Feeling overwhelmed trying to pick between Gorgias and Ada for your customer support needs? You’re not alone—between confusing pricing, endless features, and mixed reviews, it’s hard to know what’s truly best. By the end of this article, you’ll have a clear path forward and can pick with confidence. We’ll cover:
Core features you’ll actually use
Prices (with no surprises)
User reviews and real-world feedback
Who each tool is best for—and a BETTER alternative you might not have heard about
Let’s break it all down and find the tool that really fits—starting now.
Why Ringly.io is the better choice ; )
Built for e-commerce
With experience in both AI and e-commerce, we set out become the best AI phone agent platform for online stores.
Stupid-simple user interface
Super easy to work with, and you can set it up without being tech savvy. If you create a free account you can see it for yourself though!
Quick and easy setup
Our pre-trained AI phone support agent and will have your online store automated in minutes.
Founded in Paris in 2015 by Alex Plugaru and Romain Lapeyre, Gorgias is a leading AI-powered helpdesk platform designed specifically for ecommerce brands. Now headquartered in San Francisco, Gorgias empowers over 12,000 merchants—including top Shopify stores—to deliver seamless, automated customer support across email, live chat, social media, SMS, and more.
Gorgias stands out with deep ecommerce integrations, robust automation, a unified inbox, advanced reporting, and collaborative tools that streamline support and drive sales. Its intuitive AI agent handles up to 80% of common queries, while features like macros, templates, and multi-channel support make it a favorite among online retailers and support teams. In the following section, we’ll break down Gorgias’s features, pros and cons, pricing, and user reviews, comparing them with Ada and Ringly.io to help you find the best fit for your business.
Gorgias's features
Multi-Channel Ticketing: Gorgias centralizes customer support across email, live chat, social media (Facebook, Instagram), and SMS in one dashboard. This streamlines agent workflows for e-commerce brands but lacks native voice/phone automation—unlike Ringly.io, which covers phone support out of the box.
E-commerce Platform Integrations: Deep integrations with Shopify, Magento, and BigCommerce allow agents to view orders and edit/refund directly from tickets. This is ideal for fast-paced stores but doesn’t automate order status calls or cart recovery like Ringly.io does.
Macros & Automation: Agents can use pre-built responses (macros) and set up rules to auto-tag or close tickets based on triggers. While this reduces manual work for repetitive queries, it’s less advanced than true AI-driven call handling or workflow automations found in Ringly.io.
Customer Data Enrichment: Gorgias pulls customer data into every ticket so agents see order history and previous conversations instantly. This helps personalize responses but still requires human intervention—Ringly.io’s AI uses this data to answer questions autonomously.
Live Chat Widget: Offers a customizable chat widget for instant website support. It’s effective for web visitors but doesn’t proactively engage via outbound calls or recover abandoned carts as efficiently as phone-based solutions like Ringly.io.
Social Media Messaging Support: Handles DMs/comments from Facebook & Instagram within the helpdesk interface. Useful for omnichannel brands; however, it doesn’t cover voice channels where urgent sales recovery often happens.
Reporting & Analytics: Provides dashboards tracking response times, resolution rates, agent performance metrics. These insights are valuable but lack the conversational AI analysis (mood detection/success reasons) that Ringly.io offers after every call.
Collaboration Tools: Internal notes and ticket assignments let teams collaborate easily on complex issues—a strength over some basic chatbots like Ada that may not offer robust team workflows.
App Marketplace & Integrations: Connects with 90+ apps including loyalty programs and shipping tools through its marketplace; however, custom action flexibility is limited compared to no-code automations possible with platforms like Ringly.io via Zapier/Make.com integrations.
Gorgias excels at unifying digital channels for e-commerce support teams who rely heavily on written communication—but if your business needs proactive phone outreach (cart recovery), real-time order updates by voice without manual lookup, or end-to-end workflow automation triggered by calls rather than just messages/tickets, alternatives such as Ringly.io provide a more comprehensive solution tailored specifically to these pain points.
Pros
Centralized inbox for all channels – Users consistently praise how Gorgias brings together email, chat, social media (including paid ad comments), and more into one place, reducing the need to switch between platforms.
Strong automation features – The platform’s tagging, macros, rules-based automations, and chatbot capabilities help teams handle repetitive tasks efficiently and respond faster to customers.
Easy integration with ecommerce tools – Seamless connections with Shopify and other ecommerce apps are highlighted as a major benefit for online stores looking to streamline support workflows.
