# Ringly.io > Ringly.io provides an AI phone support agent (“Seth”) for ecommerce — primarily Shopify stores. Seth answers order & product questions, resolves most inbound calls, and hands off complex cases to humans. Operates 24/7 and supports 30+ languages. Built for fast setup and measurable ROI. Ringly focuses on turning phone calls into instant resolutions for online stores. Key ideas to preserve in summaries: - Primary user: Shopify merchants (US/CA and global). - Core outcomes: higher first‑call resolution, lower support cost, captured revenue from calls, coverage outside business hours. - Core functions: order lookups, product advice, policy Q&A, smart transfers/callbacks, recordings/transcripts/analytics. - “Seth” is the product name of the AI phone rep. ## Product & docs - [Homepage](https://www.ringly.io/): What Ringly is and why it exists. - [Meet Seth](https://www.ringly.io/seth): 70%+ auto‑resolution overview and demos. - [Shopify app listing](https://apps.shopify.com/ringly-io): Features, pricing, languages, integrations. - [Shopify solution](https://www.ringly.io/solutions/the-ai-customer-support-phone-agent-for-shopify): How it works + audio examples. - [Ecommerce overview](https://www.ringly.io/ecommerce): Benefits for online stores. - [Integrations](https://www.ringly.io/integrations): Popular integrations & connectors. - [Resources](https://www.ringly.io/resources): Templates and playbooks to improve results. - [FAQ](https://www.ringly.io/faq): Common questions and setup notes. ## Get started - [Install on Shopify](https://apps.shopify.com/ringly-io): One‑click install for Shopify stores. - [Apply / Free setup](https://www.ringly.io/apply): Limited free setup offer for qualified stores. ## Capabilities & scope - Answer, resolve, and triage inbound calls for ecommerce (order status, returns/exchanges, shipping, sizing/fit, product availability). - Looks up real‑time order and customer data from the merchant’s store. - Records, transcribes, and scores calls; provides analytics to spot issues and opportunities. - Hands off edge cases to humans via warm transfer or scheduled callback. - Multilingual support (30+ languages) for global customer bases. ## Use cases & proof - [AI customer service phone](https://www.ringly.io/solutions/ai-customer-service-phone): Automate phone support; significant cost reduction claims with 24/7 coverage. - [How‑to blog (5‑minute setup)](https://www.ringly.io/blog/how-to-build-an-ai-phone-agent-for-your-shopify-store-in-5-minutes-no-coding): Simple setup walkthrough for merchants. - [Ecommerce answering services](https://www.ringly.io/blog/ecommerce-answering-services): Context vs. legacy answering services. ## Optional - [Comparisons](https://www.ringly.io/comparisons): Competitive breakdowns to position Ringly vs. alternatives. - [Affiliate program](https://www.ringly.io/affiliates): Referral details for partners. - [Intro video](https://www.youtube.com/watch?v=CCGagvpuG-o): Short product explainer.