How Order Status Bots Reduce Support Tickets by 50% (Case Study)

Learn how AI-powered order status bots can cut customer support tickets in half, improve response times, and enhance customer satisfaction.
Published on
July 14, 2025
Maurizio Isendoorn, Co-Founder at Ringly.io
Maurizio Isendoorn
Co-Founder

E-commerce businesses face a major challenge: 80% of customer support tickets are "Where's my order?" inquiries. These repetitive questions overwhelm support teams, waste resources, and frustrate customers. Enter Ringly, an AI-powered phone bot that automates order status updates, cutting support ticket volumes by 50% while improving response speed and accuracy.

Here’s what Ringly does:

  • Automates routine order status inquiries using AI-powered phone agents.
  • Integrates with 7,000+ tools, including Shopify and WooCommerce, for real-time order tracking.
  • Handles thousands of calls simultaneously, providing instant updates 24/7.
  • Escalates complex issues to human agents when needed.
  • Supports 18 languages and offers custom voice options for a personalized experience.

Case Study Highlight: TechGear Plus, an electronics retailer, reduced order-related support tickets by 50% within one month of implementing Ringly. This freed up their support team to focus on complex issues, reduced costs, and improved customer satisfaction.

If your business struggles with routine customer inquiries, AI tools like Ringly can save time, cut costs, and improve customer interactions.

Ecommerce Store Owners - Let AI Do Your Customer Support

How Ringly Works: Automating Order Status Updates

Ringly

Ringly takes the hassle out of order status inquiries by automating them around the clock. Using advanced AI, the platform instantly handles customer calls, pulls up real-time order data, and communicates updates in a natural, conversational tone. This means no more hours wasted by human agents manually searching for tracking numbers or delivery dates.

Here’s how it works: The system captures customer inquiries using real-time speech-to-text technology. Then, a large language model processes the request, retrieves the relevant order details, and crafts a response. Finally, natural text-to-speech technology delivers the update back to the customer in a smooth, conversational manner. This three-step process ensures fast and accurate responses every time.

What makes Ringly stand out is its ability to handle thousands of calls at once. Whether it’s a peak shopping season or late at night, customers get immediate answers. The AI agents not only provide tracking updates but can also send follow-up SMS messages with tracking links directly to customers’ phones.

Integration with E-commerce Platforms

Ringly seamlessly connects with existing e-commerce systems, offering integrations with over 7,000 tools through platforms like Zapier and Make.com. This means businesses don’t need to overhaul their current setups. For Shopify users, Ringly provides pre-built templates that automate order tracking in just minutes. These templates, introduced in December 2024, allow store owners to deploy AI phone agents without needing any coding skills. The platform also integrates with WooCommerce and other major e-commerce platforms.

The integration process is designed to be user-friendly, featuring a no-code interface that lets store owners link their favorite tools and customize how the AI retrieves and shares order details. On top of that, businesses can upload their documents and data into Ringly’s knowledge base. This allows the AI to learn key details like company policies, shipping procedures, and product specifics, enabling more tailored customer interactions.

AI-Powered Order Status Calls

When customers call to check on their orders, Ringly’s AI agents spring into action. They instantly access order information and provide detailed updates. Even in tricky situations - like delayed shipments, address changes, or missing tracking numbers - the AI handles it all without needing human help. If a situation does require human input, the system seamlessly transfers the call to a support agent.

Beyond just order updates, the AI can suggest related products, answer shipping policy questions, and even assist with order modifications when possible.

Ringly also includes an analytics dashboard that tracks important metrics like call volume, call duration, and resolution rates. Each call is analyzed, categorized, and summarized by the AI, which even detects caller mood and suggests ways to improve. This helps businesses fine-tune their customer support strategies.

Custom Voice Options and Multi-Language Support

Ringly takes personalization a step further by offering custom voice and language options. Businesses can tailor the AI agent’s voice, gender, and language to match their brand’s tone and meet customer expectations. With support for 18 languages and accents, customers can receive updates in the language they’re most comfortable with.

"Ringly.io helps you provide fast, hands-off phone support, letting you focus on growing your business while saving time and money." – Maurizio from Ringly.io

The system is built to scale effortlessly, handling anything from a few dozen calls a day for small businesses to thousands for large retailers. For companies with unique industry jargon or specific order processes, Ringly allows further customization, ensuring every interaction feels tailored and professional.

Case Study: 50% Reduction in Support Tickets

Before Ringly: Tackling High Support Ticket Volume

TechGear Plus, a mid-sized electronics retailer, was drowning in customer support requests. Their team was overwhelmed, with most inquiries revolving around order status questions like "Where is my order?" or "When will my package arrive?" This created delays that impacted up to 5.8% of shipments. Compounding the issue, 39% of e-commerce retailers reported double-digit increases in delivery-related costs, highlighting the growing burden of support operations. For TechGear Plus, the need for an efficient solution became undeniable.

After Ringly: Results That Matter

In March 2024, TechGear Plus implemented Ringly, integrating it with their Shopify store and order management system. The impact was immediate. Within a month, support tickets related to order inquiries dropped by approximately 50%. Ringly's AI-powered platform provided instant responses, freeing up the customer service team to focus on more complex problems.

The system not only streamlined customer interactions but also cut support costs and improved satisfaction. Customers loved having 24/7 access to real-time order updates, and the platform’s multilingual support catered to a broader audience. Call analytics revealed that most order status inquiries were resolved without human involvement, aligning with industry data showing AI can handle 40–80% of routine questions. These results underscore how automation can drive efficiency and improve customer experiences.

