Spending hours comparing Zendesk and Crisp Chat but still unsure which one fits your needs? We know it’s overwhelming—so many features, confusing pricing, and reviews that go both ways. By the end of this article, you’ll finally be able to pick the tool that truly works for you. We'll break down everything you need to know, including:
Key features, pros, and cons of Zendesk and Crisp Chat
Pricing breakdown and what you really get for your money
What real users are saying about each option
Who each chat platform is best for—and a BETTER alternative you might not have considered yet
Ready to end the confusion and make the right call? Let’s jump in!
Why Ringly.io is the better choice ; )
Built for e-commerce
With experience in both AI and e-commerce, we set out become the best AI phone agent platform for online stores.
Stupid-simple user interface
Super easy to work with, and you can set up things even if you're not tech savvy. If you create a free account you can see it for yourself though!
Quick and easy setup
Pre-built AI phone agents and will have your online store automated in minutes- not hours.
Zendesk vs Crisp chat – TL;DR
Product Area
Zendesk
Crisp Chat
Ringly.io
Multi-Channel Support
Robust, all channels unified
Chat-focused, basic channels
Phone, SMS, web, AI-driven
Automation & AI
Manual setup, complex triggers
Simple chatbots, limited AI
No-code, full AI automation
Live Chat Experience
Good, but less intuitive
Smooth, instant, best-in-class
Not core, focuses on voice
Voice & Phone Support
Basic call center tools
No true phone support
AI phone agent, advanced voice
Integrations
Hundreds, but technical setup
Mainstream tools, fewer options
No-code, Zapier, easy connect
Reporting & Analytics
Detailed but standard
Basic, limited insights
Real-time, AI call analysis
Pricing & Ease of Use
Expensive, complex for SMBs
Affordable, simple for teams
Transparent, usage-based, plug-and-play
Zendesk - a quick overview
Founded in Copenhagen, Denmark in 2007 by Morten Primdahl, Alexander Aghassipour, and Mikkel Svane, Zendesk is a global leader in customer service software. Headquartered in San Francisco, Zendesk empowers organizations to deliver seamless support experiences through its cloud-based platform for help desk management and AI-powered customer communications.
Zendesk serves over 160,000 companies worldwide—ranging from small startups to large enterprises—across industries like technology, retail, and IT services. Its core features include multi-channel ticketing (email, chat, social media), CRM integrations, advanced analytics dashboards, customizable workflows for agents and admins, automation tools powered by AI bots (like the Sunshine platform), an app marketplace for third-party extensions, and robust reporting capabilities.
In the following section we’ll compare Zendesk’s features, pros/cons, pricing structure and user reviews with Crisp chat and Ringly.io to help you decide which solution best fits your business needs.
Zendesk's features
Multi-Channel Support: Zendesk centralizes customer interactions across email, chat, phone, and social media into a single dashboard. This makes it easy for teams to manage all support requests in one place—ideal for businesses with high volumes of inquiries from multiple channels. Crisp chat focuses mainly on live chat; Ringly.io offers advanced phone automation and SMS alongside web integrations.
Ticketing System: Every customer request becomes a trackable ticket that can be assigned, prioritized, and resolved by your team. This structured approach ensures nothing slips through the cracks and is especially useful for larger teams or complex workflows. While Crisp also provides ticketing via chat/email, Ringly.io automates common questions so agents spend less time on repetitive tickets.
Knowledge Base & Self-Service: Zendesk lets you build searchable help centers where customers can find answers themselves before reaching out to support. This reduces agent workload and improves customer satisfaction. However, updating content requires manual effort—Ringly.io’s knowledge integration updates automatically from your website content.
Automations & Macros: Automate repetitive tasks like tagging tickets or sending canned responses using rules (triggers) or macros. This boosts efficiency but often needs careful setup to avoid errors. Ringly.io takes automation further by handling entire call flows without coding.
Reporting & Analytics: Detailed dashboards show metrics like response times, resolution rates, and channel performance so managers can optimize their team’s workflow. While this is robust for traditional channels (email/chat), it lacks the AI-driven call analysis found in Ringly.io that pinpoints why calls succeed or fail.
