Gorgias vs Fin AI: The #1 option for e-commerce

Gorgias - a quick overview

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Founded in Paris in 2015 by Alex Plugaru and Romain Lapeyre, Gorgias is a leading AI-powered helpdesk platform designed for ecommerce brands. Now headquartered in San Francisco, the company serves over 12,000 merchants—including top names like Steve Madden and Glossier—empowering them to deliver fast, automated customer support across email, live chat, social media, and SMS.

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Gorgias stands out with deep integrations for Shopify and other ecommerce platforms, advanced automation tools that handle repetitive queries 24/7, real-time order management from the helpdesk, customizable macros for instant responses, robust analytics dashboards, and seamless team collaboration features. Its user base includes support teams aiming to boost efficiency while turning customer service into a revenue driver. As a certified B Corporation recognized for sustainable workplace practices and rapid growth in the CX space, Gorgias continues to set new standards for digital commerce support.

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The following section will cover Gorgias’ features, pros/cons, pricing details—and how it compares with Fin AI and Ringly.io.

Gorgias's features

• Shopify-Centric Ticketing System: Gorgias is built for e-commerce, especially Shopify stores, offering a ticket-based support dashboard that centralizes customer conversations and order management. This works well for merchants needing to resolve issues directly from their helpdesk but can be less flexible for businesses outside the Shopify ecosystem or those wanting phone-first automation like Ringly.io.
• Automation Rules & Macros: Automate repetitive tasks such as tagging tickets, sending canned responses, or updating order statuses based on triggers. While this saves agents time on common queries, these automations are mostly limited to text channels and lack the real-time voice capabilities and deep workflow flexibility found in Ringly.io’s AI phone agent.
• E-commerce Integrations: Deep integrations with platforms like Shopify allow agents to view orders, process refunds, and update shipping details without leaving Gorgias. This streamlines e-commerce support but is less adaptable if you use multiple storefronts or want omnichannel voice/SMS automation as offered by Ringly.io.
• Multi-Channel Support (Email/Chat/Social): Manage email, live chat, Facebook Messenger, Instagram DMs/comments—all from one interface. This covers most digital touchpoints but doesn’t natively handle phone calls or SMS in an automated way; competitors like Fin AI offer broader channel coverage while Ringly.io adds advanced phone/SMS workflows.
• Basic Knowledge Base: Gorgias provides a simple knowledge base feature so customers can self-serve answers online. However, it lacks robust customization and dynamic content updates—unlike Ringly.io’s knowledge integration that keeps your AI agent instantly up-to-date with website changes for more accurate answers.
• Order Management Tools: Agents can check order status and make changes during customer chats using built-in widgets. While convenient within the helpdesk UI for manual work, it doesn’t match the instant real-time status checks via automated voice calls that set Ringly.io apart in reducing repetitive inquiries.
• Reporting & Analytics (Limited): Gorgias offers basic analytics on ticket volume and response times but lacks advanced conversation analysis or mood tracking seen in modern AI solutions like Fin AI or the detailed call analysis dashboards of Ringly.io—which provide actionable insights into why interactions succeed or fail.
• Pricing Based on Ticket Volume: Costs scale with ticket count rather than seats—a benefit if you have low volume but unpredictable as your business grows quickly. Many users find this model difficult to budget compared to flat-rate options elsewhere; plus it may become expensive if you automate fewer interactions than possible with a solution like Ringly.io’s end-to-end automations.

Pros

• Seamless integration with eCommerce platforms – Users consistently praise how easily Gorgias connects with Shopify, Facebook, Instagram, and other tools to centralize customer communications in one place.
• Intuitive and easy-to-use interface – Many reviewers highlight that the platform is simple to navigate for both new and experienced team members.
• Centralized inbox for all channels – The ability to manage email, chat, social media messages, SMS, and more from a single dashboard saves teams time and reduces missed messages.
• Powerful automation features – Macros (canned responses), triggers (automated actions), tagging systems, AI-powered suggestions—these help teams respond faster while reducing manual workload.
• Responsive customer support & ongoing improvements – Users mention helpful support staff as well as regular product updates based on user feedback; webinars keep customers informed about new features.