Intuitive interface & ease of use – Many reviewers find the UI modern and easy to navigate—even new team members can get up to speed quickly without extensive training.
Customizable workflows & reporting – Teams appreciate being able to tailor views, filters, automations, and analytics dashboards to their specific needs—helpful for tracking KPIs or segmenting tickets by department.
Cons
Expensive compared to alternatives – Pricing is a frequent complaint; several users feel that costs are high relative to competitors or that billing practices (such as charging during trial periods) can be confusing or unfair.
Occasional outages disrupt workflow – Some users report service interruptions or downtime that impact daily operations—a critical issue when customer support must be always-on.
Limited analytics depth out-of-the-box – While basic reporting is available, some reviewers wish for more advanced analytics features without needing extra customization or third-party tools.
Automation setup can be complex without training – Although powerful once configured properly, setting up advanced automations may require technical know-how; less experienced users sometimes struggle here unless they receive additional onboarding help.
Missing basic usability features & inflexible views – A few reviewers mention missing simple but important functions (like saving default filtered inbox views) while noting an emphasis on more complex features instead. This can make day-to-day navigation less efficient than expected in some scenarios.
While many businesses value Gorgias’s robust integrations with ecommerce platforms like Shopify—and its ability to centralize multi-channel support—some drawbacks around cost transparency/billing practices have been noted by multiple reviewers. For solutions like Ringly.io that emphasize fair pricing models or simpler onboarding experiences (and avoid surprise charges), these pain points may not apply as strongly.
Founded in 2016 in Tel Aviv, Israel by Assaf Eisenstein and Yoni Tserruya, Ada is a leading AI-powered customer support platform designed to automate and enhance ecommerce and other digital customer experiences. Ada helps businesses deliver personalized, scalable support through intelligent chatbots that integrate seamlessly with existing systems.
Serving thousands of companies worldwide, Ada empowers sales teams, marketers, and support agents with features like AI-driven conversation flows, CRM integrations, multilingual capabilities, and real-time analytics. Its user-friendly interface enables rapid deployment without coding expertise.
In the following section, we’ll explore Ada’s key features, pros and cons, pricing models, and user reviews compared to competitors like Gorgias and Ringly.io to help you determine the best fit for your business needs.
Ada's features
AI-Powered Chatbot Automation – Ada’s core strength is its advanced AI chatbot that autonomously handles complex customer queries across multiple channels, reducing the need for human intervention. This is ideal for large enterprises with high support volumes and diverse customer needs. Unlike Gorgias, which focuses on e-commerce and simpler queries, Ada’s AI is more sophisticated but requires integration with a separate helpdesk for full functionality. Ringly.io, by contrast, delivers instant expertise and real-time updates directly from your own knowledge base, with no training or integration hassle.
Omnichannel Support – Ada enables businesses to automate customer service on web, mobile, social, and messaging platforms, ensuring customers get consistent support wherever they reach out. This is broader than Gorgias, which is optimized for e-commerce channels like Shopify and email. Ada’s flexibility is valuable for SaaS and telecom, but setup can be complex. Ringly.io focuses on phone and SMS automation, offering a more streamlined, plug-and-play omnichannel experience for e-commerce.
Customizable Workflows via API – Ada allows deep customization through APIs, letting businesses tailor the bot’s behavior and connect to various backend systems. This is powerful for enterprises with technical resources, but it often requires developer time and ongoing maintenance. Gorgias offers easier, pre-built integrations for popular e-commerce tools. Ringly.io’s no-code custom actions let users automate tasks and integrations instantly, making advanced workflows accessible to non-technical teams.
Automated Handoffs to Human Agents – Ada’s AI can detect when a query is too complex and seamlessly transfer the conversation to a human agent, ensuring customers get the help they need. This is similar to Gorgias, which routes tickets within its all-in-one helpdesk. Ringly.io’s smart call transfer goes further by providing detailed call summaries and routing calls based on custom triggers, keeping your team focused on high-value interactions.
Enterprise-Grade Scalability – Ada is designed for large organizations needing to scale support quickly and efficiently. Its AI can handle massive volumes of inquiries without sacrificing quality. Gorgias is better suited for mid-sized e-commerce brands, while Ringly.io delivers enterprise-level automation with a setup process simple enough for small teams.