Integrations: Connects with hundreds of business tools (CRMs, e-commerce platforms) to sync data across systems. Integration breadth is strong but may require technical setup depending on the toolset. Both Crisp and Ringly.io offer integrations; however, Ringly.io emphasizes no-code connections through Zapier/Make.com for instant action during calls.
Live Chat Widget: Offers customizable live chat widgets for websites so customers get real-time help while browsing. Useful for sales conversion and quick troubleshooting—similar to Crisp’s core offering but less personalized than voice-based engagement offered by Ringly.io’s AI phone agents.
Call Center Capabilities (Zendesk Talk): Built-in cloud telephony allows inbound/outbound calling directly from the platform with call recording and routing options. Good fit if you want basic phone support tied into your ticket system; however, it doesn’t match the conversational intelligence or abandoned cart recovery features unique to modern AI-powered solutions like those in Ringly.io.
Zendesk excels at organizing multi-channel support at scale but relies heavily on manual configuration for knowledge management and automations—a contrast to newer platforms that automate these processes end-to-end using real-time business data.
Pros
Centralized multi-channel support – Users consistently praise how Zendesk brings together email, chat, social media, and more into one organized platform, making it easier to manage customer conversations.
Powerful automation tools – Features like triggers and macros help teams save time by automating repetitive tasks.
Strong integration ecosystem – Many reviewers highlight easy integrations with popular business tools such as Slack or CRMs.
Scalable for growing businesses – Companies appreciate that Zendesk can handle increasing ticket volumes as they grow without major issues (at least up to a certain scale).
Robust reporting & analytics – The platform offers flexible reporting options that help teams track performance metrics and improve service quality.
Cons
Steep learning curve & overwhelming complexity – Many users find the interface non-intuitive at first; advanced features often require significant training or technical knowledge to use effectively.
High costs for premium features – Pricing is a frequent complaint: advanced capabilities are locked behind higher-tier plans that can quickly become expensive as your needs grow or your team scales up. This is especially tough on smaller businesses.
Limited customization in lower tiers – Several reviews mention frustration with restrictive customization options unless you’re on an enterprise plan; this limits workflow tailoring for unique business processes.
Slow or unhelpful customer support (ironically) – Despite being a customer service company, many users report slow response times—especially if not on premium plans—and difficulty getting issues resolved efficiently. Some even cite confusing documentation.
Integration challenges & extra costs – While there are many integrations available, some essential ones come with additional fees or require developer resources to set up properly. Compatibility issues have also been reported when connecting third-party tools.
While these drawbacks are common pain points among Zendesk customers—like complex setup requirements or slow support—it’s worth noting that solutions such as Ringly.io aim to address these very areas by offering more transparent pricing structures, faster onboarding experiences, greater flexibility in customization regardless of plan size, and responsive client support.
Founded in 2015 by Baptiste Jamin and Valerian Saliou in France, Crisp is a customer support software that unifies interactions across multiple channels like chat, email, and social media. It serves over 200,000 brands worldwide, catering to startups and small businesses. Crisp's key features include multi-channel support, helpdesk integration, and CRM capabilities, making it a versatile tool for businesses to manage customer interactions efficiently.
Crisp's user-friendly platform allows businesses to connect with customers in real-time, offering features like automated triggers and seamless integrations with tools like Slack. In the following section, we'll explore Crisp's features, pros and cons, pricing, and user reviews, comparing them with other customer support solutions like Zendesk and Ringly.io.
Crisp chat's features
Live Chat & Real-Time Messaging Crisp offers a robust live chat system that lets businesses engage with website visitors instantly. This feature is ideal for providing quick answers, resolving issues on the spot, and increasing conversion rates. Compared to Zendesk, Crisp’s live chat is more intuitive and visually appealing for both agents and customers. While Zendesk supports live chat, it often feels like an add-on rather than a core experience. Ringly.io focuses on AI-powered phone interactions rather than web-based chats, so if your support strategy relies heavily on instant web messaging, Crisp stands out—but lacks the deep automation of Ringly.io.
Automated Messaging & Chatbots Crisp includes built-in chatbot capabilities to automate common responses and qualify leads before human intervention. This helps reduce agent workload and ensures customers get immediate attention 24/7. Zendesk also offers bots but typically requires higher-tier plans or third-party integrations for advanced automation. In contrast, Ringly.io’s AI handles entire conversations by phone—including complex tasks like order lookups—without requiring manual bot setup.