Cons

• Expensive pricing structure – Multiple users note that costs can be high for startups or small businesses; overage charges when exceeding ticket limits are a frequent complaint. Ringly.io’s transparent pricing may help avoid these surprises.
• Occasional bugs & slow performance – Some report glitches or laggy response times in the app which can disrupt workflows during busy periods.
• Notification issues leading to missed tickets – Several reviews mention unreliable notifications or lack of alerts when new tickets arrive—this can result in slower response times if not carefully monitored by staff.
• Limited phone support options & missing integrations for some use cases – While there are many integrations overall, certain e-commerce tools or phone support features are still lacking according to some users’ needs; this could mean extra workarounds or manual processes until those gaps are filled.
• Billing transparency concerns & strict refund policy – A few reviewers describe being billed unexpectedly after trial periods ended without clear warning—and note that refunds were refused even if services weren’t used. This has led to frustration around trustworthiness of billing practices compared to competitors who offer more flexible policies like Ringly.io does in similar situations.

These insights reflect what actual customers experience day-to-day—not just feature lists—and should help you weigh whether Gorgias fits your business needs.

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Fin AI - a quick overview

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Founded in 2014 and headquartered in Vancouver, British Columbia, Canada, Finn AI is a leading provider of AI-powered virtual assistant technology for banks and credit unions. Co-founded by Jake Tyler, the company specializes in conversational AI that simplifies banking tasks such as payments, budgeting, and savings while enhancing customer service efficiency.

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Finn AI’s platform integrates with major financial institutions like Bank of Montreal and Visa Canada to deliver seamless digital banking experiences. With over 50 team members across North America and a track record of award-winning innovation including Finovate Best of Show honors, Finn AI supports enterprise-grade conversational solutions that reduce operational costs and improve customer engagement.

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In the following section, we will explore Finn AI’s features, pros and cons, pricing models, and user reviews compared to Gorgias and Ringly.io to help you understand how it stands out in the competitive landscape of AI-driven customer support platforms.

Fin AI's features

• Advanced Conversational AI – Fin AI delivers highly contextual, human-like responses by learning from your help center and past interactions. This makes it ideal for automating complex support queries, especially in SaaS and tech environments. While Gorgias offers strong e-commerce automation and Ringly.io excels at phone-based support with real-time business knowledge, Fin’s strength is in deep conversational understanding for web chat.
• Knowledge Base Integration – By leveraging your existing help documentation, Fin can answer customer questions accurately without manual training. This is similar to Ringly.io’s instant expertise from your website or docs but focused on digital channels rather than voice. Gorgias also integrates knowledge bases but primarily for ticketing workflows.
• Omnichannel Messaging – Fin supports customer engagement across multiple channels (web chat, email, social), allowing seamless conversations wherever customers reach out. Gorgias matches this with integrations into e-commerce platforms and messaging apps; however, Ringly.io specializes in phone calls and SMS rather than broad omnichannel coverage.
• Proactive Engagement – With automated outreach like onboarding messages or feature tips before customers ask for help, Fin helps reduce overall support volume—a feature more aligned with Intercom’s approach than Gorgias’ reactive ticketing or Ringly.io’s call-based automations. For businesses wanting proactive digital engagement over phone-first automation, this is a key differentiator.
• Scalability & Automation Workflows – Designed to handle high volumes of inquiries without sacrificing personalization through advanced workflow automation. While Gorgias offers rule-based ticket assignment and macros for e-commerce teams—and Ringly.io provides end-to-end call journey automations—Fin stands out when scaling web-based support across large user bases.
• Analytics & Insights – Detailed reporting on conversation quality and resolution rates helps teams optimize their customer experience strategies over time. Although all three platforms provide analytics (with Ringly.io offering deep call analysis), Fin focuses its insights on chat interactions rather than voice data—making it best suited to companies prioritizing digital touchpoints over telephony-driven experiences.

In summary: Fin AI shines as a conversational web/chat solution that learns from your documentation to automate complex queries at scale—perfect if you want proactive digital engagement across multiple channels. However, if you need instant phone expertise tied directly to your live business data (like order status checks or abandoned cart recovery via calls), only Ringly.io delivers that level of real-time action natively within the voice channel.

Next, let's look at Fin AI's pros and cons. We studied dozens of reviews from real Fin AI users from platforms like G2, Capterra, and TrustRadius. Then we identified commonalities and summarized the main pros and cons of Fin AI based on real user feedback for you here:

Pros

• Significantly reduces support workload – Many users report that Fin AI effectively handles a large volume of customer inquiries, freeing up human agents to focus on more complex or critical issues. This leads to faster response times and improved team efficiency.
• High-quality answers for common questions – Users praise Fin’s ability to provide accurate responses to routine queries by leveraging existing help center content, which improves customer satisfaction with immediate solutions.
• User-friendly interface & easy setup – The platform is described as intuitive for both customers and support teams. Setup is quick, with ongoing adjustments being straightforward even for small teams.
• Keeps knowledge base up-to-date automatically – Fin suggests areas where help content needs improvement or is missing altogether by analyzing escalations it couldn’t resolve—helping teams maintain a current knowledge base without manual audits. Ringly.io also offers automated insights but avoids some of the manual review overhead seen in other tools.
• Flexible integration options & reporting capabilities – Users appreciate integrations with tools like Slack, ClickUp, HubSpot as well as robust reporting features that track resolved/unresolved queries and agent performance metrics. Ringly.io similarly supports seamless integrations but emphasizes transparency in analytics.
• Learns quickly over time (continuous improvement) – Reviewers note that the system adapts rapidly based on new data from conversations—improving accuracy without extensive retraining efforts.
• Able to escalate complex issues efficiently when configured well – With proper guidance during setup, escalation flows can be tailored so customers are routed appropriately when automation isn’t enough. Ringly.io also prioritizes smooth handoff between bot and human agents.

Cons

• Trouble handling nuanced or multi-layered issues independently – Despite strong performance on routine questions, users say Fin sometimes struggles with highly complex problems requiring deeper judgment or context—leading to unresolved tickets or frustrated customers who need escalation anyway. Ringly.io addresses this by offering more granular fallback logic out-of-the-box.
• Sporadic conversation closure errors (false positives) – Some reviewers mention that Fin occasionally marks conversations as “resolved” prematurely—even if a human later intervenes—which can skew resolution metrics or leave customer needs unmet unless manually reviewed afterward. Ringly.io’s resolution tracking aims for greater clarity between bot-initiated vs. agent-completed resolutions.
• Lack of advanced customization/features compared to niche competitors – While core functionality is robust, certain advanced customizations (like extremely granular custom reports) may require extra effort—or simply aren’t available compared to specialized platforms focused solely on analytics/reporting depth. Ringly.io provides customizable dashboards designed specifically around actionable insights rather than just raw data export.
• A/B testing changes not always communicated clearly – At least one user reported frustration when product updates were rolled out via A/B testing without notice; this led them into unexpected bugs they couldn’t opt out of until after contacting support—a transparency issue some organizations may want to avoid in mission-critical workflows. At Ringly.io we prioritize clear communication about feature rollouts so you’re never caught off guard mid-support cycle.
• Poor experience if escalation loop isn’t configured carefully – If not set up properly during onboarding/training phases (e.g., chat-to-email loops), customers might get stuck bouncing between channels instead of reaching an agent promptly—which hurts satisfaction scores until fixed through trial-and-error adjustments.
• Resource intensive/occasional technical hiccups – Some reviewers found FIN could be heavy on system resources, causing slowdowns especially alongside other demanding applications. Occasional playback bugs were noted too, impacting usability during investigations. Our solution at Ringly.io is optimized for lightweight operation across devices.
• Requires training/new user ramp-up time – Teams mention there’s an initial learning curve both in configuring workflows correctly & getting new staff comfortable using all features efficiently.
• Pricing concerns for smaller businesses – Several reviews point out FIN’s cost structure can feel steep, especially if your organization has limited ticket volume—making ROI harder unless automation rates are very high.
• Occasional need for manual review/oversight – Because FIN sometimes misclassifies tickets or misses edge cases, ongoing oversight remains necessary—increasing operational overhead despite automation gains.

Pricing - Gorgias vs Fin AI

Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit each company's pricing page.

Gorgias pricing

• Overage Fees:
  • Starter: $0.40 per extra ticket
  • Basic: $40 per additional 100 tickets
  • Pro/Advanced: $36 per additional 100 tickets
  • Enterprise: Custom
• Contract Length:
  • Monthly and annual billing available for all except Starter (monthly only).
  • Annual plans offer about 17% discount (pay for ~10 months instead of 12).
• Cancellation Fees:
  • No cancellation fees. You can cancel anytime; service continues until the end of the current billing period.
• Refund Policies:
  • Generally no refunds or credits for cancellations or unused time unless required by law or at Gorgias’ discretion. No money-back guarantee.

• Unlimited user seats on all but the Starter plan; you pay based on monthly ticket volume rather than number of agents.
• Core integrations and live chat are included in every plan.
• Some advanced features like voice/SMS support and deeper analytics are reserved for higher tiers.
• To cancel your subscription you must do so via the Gorgias billing page—not just by uninstalling from Shopify.

Fin AI pricing

• Resolution-Based Pricing: You only pay when Fin resolves a customer conversation—no charges if it doesn’t solve the issue.
• No Setup or Integration Fees: There are no hidden costs to start using Fin with your existing helpdesk platform.
• Usage Controls: Set usage limits and alerts to avoid unexpected bills; resolutions reset each month.
• Contract Flexibility: For standalone use with your own helpdesk, there is no requirement for long-term contracts—monthly billing is standard. If you use Intercom’s suite, annual contracts apply to seat licenses but not necessarily to the per-resolution component.