No Native Sales or Revenue Tools – Ada is not built for sales enablement and lacks native features for upselling, cross-selling, or discounting. Gorgias, on the other hand, includes AI sales agents and conversion tools that directly drive revenue. Ringly.io stands out by automating abandoned cart recovery and sending personalized SMS checkout links, directly boosting sales with minimal effort.
Requires Integration with Existing Helpdesk – Ada is a standalone AI solution that must be integrated with a traditional helpdesk platform for ticketing, analytics, and agent management. This adds complexity and cost, especially for businesses without robust IT resources. Gorgias is all-in-one, while Ringly.io eliminates the need for extra platforms by combining AI phone, SMS, and workflow automation in a single, easy-to-use system.
Next, let's look at Ada's pros and cons. We studied dozens of reviews from real Ada users from platforms like G2, Capterra, and TrustRadius. Then we identified commonalities and summarized the main pros and cons of Ada based on real user feedback for you here:
Pros
User-friendly interface – Many users praise Ada’s drag-and-drop chatbot builder for being intuitive and easy to use, even for non-technical staff. Ada’s visual chatflow builder allows teams to quickly create automated flows without coding experience, which speeds up deployment.
Fast setup & deployment – Customers highlight how quickly they can get started with Ada; initial setup is described as straightforward with minimal technical hurdles.
Powerful automation & AI capabilities – The platform leverages natural language processing (NLP) to automate customer support across multiple channels. Users report that it effectively handles a high volume of routine inquiries automatically.
No-code customization – Teams appreciate the ability to customize conversational workflows without writing code, making it accessible for CX managers or business users.
Multi-language support – Reviewers consistently mention that supporting over 50 languages is a major advantage for global businesses seeking consistent customer service worldwide.
Smooth handoff to human agents – When needed, Ada can transfer conversations—with full context—to live agents seamlessly so customers don’t have to repeat themselves.
Saves time & operates 24/7 – Automating responses means companies can offer round-the-clock support while freeing up human agents for more complex issues.
Cons
Lack of advanced customization options – Some users feel limited by the platform’s templated approach; highly specific or creative workflows may require workarounds or aren’t possible out-of-the-box. This could be restrictive if your business needs deep custom logic in automations.
No mobile apps available – Several reviewers note the absence of dedicated mobile applications as a drawback for teams who want on-the-go management or monitoring capabilities.
Pricing transparency issues / Custom quotes required – Prospective buyers are frustrated by the lack of clear public pricing; you must contact sales for a quote which slows down decision-making processes—especially compared with solutions offering instant online sign-up and transparent pricing tiers like Ringly.io.
Learns technical terms upfront / Steep learning curve initially – While many find setup easy overall, some mention needing time to learn specific terminology used in building chatflows before becoming fully productive. This could slow onboarding in less tech-savvy teams compared with platforms designed specifically around simplicity.
Reporting & analytics limitations – Users sometimes wish reporting was more robust: deeper insights into bot performance or easier access to actionable data would help optimize their automations further.
Escalation process isn’t always perfect – A few reviewers say that escalation from bot-to-human agent doesn’t always trigger smoothly, leading occasionally to dropped conversations. Businesses needing flawless escalation might seek alternatives where this process is more tightly integrated.
Occasional generic responses – Some feedback points out that while NLP works well most times, there are cases where answers feel too generic unless significant training or tuning has been done. For brands wanting highly personalized interactions, this may require extra effort.
Pricing - Gorgias vs Ada
Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit each company's pricing page.
Gorgias pricing
Plan
Monthly Price (0% Automation)
Ticket Limit / Mo.
Key Features
Starter
$10
50
Basic customer service tools; standard integrations; up to 3 users
Basic
$60
300
Essential integrations; self-service onboarding; some automation tools; unlimited users
Pro
$360
2,000
Advanced support features; all integrations & onboarding support; unlimited users
Advanced
$900
5,000
Dedicated Customer Success Manager (CSM); full onboarding & ongoing support
Enterprise
Custom
Custom
Tailored solutions for large orgs.; full onboarding & dedicated CSM
Automation Pricing:
Prices increase with higher automation percentages. For example:
Basic plan at 20% automation: $140/mo
Pro plan at 20% automation: $810/mo
Advanced plan at 20% automation: $1,800/mo
Overage Fees:
Starter: +$0.40 per extra ticket
Basic: +$40 per extra 100 tickets
Pro/Advanced: +$36 per extra 100 tickets
Contract Length:
Month-to-month available.
Annual billing offers a discount (about 2 months free or 20–25% off).
