can keep your own number by forwarding calls to Seth. You can also use a number that comes with Seth if you prefer a separate phone setup. Forwarding lets customers keep calling the number they already know while Seth answers instantly, including at 3am. Your team can still receive escalations by transfer, email or helpdesk ticket.
Can it handle a Black Friday call spike?
Yes, Seth answers every call at once, with no hold queue. That matters when a sale, delivery delay, or Black Friday surge brings more calls than your team can take. It uses Shopify order context on each call and escalates by transfer, email, or ticket when it should not answer alone. For 1,000+ calls a month, there is a custom plan.
Will an AI receptionist replace my support team?
No, Seth takes the repeated phone work so your team can focus on calls that need judgment. It handles routine calls like WISMO, returns, exchanges and policy questions. When it is not sure, it escalates instead of guessing. You choose whether that means a transfer to a person, an email, or a helpdesk ticket.
How do I see what the AI receptionist did on each call?
Your dashboard keeps the recording and transcript of every call Seth handles, so your team can see what was asked and what happened next. It also shows attributed revenue. Orders placed after a call with Seth appear as Seth-attributed revenue, and brands typically see $10 to $100 revenue per conversation.
Can I choose the voice?
Use onboarding and Book a demo to decide whether Seth's voice is right before you switch it on. During setup, demo calls are generated so you can hear how Seth handles your store's questions. The main setup choices are the source content Seth uses, Shopify and helpdesk connections, your number setup, and escalation rules for transfers, emails or tickets.