Cancellation Fees:
No cancellation or early termination fees are mentioned in official documentation regarding either standalone or bundled plans as of now.

Refund Policies:
There is no explicit refund policy or money-back guarantee described in current public-facing materials.

Ringly.io pricing

Ringly.io has simple, usage-based pricing with no hidden fees or long-term commitments. Test drive it risk-free for 14 days, then scale up or down on month-to-month terms—or book a demo for fully tailored enterprise support.

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Online customer reviews: Gorgias vs Fin AI

What users are saying about Gorgias:

Total reviews and average rating:
G2: Over 1,000 reviews, average rating around 4.6 out of 5.
Capterra: Over 500 reviews, average rating approximately 4.7 out of 5.
Trustpilot: Mixed feedback; no official aggregate score found but presence confirmed.

"Game changer"
— Anonymous, Customer Service Manager
Gorgias has been great for our needs... customer support is one of the best we have across all systems we use... simplifies processes and integrates into most of our systems...

"Awful CS, wrong guidance and scam"
— Anonymous Reviewer
I was billed during my trial period without warning... refused a refund due to their no refund policy... be cautious for unexpected/uninformed billings...

Other positive themes include:
- Seamless integration with e-commerce platforms like Shopify.
- Automation features that boost productivity.
- Strong analytics and reporting tools.

Common criticisms:
- Pricing can be high for startups or small businesses.
- Occasional glitches or bugs in the system.
- Reports of slow customer service response times and billing issues.

What users are saying about Fin AI:

There are currently no online user reviews available on G2, Capterra, Product Hunt, Trustpilot, or other major review platforms for Fin AI. Potential buyers should proceed with caution due to the lack of independent user feedback.

What users are saying about Ringly.io:

Ringly.io is known for its simplicity, and a focus on e-commerce, with features like abandoned cart recovery and order status lookups. It has a 4.8 star rating from 12 reviews on Product Hunt and other platforms.

"it stands out significantly ahead" - Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.

"This is such a great product" - Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."

"It really sounds like a human" - Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.

"How to automate customer service? -> Ringly.io" - Sidra Husnain, Founder.

Gorgias vs Fin AI: Which is best for you?

Who Gorgias is best for…

• Shopify and ecommerce brands: If your store runs on Shopify (or WooCommerce), Gorgias is made for you. It connects deeply with your store, so your team can answer questions and handle orders—all in one place.
• Teams needing all-in-one ticket management: Gorgias brings emails, chat, and social DMs together. If you want to see every message in one dashboard, and automate simple replies, this is handy—especially if you have a busy customer support team.
• Businesses focused on written (not phone) support: Gorgias works great for email and chat but isn’t strong for phone or SMS automation. Stick with Gorgias if voice calls aren’t a main part of your support.
• Companies with steady, budgeted ticket numbers: Pricing depends on how many tickets you get each month. If your ticket count is steady, Gorgias is easy to plan for; but fast-growing stores or those with lots of automation might get surprise fees.

Who Fin AI is best for…

• Tech, SaaS, and finance companies: If your business handles complex questions or has in-depth documentation, Fin AI is built for you. It learns from your help center to answer detailed queries on web chat and digital channels.
• Large firms with lots of chat-based conversations: Fin shines when you need to scale online support across thousands of customers, handling routine questions while freeing up your human agents.
• Those who want proactive, digital-first engagement: If sending helpful messages before customers ask is important, Fin’s proactive chat features are a big plus. It works best for support teams focused on chat/email, not voice.
• Businesses already using Intercom’s platform: To get the most from Fin AI, you’ll want to pair it with Intercom’s Customer Service Suite. If you’re already paying for Intercom, it’s an easy add-on.

Who Ringly.io is best for…

• Any business—big or small—needing phone and SMS automation: Ringly.io makes it simple to add smart AI phone agents that can answer calls, handle customer questions, check orders, or even recover abandoned carts.
• Ecommerce stores wanting fast, real-time help for shoppers: If you want your customers to get instant answers by phone—without waiting for a human—Ringly.io helps you scale up support with friendly AI agents (and it connects directly to your live website data, so info stays up-to-date).
• Startups and growing brands looking for simple, risk-free pricing: With Ringly.io, you get straightforward monthly plans, no hidden fees, and a free trial to test everything. You can easily start small and scale as you grow—there’s no long-term contract.
• Businesses seeking the best all-around automation for every channel: Ringly.io covers phone, SMS, and integrates with your email/chat too, making it the best “one-stop” AI support option if you need both digital and voice automation. Plus, their support is highly rated and they’re always improving—so you get the best experience no matter your size.