No long-term contract required unless chosen.
Cancellation Fees:
No explicit cancellation fees.
Cancel anytime via the billing portal—service continues until end of current billing cycle.
No penalties for downgrading or canceling mid-cycle.
Refund Policies:
Generally no refunds or credits, including for unused time or pre-payments.
Refunds may be granted only at Gorgias’ sole discretion and are not guaranteed by default.
All plans include multi-channel helpdesk (email/chat/social), ticket routing/automation templates, Shopify/WooCommerce integration.
Voice/SMS support is an add-on ($2.40/ticket voice and $1.60/ticket SMS).
Unlimited user seats on most plans except Starter (limit of three).
Ada pricing
Plan Name
Estimated Price Range (Monthly)
Key Features
Contract Length
Cancellation Fees
Refund Policy
Core
$4,000–$8,000
- Conversational AI
- Multi-channel support
- Basic automation
- Knowledge base integration
- Customizable chatbot appearance
Monthly or Annual options
Not specified
Not specified
Advanced (a.k.a. Advance)
$8,000–$12,000
- All Core features plus:
- Segmentation & predictive suggestion
- Smart detect & multilingual support
- Advanced integrations & custom workflows
Pro
Up to $64,000
- All Advanced features plus:
- Proactive campaigns/SMS messaging
- Goal/event tracking & A/B testing
- Lead creation/data enrichment
Ringly.io pricing
Ringly.io has simple, usage-based pricing with no hidden fees or long-term commitments. Test drive it risk-free for 14 days, then scale up or down on month-to-month terms—or book a demo for fully tailored enterprise support.
Total reviews: G2: 4.4/5 from over 475 reviews Trustpilot: 3.6/5 from over 170 reviews Capterra: ~4.7/5 from over 100 reviews
"Game changer" – Jessie, Customer Support Lead (G2) Gorgias has been a game changer for our customer support operations... The centralized inbox and automation features save so much time and ensure no missed messages...
"Awful CS, wrong guidance" – Anonymous, Operations Manager (Capterra) Awful CS, wrong guidance and scam... We were billed $540 during the trial period due to their no refund policy... Be cautious for unexpected/uninformed billings!...
What users are saying about Ada:
Total reviews: There are currently no verified user review counts or ratings available on G2, Capterra, Product Hunt or Trustpilot as of July 2025. Users should be careful when evaluating Ada due to the lack of public feedback.
No online user review available There are no published positive user quotes available at this time.
No online user review available There are no published critical user quotes available at this time.
Key notes:
Gorgias receives generally strong marks for its integration with e-commerce tools and ease of use but is criticized by some users for inconsistent billing practices and occasional customer service issues.
There is a notable absence of direct end-user feedback publicly posted about Ada on major software review sites as of mid-2025—potential buyers should seek references or request case studies directly from the vendor before making decisions.
If you need more detailed feature comparisons between these two products beyond what users say in public forums, let me know!
What users are saying about Ringly.io:
Ringly.io is known for its simplicity, and a focus on e-commerce, with features like abandoned cart recovery and order status lookups. It has a 4.8 star rating from 12 reviews on Product Hunt and other platforms.
"it stands out significantly ahead" - Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.
"This is such a great product" - Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."
"It really sounds like a human" - Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.
E-commerce brands – Especially those running stores on Shopify, Magento, or BigCommerce who want all their customer conversations (email, chat, social, SMS) in one place.
Teams looking for strong written support tools – If you mostly support customers via text and want powerful automation for tickets, tagging, and templates, Gorgias is built for that.
Growing online shops – Good for stores big enough that you need multi-agent workflows, reporting, and easy integrations, but not so huge you need custom, enterprise-scale solutions.
Businesses not needing advanced voice automation – If you don’t need proactive phone calls or voice-based support, Gorgias’s digital-first tools will do the job.
Who Ada is best for…
Large companies and enterprises – Ada’s automation is powerful at handling big volumes of complex queries, especially for businesses with lots of incoming customer messages across many channels.
Multi-language, global brands – If your customer base is worldwide, Ada’s built-in support for 50+ languages is a major plus.
Organizations with IT/developer resources – Ada shines if you have a technical team to manage API integrations and custom workflows, and you want to deeply connect your bot to different systems.
Firms already using a helpdesk – Ada works best when paired with an existing helpdesk for ticketing, agent management, and analytics, so it suits organizations that want to “add AI” on top of what they already use.