Real-Time Visitor Tracking With Crisp’s real-time visitor tracking, you can see who is browsing your site in the moment: what pages they’re viewing and how long they stay. This enables proactive outreach (like offering help at checkout) to boost conversions—a feature not as prominent in Zendesk’s workflow-focused interface. While this level of granular web tracking isn’t a focus for Ringly.io (which specializes in voice), our platform excels at post-checkout engagement via automated calls.
Multi-Channel Inbox Crisp centralizes messages from multiple channels—live chat, email, Messenger—into one inbox for streamlined management. It simplifies agent workflows compared to juggling separate tools or tabs as required by some Zendesk setups unless you pay extra for full omnichannel support. However, neither solution matches the seamless phone/SMS integration found natively in Ringly.io.
Affordable Pricing & Simple Setup Crisp is known for its budget-friendly pricing tiers that appeal especially to small businesses wanting advanced features without enterprise costs. Its user interface is modern and easy to learn—much less overwhelming than Zendesk’s complex admin panels designed mainly for large teams with dedicated IT resources. For e-commerce brands looking beyond just cost savings toward true business automation (like cart recovery or order status via AI calls), platforms such as ours offer value far beyond simple price comparisons.
Basic Ticketing System While Crisp does include ticketing functionality so agents can track unresolved issues over time, it doesn’t match the depth of Zendesk’s mature ticket management system—which supports custom workflows suited to high-volume enterprise environments. If your team needs only lightweight issue tracking alongside fast customer conversations (and not full-scale case management), Crisp suffices; but if you want tickets resolved automatically through voice-driven actions or escalations based on real customer intent detected mid-call—as enabled by our product—you’ll find traditional ticketing increasingly outdated.
Integrations with Third-party Tools Crisp integrates with popular apps like Slack and CRM systems but has fewer native integrations compared to Zendesk's vast ecosystem. For most SMBs this covers essential needs; however larger companies may hit limits when trying to connect niche tools without custom development work. In contrast, solutions like ours leverage no-code connectors such as Zapier/Make.com so even non-tech users can trigger actions across thousands of business apps directly from a call interaction—a leap forward from basic messaging integrations alone.
In summary: while Crisp excels at affordable live chat with smart automations tailored toward smaller teams needing quick setup—not deep customization—it lacks advanced voice automation capabilities that drive revenue recovery or deliver hands-free customer service experiences now possible through next-gen platforms focused on AI-powered phone engagement.
Next, let's look at Crisp chat's pros and cons. We studied dozens of reviews from real Crisp chat users from platforms like G2, Capterra, and TrustRadius. Then we identified commonalities and summarized the main pros and cons of Crisp chat based on real user feedback for you here:
Pros
User-friendly interface – Many users highlight how easy it is to set up and use Crisp, with a clean design that helps teams get started quickly without much training or technical expertise.
Excellent customer support – The support team is frequently praised for being responsive, helpful, and quick to resolve issues or answer questions.
Omnichannel communication consolidation – Users appreciate being able to manage live chat, email, social media messages (like Facebook Messenger & WhatsApp), and more all in one place—streamlining workflows significantly.
Handy integrations & features – Integrations with tools like Zapier/Make as well as built-in chatbot/automation features are valued by businesses looking for more advanced capabilities without extra complexity.
Live translation & multi-language support – The ability to translate chats in real time is especially useful for global teams serving customers in different languages.
Affordability (for smaller teams) – For small-to-medium businesses (SMBs), many find the pricing reasonable compared to competitors—especially given the breadth of included features.
Email integration & visitor insights (“Magic Browse”) – Features like seeing what visitors are doing on your site in real time help agents provide faster, more relevant support.
Cons
Lack of advanced analytics/reporting options out-of-the-box – Several users mention that analytics dashboards are basic; deeper reporting or custom dashboards require workarounds or aren’t available natively. This can make it harder to optimize performance over time compared to some alternatives.
Certain automation/campaign limitations (no broadcasts/sequences) – Users note you cannot send broadcast messages or drip campaigns easily; marketing possibilities outside website channels are limited compared to dedicated marketing tools. This means nurturing leads via automated sequences isn’t straightforward within Crisp itself—a gap Ringly.io addresses directly.