Lessons from the Case Study

TechGear Plus’s experience underscores the value of automating routine customer service tasks. Their success with Ringly offers practical insights for e-commerce businesses:

  • AI-driven chatbots can handle 40–80% of routine inquiries when systems are well-integrated.
  • Automated SMS updates reduce ticket volumes by 20–30%, alleviating customer concerns and cutting unnecessary calls.
  • Clear escalation paths are crucial, ensuring that while AI manages routine issues, complex cases - like damaged items or address corrections - are efficiently passed to human agents.
  • Strategic ticket deflection can lower overall ticket volumes by 15–30% or more, allowing support teams to focus on higher-value interactions.
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Business Benefits of Using Ringly

After achieving a notable 50% reduction in support tickets, Ringly offers additional advantages that streamline e-commerce operations. These benefits include cutting support costs and improving operational efficiency.

Lower Support Costs

For an e-commerce business managing 10,000 calls per month, traditional support costs can reach around $350,000 annually. By comparison, Ringly's AI system reduces that expense to just $29,000 per year.

This cost reduction is possible because Ringly can handle thousands of calls simultaneously without needing extra staff. The platform operates 24/7 without the added expense of night or weekend shifts.

One client reported even greater savings, reducing their support costs by five times after adopting Ringly. The system efficiently handled routine inquiries while escalating more complex issues to human agents. This setup ensured uninterrupted service and supported the company's growth, all while contributing to the 50% ticket reduction achieved by TechGear Plus.

Better Team Focus

Ringly allows support teams to dedicate their efforts to resolving complex, high-priority issues. By handling routine inquiries, the platform frees up agents to focus on personalized problem-solving, which helps build stronger customer relationships and can even drive additional sales. The system’s ability to boost first-call resolution rates by 50% demonstrates how this enhanced focus leads to better customer experiences.

Call Analytics and Performance Data

One of Ringly's standout features is its analytics dashboard, which transforms customer interactions into actionable insights. The AI system categorizes issues, evaluates caller sentiment, confirms resolutions, and provides concise summaries of key takeaways.

"What I like most about Ringly is that it allows me to see what issues were the most frequent. I can identify the key areas where users need the most help."

By tracking metrics like call volume, duration, and costs, businesses can make smarter decisions about staffing and resource allocation. Additionally, Ringly’s sentiment analysis offers a deeper understanding of customer experiences, going beyond standard service metrics to uncover valuable trends.

The platform also supports real-time reporting, enabling supervisors to coach agents more effectively. This approach has helped contact centers reduce average handle time by 40% and lighten agents’ workloads by as much as 90%.

On top of improving immediate support operations, Ringly helps recover over 35% of potentially lost sales through automated abandoned cart recovery calls.

Conclusion: Improving E-commerce Support with Ringly

Ringly is redefining e-commerce customer support, building on the success of TechGear Plus. By using AI-driven phone automation, it slashes support tickets by 50%, creating a more efficient and scalable system that benefits both businesses and their customers.

For e-commerce stores overwhelmed with order status inquiries, Ringly offers a practical, game-changing solution. With 72% of customers expecting instant service and the platform's ability to operate 24/7 while managing thousands of interactions at once, it effectively addresses the gaps left by traditional support methods.

This isn't just about deflecting tickets - it’s about improving the entire support experience. By handling routine voice-based order inquiries, a channel often neglected by other systems, Ringly not only reduces ticket volume but also allows support teams to focus on complex, high-value issues. This shift enhances agent productivity and helps businesses deliver better overall service.

Getting started with Ringly is simple: integrate it into your system, configure it for common order-related questions, and use its call analytics to continually refine your support approach.

Over time, the sustained reduction in support tickets and the boost in agent productivity provide a solid foundation for growth. As order volumes grow, businesses can scale without the need to proportionally expand their support teams.

For e-commerce owners looking to optimize their support strategy, Ringly offers a proactive way to streamline processes. By efficiently managing routine inquiries and escalating complex cases when needed, it ensures customers receive the right support at every stage. This ties back to the earlier discussion on wasted agent time, emphasizing both the measurable results and broader benefits for businesses.

FAQs

How does Ringly work with my e-commerce platform, and how easy is it to set up?

Ringly connects effortlessly with major e-commerce platforms using API connections, starting with Shopify. Compatibility with other platforms like BigCommerce, WooCommerce, Magento, Wix, and Webflow is gradually being introduced. The setup is designed to be straightforward and quick.

Getting started is simple: sign up on Ringly, link your e-commerce store, and set up the AI agent. For many supported platforms, the whole process takes as little as 10 minutes. Ringly is designed to integrate seamlessly into your current workflows, allowing you to improve customer support without interrupting your daily operations.

How does Ringly help businesses save costs and improve customer satisfaction?

Ringly empowers businesses to cut down customer service costs while improving the overall customer experience. With its AI-driven order status bots, companies can slash up to 90% of their customer service expenses and enjoy a 30–40% increase in customer satisfaction.

By automating routine inquiries, Ringly not only reduces operational costs but also speeds up response times. This creates a smoother, more efficient support process that keeps both businesses and their customers happy.

How does Ringly's AI manage complex order issues, and when does it involve a human agent?

Ringly's AI system takes care of routine order-related tasks like tracking shipments, answering common questions, and managing returns with ease. By automating these processes, it simplifies customer support and minimizes the need for manual involvement.

When it comes to more complicated issues - those that call for empathy, a deeper understanding of context, or tailored solutions - Ringly's AI smoothly hands the case over to a human agent. This setup ensures customers get quick, accurate help for simpler needs while still having access to expert assistance for more challenging concerns.

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