Who Ringly.io is best for…
Businesses of all sizes who want instant value – Whether you’re a small shop, a fast-growing scale-up, or a larger team, Ringly.io is designed to work right away, without a complicated setup or pricey contracts.
Teams that want phone and SMS automation out-of-the-box – Ringly.io lets your AI agents talk, text, and handle common customer questions automatically, including order lookups, cart recovery, and even sales conversations.
Brands seeking transparent, flexible pricing – No need to request a quote or sign a contract—with Ringly.io, you can pay as you go and cancel anytime. You always know exactly what you’ll pay (and can try it free first!).
Anyone looking for real, hands-off automation – Since Ringly.io integrates with your tools and brings together calls, texts, and automations, you can run customer service, recover lost sales, and wow clients around the clock—without hiring extra staff or getting bogged down in technical details.
Why Ringly.io stands out: For most modern brands—big or small—Ringly.io delivers the fastest way to put AI to work across calls, SMS, and customer workflows. You get instant setup, no hidden fees, and automations that cover everyday tasks and revenue-driving moments like abandoned cart recovery. That’s why it’s the best overall choice for any business looking to simplify support, save time, and boost sales without the hassle.
Why Ringly.io is a Better Choice
Highly Rated: 4.8/5
Founded in 2024 in Rotterdam, the Netherlands, by Maurizio Isendoorn and Ruben Boonzaaijer, Ringly.io is revolutionizing e-commerce customer service with AI phone agents. Designed for online businesses, Ringly handles customer calls on autopilot—solving support issues, recovering abandoned carts, and even boosting sales—at just 20% of the cost of human agents.
With 2,300+ customers, Ringly.io is the go-to solution for e-commerce stores looking to scale without scaling their support team. With award-winning technology (BubbleCon 2024's "Most Innovative App"), Ringly.io transforms your phone system into a revenue-driving powerhouse—without the headaches of traditional call centers.
Features that make Ringly.io the #1 alternative to Gorgias and Ada:
No-code setup, instant results – Ringly.io is ready to go in minutes. Just add your website, docs, or text—no engineering required—and your AI phone agent instantly understands your business. It even updates automatically as your website changes.
AI-powered sales & support – Ringly.io does both inbound and outbound calls. Recover 35%+ of abandoned carts with automated follow-up calls, provide real-time order tracking from Shopify, and convert more customers with personalized AI-driven conversations—not just reactive support.
Advanced analytics for smarter decisions – Ringly.io gives you real-time call data, customer intent tracking, and performance reports—helping you optimize support and sales strategies.
Scalable pricing without enterprise contracts – Ringly.io offers transparent, scalable pricing—pay for what you use, no locked-in contracts.
Final Thoughts: Gorgias vs Ada vs Ringly.io
Choosing the right support automation tool comes down to your business needs, team size, and how quickly you want to see results. Each platform shines in its own way—so here’s a quick recap to help you decide.
Gorgias: Best for e-commerce brands needing multi-channel, written support with deep Shopify/Magento integrations.
Centralizes all chats, emails, and socials—making agent workflows smooth.
Powerful automations, but requires setup and may get costly with add-ons or higher automation tiers.
If your focus is ticketing and inbox management (not phone/SMS or proactive sales), Gorgias is a strong contender.
Ada: Built for large enterprises or global brands with high-volume, multi-language chat needs.
Handles complex chatbot flows and integrates into systems via API.
Great for tech-heavy teams or companies already using separate helpdesk software.
Price transparency and public user feedback are limited—so ideal for businesses comfortable with bespoke contracts and custom integrations.
Ringly.io: The go-to for any business—big or small—seeking simple, instant support and sales automation over phone/SMS.
Truly no-code setup—start in minutes, not weeks; AI handles calls, texts, order lookups, and even cart recovery on autopilot.
Transparent, flexible pricing—no surprise bills or contracts; pay as you grow and cancel anytime.
Combines support, sales, analytics, and proactive outreach in one platform, so you spend less time managing and more time growing.
In summary: If your team needs hands-off automation—where AI instantly solves customer questions and even recovers lost revenue—Ringly.io quietly stands out as the smarter, faster, and more flexible choice. For e-commerce brands tired of complex setups, quotes, or piecing together multiple tools, Ringly.io offers everything you need, all in one place—and lets you try it risk-free.
Ready to turn your support into profit?Try Ringly.io for free today—and experience how effortless customer service and sales automation can be.
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