User interface can be cluttered/confusing at first (“learning curve”) – While generally easy once familiarized, some reviewers say the web app feels overwhelming initially due to its many options; this may slow onboarding for new team members until they adapt.
Bugs/delays with notifications & mobile apps occasionally reported – Some users experience message delays on mobile devices or rare bugs where widgets don’t load properly—potentially leading to missed customer inquiries if not monitored closely.
Limited CRM capabilities / customization unless upgrading tiers – The built-in CRM functions are described as basic (contact list only) and integrating with other CRMs (Zapier etc.) can be tricky. Customizing user messages often requires moving up a paid tier. Ringly.io’s deep CRM integrations avoid these headaches.
High cost at scale / price jumps between plans – While affordable for SMBs, some reviewers note that costs rise sharply when scaling up seats, message volume, etc., making it less attractive financially for larger organizations. Ringly.io’s transparent pricing model avoids surprise jumps.
Occasional lag after updates / feature releases – A few report temporary slowdowns following major product updates, but these tend to be resolved quickly by the development team.
No free plan available anymore (only trial) and some key features locked behind higher tiers.
Pricing - Zendesk vs Crisp chat
Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit each company's pricing page.
Zendesk pricing
Product & Plan
Price (Per Agent/Month)
Key Features
Contract Length / Discounts
Support Team
$19
Basic ticketing; email/social support; business rules; analytics dashboards
Monthly or annual (annual discount)
Support Professional
$55
All Team features + business hours, CSAT surveys, SLAs
All Team features + multiple help centers, self-service portal, multilingual support
Suite Professional
$115
All Growth features + custom reporting/dashboards; internal collaboration
Sell Team
$19
Email integration; mobile CRM app; basic pipeline management
Sell Growth
$55
Adds business rules, performance dashboards, multilingual support
Sell Professional
$115
All Growth features + advanced analytics/reporting
All prices above are billed annually. Monthly billing is available but typically at a higher rate. Annual commitments usually offer a discount over monthly payments.
Most plans are priced per agent/user per month.
Additional Details
Cancellation Fees: Yes. If you cancel before your term ends (especially with annual contracts), you must pay for the remainder of your subscription term. There are no partial refunds if you cancel early unless Zendesk materially breaches the agreement.
Refund Policies: No standard refunds or money-back guarantees for early cancellation by users. Refunds may be issued only if Zendesk fails to fulfill its contractual obligations and you terminate for cause.
Automated Resolution Pricing: For AI-powered automated resolutions beyond included limits, expect additional charges ($1.50–$2 per resolution depending on commitment level).
Feature Highlights by Plan
Support/Suite “Team”: Core ticketing across channels (email/social), basic workflows
Sell Plans: Focused on sales pipeline management with increasing customization and analytics at higher tiers
Crisp chat pricing
Plan Name
Price (Monthly)
Key Features
Contract Length
Cancellation Fees
Refund Policy
Free
$0
Basic live chat widget, team inbox, mobile app notifications
Monthly or Annual
No
Yes (see below)
Mini / Pro
$25–$45
All Free features plus unlimited history, triggers/automation, canned responses, private notes, widget customization, audio messages, integrations
Monthly or Annual (discounts for annual)
Essentials
$95
All Pro features plus more advanced support tools for small companies
Plus / Unlimited
$106–$295+
All previous features plus AI-powered omnichannel support, unlimited agents & contacts, chatbot builder (required for chatbot use)
Contract Length: Users can pay monthly or choose an annual plan at a discount.
Cancellation Fees: There are no cancellation fees. You can downgrade to the free plan at any time; cancellation is immediate and prevents future charges.
Refund Policy:
Refunds are available if requested within:
7 days of initial payment for monthly plans
14 days of initial payment for yearly plans
Free Trial: A free trial is offered on all paid plans (typically 14 days).
Plans are billed per website.
Discounts may be available if you subscribe multiple websites under one account.