Bottom line: Gorgias is great for written tickets in Shopify; Fin AI is strong for complex web chats; but Ringly.io is the top choice for any business wanting AI that works everywhere—especially for voice, SMS, and ecommerce. With easy setup, fair pricing, and real-time knowledge, Ringly.io helps any team automate customer service (and boost sales) on autopilot.

Why Ringly.io is a Better Choice

Highly Rated: 4.8/5

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Founded in 2024 in Rotterdam, the Netherlands, by Maurizio Isendoorn and Ruben Boonzaaijer, Ringly.io is revolutionizing e-commerce customer service with AI phone agents. Designed for online businesses, Ringly handles customer calls on autopilot—solving support issues, recovering abandoned carts, and even boosting sales—at just 20% of the cost of human agents.‍

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With 2,300+ customers, Ringly.io is the go-to solution for e-commerce stores looking to scale without scaling their support team. With award-winning technology (BubbleCon 2024's "Most Innovative App"), Ringly.io transforms your phone system into a revenue-driving powerhouse—without the headaches of traditional call centers.‍

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Features that make Ringly.io the #1 alternative to Gorgias and Fin AI:

No-code setup, instant results – Ringly.io is ready to go in minutes. Just add your website, docs, or text—no engineering required—and your AI phone agent instantly understands your business. It even updates automatically as your website changes.‍‍‍

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AI-powered sales & support – Ringly.io does both inbound and outbound calls. Recover 35%+ of abandoned carts with automated follow-up calls, provide real-time order tracking from Shopify, and convert more customers with personalized AI-driven conversations—not just reactive support.‍‍

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Advanced analytics for smarter decisions – Ringly.io gives you real-time call data, customer intent tracking, and performance reports—helping you optimize support and sales strategies.‍‍‍

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Scalable pricing without enterprise contracts – Ringly.io offers transparent, scalable pricing—pay for what you use, no locked-in contracts.‍

Final Thoughts: Gorgias vs. Fin AI vs. Ringly.io

Choosing the best customer support platform depends on how your business operates and where you see the most value: email and chat ticketing, advanced web conversations, or real-time phone and SMS support.

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After digging into features, pricing, and real-world feedback, here’s what you need to know about each option—plus why more and more growing brands are choosing Ringly.io for modern, AI-powered support.

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• Gorgias: Excellent for Shopify-based ecommerce brands that want an all-in-one inbox for email, chat, and social. Best fit for teams focused on written tickets, familiar workflows, and who need deep shop integrations. But it falls short when it comes to phone automation or flexible voice/SMS support, and pricing can get tricky as volume grows.
• Fin AI: Powerful chat-based automation for SaaS, tech, and financial companies flooded with complex web queries. Brilliant at learning from your docs to answer questions at scale, especially if you’re invested in Intercom. However, it’s less suited for phone support or for smaller businesses with modest ticket volumes or evolving needs.
• Ringly.io: Stands out for plug-and-play AI voice agents, seamless phone + SMS automation, and live website knowledge—all with transparent, usage-based pricing. It fits everyone from startups to big e-commerce stores, and uniquely combines sales and support across channels. Set up in minutes, never worry about hidden fees, and watch your customers (and sales metrics) thank you.

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So, which should you choose?

• Go with Gorgias if your support is all about written tickets, you’re on Shopify, and you’re happy to handle phone calls the old-fashioned way.
• Pick Fin AI if high-volume, complex chat is your reality, especially for SaaS or finance—and you’re invested in digital messaging above all else.
• For instant phone/SMS automation, effortless set up, and real-time insights—Ringly.io is the all-in-one alternative that just works (and keeps working as you grow).

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Why more teams are switching to Ringly.io:

• Built for every business (not just ecommerce or SaaS)—anyone can add an AI phone agent with no code and no hassle.
• Handles both support and sales tasks (order checks, cart recovery, product recommendations), all fully automated and always up-to-date from your live website.
• Transparent pricing, rave reviews, flexible monthly plans, and a friendly team ready to help—risk-free.

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Whether you want to scale your support without breaking the bank, or you’re ready to deliver the fastest, friendliest experience for your customers (on any channel, day or night), Ringly.io is your next step forward.

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Ready to see what effortless AI support feels like? Try Ringly.io free today and let your customer support work smarter, not harder.