Key Feature Groupings by Plan:
Free:
Live chat widget
Team inbox
Mobile app & notifications
Mini/Pro ($25–$45/mo):
Everything in Free +
Unlimited conversation history
Automation/triggers
Canned responses & private notes
Widget customization & audio messages
Integrations with CRMs/eCommerce
Essentials ($95/mo):
Everything in Pro +
Full-featured customer support platform
Plus/Unlimited ($106–$295+/mo):
Everything in Essentials +
AI-powered omnichannel support (chatbot builder)
Unlimited agents and contacts
Ringly.io pricing
Ringly.io has simple, usage-based pricing with no hidden fees or long-term commitments. Test drive it risk-free for 14 days, then scale up or down on month-to-month terms—or book a demo for fully tailored enterprise support.
Total reviews and average rating: G2: Over 5,000 reviews, average rating around 4.3 out of 5 (as of early 2025). Capterra: Over 3,500 reviews, average rating approximately 4.4 out of 5. Trustpilot: Zendesk’s Trustpilot profile is less prominent; most feedback is on business software sites. Product Hunt: No significant review presence.
Positive review "Ease of use tops the chart" Anonymous Reviewer (Capterra) For ease of use, I think it tops the chart and is more user friendly than its competitors like the Salesforce comprehensive cloud setup...
Critical review "Customer service was really poor" Anonymous Reviewer (Capterra) Their customer service was really poor. They had a £600 recurring subscription enabled on sign up and would not even entertain cancelling this down when we were a day into the recurring payment...
What users are saying about Crisp Chat:
Total reviews and average rating: G2: Around 250+ reviews with an average score near 4.6 out of 5 (as of early-mid 2025). Capterra: About 400+ reviews with an average score around 4.6 out of 5. Trustpilot & Product Hunt: No substantial independent user review presence found for Crisp Chat as a standalone product—users should be careful interpreting overall sentiment.
Positive review "Amazing software and excellent value for money" Anonymous Reviewer (Capterra) Amazing software and excellent value for money. Simply the best IM tool for support & conversion...
Critical review "Doesn't work as well as Live Agent or others" Anonymous Reviewer (Capterra) It doesn't work as well as Live Agent or other. Some clients have had trouble with the interface in the past...
Both platforms receive strong marks for usability but differ in scale: Zendesk stands out with advanced ticketing and integrations suited to larger teams but can frustrate smaller businesses due to pricing or billing practices. Crisp wins praise from small-to-medium businesses thanks to its affordability, live chat features, and simple interface—but some users report limitations compared to more mature competitors like Zendesk or Live Agent.
What users are saying about Ringly.io:
Ringly.io is known for its simplicity, and a focus on e-commerce, with features like abandoned cart recovery and order status lookups. It has a 4.8 star rating from 12 reviews on Product Hunt and other platforms.
"it stands out significantly ahead" - Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.
"This is such a great product" - Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."
"It really sounds like a human" - Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.
Larger companies (or fast-growing teams) – If you’re juggling tons of customer requests from email, chat, phone, and social media all at once, Zendesk’s dashboard makes it easy to stay organized.
Businesses with complex workflows – If you need custom ticket routing, advanced reporting, or strict SLAs to keep support on track, Zendesk has all the tools – but be ready for more setup and higher pricing.
Companies that want deep integrations – Have lots of other software running (like CRMs, marketing tools, or HR systems) and want to connect everything? Zendesk’s huge marketplace has you covered, though it may require some IT help to get things running smoothly.
Teams with dedicated IT or admin resources – The platform is powerful but can be overwhelming at first, especially for non-technical users. If you’ve got people who can manage the setup, it’s a great fit.
Who Crisp chat is best for…
Startups or small-to-medium businesses (SMBs) – If you want something friendly, affordable, and easy to use from day one, Crisp is a great pick—especially for web-based support and live chat.
Companies focused on live chat & real-time support – If speedy, web page-based conversations are a big part of your customer service, Crisp’s chat widget and automation features shine.
Teams without a lot of tech experience – Crisp’s clean interface and simple setup make it easy for anyone to get started, without hours of training.
Businesses needing affordable multichannel basics – If you just need chat, email, and maybe some social media messages in one inbox—without deep workflow customization—Crisp keeps it simple (and budget-friendly).
Who Ringly.io is best for…
Businesses of any size seeking true automation – Whether you’re a solo entrepreneur or an enterprise, Ringly.io grows with you. It uses smart AI agents to handle phone, SMS, and web queries—all on autopilot—so you save hours and never miss another customer.
E-commerce and online stores looking to boost revenue – Want to recover abandoned carts, check order status by phone, or send customers product recommendations automatically? Ringly.io is built to make this easy and hands-free.
Teams needing fast, human-like phone support (without hiring more staff) – Ringly.io’s virtual agents answer calls, resolve issues, and even complete tasks—all with a natural, friendly voice.
Anyone tired of confusing pricing or slow setup – With simple, upfront pricing, no contracts, and easy plug-and-play integrations (even for non-techies), Ringly.io removes the hassles found in older tools like Zendesk and Crisp.
Why Ringly.io stands out overall: While Zendesk is a powerhouse for large teams and Crisp is perfect for affordable live chat, Ringly.io combines the best of both—and adds next-gen AI automation on top. You get phone, SMS, and web support in one package, instant setup, and transparent pricing—making it a smart choice for any business ready to wow customers and cut support costs at the same time.
Why Ringly.io is a Better Choice
Highly Rated: 4.8/5
Founded in 2024 in Rotterdam, the Netherlands, by Maurizio Isendoorn and Ruben Boonzaaijer, Ringly.io is revolutionizing e-commerce customer service with AI phone agents. Designed for online businesses, Ringly handles customer calls on autopilot—solving support issues, recovering abandoned carts, and even boosting sales—at just 20% of the cost of human agents.
With 2,300+ customers, Ringly.io is the go-to solution for e-commerce stores looking to scale without scaling their support team. With award-winning technology (BubbleCon 2024's "Most Innovative App"), Ringly.io transforms your phone system into a revenue-driving powerhouse—without the headaches of traditional call centers.
Features that make Ringly.io the #1 alternative to Zendesk and Crisp chat:
No-code setup, instant results – Ringly.io is ready to go in minutes. Just add your website, docs, or text—no engineering required—and your AI phone agent instantly understands your business. It even updates automatically as your website changes.
AI-powered sales & support – Ringly.io does both inbound and outbound calls. Recover 35%+ of abandoned carts with automated follow-up calls, provide real-time order tracking from Shopify, and convert more customers with personalized AI-driven conversations—not just reactive support.
Advanced analytics for smarter decisions – Ringly.io gives you real-time call data, customer intent tracking, and performance reports—helping you optimize support and sales strategies.
Scalable pricing without enterprise contracts – Ringly.io offers transparent, scalable pricing—pay for what you use, no locked-in contracts.
Conclusion: Which Support Platform Should You Choose?
Choosing the right customer support software comes down to how your team works, what your customers expect, and—let’s be honest—how much time and energy you want to spend setting things up or managing day-to-day support.
Here’s a quick recap to help you pick the best fit:
Zendesk:
Great for large, complex organizations with multiple support channels and high ticket volumes.
Offers robust ticketing, reporting, and deep integrations—but the learning curve and cost can be steep, especially if you’re scaling or customizing workflows.
Go with Zendesk if you have a dedicated admin/IT team and need a mature platform for enterprise-level operations.
Crisp chat:
Perfect for startups or small-to-medium businesses wanting a budget-friendly, intuitive live chat solution.
Easy to use with a modern interface—and great customer support—yet limited when it comes to advanced voice automation or detailed analytics.
Pick Crisp if you want to unify your web support channels quickly, without the complexity or high costs.
Ringly.io:
Ideal for any business—big or small—ready to automate support with truly smart, human-like AI phone agents that handle calls, SMS, and web queries all on autopilot.
Breeze through onboarding, enjoy transparent pay-as-you-go pricing, and boost revenue with features like cart recovery and instant order lookups—no technical setup or hidden fees needed.
Choose Ringly.io if you want to future-proof your support, delight customers around the clock, and reduce costs—all with a platform that adapts to your business, not the other way around.
No matter where your business is headed, Ringly.io makes it easy to offer world-class support—from instant phone automation to advanced analytics—without the headaches or limits of “old school” tools.
If you want to spend less time on tickets, recover more sales, and create happier customers automatically, Ringly.io is the clear choice for the next generation of customer support.
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